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João Maurício Gama Boaventura
and
Paulo Simas
Nossas boas-vindas ao Curso Estratégia de Negócios.
Neste curso, você aprenderá sobre os principais modelos de estratégia de negócios como: posicionamento, competências, stakeholders, teoria dos jogos, oceano azul e redes de negócios.
Read more
Nossas boas-vindas ao Curso Estratégia de Negócios.
Neste curso, você aprenderá sobre os principais modelos de estratégia de negócios como: posicionamento, competências, stakeholders, teoria dos jogos, oceano azul e redes de negócios.
Read more
Nossas boas-vindas ao Curso Estratégia de Negócios.
Neste curso, você aprenderá sobre os principais modelos de estratégia de negócios como: posicionamento, competências, stakeholders, teoria dos jogos, oceano azul e redes de negócios.
Ao final deste curso, você será capaz de:
- Identificar os fundamentos dos principais modelos de estratégia de negócios e as situações apropriadas para o emprego de cada um deles;
-Entender e aplicar os fundamentos da estratégia de criação de novos mercados, oceanos azuis: conceitos, ferramentas analíticas e o processo necessário à criação de valor simultaneamente para a empresa e seus clientes.
- Aplicar várias ferramentas de estratégia empresarial, como: modelo VRIO, Matriz de Jogos Estratégicos, Mapa de Stakeholders e modelo de 5 Forças.
Este curso é composto por cinco módulos, disponibilizados em semanas de aprendizagem. Cada módulo é composto por vídeos, leituras e testes de verificação de aprendizagem. Ao final de cada módulo, temos uma avaliação de verificação dos conhecimentos.
Estamos muito felizes com sua presença neste curso e esperamos que você tire o máximo de proveito dos conceitos aqui apresentados.
Bons estudos!
Register for this course and see more details by visiting:
OpenCourser.com/course/vv9qzj/estrategia
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What's inside
Syllabus
Posicionamento Estratégico
Este módulo aborda a visão do estruturalismo e a explicação da influência da indústria no desempenho empresarial. Apresenta os modos de posicionamento. Introduz o conceito de criação e apropriação de valor, de vantagem competitiva e do modelo da cadeia de valor.
Read more
Syllabus
Posicionamento Estratégico
Este módulo aborda a visão do estruturalismo e a explicação da influência da indústria no desempenho empresarial. Apresenta os modos de posicionamento. Introduz o conceito de criação e apropriação de valor, de vantagem competitiva e do modelo da cadeia de valor.
Read more
Competências Organizacionais e dos Stakeholders
Este módulo aborda a visão estratégica de competências organizacionais e de seus principais modelos: competências essenciais, modelo da visão baseada em recursos - VRIO e competências dinâmicas. Apresenta, também, a perspectiva dos stakeholders frente à estratégia organizacional.
Teoria dos Jogos
Este módulo se fundamenta na teoria jogos para discutir modelos de estratégia. Mais especificamente, serão apresentados e discutidos os modelos de co-opetição e da matriz de jogos estratégicos.
Rede de Negócios
Este módulo aborda o modelo de redes de negócio, que transcende o nível de análise de empresa para o supra-empresarial e a dimensão de mercado para o não mercado.
Oceano Azul
Este módulo aborda o modelo da Estratégia do Oceano Azul, a qual se baseia na criação e captura de uma nova demanda por meio da atuação em um mercado não disputado pelas demais empresas.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Trata-se de um curso de nível básico sobre estratégia de negócios, adequado para estudantes universitários de graduação ou profissionais de negócios com pouca ou nenhuma experiência em estratégia
O curso cobre os principais modelos de estratégia de negócios, incluindo posicionamento, competências, stakeholders, teoria dos jogos, oceano azul e redes de negócios
O curso é ministrado por professores experientes com ampla experiência em estratégia de negócios
O curso oferece uma combinação de vídeos, leituras e testes de verificação de aprendizagem, o que o torna adequado para diferentes estilos de aprendizagem
O curso é gratuito e acessível a todos, independentemente de sua localização ou nível de renda
Save this course
Save Estratégia de Negócios to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Estratégia de Negócios with these
activities:
Review key concepts in microeconomics and macroeconomics
Show steps
Strengthen your foundation in economic principles that underpin business strategy.
Browse courses on
Microeconomics
Show steps
-
Review your notes or textbooks from previous economics courses.
-
Take practice quizzes or solve problems to test your understanding.
Watch video tutorials on key business strategy concepts
Show steps
Gain a deeper understanding of business strategy through expert-led tutorials.
Browse courses on
Business Strategy
Show steps
-
Search for video tutorials on specific business strategy topics that you want to learn more about.
