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Richard Moore
The capstone project will give you opportunities to demonstrate your competence in the learning objectives for this Specialization. For the project, you’ll use formal, written methods and more casual visual and audio methods of communication to demonstrate your ability to use language appropriate for different business contexts. The goal of this course is to demonstrate competence in writing and presenting a plan using skills and language appropriate for business.
Course Learning Objectives
• Use appropriate vocabulary to write a mini business plan
Read more
The capstone project will give you opportunities to demonstrate your competence in the learning objectives for this Specialization. For the project, you’ll use formal, written methods and more casual visual and audio methods of communication to demonstrate your ability to use language appropriate for different business contexts. The goal of this course is to demonstrate competence in writing and presenting a plan using skills and language appropriate for business.
Course Learning Objectives
• Use appropriate vocabulary to write a mini business plan
Read more
The capstone project will give you opportunities to demonstrate your competence in the learning objectives for this Specialization. For the project, you’ll use formal, written methods and more casual visual and audio methods of communication to demonstrate your ability to use language appropriate for different business contexts. The goal of this course is to demonstrate competence in writing and presenting a plan using skills and language appropriate for business.
Course Learning Objectives
• Use appropriate vocabulary to write a mini business plan
• Communicate a business plan orally in an organized and engaging presentation
Register for this course and see more details by visiting:
OpenCourser.com/course/lzqbn4/business
What's inside
Syllabus
Week 1: Introduction to Capstone Project
In Week 1, we will review some of the content from previous Business English courses. We will also introduce what you need to do to finish the Capstone project.
Read more
Syllabus
Week 1: Introduction to Capstone Project
In Week 1, we will review some of the content from previous Business English courses. We will also introduce what you need to do to finish the Capstone project.
Read more
Week 2: Describing Company and Product or Service
In Week 2, you will review how to describe a product or service, how to introduce yourself in networking, and complete a peer review assignment.
Week 3: Business Plans
In Week 3, we will review business plans and then introduce you to the concept of a mini-business plan for your final project.
Week 4: Marketing Ideas
In Week 4, you will go over marketing ideas financial vocabulary, and review lectures on making presentations.
Week 5: Being Persuasive
In Week 5, we will review lectures on being persuasive and you will complete a rough raft of your mini business plan.
Week 6: Short Pitch and Rough Presentation
In Week 6, you will get an introduction to making short pitches and presentations and then review examples before making your first practice pitch. You will also be given a chance to review past lectures on presentations.
Week 7: Final Mini Business Plan and Presentation
In your final week of Capstone, you will polish your final mini business plan and presentation. You will review and be reviewed by your colleagues for your certificate.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Focuses on using formal and casual business communication to present a plan in professional settings
Specifically designed to demonstrate competence in business plan writing and presentation
Skillfully guides learners through the process of creating a mini business plan and an organized presentation
Provides opportunities for peer review and practice, fostering a supportive learning environment
Taught by instructors Richard Moore, who are experts in business communication
Save this course
Save Business English: Capstone Project to your list so you can find it easily later:
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Reviews summary
Excellent capstone
Learners overwhelmingly recommend this capstone course, saying that it's excellent. They appreciate the real-life examples provided in the assignments and lessons. Students say that the material is engaging and helpful.
Many assignments use real-world scenarios
"assignments and lessons were interesting and were taken from real-life situations."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Business English: Capstone Project with these
activities:
Compile a glossary of marketing and financial terms
Show steps
Enhance your understanding of key marketing and financial concepts by creating a reference guide.
Show steps
-
Research and define important terms from marketing and finance
-
Organize the terms into a structured glossary
Conduct peer review sessions to refine your business plan
Show steps
Gain valuable feedback and insights by exchanging feedback on business plans with peers.
Browse courses on
Business Plan Development
Show steps
-
Organize a meeting with peers to discuss business plans
-
Provide constructive criticism and offer suggestions for improvement
Show all two activities
Compile a glossary of marketing and financial terms
Show steps
Enhance your understanding of key marketing and financial concepts by creating a reference guide.
Show steps
Show steps
Show steps
- Research and define important terms from marketing and finance
- Organize the terms into a structured glossary
Conduct peer review sessions to refine your business plan
Show steps
Gain valuable feedback and insights by exchanging feedback on business plans with peers.
Browse courses on
Business Plan Development
Show steps
Show steps
Show steps
- Organize a meeting with peers to discuss business plans
- Provide constructive criticism and offer suggestions for improvement
Show all two activities
Career center
Learners who complete Business English: Capstone Project will develop knowledge and skills
that may be useful to these careers:
Communications Manager
Communications Manager
Communications Managers often need to demonstrate competence with written and verbal communication across various communications channels, a skill that is emphasized in Business English: Capstone Project. Additionally, the course provides instruction on how to write persuasive content which may be beneficial for a Communications Manager, who may at times need to influence stakeholders via compelling proposals or presentations.
