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Jorge Enrique Velarde Chapa

El contexto de negocios en el presente y en el futuro siempre tiene grandes retos en materia económica; ambientes políticos y comercial complicados, retos en materia política, perspectivas dinámicas frente a modelo económico cambiantes son algunos de los elementos que contribuyen a generar incertidumbre en el entorno de los negocios; lo que genera una necesidad en los líderes de conocer la forma de interpretar las condicione económicas y sus diferentes impactos en los negocios que dirigen. El objetivo de este curso está enfocado a que los participantes analicen los factores económicos, financieros y políticos que impactan al país, bosquejen escenarios futuros y adquirirán herramientas que les permita obtener y construir indicadores para la toma de decisiones en los negocios.

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El contexto de negocios en el presente y en el futuro siempre tiene grandes retos en materia económica; ambientes políticos y comercial complicados, retos en materia política, perspectivas dinámicas frente a modelo económico cambiantes son algunos de los elementos que contribuyen a generar incertidumbre en el entorno de los negocios; lo que genera una necesidad en los líderes de conocer la forma de interpretar las condicione económicas y sus diferentes impactos en los negocios que dirigen. El objetivo de este curso está enfocado a que los participantes analicen los factores económicos, financieros y políticos que impactan al país, bosquejen escenarios futuros y adquirirán herramientas que les permita obtener y construir indicadores para la toma de decisiones en los negocios.

What you'll learn

Identificar el entorno económico, los mercados y la política económica que permitirán visualizar las implicaciones que tienen sobre el entorno empresarial.

Identificar la interrelación que existe entre los negocios y la economía para con ello tener la habilidad de interrelacionar sus impactos y generar instrumentales para la toma de decisiones.

Distinguir el funcionamiento de los principales equilibrios económicas, con las cuales podrán bosquejar escenarios futuros para con ello comenzar a tener herramientas que sean referencias para la toma de decisiones al interior de los negocios.

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What's inside

Syllabus

Tema 1: Ambiente económico y su impacto en los negocios ****
1.1: Macroeconomía y su papel en la toma de decisiones
1.2: Medición de la actividad económica
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Tema 2: Crecimiento y ciclos económicos: efectos en las empresas
2.1 Variables económicas relevantes en los negocios
2.2 Equilibrio del mercado de bienes
Tema 3: Entorno global y sus efectos en los negocios.
3.1: Estructura e integración comercial global
3.2: Equilibrio del mercado internacional
Tema 4: Impacto de la política económica en los negocios
4.1 Equilibrio del mercado de dinero
4.2 Trasmisión de la política económica a los negocios

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Se dirige principalmente a líderes empresariales que deseen mejorar su comprensión del panorama económico y su impacto en las empresas
Proporciona una base sólida para que los estudiantes comprendan los factores macroeconómicos que influyen en las decisiones comerciales
Ayuda a los estudiantes a desarrollar habilidades para analizar y pronosticar tendencias económicas y su impacto en las empresas
Requiere familiaridad previa con conceptos económicos y financieros
El contenido del curso se centra principalmente en el contexto mexicano
No brinda ejemplos prácticos o estudios de casos específicos de la industria

