Tell the Data Story with Survey Graphics in Google Slides from Coursera

“Tell me a story.” At some point, we all have either heard those words or uttered them ourselves. The strong desire to be transported and to understand through narrative is something that stays with us through adulthood and is activated in our personal and professional lives. Why are humans so profoundly impacted by stories? Studies show that narrative helps us to find meaning in information and activates a desire to connect with it. By engaging with a story, we open the door to allow the meaning of it to resonate with us. For decision-making, this translates to narrative, the story, acting as the vehicle to make data actionable. In this project, you will gain hands-on experience telling a simple data story that will connect with a professional audience. The story will be told with graphics created from survey data collected by a hypothetical company that hopes to grow their understanding of the customer experience and uncover where business opportunities may lie. You will tell your survey data story using the free-to-use presentation software Google Slides. By the end of this project, you will be able to confidently tell a data story using any presentation software. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Builds a strong foundation for beginners

Taught by Tricia Bagley, who is recognized for her work in the topic that the course teaches

Teaches narrative, which is a core skill for decision-making

Develops narrative skills, which are core skills for navigating business opportunities

Teaches skills, knowledge, and/or tools that are highly relevant to industry

Teaches a simple data story using Google Slides

Reviews summary

Helpful, still room for improvement

This course is great for learning how to use Google Slides and Sheets, but the data visualizations could be improved.

Good for learning Google Slides and Sheets.

"The course was most useful for navigating through Google Slides and Sheets"

Data visualizations could be better.

"However, the visualizations used were not the best to tell the 'data story'"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Tell the Data Story with Survey Graphics in Google Slides with these activities:

Review Google Slides Basics

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Ensure you have a solid foundation in Google Slides before creating your data story presentation.

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Create and format a new presentation.
Insert and edit text, images, and videos.

Compile Data Storytelling Resources

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Gather and organize valuable resources to enhance your understanding of data storytelling.

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Search for articles, books, and online courses.
Bookmark and organize the resources in a central location.

Solve Data Analysis Problems

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Sharpen your data analysis skills through targeted practice problems.

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Identify the problem and data.
Apply appropriate analysis techniques.
Interpret the results and draw conclusions.

Five other activities

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Peer Review of Data Story Outlines

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Get feedback on your data story outline from peers to refine and enhance its structure and effectiveness.

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Exchange outlines with a peer.
Provide constructive feedback on clarity, flow, and impact.

Create a Data Story Outline

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Craft a compelling outline for your data story, ensuring a clear and engaging flow.

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Identify the key message and audience.
Gather and analyze relevant data.
Structure the story with an introduction, body, and conclusion.

Design a Data Visualization

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Create a visually impactful data visualization to effectively communicate insights.

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Select an appropriate visualization type.
Design the visualization with clarity and aesthetics.
Ensure proper data representation and labeling.

Contribute to a Data Storytelling Project

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Engage in a hands-on project to apply your data storytelling skills while collaborating with others.

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Identify a suitable open-source project.
Review the project documentation and code.
Contribute to the project by adding features or fixing bugs.

Read The Storytelling Animal

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Explore the impact of stories on human nature and improve your storytelling skills.

View The Story Paradox on Amazon

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Career center

Learners who complete Tell the Data Story with Survey Graphics in Google Slides will develop knowledge and skills that may be useful to these careers:

Data Analyst

A Data Analyst transforms raw data into meaningful insights that inform decision-making. This course provides a foundation in data analysis and visualization, which are essential skills for any Data Analyst. By learning how to tell a compelling data story, you can effectively communicate your findings to stakeholders and drive business decisions.

See salaries and explore the career path for Data Analyst

Data Scientist

Data Scientists use statistical and machine learning techniques to extract insights from data. This course provides an introduction to data visualization, which is an essential skill for any Data Scientist. By learning how to create clear and concise data visualizations, you can effectively communicate your findings to stakeholders and drive business decisions.

See salaries and explore the career path for Data Scientist

Market Researcher

Market Researchers conduct surveys and collect data to understand customer needs and preferences. This course provides a foundation in survey design and data analysis, which are essential skills for any Market Researcher. By learning how to design effective surveys and analyze data, you can gain valuable insights into customer behavior and drive business decisions.

See salaries and explore the career path for Market Researcher

Business Analyst

Business Analysts use data to identify and solve business problems. This course provides a foundation in data analysis and visualization, which are essential skills for any Business Analyst. By learning how to analyze data and create clear and concise data visualizations, you can effectively communicate your findings to stakeholders and drive business decisions.

See salaries and explore the career path for Business Analyst

Product Manager

Product Managers are responsible for the development and launch of new products. This course provides an introduction to data visualization, which is an essential skill for any Product Manager. By learning how to create clear and concise data visualizations, you can effectively communicate your product vision to stakeholders and drive product development.

See salaries and explore the career path for Product Manager

UX Designer

UX Designers create user experiences for products and services. This course provides an introduction to data visualization, which is an essential skill for any UX Designer. By learning how to create clear and concise data visualizations, you can effectively communicate your design decisions to stakeholders and drive product development.

See salaries and explore the career path for UX Designer

Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns. This course provides an introduction to data visualization, which is an essential skill for any Marketing Manager. By learning how to create clear and concise data visualizations, you can effectively communicate your marketing campaign results to stakeholders and drive business decisions.

See salaries and explore the career path for Marketing Manager

Sales Manager

Sales Managers are responsible for leading and managing sales teams. This course provides an introduction to data visualization, which is an essential skill for any Sales Manager. By learning how to create clear and concise data visualizations, you can effectively communicate your sales team's performance to stakeholders and drive sales growth.

See salaries and explore the career path for Sales Manager

Customer Success Manager

Customer Success Managers are responsible for ensuring that customers are satisfied with their products or services. This course provides an introduction to data visualization, which is an essential skill for any Customer Success Manager. By learning how to create clear and concise data visualizations, you can effectively communicate your customer satisfaction results to stakeholders and drive customer retention.

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Project Manager

Project Managers are responsible for planning and executing projects. This course provides an introduction to data visualization, which is an essential skill for any Project Manager. By learning how to create clear and concise data visualizations, you can effectively communicate your project's progress to stakeholders and drive project success.

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Operations Manager

Operations Managers are responsible for the day-to-day operations of a business. This course provides an introduction to data visualization, which is an essential skill for any Operations Manager. By learning how to create clear and concise data visualizations, you can effectively communicate your operational performance to stakeholders and drive business efficiency.

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Financial Analyst

Financial Analysts are responsible for analyzing financial data and making investment recommendations. This course provides an introduction to data visualization, which is an essential skill for any Financial Analyst. By learning how to create clear and concise data visualizations, you can effectively communicate your investment recommendations to stakeholders and drive investment decisions.

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Consultant

Consultants provide advice and guidance to businesses on a variety of topics. This course provides an introduction to data visualization, which is an essential skill for any Consultant. By learning how to create clear and concise data visualizations, you can effectively communicate your recommendations to stakeholders and drive business decisions.

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Writer

Writers create content for a variety of purposes, including marketing, advertising, and journalism. This course provides an introduction to data visualization, which is an essential skill for any Writer. By learning how to create clear and concise data visualizations, you can effectively communicate your ideas to your audience and drive engagement.

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Teacher

Teachers educate students in a variety of subjects. This course provides an introduction to data visualization, which is an essential skill for any Teacher. By learning how to create clear and concise data visualizations, you can effectively communicate your lesson plans to students and drive student learning.

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