Public Relations Specialist
Public Relations Specialist
Public Relations Specialists often need to demonstrate proficiency in written and verbal communication across various media platforms. Business English: Capstone Project not only focuses on developing these foundational skills, it also places emphasis on persuasive communication. The course provides instruction that may prove valuable for Public Relations Specialists, who may at times need to influence stakeholders via compelling proposals or presentations.
Business Analyst
Business Analyst
Business Analysts very often need to possess strong written and verbal communication skills, a key area of focus in Business English: Capstone Project. The course also places emphasis on the development of a concise and effective business plan, a skill that is highly relevant to Business Analysts, who may at times be tasked with providing insights and recommendations that influence strategic decision-making.
Marketing Manager
Marketing Manager
Marketing Managers often need to possess strong written and verbal communication skills, a key area of focus in Business English: Capstone Project. The course also places emphasis on the development of a business plan, a skill that is highly relevant to Marketing Managers, who may at times be tasked with overseeing the creation and execution of marketing campaigns to achieve business objectives.
Sales Manager
Sales Manager
Sales Managers often need to demonstrate proficiency in written and verbal communication across various media platforms, skills that are emphasized in Business English: Capstone Project. The course also places emphasis on persuasive communication, which may prove valuable for Sales Managers who may at times need to effectively influence potential customers to make a purchase.
Technical Writer
Technical Writer
Technical Writers often need to possess strong written communication skills, a key area of focus in Business English: Capstone Project. The course also places emphasis on the development of clear and concise written content, skills that are crucial for Technical Writers who are tasked with creating user manuals, technical specifications, and other forms of documentation.
Project Manager
Project Manager
Project Managers often need to demonstrate proficiency in written and verbal communication across various media platforms, skills that are emphasized in Business English: Capstone Project. The course also places emphasis on developing a clear and concise plan, which may prove valuable for Project Managers who may at times need to effectively communicate project plans to stakeholders.
Advertising Manager
Advertising Manager
Advertising Managers often need to demonstrate proficiency in written and verbal communication across various media platforms, a key area of focus in Business English: Capstone Project. The course also places emphasis on persuasive communication, which may prove valuable for Advertising Managers who may at times need to effectively influence potential customers to purchase products or services.
Content Creator
Content Creator
Content Creators often need to possess strong written communication skills, a key area of focus in Business English: Capstone Project. The course also places emphasis on the development of engaging and informative content, skills that are essential for Content Creators who may be tasked with producing various forms of content, such as blog posts, articles, or social media updates.
Copywriter
Copywriter
Copywriters often need to possess strong written communication skills, a key area of focus in Business English: Capstone Project. The course also places emphasis on the development of persuasive and compelling copy, skills that are essential for Copywriters who may be tasked with creating marketing materials, such as ad campaigns, brochures, or website content.
Social Media Manager
Social Media Manager
Social Media Managers often need to demonstrate proficiency in written communication across various social media platforms, a key area of focus in Business English: Capstone Project. The course also places emphasis on the development of engaging and informative content, skills that are essential for Social Media Managers who may be tasked with creating and managing social media campaigns.
Event Planner
Event Planner
Event Planners often need to demonstrate proficiency in written and verbal communication across various media platforms, a key area of focus in Business English: Capstone Project. The course also places emphasis on persuasive communication, which may prove valuable for Event Planners who may at times need to effectively influence potential attendees to register for events.
Media Relations Specialist
Media Relations Specialist
Media Relations Specialists often need to demonstrate proficiency in written and verbal communication across various media platforms, a key area of focus in Business English: Capstone Project. The course also places emphasis on persuasive communication, which may prove valuable for Media Relations Specialists who may at times need to effectively influence media outlets to cover stories or events.
Customer Service Representative
Customer Service Representative
Customer Service Representatives often need to demonstrate proficiency in written and verbal communication across various media platforms, a key area of focus in Business English: Capstone Project. The course also places emphasis on persuasive communication, which may prove valuable for Customer Service Representatives who may at times need to effectively resolve customer issues or complaints.
Sales Representative
Sales Representative
Sales Representatives often need to demonstrate proficiency in written and verbal communication across various media platforms, a key area of focus in Business English: Capstone Project. The course also places emphasis on persuasive communication, which may prove valuable for Sales Representatives who may at times need to effectively influence potential customers to make a purchase.
For more career information including salaries, visit:
OpenCourser.com/course/lzqbn4/business
Reading list
We've selected 37 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Business English: Capstone Project.
Save
Provides a step-by-step guide to writing a business plan. It would be a useful resource for students who are working on their capstone project.
Save
The Business Plan Handbook serves as a useful starting point for writing a business plan for your Capstone project, and provides supplemental writing tips, and examples.
Save
Good Strategy/Bad Strategy provides a framework for developing and evaluating business strategies, which can help students create a more effective plan for their business.
