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Daniel Meade Monteverde and Luz María Vargas Reguer

El dilema del negociador es un fenómeno derivado de la tensión que surge cuando se tiene que discernir sobre la estrategia óptima de negociación ante una situación específica. El término fue popularizado por los precursores de la teoría estratégica en la negociación, los profesores David Lax y James Sebenius de Harvard Business School para ilustrar el predicamento entre cooperar o competir en una negociación.

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El dilema del negociador es un fenómeno derivado de la tensión que surge cuando se tiene que discernir sobre la estrategia óptima de negociación ante una situación específica. El término fue popularizado por los precursores de la teoría estratégica en la negociación, los profesores David Lax y James Sebenius de Harvard Business School para ilustrar el predicamento entre cooperar o competir en una negociación.

En este curso en línea analizamos primero la estructura de la Matriz Dual que caracteriza los estilos de negociación en función de las dos variables relevantes en la negociación que son el énfasis en los resultados y el énfasis en las relaciones. Estudiamos la naturaleza de cada estilo y su relevancia en el diseño estratégico de una negociación.

Introducimos un enfoque a la planeación estratégica de la negociación, desde la preparación hasta la implementación con el propósito de identificar la estrategia adecuada que nos permita negociar con efectividad en diferentes contextos con el fin de incorporar el pensamiento estratégico en la negociación.

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What's inside

Learning objectives

  • Identificar los estilos de negociación en función de los resultados y relaciones en una negociación
  • Analizar las opciones estratégicas más efectivas en diferentes contextos de negociación
  • Resolver problemas complejos que satisfagan los intereses y objetivos de las partes involucradas

Syllabus

Tema 1. La estrategia dual 1.1 Estilos de negociación 1.2 Tácticas de negociación
Tema 2. La estrategia de implementación 2.1 Preparación para la negociación 2.2 Implementación de los acuerdos
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Tema 3. La estrategia de internacionalización 3.1 Diversidad cultural y negociación 3.2 Negociaciones internacionales
Tema 4. La estrategia del contexto 4.1 Negociaciones complejas 4.2 Las mejores prácticas en negociación

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Desarrolla un enfoque para la planificación estratégica de la negociación desde la preparación hasta la implementación
Enseña los estilos de negociación y el énfasis en los resultados y las relaciones en la negociación
Proporciona herramientas para analizar opciones estratégicas efectivas en diversos contextos de negociación
Prepara a los estudiantes para resolver problemas complejos que satisfagan los intereses y objetivos de las partes involucradas
Cubre temas de diversidad cultural y negociación, así como negociaciones internacionales
Impartido por Daniel Meade Monteverde y Luz María Vargas Reguer, expertos en negociación

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Estrategias y estilos de negociación with these activities:
Practicar habilidades de comunicación para la negociación
Mejorar las habilidades de comunicación para fortalecer la persuasión y la gestión de conflictos en las negociaciones.
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  • Identificar áreas de mejora en las habilidades de comunicación
  • Practicar la escucha activa, la empatía y la articulación clara
  • Desarrollar estrategias para manejar las emociones y las objeciones
Show all one activities

