Service Marketing
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May 1, 2024
Updated May 10, 2025
29 minute read
Service marketing is a specialized branch of marketing that focuses on selling services rather than tangible goods. It encompasses the strategies and tactics used to create, communicate, deliver, and exchange offerings that have value for customers, clients, partners, and society at large, where the core offering is a service. Understanding the nuances of service marketing is becoming increasingly critical in a global economy where services often represent the largest and fastest-growing sector. For those exploring this field, service marketing offers a dynamic and intellectually stimulating area of study and practice, with opportunities to significantly impact how organizations connect with their customers and create value.
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Find a path to becoming a Service Marketing. Learn more at:
OpenCourser.com/topic/t0u653/service
