디지털 전환 입문과정 [파트 2] from Coursera

본 강의는 디지털 전환에 대한 여러분의 이해를 높여서 디지털화를 활용해 비즈니스 업무 성과를 개선할 수 있도록 제작되었습니다.

클라우드 컴퓨팅, 데이터 무결성 그리고 디지털 플랫폼 중심으로 핵심 디지털 인프라를 확장하는 방법을 배우게 될 겁니다.

디지털화가 다양한 비즈니스 업무와 조직 단위를 어떻게 변화시키는지 알아보고, 디지털 전환의 핵심 동인과 내재한 위험 요소를 확인하는 방법을 파악하며, 부상하는 트렌드의 영향에 대해 살펴볼 것입니다.

이 강의를 마치면, 여러분이 선택한 산업이 디지털 전환을 위해 어떤 노력을 하고 있는지 분석하고, 성과를 극대화하기 위한 새로운 접근법을 추천할 수 있게 될 것입니다.

What's inside

Syllabus

디지털 인프라

데이터는 디지털 전환의 핵심입니다. 이 모듈에서는 디지털 전환 과정의 중요한 요소인 핵심 디지털 인프라를 확장하는 방법을 배울 것입니다. 이 모듈을 마치면, 여러분은 클라우드 컴퓨팅이 비즈니스 프로세스에 미친 영향을 설명할 수 있게 됩니다. 클라우드 컴퓨팅을 활용해 데이터를 저장하고 공유하는 방법, 데이터 무결성과 보안에 필요한 요구 사항, 데이터를 효율적으로 수집하고 저장하도록 IT 업무를 조직하는 방법을 배우게 됩니다.

디지털 기술

변화가 상수라는 사실은 디지털 전환에서 가장 분명하게 나타납니다. 이번 모듈에서는 디지털 전환의 핵심 동인과, 디지털 전환이 가져온 기회 및 과제를 살펴보겠습니다. 그런 다음 부상하는 트렌드와 기술을 살펴보고, 미래를 예측하며, 현재 경험하고 있는 것에 대해 알아보겠습니다.

디지털 비즈니스 업무

데이터 및 분석은 조직의 모든 부분에 영향을 줍니다. 실제로 디지털 기술과 인프라는 마케팅부터 재무 관리, HR까지 사실상 모든 비즈니스 업무를 바꾸고 있습니다. 이번 모듈에서는 디지털 기술이 다양한 비즈니스 업무에 주는 영향에 대해 알아볼 것입니다. 업무가 어떻게 변화하고 있고, 어떤 새로운 기회와 과제를 가져오고 있는지 살펴보겠습니다.

실전 비즈니스 - 웨이모 사례

이 모듈에서는 많은 경영 대학에서 사용하는 교육 방법인 사례 연구를 할 것입니다. 먼저 글을 읽고 사례 기반 학습 방법이 무엇인지 이해합니다. 그다음 Mike Lenox 교수의 웨이모 사례에 대해 새로운 기술을 연습해 보겠습니다.

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Examines the field of digital transformation

Develops an understanding of digital infrastructure, including cloud computing

Develops an understanding of the impact of digital technologies on business

Develops an understanding of the opportunities and challenges posed by digital transformation

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in 디지털 전환 입문과정 [파트 2] with these activities:

Review cloud computing concepts

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Familiarizing yourself with cloud computing will greatly facilitate your understanding of how to leverage this technology effectively in a business environment.

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Read about cloud computing fundamentals
Identify the different types of cloud computing services
Understand the benefits and challenges of cloud computing

Practice data analysis techniques

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Proficiency in data analytics will enhance your ability to draw meaningful insights from business data, which is crucial for making informed decisions.

Browse courses on Data Analysis

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Collect and clean data
Analyze data using statistical methods
Visualize data to identify patterns and trends
Interpret results and draw conclusions

Participate in a study group for digital transformation

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Engaging in discussions with peers will provide diverse perspectives and foster a deeper understanding of the challenges and opportunities associated with digital transformation.

Browse courses on Digital Transformation

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Find a study group
Set regular meeting times
Prepare discussion topics
Participate actively in discussions

Four other activities

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Attend workshops on emerging digital technologies

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Attending workshops will keep you updated on the latest digital technologies and trends, which can inform your decision-making and improve your overall understanding of the field.

Browse courses on Emerging Technologies

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Identify relevant workshops
Register for workshops
Attend workshops and actively participate
Follow up with speakers and attendees

Develop a digital marketing strategy

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Creating a digital marketing strategy will provide you with a roadmap for reaching your target audience and achieving your business goals through digital channels.

