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Diseñando la propuesta de valor

Patricia Papadakos

La esencia de Diseñando la propuesta de valor radica en aplicar herramientas a la búsqueda caótica de propuestas de valor que los clientes esperan, y seguir manteniéndolas en consonancia con lo que quieren después de la búsqueda.

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(Español) Diseñando la propuesta de valor: Cómo crear los productos y servicios que tus clientes están esperando

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(Español) Diseñando la propuesta de valor: Cómo crear los productos y servicios que tus clientes están esperando (Deusto) (Spanish Edition)

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Length: 320 pages

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