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In this session, Gus shares lessons that can be applied to businesses of all sizes and from all industries that are facing massive digital change.

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In this session, Gus shares lessons that can be applied to businesses of all sizes and from all industries that are facing massive digital change.

Gus shares lessons that can be applied to businesses of all sizes and from all industries that are facing massive digital change. Adaptability, transformation and innovation are just some of the key themes he speaks to. Gus warns businesses of complacency, saying business leaders should be in a constant state of learning and discomfort, urging them not to stop chasing the future.

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Syllabus

The Dark Side of Momentum

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Examines challenges businesses face due to digital transformation and provides insights for successfully navigating them
Relevant for businesses of all sizes and industries undergoing significant digital change
Emphasizes the importance of adaptability, transformation, and innovation in the face of industry disruption
Warns businesses against complacency and encourages constant learning and innovation
Includes a specific module on the "Dark Side of Momentum", highlighting potential pitfalls of relying too heavily on past successes
Instructor Gus is an experienced business leader with deep insights into digital transformation

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in The Dark Side of Momentum with these activities:
Review organizational psych
Revisit concepts organizational psych to prepare for applying new skills and strategies.
Browse courses on Organizational Psychology
Show steps
  • Review notes on key concepts like organizational culture and employee motivation.
  • Consider taking a practice quiz or exam to assess current knowledge.
Create a resource library on organizational psych
Organize and compile a collection of articles, books, websites, and other resources related to organizational psych.
Browse courses on Compilation
Show steps
  • Identify and gather relevant materials from credible sources.
  • Categorize and organize the resources based on topics or themes.
  • Create a user-friendly interface for accessing and navigating the library.
  • Share the library with classmates, colleagues, or the broader community.
Join a study group
Connect with peers to discuss course material, share insights, and engage in collaborative learning.
Browse courses on Collaboration
Show steps
  • Reach out to classmates or join online forums to find potential study partners.
  • Establish regular meeting times and set clear goals for each session.
  • Take turns leading discussions, presenting summaries, and facilitating group activities.
  • Actively participate, ask questions, and contribute your own ideas.
Five other activities
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Show all eight activities
Complete online simulations
Participate in online simulations to practice applying organizational psych concepts in various business scenarios.
Browse courses on Organizational Behavior
Show steps
  • Identify reputable online simulation platforms or courses.
  • Select simulations that align with the course content and your learning objectives.
  • Actively engage in the simulations, making decisions and observing the outcomes.
  • Reflect on your performance and identify areas for improvement.
Seek guidance from experts
Connect with experienced professionals in the field of organizational psych to gain valuable insights and guidance.
Browse courses on Mentoring
Show steps
  • Attend industry events, conferences, or workshops.
  • Reach out to alumni or professionals in your network.
  • Request informational interviews to learn about their experiences and perspectives.
  • Build relationships and seek ongoing support and advice.
Prepare a case study presentation
Develop a case study presentation to demonstrate understanding of how to apply organizational psych principles to real-world scenarios.
Browse courses on Case study
Show steps
  • Identify a relevant case study or business problem.
  • Research and gather data to support your analysis.
  • Develop a presentation outline that includes an introduction, problem statement, analysis, recommendations, and conclusion.
  • Create visual aids and supporting materials to enhance your presentation.
  • Practice your presentation and seek feedback from peers or a mentor.
Attend industry workshops
Participate in industry workshops to gain practical knowledge, network with professionals, and stay updated on best practices.
Show steps
  • Identify relevant workshops and conferences in the field.
  • Register and actively participate in sessions.
  • Take notes, ask questions, and engage with speakers and attendees.
  • Follow up with professionals you meet and explore potential collaborations.
Develop an organizational psych intervention plan
Apply your knowledge to create a comprehensive intervention plan that addresses a specific organizational issue.
Show steps
  • Identify a real-world problem or challenge within an organization.
  • Conduct a thorough needs assessment to gather data and analyze the situation.
  • Develop a detailed intervention plan outlining the proposed solution, implementation strategy, and evaluation metrics.
  • Present your plan to stakeholders and seek feedback.
  • Implement and monitor the intervention, making adjustments as needed.

