Сторителлинг: истории для эффективных коммуникаций from Coursera

Ежедневно мы рассказываем истории. Обычно, через истории мы делимся чем-то интересным, передаем атмосферу произошедших событий, транслируем забавные ситуации, рассказываем о неординарных происшествиях или доносим наши переживания. Но потенциал историй значительно выше. С 70-х годов прошлого века истории стали частью деловой коммуникации. А в таких компаниях как Microsoft, Nike, 3M, Accenture, P&G и Всемирный банк, сторителлинг уже более десяти лет входит в набор ключевых компетенций лидера. С помощью хорошо подобранной истории вы можете сформировать доверие, нивелировать страх, объединить команду, подготовить коллег к предстоящим изменениям, продемонстрировать ваши истинные ценности, вдохновить персонал, вовлечь людей в обучение, отстроиться от конкурентов и многое другое. Для этого нужно использовать истории стратегически – правильно подбирать события под задачу и точно знать, когда их стоит (и не стоит!) применять. Данный курс позволит вам превратить истории в свой стратегический инструмент для общения с другими людьми. Приятного обучения и хороших вам историй!

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Know what's good

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, and possible dealbreakers

Expands your ability to tell effective stories for business and personal situations

Helps you develop strategic use of stories to connect with audiences and achieve goals

Develops skills for leveraging stories to build trust, engage teams, and inspire others

Examines case studies and examples of effective storytelling in business and other fields

Provides practical techniques and strategies for incorporating stories into your communication

Taught by Artem Musin-Makeodonsky, an authority on strategic storytelling and communication

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Сторителлинг: истории для эффективных коммуникаций with these activities:

Explore Storytelling Resources Online

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Expand knowledge of storytelling techniques and best practices by accessing a variety of online resources.

Browse courses on Leadership Development

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Search for and review articles, videos, and podcasts on storytelling
Follow industry experts and thought leaders on social media
Join online communities or forums dedicated to storytelling

Review 'Made to Stick'

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Stories are made to stick! Revisit this classic work on storytelling to strengthen comprehension of how to construct memorable and lasting narratives.

View Making Numbers Count: The Art and Science of... on Amazon

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Read Chapter 1: The Curse of Knowledge
Identify examples of 'sticky' stories from your own experiences
Create a mind map or diagram to outline the key principles of effective storytelling

Practice Storytelling in Different Contexts

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Enhance storytelling skills through repetitive practice in various settings.

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Tell stories in small group discussions
Give presentations incorporating storytelling elements
Write stories for company newsletters or blogs
Share stories during team building activities

Four other activities

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Develop a Story Bank

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Create a repository of stories that can be used to illustrate various leadership principles and concepts.

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Brainstorm and collect stories from personal experiences, observations, and research
Organize stories into categories or themes for easy retrieval
Develop a system for documenting and sharing stories with others
Practice telling stories from the Story Bank in different settings

Write a Case Study Analysis

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Deepen understanding of how to use storytelling in leadership by analyzing real-world examples.

Browse courses on Case Study Analysis

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Select a case study that demonstrates effective storytelling techniques
Analyze the case study, identifying the key stories and their impact
Write a report summarizing the findings and discussing the lessons learned
Present the analysis to classmates or colleagues for feedback

Contribute to Open Source Storytelling Projects

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Fine-tune storytelling skills and gain practical experience by contributing to open source projects related to storytelling.

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Identify open source storytelling projects
Join the project community and contribute to discussions
Report bugs, suggest improvements, or write code
Collaborate with other contributors and share knowledge

Design a Storytelling Workshop

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Develop and deliver a workshop that teaches the principles and practices of effective storytelling for leaders.

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Develop a workshop outline and materials
Secure a venue and participants
Facilitate the workshop, providing instruction, exercises, and feedback
Evaluate the workshop and make improvements for future iterations

Career center

Learners who complete Сторителлинг: истории для эффективных коммуникаций will develop knowledge and skills that may be useful to these careers:

Business Consultant

Business Consultants are hired due to their demonstrated expertise in a particular industry or domain. They typically have the ability to quickly learn a new industry and apply existing consulting skills to make immediate improvement. For Consultants in business development, M&A, and strategy, storytelling serves as one of the key ways to communicate insights and ideas. This is why MBA graduates with a strong grasp of storytelling get hired by the top consulting firms in the world. Storytelling is also highly relevant to internal consultants because corporations try to improve their operations, performance, and culture.

