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Paul Boag

Are you tired of dealing with difficult stakeholders and endless design iterations? Are you ready to produce designs that provide real business value?

If so, this workshop is for you. Led by experienced web designer Paul Boag, this workshop will teach you a robust process that will successfully take your design project from initial briefing to final delivery and beyond.

Read more

Are you tired of dealing with difficult stakeholders and endless design iterations? Are you ready to produce designs that provide real business value?

If so, this workshop is for you. Led by experienced web designer Paul Boag, this workshop will teach you a robust process that will successfully take your design project from initial briefing to final delivery and beyond.

You'll learn invaluable techniques for gathering the right kind of information to create a quality design and for engaging stakeholders while maintaining control over the final design. You'll also learn how to handle stakeholder feedback and ensure your design survives post-launch.

By the end of the workshop, you'll feel more prepared going into a project, achieve design approval without endless iteration, confidently present designs and handle feedback from difficult stakeholders, and produce designs that deliver results for clients.

Don't miss this opportunity to gain a new confidence in your design direction and process.

This workshop covers the following topics:

  • Preparing for a Design Project: Learn how to gather the right kind of information to create a quality design and techniques to ensure design approval is easier.

  • Producing Initial Design Concepts: Explore techniques for engaging stakeholders while maintaining control over the final design and a design process that ensures the final result meets business needs.

  • Dealing with Design Presentation and Feedback: Learn how to handle stakeholder feedback and how testing can help maintain control over a design once stakeholders get involved.

  • Ensuring Your Design Survives: Explore how you can avoid design changes by working alongside developers, using design systems and controlling what changes content creators can make.

By the end of the workshop, you'll feel more prepared going into a project, achieve design approval without endless iteration, confidently present designs and handle feedback from difficult stakeholders, and produce designs that deliver results for clients.

Attendees will learn:

  • How to create a clear and concise brief that defines the project and its audiences.

  • Techniques for gathering information that will allow you to create quality designs.

  • Strategies to make design approval easier.

  • How to engage stakeholders while maintaining control over the final design.

  • Techniques for handling stakeholder feedback and difficult clients.

  • Strategies for producing designs that deliver results for clients.

Meet your tutor

Meet Paul Boag, a seasoned website designer with over 25 years of experience. He has refined his design process to deliver results that have earned him the trust of reputable organizations like

Paul is not just any designer, he is one who knows what it takes to leave stakeholders happy. He is not necessarily the best designer in the world, but his designs are effective because they are not undermined by stakeholders. This approach has allowed him to build a successful design business with an impressive client base.

With Paul's expertise, you can master the design process and learn how to deliver effective results to your stakeholders.

Enroll now

What's inside

Learning objectives

  • How to create a clear and concise brief that defines the project and its audiences.
  • Techniques for gathering information that will allow you to create quality designs.
  • How to engage stakeholders while maintaining control over the final design.
  • Techniques for handling stakeholder feedback and difficult clients.
  • Strategies for producing designs that deliver results for clients.

Syllabus

Introduction
Learn how to gather the right kind of information to create a quality design and techniques to ensure design approval is easier.
The problem with most design projects.
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Career center