-
Take notes and summarize the key concepts covered in the tutorials.
Revise Positioning Strategy
Show steps
Revisiting positioning strategy will help learners get up to speed on key concepts and prepare for more advanced learning in the course.
Show steps
-
Review notes or textbooks on positioning strategy.
-
Consider how different industries influence the performance of businesses.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Connect with a mentor in the field of business strategy
Show steps
Gain insights and guidance from an experienced professional in business strategy.
Browse courses on
Mentorship
Show steps
-
Identify potential mentors through professional networks, alumni associations, or industry events.
-
Reach out to your potential mentors and express your interest in connecting.
-
Prepare for your meeting by researching your mentor's background and preparing specific questions.
Compile a list of resources on business strategy
Show steps
Gather a collection of resources to support your understanding of business strategy.
Browse courses on
Business Strategy
Show steps
-
Brainstorm a list of relevant topics in business strategy.
-
Conduct research to identify articles, books, and websites that cover these topics.
-
Organize and categorize the resources you have found.
Volunteer at a nonprofit organization focused on business development
Show steps
Apply your business strategy knowledge to make a positive impact on your community.
Browse courses on
Business Strategy
Show steps
-
Identify nonprofit organizations in your area that focus on business development or entrepreneurship support.
-
Contact the organization and inquire about volunteer opportunities.
-
Participate in activities that support the organization's mission and contribute to your learning.
Analyze case studies in business strategy
Show steps
Apply your knowledge of business strategy to real-world scenarios.
Browse courses on
Case Analysis
Show steps
-
Identify a case study that aligns with your interests or career goals.
-
Read the case study carefully and identify the key issues and challenges.
-
Develop and evaluate potential solutions to the challenges presented in the case study.
-
Present your analysis and recommendations to a peer or mentor.
Develop a business strategy plan for a real or hypothetical company
Show steps
Apply your knowledge to create a comprehensive business strategy plan.
Browse courses on
Business Strategy
Show steps
-
Choose a company or industry to focus on.
-
Analyze the company's current situation, including its strengths, weaknesses, opportunities, and threats.
-
Develop a vision and mission statement for the company.
-
Formulate a set of strategic objectives and goals.
-
Develop a strategy to achieve the company's objectives and goals.
-
Create a business plan that outlines the company's strategy and how it will be executed.
Participate in a business strategy competition
Show steps
Test your skills against other students and professionals in a competitive environment.
Browse courses on
Business Strategy
Show steps
-
Research and identify business strategy competitions that align with your interests and skills.
-
Form a team or work individually to develop a solution to the competition brief.
-
Present your solution to a panel of judges and receive feedback.
Review key concepts in microeconomics and macroeconomics
Show steps
Strengthen your foundation in economic principles that underpin business strategy.
Browse courses on
Microeconomics
Show steps
Show steps
Show steps
- Review your notes or textbooks from previous economics courses.
- Take practice quizzes or solve problems to test your understanding.
Watch video tutorials on key business strategy concepts
Show steps
Gain a deeper understanding of business strategy through expert-led tutorials.
Browse courses on
Business Strategy
Show steps
Show steps
Show steps
- Search for video tutorials on specific business strategy topics that you want to learn more about.
- Take notes and summarize the key concepts covered in the tutorials.
Revise Positioning Strategy
Show steps
Revisiting positioning strategy will help learners get up to speed on key concepts and prepare for more advanced learning in the course.
Show steps
Show steps
Show steps
- Review notes or textbooks on positioning strategy.
- Consider how different industries influence the performance of businesses.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Connect with a mentor in the field of business strategy
Show steps
Gain insights and guidance from an experienced professional in business strategy.
Browse courses on
Mentorship
Show steps
Show steps
Show steps
- Identify potential mentors through professional networks, alumni associations, or industry events.
- Reach out to your potential mentors and express your interest in connecting.
- Prepare for your meeting by researching your mentor's background and preparing specific questions.
Compile a list of resources on business strategy
Show steps
Gather a collection of resources to support your understanding of business strategy.
Browse courses on
Business Strategy
Show steps
Show steps
Show steps
- Brainstorm a list of relevant topics in business strategy.
- Conduct research to identify articles, books, and websites that cover these topics.
- Organize and categorize the resources you have found.
Volunteer at a nonprofit organization focused on business development
Show steps
Apply your business strategy knowledge to make a positive impact on your community.
Browse courses on
Business Strategy
Show steps
Show steps
Show steps
- Identify nonprofit organizations in your area that focus on business development or entrepreneurship support.