See salaries and explore the career path for Business Consultant

Event Planner

Event Planners are responsible for planning and managing all aspects of events, from small gatherings to large-scale conferences and festivals, crafting immersive experiences for attendees. Storytelling is a critical part of event planning, as event planners must be able to convey the vision and purpose of an event to stakeholders, from clients to vendors to attendees. This course will help event planners develop the skills they need to tell compelling stories that will resonate with their audiences and create truly memorable events.

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Journalist

Journalists research, write, and report on news and current events, often working under tight deadlines. Storytelling is central to journalism, as journalists must be able to gather information, verify its accuracy, and present it in a clear, concise, and engaging way. This course will help both aspiring and experienced journalists develop the skills they need to tell compelling stories that will inform and engage their audiences.

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Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns that promote products or services. Storytelling is essential for marketing, as marketers must be able to create compelling narratives that will connect with consumers and drive sales. This course will help marketing managers develop the skills they need to tell stories that will resonate with their target audiences and achieve their marketing goals.

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Public Relations Specialist

Public Relations Specialists are responsible for managing the public image of organizations and individuals, building and maintaining relationships with the media, and responding to crises. Storytelling is a key part of public relations, as PR specialists must be able to craft compelling narratives that will shape public opinion and protect their clients' reputations. This course will help public relations professionals develop the skills they need to tell stories that will resonate with their audiences and achieve their public relations goals.

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Sales Manager

Sales Managers are responsible for leading and motivating sales teams, developing sales strategies, and closing deals. Storytelling is essential for sales, as sales managers must be able to convince potential customers to buy their products or services. This course will help sales managers develop the skills they need to tell compelling stories that will resonate with their customers and help them close more deals.

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Social Media Manager

Social Media Managers are responsible for developing and executing social media strategies, creating content, and engaging with audiences. Storytelling is essential for social media marketing, as social media managers must be able to create compelling narratives that will capture the attention of their audience and drive engagement. This course will help social media managers develop the skills they need to tell stories that will resonate with their audiences and achieve their social media marketing goals.

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Speechwriter

Speechwriters are responsible for writing speeches for public figures, such as politicians, business leaders, and celebrities. Storytelling is essential for speechwriting, as speechwriters must be able to craft compelling narratives that will connect with audiences and persuade them to take action. This course will help speechwriters develop the skills they need to tell stories that will resonate with their audiences and achieve their speechwriting goals.

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Teacher

Teachers are responsible for educating students in a variety of subjects, from math and science to history and literature. Storytelling is essential for teaching, as teachers must be able to present information in a clear and engaging way that will capture the attention of their students and help them learn. This course will help teachers develop the skills they need to tell stories that will resonate with their students and help them achieve their teaching goals.

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Trainer

Trainers are responsible for developing and delivering training programs that teach new skills and knowledge to employees. Storytelling is essential for training, as trainers must be able to present information in a clear and engaging way that will capture the attention of their trainees and help them learn. This course will help trainers develop the skills they need to tell stories that will resonate with their trainees and help them achieve their training goals.

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UX Designer

UX Designers are responsible for designing the user experience of websites and applications. Storytelling is essential for UX design, as UX designers must be able to understand the needs of users and create designs that are both user-friendly and engaging. This course will help UX designers develop the skills they need to tell stories that will resonate with their users and help them create better user experiences.

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Writer

Writers create content for a variety of purposes, including fiction, non-fiction, journalism, and marketing. Storytelling is essential for writing, as writers must be able to create compelling narratives that will capture the attention of their readers and keep them engaged. This course will help writers develop the skills they need to tell stories that will resonate with their readers and achieve their writing goals.

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Human Resources Manager

Human Resources Managers are responsible for managing all aspects of human resources, including recruiting, hiring, training, and employee relations. Storytelling is essential for HR, as HR managers must be able to communicate effectively with employees and stakeholders, build relationships, and resolve conflicts. This course will help HR managers develop the skills they need to tell stories that will resonate with their employees and stakeholders and help them achieve their HR goals.

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Project Manager

Project Managers are responsible for planning, executing, and closing projects. Storytelling is essential for project management, as project managers must be able to communicate effectively with stakeholders, build relationships, and resolve conflicts. This course will help project managers develop the skills they need to tell stories that will resonate with their stakeholders and help them achieve their project management goals.

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Business Analyst

Business Analysts are responsible for analyzing business processes and identifying opportunities for improvement. Storytelling is essential for business analysis, as business analysts must be able to communicate their findings to stakeholders in a clear and concise way. This course will help business analysts develop the skills they need to tell stories that will resonate with their stakeholders and help them achieve their business analysis goals.

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