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Principios de Economía aplicados a Negocios with these activities:
Review financial and political concepts
Review basic financial and political concepts to strengthen your foundational knowledge for the course.
Browse courses on Financial Concepts
Show steps
  • Read a textbook or online article on financial concepts.
  • Review your notes from previous courses on political concepts.
  • Take a practice quiz or exam to test your understanding.
Review macroeconomics
Review the basics of macroeconomics to refresh your knowledge and prepare for the course.
Browse courses on Macroeconomics
Show steps
  • Read a textbook or online article on macroeconomics.
  • Review your notes from previous macroeconomics courses.
  • Take a practice quiz or exam to test your understanding.
Discuss economic news and trends
Engage with peers to discuss current economic news and trends, fostering critical thinking and knowledge sharing.
Show steps
  • Find a study partner or group.
  • Choose a topic to discuss.
  • Share your thoughts and ideas.
  • Listen to and consider different perspectives.
Five other activities
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Analyze economic data
Practice analyzing economic data to develop your skills and understanding.
Show steps
  • Find a dataset on economic indicators.
  • Use statistical software to analyze the data.
  • Write a report on your findings.
Learn about global economic organizations
Explore the roles of global economic organizations to enhance your understanding of their impact on businesses.
Browse courses on International Economics
Show steps
  • Watch a documentary on the World Bank or IMF.
  • Read articles about the World Trade Organization.
  • Attend a webinar on global economic governance.
Develop a business strategy based on economic analysis
Apply your understanding of economic factors to develop a business strategy that enhances decision-making.
Show steps
  • Analyze the market and competitive landscape.
  • Create a financial forecast.
  • Develop a marketing and sales plan.
  • Write a business plan.
Participate in an economic case competition
Challenge yourself and apply your knowledge in a competitive setting by participating in an economic case competition, honing your problem-solving and analytical abilities.
Show steps
  • Find an economic case competition to participate in.
  • Form a team and develop a strategy.
  • Analyze the case and develop a solution.
  • Present your solution to a panel of judges.
Develop an economic forecast for a country
Demonstrate your understanding of economic factors by creating an economic forecast for a specific country, enhancing your analytical and forecasting skills.
Show steps
  • Choose a country to focus on.
  • Gather data on economic indicators.
  • Use economic models to forecast future economic performance.
  • Write a report on your findings.

