The Digital Economy
Selling Through Customer Insight
Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more This course is intended for anyone who wants to learn about attracting and retaining customers. No previous experience of studying sales or marketing is required, but some basic knowledge of how businesses work would be beneficial. Find further information about OU registration, the assessment module and MBA in the entry requirements . If you are aiming to use your study of courses in the Digital Economy program to obtain academic credit, please be aware that the final planned presentation of the Open University Assessment Course BXM871 Managing in the Digital Economy starts July 2020. Please ensure that you allow yourself enough time to obtain all four Certificates of Achievement from courses in the program before registering for the Assessment Course. Details of runs of the relevant FutureLearn courses in 2019 and 2020 are available here .
Topics Covered- How technologies such as big data, the cloud and open-source are driving the digital economy
- Insight in the context of sales
- How customer insight is enabled by the digital economy
- Tools and technologies that enable businesses to use big data to access and deliver value
- How digital engagement works, and the importance of personalisation
- How the move to digital selling is being enacted across the globe
- Key trends in the digital economy and the impact on customer insight
Get a Reminder
| Rating | Not enough ratings |
|---|---|
| Length | 4 weeks |
| Effort | 3 hours per week |
| Starts | Jan 6 (225 weeks ago) |
| Cost | $84 |
| From | The Open University, The Open University Business School via FutureLearn |
| Instructors | Hilary Collins, Terry O'Sullivan, Steven Pearson, Adrian Thomas, Penny Walters |
| Download Videos | Only via web browser |
| Language | English |
| Subjects | Business |
| Tags | Business & Management |
Get a Reminder
Similar Courses
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Instructor [Engineering Economy] $48k
Coordinator, Digital Communications $50k
Associate Digital Operations Liaison $52k
Associate Digital Production Artist $53k
Digital Automotive Reporter $54k
Digital Media Support Analyst $64k
Digital Analyst UK $91k
Regional Digital Marketing $102k
Advanced Fuel Economy Systems Project Engineer $111k
Art Director - Digital $117k
Senior Digital Solutions IT Concierge $193k
Principal Digital Marketing $215k
Write a review
Your opinion matters. Tell us what you think.
Please login to leave a review
| Rating | Not enough ratings |
|---|---|
| Length | 4 weeks |
| Effort | 3 hours per week |
| Starts | Jan 6 (225 weeks ago) |
| Cost | $84 |
| From | The Open University, The Open University Business School via FutureLearn |
| Instructors | Hilary Collins, Terry O'Sullivan, Steven Pearson, Adrian Thomas, Penny Walters |
| Download Videos | Only via web browser |
| Language | English |
| Subjects | Business |
| Tags | Business & Management |
Similar Courses
Sorted by relevance
Like this course?
Here's what to do next:
- Save this course for later
- Get more details from the course provider
- Enroll in this course