Browse courses on Digital Marketing

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Define your target audience
Set your marketing objectives
Choose the right digital marketing channels
Develop a content calendar
Track and measure your results

Develop a business plan for a digital product or service

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Crafting a business plan will force you to think strategically about the market opportunity, competition, and financial viability of a digital product or service, enhancing your entrepreneurial thinking.

Browse courses on Business Planning

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Identify a market opportunity
Develop a value proposition
Analyze the competition
Create a financial plan
Write a business plan

Contribute to open-source projects related to digital technology

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Participating in open-source projects will provide hands-on experience working with digital technologies and contribute to the broader tech community.

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Find a project to contribute to
Familiarize yourself with the project's codebase
Identify an issue or feature to work on
Submit a pull request
Collaborate with other contributors

Career center

Learners who complete 디지털 전환 입문과정 [파트 2] will develop knowledge and skills that may be useful to these careers:

Digital Transformation Manager

Digital Transformation Managers oversee the implementation of digital technologies within an organization. They may also be responsible for developing and executing digital transformation strategies. This course can help you understand the key drivers of digital transformation, as well as the opportunities and challenges that it brings. You will also learn how to use digital technologies to improve business processes and create new products and services.

See salaries and explore the career path for Digital Transformation Manager

Data Analyst

Data Analysts collect, analyze, and interpret data to help businesses make informed decisions. They may also be responsible for developing and maintaining data management systems. This course can help you understand the importance of data in digital transformation and how to use data to improve business outcomes. You will also learn how to use data analysis tools and techniques to extract insights from data.

See salaries and explore the career path for Data Analyst

Cloud Architect

Cloud Architects design and manage cloud computing systems. They may also be responsible for developing and implementing cloud migration strategies. This course can help you understand the basics of cloud computing and how to use cloud technologies to improve business agility and scalability. You will also learn how to design and manage cloud architectures that are secure and reliable.

See salaries and explore the career path for Cloud Architect

DevOps Engineer

DevOps Engineers work to bridge the gap between development and operations teams. They may also be responsible for implementing DevOps practices and tools. This course can help you understand the principles of DevOps and how to use DevOps practices to improve software development and delivery.

See salaries and explore the career path for DevOps Engineer

Product Manager

Product Managers are responsible for the development and management of products. They may also be responsible for developing and executing product roadmaps. This course can help you understand the role of digital technologies in product development and how to use digital technologies to create innovative products and services.

See salaries and explore the career path for Product Manager

Marketing Manager

Marketing Managers are responsible for developing and implementing marketing campaigns. They may also be responsible for managing marketing budgets and teams. This course can help you understand the role of digital technologies in marketing and how to use digital technologies to reach and engage target audiences.

See salaries and explore the career path for Marketing Manager

Sales Manager

Sales Managers are responsible for developing and managing sales teams. They may also be responsible for developing and executing sales strategies. This course can help you understand the role of digital technologies in sales and how to use digital technologies to improve sales performance.

See salaries and explore the career path for Sales Manager

Business Analyst

Business Analysts work to improve business processes and systems. They may also be responsible for developing and implementing business intelligence solutions. This course can help you understand the role of digital technologies in business analysis and how to use digital technologies to improve business outcomes.

See salaries and explore the career path for Business Analyst

IT Manager

IT Managers are responsible for the management of information technology systems. They may also be responsible for developing and implementing IT strategies. This course can help you understand the role of digital technologies in IT management and how to use digital technologies to improve IT operations.

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Software Engineer

Software Engineers design, develop, and maintain software applications. They may also be responsible for developing and implementing software development methodologies. This course can help you understand the role of digital technologies in software development and how to use digital technologies to create innovative software solutions.

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Web Developer

Web Developers design and develop websites and web applications. They may also be responsible for maintaining and updating websites. This course can help you understand the role of digital technologies in web development and how to use digital technologies to create user-friendly and engaging websites.

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Graphic designer

Graphic Designers create visual concepts and content for a variety of media. They may also be responsible for developing and implementing graphic design strategies. This course can help you understand the role of digital technologies in graphic design and how to use digital technologies to create visually appealing and effective designs.

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UX Designer

UX Designers focus on the user experience of products and services. They may also be responsible for developing and implementing UX design strategies. This course can help you understand the role of digital technologies in UX design and how to use digital technologies to create user-friendly and engaging experiences.

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Content Writer

Content Writers create written content for a variety of media. They may also be responsible for developing and implementing content strategies. This course can help you understand the role of digital technologies in content writing and how to use digital technologies to create effective and engaging content.

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Social Media Manager

Social Media Managers are responsible for developing and implementing social media strategies. They may also be responsible for managing social media accounts and teams. This course can help you understand the role of digital technologies in social media marketing and how to use digital technologies to reach and engage target audiences.

See salaries and explore the career path for Social Media Manager