디지털 전환 from Coursera

디지털 전환은 최근 주목받고 있는 주제입니다. 그렇다면 디지털 전환은 정확히 무엇을 의미하며, 기업에는 어떤 의미가 있을까요? 버지니아 대학교 다든 경영 대학원이 개발하고 뛰어난 다든 교수진과 BCG 글로벌 경영 전문가가 이끄는 이번 강의에서는 두 가지 방식으로 디지털 전환을 다룰 예정입니다. 먼저 변화의 속도, 그리고 이로 인해 비즈니스에 어떤 요소가 필요해졌는지를 살펴봅니다. 다음으로는 디지털 전환이 일어나게 된 배경과 디지털 시대에 이 전환에서 살아남기 위해서는 어떤 요소가 필요한지를 알려드리려고 합니다. 이후 BGC의 전문 프레임워크를 둘러보면서 전략, 핵심 프로세스, 기술과 같이 디지털화를 위한 주요 영역을 파악합니다.

이번 강의를 수료함으로써 다음과 같은 목표를 달성할 수 있습니다.

-- 혁신, 기술, 시장 파괴를 구성하는 기반 경제학을 설명할 수 있습니다

-- 디지털 기술이 주도하는 현재의 발전에 대한 찬성 및 반대 의견을 파악할 수 있습니다

-- BCG의 디지털 전환 프레임워크를 현재 소속된 조직을 디지털화하는 "방법"으로 활용할 수 있습니다

What's inside

Syllabus

기술이 비즈니스를 변화시키는 방식

기술이 진화하는 기하급수적인 속도로 인해 조직은 가치 사슬을 해체하여 비교 우위를 차지해야 할 필요가 생겼습니다. 이번 주에는 디지털 정보의 처리, 전달, 저장에 관한 세 가지 기본 법칙을 다룹니다. 이후 기하급수적인 속도로 변화하는 기술로 인해 산업에 어떤 변화가 생기는지를 살펴봅니다. 피트니 보우스의 경영자 강의를 통해 현재 회사의 적응 및 변화에 관한 이야기를 들을 수 있습니다.

비즈니스를 파괴하는 방식

파괴는 새로운 것이 아니며, 과거를 탐구하여 디지털 시대의 상징과도 같은 끊임없는 파괴 속에서 성장하는 방식을 배울 수 있습니다. 이번 주에는 디지털 전환의 기초와 경쟁 수명 주기의 특성을 살펴봅니다. 또한 혁신 및 기술 변화의 근간을 이루는 기반 경제학을 다룹니다. 마지막으로 디지털 전환이라는 시각을 통해 기존 비즈니스와 혁신의 경제학을 탐구합니다.

디지털 트렌드의 과거와 미래

변화라는 상수는 디지털 전환에서 가장 진실된 모습을 드러냅니다. 이번 주에는 디지털 전환의 주요 동인과 기존에 확립된 기회, 디지털 전환으로 인한 어려움에 관해 살펴봅니다. 이후 새롭게 떠오르는 트렌드와 기술을 살펴보고 향후 어떤 요소들이 나타날지, 현재는 어떤 요소가 시행되고 있는지를 탐구합니다.

디지털 전환을 지향하는 저마다의 방식

4주 차에는 디지털 전환의 “방식”을 집중적으로 다룹니다. 이 문제에서는 레거시에서 디지털화된 비즈니스로 전환할 때 사용할 실용적인 전략 모델을 제시하는 BCG 전문 프레임워크를 활용합니다. 이를 통해 프레임워크가 기본적으로 지닌 양면성과 디지털 전환 과정에 존재하는 다양한 촉진자들에 관한 설명을 확인할 수 있습니다.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

기술 분야의 비즈니스 전환 방법을 연구함

실제 사례를 토대로 디지털 전환의 성공 사례와 실패 사례를 살펴봄

베테랑 실무자로 구성된 강사진

BCG의 혁신 프레임워크 활용 기회

다양한 디지털 전환 관련 트렌드 및 토론 주제

이론적 기반을 강조하여 비즈니스에 디지털 전환 원리를 적용하는 데 도움이 됨

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Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in 디지털 전환 with these activities:

Review the basics of digital transformation

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Reinforces the course's foundational concepts to further prepare you for success

Browse courses on Digital Technologies

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Review the key concepts of digital transformation
Identify the different types of digital technologies
Understand the impact of digital technologies on businesses

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Career center

Learners who complete 디지털 전환 will develop knowledge and skills that may be useful to these careers:

Innovation Manager

Innovation Managers are responsible for leading innovation within an organization. Digital transformation is a major driver of innovation, and this course can provide Innovation Managers with the skills they need to succeed. Students will learn about the key trends driving digital transformation, how to develop an innovation strategy, and how to manage innovation projects. This course can help Innovation Managers succeed in digital transformation and drive innovation within their organizations, leading to competitive advantage and improved performance.

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Information Technology Manager

Information Technology Managers are responsible for planning and managing an organization's information technology systems. Digital transformation is having a major impact on IT, and this course can provide IT Managers with the skills they need to succeed in this new environment. Students will learn about the key trends driving digital transformation, how to develop an IT strategy, and how to manage IT projects. This course can help IT Managers build a successful career in digital transformation, which is rapidly changing the way organizations use technology.

