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Patricia Benítez Corona
and
Miguel Angel Ruíz
En este curso, desarrollarás un plan estratégico que te permitirá identificar, desarrollar y alinear la misión, visión, valores y objetivos estratégicos de tu función directiva con los de la empresa en la que laboras. Del mismo modo diseñarás las estrategias e indicadores para lograrlo de manera realista y eficiente.
Register for this course and see more details by visiting:
OpenCourser.com/course/1cej0w/habilidades
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What's inside
Syllabus
Misión, visión y valores
En este curso desarrollarás un plan estratégico que te permitirá identificar, desarrollar y alinear la misión, visión, valores y objetivos estratégicos de tu función directiva con los de la empresa en la que laboras. Del mismo modo diseñarás las estrategias e indicadores para lograrlo de manera realista y eficiente.
Read more
Syllabus
Misión, visión y valores
En este curso desarrollarás un plan estratégico que te permitirá identificar, desarrollar y alinear la misión, visión, valores y objetivos estratégicos de tu función directiva con los de la empresa en la que laboras. Del mismo modo diseñarás las estrategias e indicadores para lograrlo de manera realista y eficiente.
Read more
Análisis FODA
Continuaremos con nuestro plan estratégico y en esta semana haremos nuestro análisis FODA que nos permitirá identificar los aspectos positivos e identificar las áreas de vulnerabilidad de nuestra situación interna y externa, de nuestro rol gerencial.
Diseño de objetivos estratégicos
Esta semana concluiremos nuestro plan estratégico y reflexionarás sobre el nivel de tu desarrollo que haz alcanzado como directivo, en un instrumento denominado inventario de competencias.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Diseñado para proporcionar un aprendizaje profundo sobre la planificación estratégica un el ámbito directivo
Ofrece una metodología estructurada para desarrollar e implementar planes estratégicos en el contexto empresarial
Impartido por expertos en liderazgo y gestión estratégica
Aborda aspectos esenciales de la planificación estratégica, como el análisis FODA y el establecimiento de objetivos
Ideal para directivos y gerentes que buscan mejorar sus habilidades de planificación estratégica
Requiere un nivel básico de conocimientos sobre gestión y planificación
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Reviews summary
Highly-rated business skills course
This course is highly-rated with 100% 5-star reviews. Students say that the course is very good, useful, and professional.
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Habilidades gerenciales: Proyecto final with these
activities:
Revise Mission, Vision and Values concepts
Show steps
Helps you recall the key principles behind Mission, Vision, and Values by reviewing the related concepts.
Browse courses on
Mission Statements
Show steps
-
Review the provided resources on Mission, Vision, and Values.
-
Take notes on the key points and examples provided.
-
Identify real-world examples of Mission, Vision, and Values in action.
Organiza y revisa materiales
Show steps
Organizar y revisar los materiales del curso, como notas, tareas, cuestionarios y exámenes, puede mejorar la comprensión y la retención.
Show steps
-
Recopila todos los materiales del curso.
-
Organiza los materiales en un formato lógico.
-
Revisa los materiales para identificar áreas débiles.
-
Resalta o resume información importante.
Engage in peer discussions on Strategic Objectives
Show steps
Provides opportunities to share and discuss different perspectives on Strategic Objectives in a collaborative setting.
Show steps
-
Form study groups or connect with peers online.
-
Discuss and compare different approaches to setting Strategic Objectives.
-
Analyze case studies or real-world examples to understand the practical implications.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Participate in online discussions on Mission and Vision
Show steps
Engages you with different perspectives on Mission and Vision by participating in online discussions.
Show steps
-
Join online forums or discussion groups related to Mission and Vision.
-
Read and analyze the discussions to understand diverse viewpoints.
-
Contribute your own thoughts and questions to the discussions.
Create a mind map of the Mission, Vision, Values and Strategic Goals alignment
Show steps
Helps you visualize and understand the relationship between Mission, Vision, Values, and Strategic Goals by creating a mind map.
