About this Specialization
Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
| From | University of Illinois at Urbana-Champaign via Coursera |
|---|---|
| Hours | 239 |
| Instructors | Kevin Hartman, Aric Rindfleisch, Rhiannon Clifton, Mike Yao, Vishal Sachdev |
| Language | English |
| Subjects | Data Science Business Social Sciences |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Digital Marketing Administrator $54k
Corporate Digital Marketing $64k
IT Digital Marketing Analyst $73k
Digital Marketing Manger $78k
Digital Marketing Analytics $83k
Digital Marketing and Design $89k
Marketing Digital Strategist $91k
Digital Product Marketing $100k
Regional Digital Marketing $102k
Marketing Analyst & Digital Marketing $104k
DIGITAL AND STRATEGIC MARKETING $119k
Principal Digital Marketing $215k
Courses in this Specialization
Listed in the order in which they should be taken
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Jun |
This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of... Coursera | University of Illinois at Urbana-Champaign |
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Jul |
Digital Marketing Analytics in Theory Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye... Coursera | University of Illinois at Urbana-Champaign |
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Jul |
Digital Marketing Analytics in Practice (You were viewing this course) Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye... Coursera | University of Illinois at Urbana-Champaign |
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Jun |
Digital Media and Marketing Principles The Digital Revolution has led to a titanic shift in the landscape of marketing communications, while also creating new opportunities for businesses to reach and engage consumers... Coursera | University of Illinois at Urbana-Champaign |
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Jun |
Digital Media and Marketing Strategies The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and... Coursera | University of Illinois at Urbana-Champaign |
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Jun |
The Digital Marketing Revolution The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the... Coursera | University of Illinois at Urbana-Champaign |
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Jul |
This four-week Capstone of the Digital Marketing Specialization is designed to help you apply the principles you have learned in the previous courses. This capstone course is... Coursera | University of Illinois at Urbana-Champaign |
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| From | University of Illinois at Urbana-Champaign via Coursera |
|---|---|
| Hours | 239 |
| Instructors | Kevin Hartman, Aric Rindfleisch, Rhiannon Clifton, Mike Yao, Vishal Sachdev |
| Language | English |
| Subjects | Data Science Business Social Sciences |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Digital Marketing Administrator $54k
Corporate Digital Marketing $64k
IT Digital Marketing Analyst $73k
Digital Marketing Manger $78k
Digital Marketing Analytics $83k
Digital Marketing and Design $89k
Marketing Digital Strategist $91k
Digital Product Marketing $100k
Regional Digital Marketing $102k
Marketing Analyst & Digital Marketing $104k
DIGITAL AND STRATEGIC MARKETING $119k
Principal Digital Marketing $215k
Similar Courses
Sorted by relevance
