The Digital Economy: Selling Through Customer Insight from FutureLearn

Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is intended for anyone who wants to learn about attracting and retaining customers. No previous experience of studying sales or marketing is required, but some basic knowledge of how businesses work would be beneficial. Find further information about OU registration, the assessment module and MBA in the entry requirements . If you are aiming to use your study of courses in the Digital Economy program to obtain academic credit, please be aware that the final planned presentation of the Open University Assessment Course BXM871 Managing in the Digital Economy starts July 2020. Please ensure that you allow yourself enough time to obtain all four Certificates of Achievement from courses in the program before registering for the Assessment Course. Details of runs of the relevant FutureLearn courses in 2019 and 2020 are available here .

Topics Covered

How technologies such as big data, the cloud and open-source are driving the digital economy
Insight in the context of sales
How customer insight is enabled by the digital economy
Tools and technologies that enable businesses to use big data to access and deliver value
How digital engagement works, and the importance of personalisation
How the move to digital selling is being enacted across the globe
Key trends in the digital economy and the impact on customer insight

Reviews summary

Digital sales & customer insight for business

According to learners, this course offers a truly insightful journey into the digital economy, particularly focusing on how businesses can leverage customer insights for sales. Students found the content highly relevant and up-to-date, with practical examples and actionable strategies that make complex concepts easy to grasp. Many appreciated its comprehensive overview and well-organized structure, noting it provides a solid foundation for understanding modern sales and marketing. The course is described as engaging and accessible, even for those who are not tech experts, making it suitable for professionals in marketing, sales, and small business owners. While largely positive, one reviewer noted it's a good introduction but perhaps not exhaustive for experienced professionals seeking advanced analytical tools. The peer interaction on forums was also highlighted as a valuable learning aspect.

Forum discussions enhanced learning with diverse perspectives.

"The peer interaction on the forums was also a valuable part of the learning experience, allowing for diverse perspectives."

"The discussions on ethical considerations of data use were particularly thought-provoking."

"It really broadened my perspective on digital selling and customer engagement."

Content is clear and structured, making complex topics easy to grasp.

"The content was highly relevant and up-to-date, making complex concepts easy to grasp."

"The course structure was well-organized, guiding me through each topic logically."

"The material was engaging and presented in an accessible manner, which is great for someone like me who isn't a tech expert..."

Broad, current overview of digital sales and customer insight.

"This course offered a truly insightful journey into the digital economy, especially focusing on how businesses can leverage customer insights for sales."

"An exceptional course that provided a comprehensive overview of how customer insight drives success in the digital age."

"This course is a must for understanding modern sales and marketing strategies."

Provides strategies and examples for real-world application.

"I particularly appreciated the practical examples and case studies that demonstrated real-world applications."

"The instructors did an excellent job of breaking down theories into actionable strategies."

"It provided a solid foundation and gave me confidence in approaching digital transformation within my small business."

Good intro, but less depth for advanced professionals.

"I felt some parts could have gone into more depth, especially concerning advanced analytical tools."

"It's a great starting point, but perhaps not exhaustive for experienced professionals."

"Overall, a very good course, but there's room for a bit more advanced content."

Career center

Learners who complete The Digital Economy: Selling Through Customer Insight will develop knowledge and skills that may be useful to these careers:

The Digital Economy

Selling Through Customer Insight

Topics Covered

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Reviews summary

Digital sales & customer insight for business

Activities

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