Show steps
-
Gather information on the Mission, Vision, Values, and Strategic Goals of your organization.
-
Identify the key elements and their interconnections.
-
Create a visual mind map that represents these elements and their alignment.
Guide other students in the course through the SWOT Analysis process
Show steps
Reinforces your understanding of SWOT Analysis while providing support to fellow learners.
Show steps
-
Identify opportunities to assist other students who may need guidance with SWOT Analysis.
-
Review the key concepts and steps involved in conducting a SWOT Analysis.
-
Provide clear explanations, examples, and support to guide other students through the process.
Analyze SWOT Analysis case studies
Show steps
Strengthens your analytical skills by applying SWOT Analysis to real-world scenarios.
Show steps
-
Gather case studies or examples of SWOT Analysis from various industries.
-
Review and analyze the SWOT elements and their implications.
-
Identify patterns and key takeaways from the case studies.
Contribute to an open-source project related to strategic planning or organizational development
Show steps
Provides practical experience in applying strategic planning principles in a collaborative environment.
Show steps
-
Identify an open-source project that aligns with the principles of strategic planning or organizational development.
-
Review the project documentation and familiarize yourself with its goals and objectives.
-
Identify areas where you can contribute your skills and knowledge to the project.
Develop a Strategic Plan for a small business or non-profit organization
Show steps
Provides hands-on experience in applying the principles of strategic planning to a real-world context.
Show steps
-
Identify a small business or non-profit organization to work with.
-
Conduct a thorough SWOT Analysis and stakeholder analysis.
-
Develop a mission statement, vision statement, and strategic objectives.
-
Create an action plan to implement the strategic plan.
-
Monitor and evaluate the progress of the strategic plan.
Revise Mission, Vision and Values concepts
Show steps
Helps you recall the key principles behind Mission, Vision, and Values by reviewing the related concepts.
Browse courses on
Mission Statements
Show steps
Show steps
Show steps
- Review the provided resources on Mission, Vision, and Values.
- Take notes on the key points and examples provided.
- Identify real-world examples of Mission, Vision, and Values in action.
Organiza y revisa materiales
Show steps
Organizar y revisar los materiales del curso, como notas, tareas, cuestionarios y exámenes, puede mejorar la comprensión y la retención.
Show steps
Show steps
Show steps
- Recopila todos los materiales del curso.
- Organiza los materiales en un formato lógico.
- Revisa los materiales para identificar áreas débiles.
- Resalta o resume información importante.
Engage in peer discussions on Strategic Objectives
Show steps
Provides opportunities to share and discuss different perspectives on Strategic Objectives in a collaborative setting.
Show steps
Show steps
Show steps
- Form study groups or connect with peers online.
- Discuss and compare different approaches to setting Strategic Objectives.
- Analyze case studies or real-world examples to understand the practical implications.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Participate in online discussions on Mission and Vision
Show steps
Engages you with different perspectives on Mission and Vision by participating in online discussions.
Show steps
Show steps
Show steps
- Join online forums or discussion groups related to Mission and Vision.
- Read and analyze the discussions to understand diverse viewpoints.
- Contribute your own thoughts and questions to the discussions.
Create a mind map of the Mission, Vision, Values and Strategic Goals alignment
Show steps
Helps you visualize and understand the relationship between Mission, Vision, Values, and Strategic Goals by creating a mind map.
Show steps
Show steps
Show steps
- Gather information on the Mission, Vision, Values, and Strategic Goals of your organization.
- Identify the key elements and their interconnections.
- Create a visual mind map that represents these elements and their alignment.
Guide other students in the course through the SWOT Analysis process
Show steps
Reinforces your understanding of SWOT Analysis while providing support to fellow learners.
Show steps
Show steps
Show steps
- Identify opportunities to assist other students who may need guidance with SWOT Analysis.
- Review the key concepts and steps involved in conducting a SWOT Analysis.
- Provide clear explanations, examples, and support to guide other students through the process.