Career center

Learners who complete The Dark Side of Momentum will develop knowledge and skills that may be useful to these careers:
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing campaigns that promote a company's products or services. This course may be useful for a Marketing Manager because it can help them understand how to adapt to changes in the digital landscape. The course can also help Marketing Managers learn how to innovate and stay ahead of the competition.
Sales Manager
A Sales Manager is responsible for leading and motivating a sales team to achieve sales targets. This course may be useful for a Sales Manager because it can help them understand how to adapt to changes in the digital landscape. The course can also help Sales Managers learn how to innovate and stay ahead of the competition.
Product Manager
A Product Manager is responsible for the development and marketing of a company's products. This course may be useful for a Product Manager because it can help them understand how to adapt to changes in the digital landscape. The course can also help Product Managers learn how to innovate and stay ahead of the competition.
Operations Manager
An Operations Manager is responsible for overseeing the day-to-day operations of a company. This course may be useful for an Operations Manager because it can help them understand how to adapt to changes in the digital landscape. The course can also help Operations Managers learn how to innovate and stay ahead of the competition.
Information Technology Manager
An Information Technology Manager is responsible for overseeing the information technology systems of a company. This course may be useful for an Information Technology Manager because it can help them understand how to adapt to changes in the digital landscape. The course can also help Information Technology Managers learn how to innovate and stay ahead of the competition.
Business Development Manager
A Business Development Manager is responsible for developing and executing business strategies that help a company grow its revenue. This course may be useful for a Business Development Manager because it can help them understand how to adapt to changes in the digital landscape. The course can also help Business Development Managers learn how to innovate and stay ahead of the competition.
Chief Data Officer
A Chief Data Officer is responsible for the data management and analytics of a company. This course may be useful for a Chief Data Officer because it can help them understand how to adapt to changes in the digital landscape. The course can also help Chief Data Officers learn how to innovate and stay ahead of the competition.
Chief Technology Officer
A Chief Technology Officer is responsible for the technology and innovation of a company. This course may be useful for a Chief Technology Officer because it can help them understand how to adapt to changes in the digital landscape. The course can also help Chief Technology Officers learn how to innovate and stay ahead of the competition.
Chief Information Officer
A Chief Information Officer is responsible for the information technology and systems of a company. This course may be useful for a Chief Information Officer because it can help them understand how to adapt to changes in the digital landscape. The course can also help Chief Information Officers learn how to innovate and stay ahead of the competition.
Chief Executive Officer
A Chief Executive Officer is responsible for the overall leadership and management of a company. This course may be useful for a Chief Executive Officer because it can help them understand how to adapt to changes in the digital landscape. The course can also help Chief Executive Officers learn how to innovate and stay ahead of the competition.
Chief Operating Officer
A Chief Operating Officer is responsible for the day-to-day operations of a company. This course may be useful for a Chief Operating Officer because it can help them understand how to adapt to changes in the digital landscape. The course can also help Chief Operating Officers learn how to innovate and stay ahead of the competition.
Chief Financial Officer
A Chief Financial Officer is responsible for the financial management of a company. This course may be useful for a Chief Financial Officer because it can help them understand how to adapt to changes in the digital landscape. The course can also help Chief Financial Officers learn how to innovate and stay ahead of the competition.
Chief Marketing Officer
A Chief Marketing Officer is responsible for the marketing and communications of a company. This course may be useful for a Chief Marketing Officer because it can help them understand how to adapt to changes in the digital landscape. The course can also help Chief Marketing Officers learn how to innovate and stay ahead of the competition.
Chief Strategy Officer
A Chief Strategy Officer is responsible for the strategic planning and execution of a company. This course may be useful for a Chief Strategy Officer because it can help them understand how to adapt to changes in the digital landscape. The course can also help Chief Strategy Officers learn how to innovate and stay ahead of the competition.
Chief Risk Officer
A Chief Risk Officer is responsible for the risk management of a company. This course may be useful for a Chief Risk Officer because it can help them understand how to adapt to changes in the digital landscape. The course can also help Chief Risk Officers learn how to innovate and stay ahead of the competition.

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in The Dark Side of Momentum.
Provides practical advice for starting and running a successful business.
Explores the characteristics of exponential organizations, which are companies that grow rapidly and have a significant impact on the world. It provides insights into how these organizations operate and how they can be scaled up.
Explores the challenges that companies face when trying to move their products from early adopters to the mainstream market.
Examines the challenges that established companies face when trying to innovate. It provides a framework for understanding how disruptive innovation works and how companies can overcome the Innovator's Dilemma.

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