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Digital Marketing Manager

Digital Marketing Managers are responsible for planning and executing digital marketing campaigns. Digital transformation is having a major impact on marketing, and this course can provide Digital Marketing Managers with the knowledge and skills they need to succeed in this new environment. Students will learn about the key trends driving digital transformation, how to develop a digital marketing strategy, and how to use digital channels to reach target audiences. This course can help Digital Marketing Managers build a successful career in digital transformation, which is reshaping the marketing landscape.

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Marketing Manager

Marketing Managers are responsible for planning and executing marketing campaigns. Digital transformation is having a major impact on marketing, and this course can provide Marketing Managers with the skills they need to succeed in this new environment. Students will learn about the key trends driving digital transformation, how to develop a marketing strategy, and how to use digital channels to reach target audiences. This course can help Marketing Managers build a successful career in digital transformation, which is reshaping the marketing landscape.

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Product Manager

Product Managers are responsible for managing the development and launch of new products. Digital transformation is creating new opportunities for product development, and this course can provide Product Managers with the skills they need to succeed. Students will learn about the key trends driving digital transformation, how to develop a product strategy, and how to use digital tools to manage product development. This course can help Product Managers build a successful career in digital transformation, which is reshaping the way products are developed and launched.

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Data Analyst

Data Analysts are responsible for collecting, cleaning, and analyzing data to help organizations make informed decisions. Digital transformation is generating massive amounts of data, and this course can provide Data Analysts with the skills they need to manage and analyze this data effectively. Students will learn about the key trends driving digital transformation, how to use data to drive business decisions, and how to build data-driven applications. This course can help Data Analysts build a successful career in digital transformation, which is rapidly changing the way organizations operate.

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Research Analyst

Research Analysts are responsible for conducting research and providing insights to help organizations make informed decisions. Digital transformation is generating massive amounts of data, and this course can provide Research Analysts with the skills they need to manage and analyze this data effectively. Students will learn about the key trends driving digital transformation, how to use data to drive business decisions, and how to build data-driven applications. This course can help Research Analysts build a successful career in digital transformation, which is rapidly changing the way organizations operate.

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Project Manager

Project Managers are responsible for planning, executing, and managing projects. Digital transformation is creating new challenges and opportunities for project managers, and this course can provide them with the skills they need to succeed. Students will learn about the key trends driving digital transformation, how to develop a project plan, and how to manage project teams. This course can help Project Managers build a successful career in digital transformation, which is changing the way projects are managed across industries.

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Operations Manager

Operations Managers are responsible for planning and managing the day-to-day operations of an organization. Digital transformation is impacting operations in a number of ways, and this course can provide Operations Managers with the skills they need to succeed in this new environment. Students will learn about the key trends driving digital transformation, how to develop an operations strategy, and how to use technology to improve operational efficiency. This course can help Operations Managers build a successful career in digital transformation, which is rapidly changing the way organizations operate.

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Sales Manager

Sales Managers are responsible for leading and managing sales teams. Digital transformation is impacting sales in a number of ways, and this course can provide Sales Managers with the skills they need to succeed in this new environment. Students will learn about the key trends driving digital transformation, how to develop a sales strategy, and how to use technology to improve sales performance. This course can help Sales Managers build a successful career in digital transformation, which is changing the way products and services are sold.

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Consultant

Consultants advise organizations on how to improve their performance. Digital transformation is a major challenge for many organizations, and this course can provide Consultants with the knowledge and skills they need to help their clients succeed. Students will learn about the key trends driving digital transformation, how to develop a digital strategy, and how to execute a digital transformation program. This course can help Consultants build a successful career in digital transformation, which is widely expected to have a significant impact on the economy and business over the coming years.

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Strategy Consultant

Strategy Consultants advise organizations on how to develop and implement strategies to achieve their goals. Digital transformation is a major challenge for many organizations, and this course can provide Strategy Consultants with the knowledge and skills they need to help their clients succeed. Students will learn about the key trends driving digital transformation, how to develop a digital strategy, and how to execute a digital transformation program. This course can help Strategy Consultants build a successful career in digital transformation, which is widely expected to have a significant impact on the economy and business over the coming years.

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Business Strategist

A Business Strategist is responsible for designing and implementing business strategies to help organizations achieve their goals. Digital transformation is rapidly changing the business landscape, and this course can provide Business Strategists with the knowledge they need to develop effective strategies that take advantage of these changes. Students will learn about the key trends driving digital transformation, how to build a digital strategy, and how to execute a digital transformation program. This course can help Business Strategists stay ahead of the curve and lead their organizations to success.

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Entrepreneur

Entrepreneurs launch their own businesses and manage them to make a profit. Digital transformation is creating new opportunities for entrepreneurs, and this course can provide them with the skills to succeed. Students will learn about the key trends driving digital transformation, how to develop a business plan, and how to raise money to fund a business. This course can help Entrepreneurs succeed in digital transformation, which is a major trend reshaping the global economy.

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Business Analyst

A Business Analyst is often employed within an organization to improve the organization through data analysis and recommendations. This course may be useful for a Business Analyst to understand better the impact of digital transformation, which is a growing trend in today's job market. By understanding digital transformation, a Business Analyst can provide guidance to companies on how to properly adopt digital initiatives to aid in their growth and improvement.

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