The 22 Immutable Laws of Marketing provides timeless principles for marketing and branding, which can be useful for students when developing a marketing plan for their business.
Positioning: The Battle for Your Mind provides insights into how to position a product or service in the market, which can be useful for students when developing a marketing plan for their business.
Provides a framework for personal and professional effectiveness. It would be a valuable resource for students who want to learn more about leadership and how to achieve their goals.
The Lean Startup provides insight into how to develop and market a product or service, which can help students develop a more robust marketing plan for their business.
Save
Traction: A Startup Guide to Getting Customers provides practical advice on how to acquire customers for a new business, which can be useful for students when developing a marketing plan for their business.
Save
Zero to One provides a unique perspective on innovation and building a successful business, which can be inspiring for students when developing their own business plans.
Crossing the Chasm discusses the challenges of taking a product or service from early adopters to the mainstream market, which can be useful for students when developing a marketing plan for their business.
Provides a framework for building a successful startup. It useful resource for students who are interested in starting their own businesses.
Save
Provides a practical guide to getting traction for your startup. It useful resource for students who are interested in starting their own businesses.
Provides a practical guide to building and launching a successful product. It useful resource for students who are interested in starting their own businesses.
Provides a practical guide to developing a value proposition for your startup. It useful resource for students who are interested in starting their own businesses.
Save
Provides a practical guide to developing a business model for your startup. It useful resource for students who are interested in starting their own businesses.
Provides a comprehensive overview of marketing management. It would be a valuable resource for students who want to learn more about marketing concepts and strategies.
Provides a comprehensive overview of financial management. It would be a valuable resource for students who want to learn more about financial concepts and strategies.
Provides a comprehensive overview of presentation skills. It would be a valuable resource for students who want to improve their presentation skills.
Save
Explains how habits work and how to change them. It would be a valuable resource for students who want to learn more about motivation and how to achieve their goals.
Save
Explains the difference between a fixed mindset and a growth mindset. It would be a valuable resource for students who want to learn more about motivation and how to achieve their goals.
Explains the importance of grit and how to develop it. It would be a valuable resource for students who want to learn more about motivation and how to achieve their goals.
Save
Explains the importance of emotional intelligence and how to develop it. It would be a valuable resource for students who want to learn more about leadership and how to build relationships.
Provides a comprehensive overview of business communication, covering both written and oral communication. It is particularly useful for students who need to improve their communication skills in a business context.
Save
Provides practical advice on how to create and deliver effective presentations. It useful resource for students who need to improve their presentation skills.
Provides a practical guide to building a successful startup. It useful resource for students who are interested in starting their own businesses.
The Art of War classic work on strategy and tactics, which can be useful for students when developing a business plan and marketing strategy.
The Innovator's Dilemma discusses the challenges of innovation in established companies, which can be useful for students to understand when creating a business plan for a new product or service.
The 7 Habits of Highly Effective People provides a framework for personal and professional effectiveness, which can be useful for students when developing a business plan and marketing strategy.
This classic book on writing provides clear and concise advice on how to write effectively. It useful reference for students who want to improve their writing skills.
Provides an inside look at the consulting firm McKinsey & Company. It useful resource for students who are interested in learning about the consulting industry.
The Hard Thing About Hard Things provides insights into the challenges of building and running a successful business, which can be helpful for students to understand when creating a business plan.
Save
The Prince classic work on political power and strategy, which can be useful for students when developing a business plan and marketing strategy.
Save
Provides a framework for understanding the design of businesses. It valuable resource for students who want to learn more about how to create a successful business.
Provides a set of principles for running a successful business. It valuable resource for students who want to learn more about how to create a successful business without sacrificing their personal life.
Save
Provides a guide to starting a business with $100 or less. It valuable resource for students who want to learn more about how to start a business on a shoestring budget.
Provides a framework for understanding the different roles that entrepreneurs play in their businesses. It valuable resource for students who want to learn more about how to successfully manage a business.
Provides a guide to the creative process. It valuable resource for students who want to learn more about how to successfully innovate within a business.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/lzqbn4/business
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Effort
7 weeks of study, 3-5 hours/week
Level
Intermediate
Via
Coursera
Institution
University of Washington
Instructor
Richard Moore
Language
English
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آذربایجان دیلی
This course belongs to a
collection
called
Business English Communication Skills. It's comprised of five courses:
- Business English: Capstone Project (viewing)
- Business English: Making Presentations
- Business English: Meetings
- Business English: Planning & Negotiating
- Business English: Networking
Good to know
Focuses on using formal and casual business communication to present a plan in professional settings
Specifically designed to demonstrate competence in business plan writing and presentation
Skillfully guides learners through the process of creating a mini business plan and an organized presentation
Provides opportunities for peer review and practice, fostering a supportive learning environment
Taught by instructors Richard Moore, who are experts in business communication
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