Career center

Learners who complete Estrategias y estilos de negociación will develop knowledge and skills that may be useful to these careers:
Negotiator
Negotiators represent their clients in negotiations with other parties. The strategies and styles of negotiation course will help you develop the skills needed to negotiate contracts, agreements, and other deals. It will also teach you how to prepare for negotiations, build rapport, and achieve your goals.
Diplomat
Diplomats work on behalf of their governments to represent their interests and build relations with other countries. This course can help you build your negotiation and communication skills, which are essential for a diplomat's success. It will teach you how to analyze different negotiation strategies, resolve complex problems, and understand the importance of cultural diversity in negotiation.
Human Resources Manager
Human Resources Managers oversee all aspects of human resources for a company, including recruiting, hiring, training, and employee relations. The strategies and styles of negotiation course can help you develop the skills needed to negotiate with employees, unions, and other stakeholders. It will also teach you how to resolve conflict and create a positive work environment.
Union Organizer
Union organizers help workers form unions and negotiate collective bargaining agreements with employers. The strategies and styles of negotiation course can help you develop the skills needed to negotiate with employers, build support for unions, and achieve your goals. It will also teach you how to organize workers and build a strong union.
International Business Consultant
International Business Consultants help companies expand their operations into new markets. The course in negotiation strategies and styles will provide you with the skills you need to negotiate with foreign businesses, understand cultural differences, and develop effective strategies for international expansion.
Lawyer
Lawyers represent clients in court and provide legal advice. The strategies and styles of negotiation course can help you develop the skills needed to negotiate settlements, plea bargains, and other legal agreements. It will also teach you how to resolve conflict and advocate for your clients' interests.
Mediator
Mediators help resolve disputes between parties. The strategies and styles of negotiation course will help you develop the skills needed to facilitate negotiations, build consensus, and resolve conflict. It will also teach you how to understand the interests of different parties and develop creative solutions.
Policy Analyst
Policy Analysts research and analyze public policy issues. The course in negotiation strategies and styles will help you develop the skills needed to negotiate with policymakers and stakeholders, understand the political process, and develop effective policy recommendations.
Project Manager
Project managers plan, organize, and execute projects. The strategies and styles of negotiation course will help you develop the skills needed to negotiate with stakeholders, manage conflict, and keep projects on track. It will also teach you how to build teams and motivate others.
Public relations manager
Public Relations Managers represent their organizations to the public. The strategies and styles of negotiation course can help you develop the skills needed to negotiate with the media, build relationships with stakeholders, and manage public relations crises. It will also teach you how to communicate effectively and build a positive reputation for your organization.
Sales Manager
Sales Managers oversee all aspects of sales for a company, including developing sales strategies, managing sales teams, and closing deals. The strategies and styles of negotiation course can help you develop the skills needed to negotiate with customers, build relationships, and close deals. It will also teach you how to motivate your sales team and achieve your sales goals.
Supplier Diversity Manager
Supplier diversity managers develop and implement supplier diversity programs for their organizations. The course in negotiation strategies and styles will provide you with the skills you need to negotiate with suppliers, build relationships with diverse businesses, and develop effective supplier diversity programs.
Venture Capitalist
Venture Capitalists invest in early-stage companies with high growth potential. The strategies and styles of negotiation course can help you develop the skills needed to negotiate with entrepreneurs, evaluate investment opportunities, and make sound investment decisions.
Procurement Manager
Procurement Managers are responsible for the procurement of goods and services for their organizations. The strategies and styles of negotiation course can help you develop the skills needed to negotiate with suppliers, manage contracts, and ensure the efficient procurement of goods and services.
Business Development Manager
Business Development Managers are responsible for developing new business opportunities for their organizations. The strategies and styles of negotiation course can help you develop the skills needed to negotiate with clients, build relationships, and close deals. It will also teach you how to identify new business opportunities and develop effective business development strategies.

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Estrategias y estilos de negociación.
Este libro clásico proporciona una base sólida para comprender los principios y estrategias de negociación efectivos. Ofrece un enfoque práctico para llegar a acuerdos mutuamente beneficiosos al enfatizar la importancia de separar a las personas del problema y enfocarse en los intereses subyacentes.
Provides an accessible and practical guide to negotiation strategies and techniques. It valuable resource for anyone who wants to improve their negotiation skills, regardless of their experience level.
Este libro ofrece una guía integral sobre cómo negociar con confianza y eficacia. Proporciona herramientas y técnicas probadas para superar obstáculos comunes, construir relaciones sólidas y lograr resultados sobresalientes en una variedad de escenarios de negociación.
Provides a comprehensive overview of negotiation theory and practice. It valuable resource for anyone who wants to gain a deeper understanding of the negotiation process.
Provides a practical guide to negotiation strategies and techniques. It is written in a clear and concise style and is packed with real-world examples.
Provides a practical guide to negotiation skills. It is written in a clear and concise style and is packed with real-world examples.

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