- Contact the organization and inquire about volunteer opportunities.
- Participate in activities that support the organization's mission and contribute to your learning.
Analyze case studies in business strategy
Show steps
Apply your knowledge of business strategy to real-world scenarios.
Browse courses on
Case Analysis
Show steps
Show steps
Show steps
- Identify a case study that aligns with your interests or career goals.
- Read the case study carefully and identify the key issues and challenges.
- Develop and evaluate potential solutions to the challenges presented in the case study.
- Present your analysis and recommendations to a peer or mentor.
Develop a business strategy plan for a real or hypothetical company
Show steps
Apply your knowledge to create a comprehensive business strategy plan.
Browse courses on
Business Strategy
Show steps
Show steps
Show steps
- Choose a company or industry to focus on.
- Analyze the company's current situation, including its strengths, weaknesses, opportunities, and threats.
- Develop a vision and mission statement for the company.
- Formulate a set of strategic objectives and goals.
- Develop a strategy to achieve the company's objectives and goals.
- Create a business plan that outlines the company's strategy and how it will be executed.
Participate in a business strategy competition
Show steps
Test your skills against other students and professionals in a competitive environment.
Browse courses on
Business Strategy
Show steps
Show steps
Show steps
- Research and identify business strategy competitions that align with your interests and skills.
- Form a team or work individually to develop a solution to the competition brief.
- Present your solution to a panel of judges and receive feedback.
Career center
Learners who complete Estratégia de Negócios will develop knowledge and skills
that may be useful to these careers:
Strategy Manager
Strategy Manager
Strategy Managers develop and implement long-term strategies for organizations. This course will provide Strategy Managers with a deep understanding of strategic planning, value creation, and stakeholder management, helping them create and execute strategies that drive organizational success.
Management Consultant
Management Consultant
Management Consultants provide advice and guidance to businesses on a variety of strategic and operational issues. This course will give Management Consultants a strong foundation in strategy development, value creation, and stakeholder analysis, enabling them to provide informed recommendations and help businesses achieve their goals.
Entrepreneur
Entrepreneur
Entrepreneurs launch and manage their own businesses. This course will provide Entrepreneurs with a comprehensive understanding of business strategy, value creation, and stakeholder management, equipping them with the knowledge and skills needed to develop successful business ventures.
Investment Banker
Investment Banker
Investment Bankers provide financial advice and services to businesses and governments. This course will give Investment Bankers a solid understanding of strategic planning, value creation, and stakeholder analysis, enabling them to analyze companies, advise on mergers and acquisitions, and raise capital.
Marketing Manager
Marketing Manager
Marketing Managers develop and execute marketing campaigns to promote products or services. The course's focus on positioning, value creation, and stakeholder analysis will be highly valuable for Marketing Managers, enabling them to develop effective strategies to reach target markets and build brand awareness.
Business Analyst
Business Analyst
Business Analysts work with stakeholders to understand business needs and develop solutions. This course will provide Business Analysts with a solid foundation in strategy development, value creation, and stakeholder management, enabling them to effectively analyze business processes and make data-driven recommendations.
Corporate Development Manager
Corporate Development Manager
Corporate Development Managers are responsible for managing mergers, acquisitions, and other strategic initiatives. This course will provide Corporate Development Managers with a solid understanding of strategic planning, value creation, and stakeholder analysis, enabling them to evaluate and execute transactions that create value for shareholders.
Venture Capitalist
Venture Capitalist
Venture Capitalists invest in early-stage businesses with high growth potential. This course will provide Venture Capitalists with insights into value creation, stakeholder analysis, and game theory, helping them evaluate investment opportunities and make informed decisions.
Product Manager
Product Manager
Product Managers are responsible for developing and managing the lifecycle of products. This course will provide Product Managers with insights into competitive analysis, value proposition, and stakeholder management, helping them create and deliver products that meet market needs.
Financial Analyst
Financial Analyst
Financial Analysts evaluate financial data to make investment recommendations. This course will provide Financial Analysts with a strong foundation in value creation, stakeholder analysis, and game theory, enabling them to analyze financial statements, identify undervalued companies, and make sound investment decisions.
Market Research Analyst
Market Research Analyst
Market Research Analysts collect and analyze data on market trends, consumer behavior, and industry competition. The course's emphasis on positioning, stakeholder analysis, and game theory will help Market Research Analysts understand the competitive landscape and develop strategies to reach target markets effectively.
Risk Manager
Risk Manager
Risk Managers identify and manage risks to an organization. This course will provide Risk Managers with a comprehensive understanding of stakeholder analysis, value creation, and game theory, enabling them to assess risks, develop mitigation strategies, and protect the organization from financial and reputational damage.