Learners who complete Master the Design Process: Dealing With Stakeholders will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Master the Design Process: Dealing With Stakeholders.
Classic text on project management that provides a comprehensive overview of the field. It great resource for anyone who wants to learn about project management or improve their skills.
This foundational text is essential for anyone beginning to explore design process. It introduces the principles of human-centered design and explains why some products are easy to use while others are frustrating. It provides crucial background knowledge on usability and the importance of understanding user needs, making it a valuable prerequisite read for any design discipline. is widely considered a classic and is often used as a textbook.
Written by the CEO of IDEO, a leading design firm, this book offers a broad overview of design thinking as a human-centered approach to problem-solving that can be applied across various fields, not just traditional design. It's an excellent resource for understanding the strategic role of design in business and innovation, making it highly relevant for undergraduate and graduate students, as well as working professionals. is considered a must-read for grasping the wider implications of design process.
A comprehensive guide to creating effective design languages for digital products, focusing on the 'how' and 'why' behind design systems. It delves into the principles, patterns, and shared language necessary for successful implementation. is highly regarded and provides a solid understanding for anyone involved in building or maintaining a design system.
Specifically focused on client service roles, this book offers practical guidance on managing client relationships, setting expectations, handling challenging situations, and becoming a valuable partner. It's a highly relevant resource for anyone in a dedicated client service position, offering actionable advice for day-to-day interactions.
Directly addresses the challenges of dealing with difficult client interactions. It provides practical strategies and techniques for handling challenging behaviors, de-escalating conflict, and maintaining composure during stressful conversations with clients. This highly practical guide for front-line staff and anyone managing client complaints.
Published recently, this book addresses the challenges of creating and maintaining design systems that are sustainable and successful within organizations. It offers practical steps and processes for designers, engineers, and product managers.
Focuses on effectively handling difficult and important conversations. It provides a framework and practical skills for communicating clearly, persuasively, and respectfully when emotions are high and opinions differ, which is invaluable in resolving client issues and addressing concerns constructively. It is often used as a training resource in professional settings.
Offers practical advice and tips for creating, documenting, and maintaining design systems. It covers different approaches and emphasizes branding and creating lasting foundations. It's a valuable resource for both beginners and those looking to improve existing systems.
Offers a practical and straightforward approach to conducting customer interviews to validate ideas and understand needs. It's invaluable for the early stages of the design process, particularly user research and discovery. This book provides essential skills for anyone involved in understanding their audience and is highly recommended for students and professionals alike.
A classic in the field of negotiation, this book presents a principled approach to reaching mutually agreeable solutions. It's highly relevant for client interactions where negotiation is involved, providing a framework for focusing on interests rather than positions and generating creative options.
Offers a pragmatic guide to the entire client relationship journey within professional services. It covers identifying potential clients, engagement, retention, and developing loyalty. It includes models and tools for assessing client orientation and valuable resource for professionals aiming to build long-term client partnerships.
Explores inclusive design, arguing that exclusion in design is often a result of mismatches between designs and human diversity. It challenges traditional design processes and emphasizes the importance of considering a wider range of human abilities and perspectives. This crucial read for understanding contemporary topics in design process and is highly relevant for all levels, particularly those interested in creating equitable solutions.
This foundational text provides timeless principles for building rapport, increasing likeability, and handling interpersonal interactions with grace. While not strictly about 'client' communication, its core teachings on understanding people and fostering positive relationships are directly applicable to establishing strong client connections. It's a classic that offers essential background knowledge for anyone in a client-facing role.
Practical guide to project management that is full of insights and advice. It great resource for anyone who wants to learn how to manage projects more effectively.
Delves into the psychology behind why people say 'yes' and outlines universal principles of persuasion. Understanding these principles can significantly enhance your ability to communicate effectively with clients, build consensus, and guide decisions ethically. It's a highly influential book in the fields of marketing and sales, directly relevant to client engagement.
Serves as a comprehensive reference of 125 key design principles, providing concise explanations and visual examples. It's highly useful for gaining a broad understanding of various design concepts that inform the design process across different disciplines. This book is valuable as a reference tool for students and professionals alike.
Focuses on the importance of getting the right feedback from the right people at the right time. It provides a step-by-step guide to creating a feedback culture in your organization and using it to drive innovation.
Comprehensive guide to project management that provides answers to common questions. It great resource for anyone who wants to learn more about project management or solve specific problems.
Practical guide to agile project management that is full of tips and advice. It great resource for anyone who wants to learn how to use agile methods to improve their project management skills.
Focuses on the technical aspects of building design systems, specifically the frontend architecture. It's geared towards developers and design engineers and provides practical tips and real-world examples for creating scalable systems.
