A 12-course Learning Path from LinkedIn Learning

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Become a Digital Advertising Specialist

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About this Learning Path

Digital marketing has become an essential part of every company's business plan. Starting with the basics, moving on to growth strategy, and ending with more technical subjects, this learning path helps set you on the course for a career as a digital advertising specialist.

  • Explore important concepts in digital advertising.
  • Plan your strategy.
  • Analyze what to do to ensure your strategy succeeds.

LinkedIn Learning

From LinkedIn Learning
Hours 27
Instructors Brad Batesole, David Booth, Dayna Rothman, Matt Bailey, Adriaan Brits, Corey Koberg, Ian Lurie
Language English
Subjects Business Data Science
Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Senior Digital Advertising Coordinator $41k

Digital Advertising Specialist Consultant $45k

Advertising Digital Sales Specialist $54k

Digital Advertising Sales Planner $56k

Digital Advertising Operations Specialist $56k

Regional Digital Advertising Analyst $70k

Digital Advertising Strategist $72k

Freelance Digital Advertising Analyst $76k

Digital Advertising Producer $76k

Digital Advertising Analyst 3 $78k

Digital Advertising Product Manager $99k

Senior Digital Advertising Producer $112k

Courses in this Learning Path

Listed in the order in which they should be taken

Starts Course Information

On Demand

Online Marketing Foundations

Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this...

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On Demand

SEO Foundations (2014)

Increase your website's visibility on search engines like Google and Bing and attract the right kind of traffic to the right pages on your site. Learn about search engine...

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On Demand

Content Marketing Foundations

Create messaging that breaks through to buyers and tells the story of your brand with content marketing. Expert Dayna Rothman explains fundamental content marketing concepts and...

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On Demand

Building an Integrated Online Marketing Plan

Successful marketing is holistic: it considers every channel, from email to search to social media. It is also focused: on the business's core values, customers, and goals. What...

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On Demand

Marketing Foundations: Growth Hacking

Learn the concepts, methods, and successful real-world uses of growth hacking to quickly expand your customer base. Join marketing expert Brad Batesole as he explains what...

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On Demand

AdWords and Analytics: Remarketing

People who have visited your website have already demonstrated an interest in your product or service—even if they haven't made a purchase. By retargeting these visitors with...

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On Demand

Google Tag Manager (V2) Essential Training

Google Tag Manager (GTM) is new technology that allows marketers to manage their own analytics, user tracking, campaign tracking, remarketing, and other website code. Tag Manager...

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On Demand

Google Ads (AdWords) Essential Training

Learn the foundations of pay-per-click advertising with Google AdWords, the industry-leading PPC platform. First, explore how AdWords works and how it fits with what your...

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On Demand

Bing Ads Essential Training

Leverage all of the features available in Bing Ads, the popular ads program from Microsoft, to run stellar marketing campaigns with one of the world's leading ad networks. This...

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On Demand

Learning to Write Marketing Copy

Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with this course. Ian Lurie shows how to write copy that tells your...

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On Demand

Online Marketing Foundations: Digital Marketing Research (You were viewing this course)

Consumers and companies leave valuable data all over the web. The course aims to teach practical ways of carrying out digital marketing research, and putting that data to good use.

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On Demand

Programmatic Advertising Foundations

How do you buy ads when the customer can be anywhere, at any time? Programmatic advertising automates digital media buying. By using software and algorithms to select buys, your...

LinkedIn Learning

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LinkedIn Learning

From LinkedIn Learning
Hours 27
Instructors Brad Batesole, David Booth, Dayna Rothman, Matt Bailey, Adriaan Brits, Corey Koberg, Ian Lurie
Language English
Subjects Business Data Science
Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).

Senior Digital Advertising Coordinator $41k

Digital Advertising Specialist Consultant $45k

Advertising Digital Sales Specialist $54k

Digital Advertising Sales Planner $56k

Digital Advertising Operations Specialist $56k

Regional Digital Advertising Analyst $70k

Digital Advertising Strategist $72k

Freelance Digital Advertising Analyst $76k

Digital Advertising Producer $76k

Digital Advertising Analyst 3 $78k

Digital Advertising Product Manager $99k

Senior Digital Advertising Producer $112k