Supply Chain Manager
Supply Chain Manager
Supply Chain Managers oversee the flow of goods and services from suppliers to customers. This course will provide Supply Chain Managers with a solid foundation in stakeholder analysis, value creation, and game theory, enabling them to optimize supply chains, reduce costs, and improve customer satisfaction.
Consultant
Consultant
Consultants analyze business processes and develop solutions to improve efficiency and productivity. By understanding the concepts taught in this course, Consultants can create effective strategies to help businesses achieve their goals and stay competitive. The course's focus on stakeholder analysis, value creation, and game theory will be particularly beneficial for Consultants.
Operations Manager
Operations Manager
Operations Managers oversee the day-to-day operations of a business. This course will provide Operations Managers with a comprehensive understanding of business strategy, value creation, and stakeholder management, enabling them to optimize processes, improve efficiency, and deliver value to customers.
For more career information including salaries, visit:
OpenCourser.com/course/vv9qzj/estrategia
Reading list
We've selected 11 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Estratégia de Negócios.
Este livro apresenta o conceito de estratégia do oceano azul, que se concentra na criação de novos mercados e na superação da concorrência. Ele fornece ferramentas e técnicas para identificar e explorar oportunidades de oceano azul.
Este livro oferece uma abordagem prática para desenvolver e testar novas ideias de negócios. Ele ensina como construir um produto mínimo viável, obter feedback dos clientes e iterar rapidamente para melhorar os resultados.
Save
Este livro é um clássico na área de estratégia de negócios. Ele introduz o modelo das cinco forças de Porter, que é uma ferramenta poderosa para analisar a concorrência e desenvolver estratégias competitivas.
Save
Este livro oferece um guia prático para desenvolver e implementar estratégias de negócios eficazes. Ele enfatiza a importância da clareza, simplicidade e alinhamento.
Este livro explora o dilema que as empresas estabelecidas enfrentam ao inovar. Ele fornece insights sobre como as empresas podem superar esse dilema e permanecer competitivas em um ambiente em constante mudança.
Este livro fornece uma coleção de ferramentas e técnicas práticas para desenvolver e implementar estratégias de negócios. Ele cobre uma ampla gama de tópicos, incluindo análise SWOT, mapas estratégicos e scorecards.
Este livro apresenta o conceito de mapas estratégicos, que são uma ferramenta visual para alinhar as iniciativas estratégicas com os objetivos de longo prazo da organização. Ele fornece instruções passo a passo sobre como criar e usar mapas estratégicos.
Este livro fornece uma estrutura para projetar e testar proposições de valor. Ele ajuda as empresas a entender as necessidades de seus clientes e desenvolver ofertas que atendam a essas necessidades.
Este livro oferece uma introdução ao design thinking, um processo criativo para resolver problemas e desenvolver soluções inovadoras. Ele fornece ferramentas e técnicas para educadores usarem design thinking em suas salas de aula.
Este livro oferece uma estrutura para projetar e implementar aulas que promovam a compreensão profunda. Ele ajuda os educadores a identificar os objetivos de aprendizagem essenciais, desenvolver atividades de aprendizagem eficazes e avaliar o entendimento dos alunos.
Este livro apresenta pesquisas sobre os fatores que mais afetam o aprendizado dos alunos. Ele fornece estratégias práticas que os educadores podem usar para melhorar o ensino e promover o sucesso dos alunos.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/vv9qzj/estrategia
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Effort
5 semanas, de 4 a 5 horas por semana.
Level
Introductory
Via
Coursera
Institution
Fundação Instituto de Administração
Instructors
João Maurício Gama Boaventura
Paulo Simas
Language
Português
This course belongs to a
collection
called
Roadmap para a Estratégia. It's comprised of four courses:
- Estratégia de Negócios (viewing)
- Liderança Estratégica
- Planejamento Estratégico e Finanças Estratégicas
- Marketing Estratégico
Good to know
Trata-se de um curso de nível básico sobre estratégia de negócios, adequado para estudantes universitários de graduação ou profissionais de negócios com pouca ou nenhuma experiência em estratégia
O curso cobre os principais modelos de estratégia de negócios, incluindo posicionamento, competências, stakeholders, teoria dos jogos, oceano azul e redes de negócios
O curso é ministrado por professores experientes com ampla experiência em estratégia de negócios
O curso oferece uma combinação de vídeos, leituras e testes de verificação de aprendizagem, o que o torna adequado para diferentes estilos de aprendizagem
O curso é gratuito e acessível a todos, independentemente de sua localização ou nível de renda
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