While aimed at managers, the core concept of Radical Candor—caring personally while challenging directly—is highly applicable to client communication. It provides a framework for giving and receiving feedback effectively and honestly, which is essential for maintaining transparent and productive client relationships.
Ideal for those just starting out with design systems, this book guides readers through the initial steps of organizing, strategizing, and implementing a design system. It covers creating a shared design language and includes case studies.
While focused on sales, this book's insights into understanding customer needs, challenging their assumptions, and tailoring your message are highly valuable for client communication, especially in consultative roles. It provides a framework for building strong client relationships based on insight and value.
Pink argues that in today's world, everyone is in 'sales' to some extent, constantly needing to persuade and influence others. reframes the idea of selling and provides practical techniques for effectively communicating your ideas and moving clients to action in an authentic way.
This provocative book challenges designers to consider the ethical implications of their work and the impact of their design decisions on society. It encourages a more responsible and mindful approach to the design process. is highly relevant for contemporary discussions around design ethics and must-read for all designers and those involved in the design process.
Known as the 'Polar Bear book,' this text definitive guide to information architecture, a critical discipline that heavily influences the structure and organization represented in wireframes. It covers organizing, labeling, navigation, and searching within digital systems. A deep understanding of information architecture is crucial for creating logical and user-friendly wireframes, especially for complex websites and applications. is valuable for both gaining a broad understanding and deepening one's knowledge of the structural aspects that wireframing addresses.
While focused on pitching and winning new business, this book provides valuable insights into structuring compelling communication, understanding your audience, and effectively conveying your message. These skills are directly transferable to communicating with existing clients, whether presenting ideas or providing updates.
A hands-on guide specifically for developers and design engineers on coding design systems that scale. It covers topics like design tokens, style dictionaries, and collaboration between designers and developers.
Serves as a catalog of common interface design patterns, offering solutions to recurring design problems. Referring to design patterns can significantly inform wireframing by providing established conventions for common UI elements and interactions. This book practical reference for making informed decisions during the wireframing process and ensuring consistency and usability. It's particularly helpful for deepening understanding of interaction design which is represented in wireframes.
Provides a seven-step framework for creating clear and compelling messages that resonate with your audience. Applying the StoryBrand framework to your client communication can help you articulate your value proposition effectively and ensure your message is understood and remembered.
Offers a basic introduction to wireframing and its role in the design process, making it accessible for those without a design background. It focuses on practical methods for creating and using wireframes for ideation and communication within a team. While not a comprehensive UI/UX guide, it provides valuable insights and techniques applicable to using wireframing tools effectively. This book is particularly useful for beginners and anyone involved in product development who needs to understand and contribute to the wireframing process.
Understanding and managing emotions, both your own and your client's, is crucial for effective communication. Goleman's seminal work explores the components of emotional intelligence and its impact on relationships and success. provides essential background knowledge on the human element of client interactions.
Focuses on creating design systems that are not only dependable but also accommodate change and creativity. It emphasizes collaboration and is suitable for teams looking to build flexible and experimental systems.
Explores how products can be designed to create user habits using the 'Hook Model'—a four-step process of trigger, action, variable reward, and investment. It provides insights into user psychology and behavioral design, which are increasingly important aspects of the design process for digital products. It's relevant for those interested in persuasive design and user engagement.
This comprehensive guide covers the entire UX design process, from research to testing, and includes dedicated sections on wireframing and prototyping. It offers a solid foundation in UX methodologies and provides practical guidance on creating wireframes as part of a larger design workflow. useful reference for understanding how wireframing integrates with other UX activities and for learning various techniques.
This textbook provides a comprehensive overview of business communication principles and practices, covering topics such as interpersonal communication, group communication, and presentations. It serves as a solid foundation for understanding the fundamentals of professional communication, including those relevant to client interactions.
Explores how human perception and cognition relate to interface design. Understanding these psychological principles is crucial for creating intuitive and effective wireframes that align with how users process information and interact with digital interfaces. It provides the 'why' behind many UI design guidelines and helps designers make informed decisions during the wireframing process to improve usability.
Summarizes research from psychology and human-computer interaction to provide designers with practical insights into how people see, read, remember, and think. Applying these insights during wireframing can lead to more intuitive and user-friendly designs. It's a valuable resource for making design decisions based on human behavior and cognitive processes, directly impacting the effectiveness of wireframes.
Practical guide to giving, receiving, and using feedback in the classroom. It is written by a leading expert in the field of education and is packed with helpful tips and advice.
Written by the founders of IDEO and the Hasso Plattner d.school at Stanford, this book focuses on unlocking creativity, a crucial element of the design process. It provides methods and mindsets for developing creative confidence and applying it to problem-solving. It's an inspiring read for anyone looking to enhance their creative abilities within the context of design.

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