Career center

Learners who complete Principios de Economía aplicados a Negocios will develop knowledge and skills that may be useful to these careers:
Economist
Economists analyze and interpret economic data to make informed decisions about a variety of issues, including macroeconomic trends, inflation, interest rates, and unemployment. The course "Principios de Economía aplicados a Negocios" is highly relevant to this role as it provides a solid foundation in economic theory and its applications in the business world. The course covers macroeconomic concepts, including growth, inflation, and exchange rates, as well as microeconomic concepts, such as supply and demand, market equilibrium, and pricing. By understanding these concepts, learners will be well-equipped to analyze economic data and make sound decisions.
Financial Analyst
Financial analysts evaluate and make recommendations on financial instruments, such as stocks, bonds, and mutual funds. They use economic data and analysis to forecast market trends, investment returns, and individual company performance. The course "Principios de Economía aplicados a Negocios" is a valuable resource for financial analysts as it provides a comprehensive overview of economic principles, financial markets, and investment analysis. The course's focus on macroeconomic and financial analysis will help learners develop the skills necessary to succeed in this role.
Market Research Analyst
Market research analysts study market trends, gather data, and conduct surveys to understand consumer behavior and preferences. They use this information to help businesses develop products, services, and marketing campaigns. The course "Principios de Economía aplicados a Negocios" is highly relevant to this role as it provides a foundation in economic principles, consumer behavior, and market analysis. The course's emphasis on understanding macroeconomic and microeconomic factors that influence consumer decisions will be particularly useful for market research analysts.
Business Consultant
Business consultants advise businesses on a variety of issues, including financial management, marketing strategy, and operations management. They use their knowledge of business principles and economic trends to help businesses improve their performance. The course "Principios de Economía aplicados a Negocios" is a valuable asset for business consultants as it provides a deep understanding of economic fundamentals, financial analysis, and strategic management. The course's emphasis on real-world applications will prepare learners to tackle complex business challenges and provide effective consulting advice.
Policy Analyst
Policy analysts conduct research and analysis to inform public policy decisions. They use economic and statistical data to evaluate the potential impact of policies and recommend changes. The course "Principios de Economía aplicados a Negocios" is a valuable resource for policy analysts as it provides a strong foundation in economic principles, policy analysis, and quantitative methods. The course's emphasis on understanding the relationship between economic theory and public policy will be particularly useful for this role.
Data Scientist
Data scientists use data analysis techniques to uncover insights and patterns in data. They use this information to help businesses make decisions, improve efficiency, and optimize performance. The course "Principios de Economía aplicados a Negocios" may be useful for data scientists as it provides a foundation in economic principles and data analysis techniques. The course's emphasis on understanding how economic data can be used to make business decisions will be particularly valuable for this role.
Risk Analyst
Risk analysts assess and manage financial and operational risks for businesses. They use economic and financial data to identify, measure, and mitigate risks. The course "Principios de Economía aplicados a Negocios" may be useful for risk analysts as it provides a foundation in economic principles and risk management techniques. The course's emphasis on understanding the relationship between economic factors and risk will be particularly valuable for this role.
Insurance Agent
Insurance agents sell insurance policies to individuals and businesses. They use their knowledge of insurance products and economic principles to explain the benefits of different policies and advise clients on the best options. The course "Principios de Economía aplicados a Negocios" may be useful for insurance agents as it provides a foundation in economic principles and insurance practices. The course's emphasis on understanding how economic factors influence insurance premiums and coverage will be particularly valuable for this role.
Banker
Bankers advise clients on financial matters, such as investments, loans, and mortgages. They use their knowledge of economic principles and financial markets to help clients make informed decisions. The course "Principios de Economía aplicados a Negocios" may be useful for bankers as it provides a foundation in economic principles and financial markets. The course's emphasis on understanding how economic factors influence interest rates and investment returns will be particularly valuable for this role.
Loan Officer
Loan officers assess and approve loan applications for individuals and businesses. They use their knowledge of economic principles and credit risk to evaluate borrowers' ability to repay loans. The course "Principios de Economía aplicados a Negocios" may be useful for loan officers as it provides a foundation in economic principles and credit analysis. The course's emphasis on understanding how economic factors influence interest rates and borrower risk will be particularly valuable for this role.
Real Estate Agent
Real estate agents help buyers and sellers of property navigate the real estate market. They use their knowledge of economic principles and real estate practices to advise clients on the best options. The course "Principios de Economía aplicados a Negocios" may be useful for real estate agents as it provides a foundation in economic principles and real estate practices. The course's emphasis on understanding how economic factors influence real estate prices and market trends will be particularly valuable for this role.
Sales Manager
Sales managers lead and motivate sales teams to achieve sales targets. They use their knowledge of economic principles and sales techniques to develop and implement sales strategies. The course "Principios de Economía aplicados a Negocios" may be useful for sales managers as it provides a foundation in economic principles and sales management. The course's emphasis on understanding how economic factors influence consumer behavior and sales trends will be particularly valuable for this role.
Marketing Manager
Marketing managers develop and implement marketing campaigns to promote products and services. They use their knowledge of economic principles and marketing techniques to reach target audiences and achieve marketing goals. The course "Principios de Economía aplicados a Negocios" may be useful for marketing managers as it provides a foundation in economic principles and marketing practices. The course's emphasis on understanding how economic factors influence consumer behavior and marketing strategies will be particularly valuable for this role.
Project Manager
Project managers plan, execute, and close projects. They use their knowledge of project management techniques and economic principles to ensure that projects are completed on time, within budget, and to the required quality standards. The course "Principios de Economía aplicados a Negocios" may be useful for project managers as it provides a foundation in economic principles and project management practices. The course's emphasis on understanding how economic factors can affect project budgets and timelines will be particularly valuable for this role.
Operations Manager
Operations managers plan, organize, and control the activities of an organization. They use their knowledge of economic principles and operations management techniques to optimize efficiency and productivity. The course "Principios de Economía aplicados a Negocios" may be useful for operations managers as it provides a foundation in economic principles and operations management practices. The course's emphasis on understanding how economic factors can affect production costs and supply chains will be particularly valuable for this role.

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Principios de Economía aplicados a Negocios.
Este libro proporciona una visión integral de la macroeconomía, cubriendo temas como el crecimiento económico, el ciclo económico y la política monetaria, que son esenciales para el curso.
Este libro proporciona una visión general de la economía de la empresa, cubriendo temas como la teoría de la firma, la competencia y la estrategia, que son relevantes para la comprensión del impacto de la economía en los negocios.
Este libro ofrece una perspectiva global sobre la economía, cubriendo temas como el desarrollo económico, la pobreza y la desigualdad, que proporcionan un contexto más amplio para el curso.
Este libro proporciona una introducción a los principios microeconómicos y se puede leer como material complementario para complementar el curso.
Este libro explora la teoría y la práctica de la regulación económica, lo que puede proporcionar información adicional para el Tema 4 del curso.
Este libro proporciona una introducción a la econometría, que puede ser útil para los estudiantes interesados en analizar datos económicos.
Este libro proporciona una introducción a las estadísticas para economía y negocios y puede ser útil para los estudiantes que buscan mejorar sus habilidades analíticas.

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