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Planejamento Estratégico e Finanças Estratégicas

George Sales and João Maurício Gama Boaventura

Nossas boas-vindas ao Curso Planejamento Estratégico e Finanças Estratégicas.

Neste curso, você aprenderá que com a evolução das organizações e da sociedade nas últimas décadas, o planejamento estratégico – PE tradicional ficou anacrônico e novas formas de processo estratégico surgiram. Além disso, conceitos de finanças são demandados pelos estrategistas.

Ao final deste curso, você será capaz de:

- Compreender o processo estratégico nas organizações;

- Reconhecer as situações em que demanda programação estratégica;

- Compreender as dimensões financeiras associadas ao entendimento da estratégia.

Este curso é composto por quatro módulos, disponibilizados em semanas de aprendizagem. Cada módulo é composto por vídeos, leituras e testes de verificação de aprendizagem. Ao final de cada módulo, temos uma avaliação de verificação dos conhecimentos.

Estamos muito felizes com sua presença neste curso e esperamos que você tire o máximo de proveito dos conceitos aqui apresentados.

Bons estudos!

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What's inside

Syllabus

Planejamento e Processos Estratégicos

Este módulo introduz o conceito de planejamento estratégico – PE e posiciona o aluno a respeito da sua evolução em função das transformações nas organizações e na sociedade. São apresentados os novos conceitos de processo estratégico nas organizações, como de estratégias emergentes e da intuição na criação de estratégias.

Objetivos e Controles Estratégicos

Neste módulo, é desenvolvido o conceito de controle estratégico, com base no modelo do Balanced Scorecard - BSC. Apresentam-se os modelos de tradução de estratégia em objetivos organizacionais, mapas estratégicos e dimensões estratégicas segundo o BSC. É ainda apresentado um modelo de elaboração de planos de ação integrado aos indicadores de desempenho estratégico.

Avaliação de Desempenho e Valor

Neste módulo, são desenvolvidos os principais conceitos de valor: financeiro, utilitário e relacional. Com base nos conceitos de valor são apresentados os principais modelos de avaliação de desempenho financeiro e social.

Decisões de Investimento e Financiamento para Estratégia

Neste módulo são desenvolvidos os temas de decisão estratégica de financiamento e investimento. São apresentados os conceitos relacionados a investimentos de risco e retorno e modelos de avaliação de investimentos. São ainda apresentadas as principais fontes de financiamento, tanto de recursos próprios como de terceiros. Formas estratégicas para obtenção de recursos, como joint-venture, IPO e alianças estratégicas são discutidas.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

O curso possui foco em estratégias financeiras, o que é uma habilidade fundamental para os tomadores de decisão

O curso traz a evolução e os novos conceitos de processo estratégico nas organizações

Ensina os conceitos de valor financeiro, utilitário e relacional, o que é essencial para os profissionais de finanças

O conteúdo é dividido em módulos e cada módulo possui vídeos, leituras e testes de verificação de aprendizagem

Não especifica se o curso exige pré-requisitos ou se é necessário conhecimento prévio na área

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Planejamento Estratégico e Finanças Estratégicas with these activities:

Consolidação de Materiais do Curso

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Organize e sintetize materiais do curso para facilitar a revisão e o reforço.

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Reúna anotações, slides de aula e materiais de leitura.
Crie resumos ou esquemas para condensar informações importantes.
Estruture e organize os materiais de forma lógica e acessível.

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Career center

Learners who complete Planejamento Estratégico e Finanças Estratégicas will develop knowledge and skills that may be useful to these careers:

Strategy Consultant

Strategy Consultants develop and implement strategic plans for organizations. They may also advise on mergers and acquisitions, organizational restructuring, and other strategic initiatives. This course helps build a foundation in strategic planning, financial analysis, and decision-making, which are all essential skills for Strategy Consultants.

See salaries and explore the career path for Strategy Consultant

Management Consultant

Management Consultants help organizations improve their performance by solving problems and developing solutions. They may work on a variety of projects, such as developing new strategies, improving operational efficiency, and managing change. This course provides a strong foundation in strategic planning, financial analysis, and decision-making, which are all valuable skills for Management Consultants.

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Financial Analyst

Financial Analysts provide investment advice to individuals and institutions. They may also develop and manage investment portfolios. This course provides a strong foundation in financial analysis and decision-making, which are both essential for Financial Analysts.

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Investment Banker

Investment Bankers help companies raise capital and advise on mergers and acquisitions. This course provides a strong foundation in financial analysis, valuation, and deal structuring, which are all essential for Investment Bankers.

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Portfolio Manager

Portfolio Managers manage investment portfolios for individuals and institutions. This course provides a strong foundation in financial analysis and portfolio management, which are both essential for Portfolio Managers.

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Corporate Finance Manager

Corporate Finance Managers oversee the financial operations of a company. They may also be responsible for developing and implementing financial strategies. This course provides a strong foundation in financial analysis, budgeting, and financial planning, which are all essential for Corporate Finance Managers.

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Chief Financial Officer (CFO)

Chief Financial Officers (CFOs) are responsible for the financial health of a company. They may also be responsible for developing and implementing financial strategies. This course provides a strong foundation in financial analysis, budgeting, and financial planning, which are all essential for CFOs.

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Chief Strategy Officer (CSO)

Chief Strategy Officers (CSOs) are responsible for developing and implementing the strategic direction of a company. This course provides a strong foundation in strategic planning and decision-making, which are both essential for CSOs.

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Chief Operating Officer (COO)

Chief Operating Officers (COOs) are responsible for the day-to-day operations of a company. This course provides a strong foundation in strategic planning and decision-making, which are both valuable skills for COOs.

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Chief Executive Officer (CEO)

Chief Executive Officers (CEOs) are responsible for the overall leadership of a company. This course may be useful for CEOs who want to develop their skills in strategic planning and financial analysis.

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Marketing Manager

Marketing Managers develop and implement marketing campaigns for products and services. This course may be helpful for Marketing Managers who want to develop their skills in strategic planning.

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Sales Manager

Sales Managers lead and manage sales teams. This course may be useful for Sales Managers who want to develop their skills in strategic planning and financial analysis.

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Product Manager

Product Managers develop and manage products and services. This course may be helpful for Product Managers who want to develop their skills in strategic planning and financial analysis.

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Business Analyst

Business Analysts help organizations improve their performance by solving problems and developing solutions. This course provides a strong foundation in strategic planning and decision-making, which are both valuable skills for Business Analysts.

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Data Scientist

Data Scientists use data to solve problems and make decisions. This course provides a strong foundation in data analysis and decision-making, which are both valuable skills for Data Scientists.

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Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Planejamento Estratégico e Finanças Estratégicas.

Strategic Management: Competitiveness and...