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Programmatic Advertising

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May 1, 2024 Updated May 10, 2025 26 minute read
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Programmatic advertising is the automated process of buying and selling digital ad inventory. Instead of human negotiations and manual insertion orders, programmatic advertising utilizes software, algorithms, and data to make these transactions in real-time. This allows for more precise targeting of audiences and greater efficiency in ad spending. Imagine a stock exchange, but instead of stocks, digital ad spaces are being bought and sold in milliseconds as users browse websites or use apps – that's the essence of programmatic advertising.

Path to Programmatic Advertising

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We've curated six courses to help you on your path to Programmatic Advertising. Use these to develop your skills, build background knowledge, and put what you learn to practice.
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Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Programmatic Advertising.
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Social Media Strategy
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A comprehensive reference for experienced advertisers, this book covers advanced topics such as data-driven targeting, cross-channel optimization, and fraud prevention.
Social Media Strategy
Paperback
$$$
Social Media Strategy
Paperback
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Social Media Strategy: Marketing, Advertising, and...
Paperback
$$$
Social Media Strategy: Marketing and Advertising in...
Paperback
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Social Media Strategy: Marketing, Advertising, and...
Kindle Edition
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Social Media Strategy: Marketing, Advertising, and...
Kindle Edition
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Social Business By Design
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A comprehensive guide to programmatic advertising, this book covers everything from the basics to advanced topics.
Social Business by Design: Transformative Social...
Audible Audiobook
$$
Social Business By Design: Transformative Social...
Kindle Edition
$$
A Guide to Surviving the SEISMIC SHIFT in Marketing
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Takes a more creative approach to programmatic advertising, providing insights on how to develop effective campaigns that engage and convert.
A Guide To Surviving The SEISMIC SHIFT In Marketing
Paperback
$$
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The New Marketing
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Helps marketers understand the strategic implications of programmatic advertising and how to use it to achieve their business goals.
The New Marketing: How to Win in the Digital Age
Paperback
$$
The New Marketing: How to Win in the Digital Age
Kindle Edition
$$
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The Rise of the Platform Marketer
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Discusses the future of programmatic advertising and how it will impact the industry.
The Rise of the Platform Marketer: Performance...
Hardcover
$$
The Rise of the Platform Marketer: Performance...
Kindle Edition
$$
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