Estratégia de Negócios from Coursera

Nossas boas-vindas ao Curso Estratégia de Negócios.

Neste curso, você aprenderá sobre os principais modelos de estratégia de negócios como: posicionamento, competências, stakeholders, teoria dos jogos, oceano azul e redes de negócios.

Ao final deste curso, você será capaz de:

- Identificar os fundamentos dos principais modelos de estratégia de negócios e as situações apropriadas para o emprego de cada um deles;

-Entender e aplicar os fundamentos da estratégia de criação de novos mercados, oceanos azuis: conceitos, ferramentas analíticas e o processo necessário à criação de valor simultaneamente para a empresa e seus clientes.

- Aplicar várias ferramentas de estratégia empresarial, como: modelo VRIO, Matriz de Jogos Estratégicos, Mapa de Stakeholders e modelo de 5 Forças.

Este curso é composto por cinco módulos, disponibilizados em semanas de aprendizagem. Cada módulo é composto por vídeos, leituras e testes de verificação de aprendizagem. Ao final de cada módulo, temos uma avaliação de verificação dos conhecimentos.

Estamos muito felizes com sua presença neste curso e esperamos que você tire o máximo de proveito dos conceitos aqui apresentados.

Bons estudos!

What's inside

Syllabus

Posicionamento Estratégico

Este módulo aborda a visão do estruturalismo e a explicação da influência da indústria no desempenho empresarial. Apresenta os modos de posicionamento. Introduz o conceito de criação e apropriação de valor, de vantagem competitiva e do modelo da cadeia de valor.

Competências Organizacionais e dos Stakeholders

Este módulo aborda a visão estratégica de competências organizacionais e de seus principais modelos: competências essenciais, modelo da visão baseada em recursos - VRIO e competências dinâmicas. Apresenta, também, a perspectiva dos stakeholders frente à estratégia organizacional.

Teoria dos Jogos

Este módulo se fundamenta na teoria jogos para discutir modelos de estratégia. Mais especificamente, serão apresentados e discutidos os modelos de co-opetição e da matriz de jogos estratégicos.

Rede de Negócios

Este módulo aborda o modelo de redes de negócio, que transcende o nível de análise de empresa para o supra-empresarial e a dimensão de mercado para o não mercado.

Oceano Azul

Este módulo aborda o modelo da Estratégia do Oceano Azul, a qual se baseia na criação e captura de uma nova demanda por meio da atuação em um mercado não disputado pelas demais empresas.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Trata-se de um curso de nível básico sobre estratégia de negócios, adequado para estudantes universitários de graduação ou profissionais de negócios com pouca ou nenhuma experiência em estratégia

O curso cobre os principais modelos de estratégia de negócios, incluindo posicionamento, competências, stakeholders, teoria dos jogos, oceano azul e redes de negócios

O curso é ministrado por professores experientes com ampla experiência em estratégia de negócios

O curso oferece uma combinação de vídeos, leituras e testes de verificação de aprendizagem, o que o torna adequado para diferentes estilos de aprendizagem

O curso é gratuito e acessível a todos, independentemente de sua localização ou nível de renda

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Estratégia de Negócios with these activities:

Review key concepts in microeconomics and macroeconomics

Show steps

Strengthen your foundation in economic principles that underpin business strategy.

Browse courses on Microeconomics

Show steps

Review your notes or textbooks from previous economics courses.
Take practice quizzes or solve problems to test your understanding.

Watch video tutorials on key business strategy concepts

Show steps

Gain a deeper understanding of business strategy through expert-led tutorials.

Browse courses on Business Strategy

Show steps

Search for video tutorials on specific business strategy topics that you want to learn more about.
Take notes and summarize the key concepts covered in the tutorials.

Revise Positioning Strategy

Show steps

Revisiting positioning strategy will help learners get up to speed on key concepts and prepare for more advanced learning in the course.

Show steps

Review notes or textbooks on positioning strategy.
Consider how different industries influence the performance of businesses.

Six other activities

Expand to see all activities and additional details

Show all nine activities

Connect with a mentor in the field of business strategy

Show steps

Gain insights and guidance from an experienced professional in business strategy.

Browse courses on Mentorship

Show steps

Identify potential mentors through professional networks, alumni associations, or industry events.
Reach out to your potential mentors and express your interest in connecting.
Prepare for your meeting by researching your mentor's background and preparing specific questions.

Compile a list of resources on business strategy

Show steps

Gather a collection of resources to support your understanding of business strategy.

Browse courses on Business Strategy

Show steps

Brainstorm a list of relevant topics in business strategy.
Conduct research to identify articles, books, and websites that cover these topics.
Organize and categorize the resources you have found.

Volunteer at a nonprofit organization focused on business development

Show steps

Apply your business strategy knowledge to make a positive impact on your community.

Browse courses on Business Strategy

Show steps

Identify nonprofit organizations in your area that focus on business development or entrepreneurship support.
Contact the organization and inquire about volunteer opportunities.
Participate in activities that support the organization's mission and contribute to your learning.

Analyze case studies in business strategy

Show steps

Apply your knowledge of business strategy to real-world scenarios.

Browse courses on Case Analysis

Show steps

Identify a case study that aligns with your interests or career goals.
Read the case study carefully and identify the key issues and challenges.
Develop and evaluate potential solutions to the challenges presented in the case study.
Present your analysis and recommendations to a peer or mentor.