Analyze SWOT Analysis case studies
Show steps
Strengthens your analytical skills by applying SWOT Analysis to real-world scenarios.
Show steps
Show steps
Show steps
- Gather case studies or examples of SWOT Analysis from various industries.
- Review and analyze the SWOT elements and their implications.
- Identify patterns and key takeaways from the case studies.
Contribute to an open-source project related to strategic planning or organizational development
Show steps
Provides practical experience in applying strategic planning principles in a collaborative environment.
Show steps
Show steps
Show steps
- Identify an open-source project that aligns with the principles of strategic planning or organizational development.
- Review the project documentation and familiarize yourself with its goals and objectives.
- Identify areas where you can contribute your skills and knowledge to the project.
Develop a Strategic Plan for a small business or non-profit organization
Show steps
Provides hands-on experience in applying the principles of strategic planning to a real-world context.
Show steps
Show steps
Show steps
- Identify a small business or non-profit organization to work with.
- Conduct a thorough SWOT Analysis and stakeholder analysis.
- Develop a mission statement, vision statement, and strategic objectives.
- Create an action plan to implement the strategic plan.
- Monitor and evaluate the progress of the strategic plan.
Career center
Learners who complete Habilidades gerenciales: Proyecto final will develop knowledge and skills
that may be useful to these careers:
Business Strategy Manager
Business Strategy Manager
Business Strategy Managers develop and implement a company's business strategy, and this course in developing and implementing strategic objectives will be vital to succeeding in this role. You will learn how to devise a strategic plan and define the company's mission, vision, and values. Furthermore, you will study how to carry out SWOT analysis to identify areas where the company can improve in terms of strengths and weaknesses, as well as opportunities for growth and threats to the business.
Chief Operating Officer
Chief Operating Officer
A Chief Operating Officer (COO) is responsible for ensuring the smooth day-to-day operations of a company. The plan you develop in this course will help you to execute effective business decisions in your role. Additionally, the strategic objectives you develop will help ensure that all operations are in line with the company's overall mission and vision.
Consultant
Consultant
Many Consultants specialize in business strategy and planning. This course will teach you how to complete a SWOT analysis and define a company's mission, vision, and values. You will be able to help your clients achieve their strategic objectives through developing and implementing successful business plans.
Director of Strategy
Director of Strategy
The Director of Strategy develops and implements a company's strategic plan. You will learn how to devise a strategic plan and define the company's mission, vision, and values. Furthermore, you will study how to carry out SWOT analysis to identify areas where the company can improve in terms of strengths and weaknesses, as well as opportunities for growth and threats to the business.
Corporate Development Manager
Corporate Development Manager
Corporate Development Managers work on the strategy and structure of a corporation. The strategic planning you will learn in this course will be vital in your ability to succeed in this role. Additionally, you will gain the skills necessary to analyze all aspects of a business, identify areas of concern, and develop solutions to improve business operations.
Entrepreneur
Entrepreneur
Entrepreneurs start and run their own businesses. The skills you learn in this course in developing strategic objectives, analyzing competitive landscapes, and defining a company's values will be very useful in this role. Developing a solid strategic plan will help you execute your vision and ensure your business's success.
Investment Banker
Investment Banker
Investment Bankers work with businesses to raise capital and provide financial advice. This course will help you to understand business strategy and develop the analytical skills that are essential for success as an Investment Banker.
Management Consultant
Management Consultant
Management Consultants help businesses improve their performance. This course will help you to develop the skills that you need to analyze business problems, develop solutions, and improve business performance.
Marketing Manager
Marketing Manager
Marketing Managers develop and implement marketing plans to promote products and services. This course may be useful in this role by helping you understand business strategy and develop the skills that you need to analyze markets, develop marketing campaigns, and measure marketing results.
Operations Manager
Operations Manager
Operations Managers plan and oversee the day-to-day operations of a business. This course may be useful in this role in developing the skills that you need to manage budgets, allocate resources, and improve business processes.
Product Manager
Product Manager
Product Managers develop and manage products. This course may be useful in this role in helping you to understand business strategy and develop the skills that you need to manage product lifecycles, develop product roadmaps, and launch new products.
Project Manager
Project Manager
Project Managers plan and execute projects. This course may be useful in this role by developing the skills that you need to plan projects, manage budgets, and allocate resources.
Sales Manager
Sales Manager
Sales Managers lead and manage sales teams. This course may be useful in this role by helping you develop the skills that you need to manage sales teams, develop sales strategies, and close deals.
Supply Chain Manager
Supply Chain Manager
Supply Chain Managers plan and manage the flow of goods and services. This course may be useful in this role by helping you develop the skills that you need to manage supply chains, optimize inventory levels, and reduce costs.
Systems Analyst
Systems Analyst
Systems Analysts design and implement computer systems. This course may be useful in this role by helping you develop the skills that you need to analyze business needs, design computer systems, and implement and manage information systems.
For more career information including salaries, visit:
OpenCourser.com/course/1cej0w/habilidades
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Habilidades gerenciales: Proyecto final.
Este libro proporciona una visión general completa de la gestión estratégica de recursos humanos. Cubre todos los aspectos de la función de RRHH, desde la planificación y el reclutamiento hasta el desarrollo y la compensación.
Este es un libro de texto clásico sobre administración estratégica. Proporciona una base sólida en los conceptos y teorías de la planificación estratégica, así como en las herramientas y técnicas para desarrollar e implementar planes estratégicos.
Este antiguo tratado militar chino proporciona principios y estrategias para la guerra y los negocios. Aunque no es un libro de gestión estratégica en sentido estricto, ofrece información valiosa sobre estrategia, táctica y liderazgo.
Save
Este libro de autoayuda proporciona principios y prácticas para desarrollar hábitos efectivos y lograr el éxito personal y profesional. Aunque no es un libro de gestión estratégica en sentido estricto, ofrece información valiosa sobre liderazgo, gestión del tiempo y desarrollo personal.
Este libro de finanzas personales proporciona información sobre cómo desarrollar inteligencia financiera y lograr la libertad financiera. Aunque no es un libro de gestión estratégica en sentido estricto, ofrece información valiosa sobre inversión, gestión del dinero y emprendimiento.
Save
Este libro de gestión del tiempo proporciona una técnica para identificar y centrarse en las actividades más importantes. Aunque no es un libro de gestión estratégica en sentido estricto, ofrece información valiosa sobre la priorización, la gestión del tiempo y la eficiencia.
Este libro de estrategia empresarial proporciona un marco para crear nuevos mercados y evitar la competencia. Aunque no es un libro de gestión estratégica en sentido estricto, ofrece información valiosa sobre la innovación, la diferenciación y la creación de valor.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/1cej0w/habilidades
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Effort
1-3 horas por semana
Level
Introductory
Via
Coursera
Institution
Universidad Nacional Autónoma de México
Instructors
Patricia Benítez Corona
Miguel Angel Ruíz
Language
Español
This course belongs to a
collection
called
Habilidades Gerenciales . It's comprised of six courses:
- Solución de problemas y toma de decisiones
- Autoridad, dirección y liderazgo
- Habilidades gerenciales: Proyecto final (viewing)
- Gestión del talento humano
- Orden y manejo del tiempo
- Administración para obtener resultados
Good to know
Diseñado para proporcionar un aprendizaje profundo sobre la planificación estratégica un el ámbito directivo
Ofrece una metodología estructurada para desarrollar e implementar planes estratégicos en el contexto empresarial
Impartido por expertos en liderazgo y gestión estratégica
Aborda aspectos esenciales de la planificación estratégica, como el análisis FODA y el establecimiento de objetivos
Ideal para directivos y gerentes que buscan mejorar sus habilidades de planificación estratégica
Requiere un nivel básico de conocimientos sobre gestión y planificación
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