Develop a business strategy plan for a real or hypothetical company

Show steps

Apply your knowledge to create a comprehensive business strategy plan.

Browse courses on Business Strategy

Show steps

Choose a company or industry to focus on.
Analyze the company's current situation, including its strengths, weaknesses, opportunities, and threats.
Develop a vision and mission statement for the company.
Formulate a set of strategic objectives and goals.
Develop a strategy to achieve the company's objectives and goals.
Create a business plan that outlines the company's strategy and how it will be executed.

Participate in a business strategy competition

Show steps

Test your skills against other students and professionals in a competitive environment.

Browse courses on Business Strategy

Show steps

Research and identify business strategy competitions that align with your interests and skills.
Form a team or work individually to develop a solution to the competition brief.
Present your solution to a panel of judges and receive feedback.

Career center

Learners who complete Estratégia de Negócios will develop knowledge and skills that may be useful to these careers:

Strategy Manager

Strategy Managers develop and implement long-term strategies for organizations. This course will provide Strategy Managers with a deep understanding of strategic planning, value creation, and stakeholder management, helping them create and execute strategies that drive organizational success.

See salaries and explore the career path for Strategy Manager

Management Consultant

Management Consultants provide advice and guidance to businesses on a variety of strategic and operational issues. This course will give Management Consultants a strong foundation in strategy development, value creation, and stakeholder analysis, enabling them to provide informed recommendations and help businesses achieve their goals.

See salaries and explore the career path for Management Consultant

Entrepreneur

Entrepreneurs launch and manage their own businesses. This course will provide Entrepreneurs with a comprehensive understanding of business strategy, value creation, and stakeholder management, equipping them with the knowledge and skills needed to develop successful business ventures.

See salaries and explore the career path for Entrepreneur

Investment Banker

Investment Bankers provide financial advice and services to businesses and governments. This course will give Investment Bankers a solid understanding of strategic planning, value creation, and stakeholder analysis, enabling them to analyze companies, advise on mergers and acquisitions, and raise capital.

See salaries and explore the career path for Investment Banker

Marketing Manager

Marketing Managers develop and execute marketing campaigns to promote products or services. The course's focus on positioning, value creation, and stakeholder analysis will be highly valuable for Marketing Managers, enabling them to develop effective strategies to reach target markets and build brand awareness.

See salaries and explore the career path for Marketing Manager

Business Analyst

Business Analysts work with stakeholders to understand business needs and develop solutions. This course will provide Business Analysts with a solid foundation in strategy development, value creation, and stakeholder management, enabling them to effectively analyze business processes and make data-driven recommendations.

See salaries and explore the career path for Business Analyst

Corporate Development Manager

Corporate Development Managers are responsible for managing mergers, acquisitions, and other strategic initiatives. This course will provide Corporate Development Managers with a solid understanding of strategic planning, value creation, and stakeholder analysis, enabling them to evaluate and execute transactions that create value for shareholders.

See salaries and explore the career path for Corporate Development Manager

Venture Capitalist

Venture Capitalists invest in early-stage businesses with high growth potential. This course will provide Venture Capitalists with insights into value creation, stakeholder analysis, and game theory, helping them evaluate investment opportunities and make informed decisions.

See salaries and explore the career path for Venture Capitalist

Product Manager

Product Managers are responsible for developing and managing the lifecycle of products. This course will provide Product Managers with insights into competitive analysis, value proposition, and stakeholder management, helping them create and deliver products that meet market needs.

See salaries and explore the career path for Product Manager

Financial Analyst

Financial Analysts evaluate financial data to make investment recommendations. This course will provide Financial Analysts with a strong foundation in value creation, stakeholder analysis, and game theory, enabling them to analyze financial statements, identify undervalued companies, and make sound investment decisions.

See salaries and explore the career path for Financial Analyst

Market Research Analyst

Market Research Analysts collect and analyze data on market trends, consumer behavior, and industry competition. The course's emphasis on positioning, stakeholder analysis, and game theory will help Market Research Analysts understand the competitive landscape and develop strategies to reach target markets effectively.

See salaries and explore the career path for Market Research Analyst

Risk Manager

Risk Managers identify and manage risks to an organization. This course will provide Risk Managers with a comprehensive understanding of stakeholder analysis, value creation, and game theory, enabling them to assess risks, develop mitigation strategies, and protect the organization from financial and reputational damage.

See salaries and explore the career path for Risk Manager

Supply Chain Manager

Supply Chain Managers oversee the flow of goods and services from suppliers to customers. This course will provide Supply Chain Managers with a solid foundation in stakeholder analysis, value creation, and game theory, enabling them to optimize supply chains, reduce costs, and improve customer satisfaction.

See salaries and explore the career path for Supply Chain Manager

Consultant

Consultants analyze business processes and develop solutions to improve efficiency and productivity. By understanding the concepts taught in this course, Consultants can create effective strategies to help businesses achieve their goals and stay competitive. The course's focus on stakeholder analysis, value creation, and game theory will be particularly beneficial for Consultants.

See salaries and explore the career path for Consultant

Operations Manager

Operations Managers oversee the day-to-day operations of a business. This course will provide Operations Managers with a comprehensive understanding of business strategy, value creation, and stakeholder management, enabling them to optimize processes, improve efficiency, and deliver value to customers.

See salaries and explore the career path for Operations Manager

Estratégia de Negócios

What's inside

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

Share

Similar courses