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Erin Bill
Para el fin de este proyecto, usted habrá creado un Formulario Google para investigaciones de mercadeo. Formularios Google es una manera fácil y gratis de realizar sus investigaciones de mercadeo porque es fácil de compartir vínculos, los datos se generan...
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Para el fin de este proyecto, usted habrá creado un Formulario Google para investigaciones de mercadeo. Formularios Google es una manera fácil y gratis de realizar sus investigaciones de mercadeo porque es fácil de compartir vínculos, los datos se generan en una Hoja de cálculo Google bien organizada, y es fácil de responder a la encuesta desde cualquier tipo de dispositivo. Se usa Formularios Google para encuestas de clientes, para recopilar las sugerencias de sus clientes y empleados, y para aumentar la lista de contactos de su empresa. Usted va a aprender cómo crear un formulario Google que incluye elementos como su marca corporativa, la opción de recibir correos de su empresa, y preguntas basadas en las respuestas del usuario. Nota: Este curso es de mayor utilidad para estudiantes que residen en la región de América del Norte. Actualmente, estamos trabajando para proporcionar la misma experiencia en otras regiones.
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Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Provides straightforward and effective methods for executing market research using Google Forms
Builds a foundation for understanding Google Forms as a tool for gathering customer feedback and insights
Utilizes a practical and accessible approach, making it suitable for learners with varying levels of experience in market research
Designed to provide essential knowledge for creating comprehensive and effective Google Forms for market research purposes
Specifically tailored to the needs of students residing in North America, although efforts are being made for global accessibility
Focuses on creating Google Forms rather than providing a comprehensive understanding of market research principles

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Reviews summary

Helpful google forms course

Crear encuestas de mercadeo con Formularios Google is a helpful and easy-to-follow course that provides step-by-step instructions on how to create Google Forms. The instructor's clear explanations and enthusiasm for teaching makes this course an enjoyable learning experience.
Excellent instructor
"A pesar de no ser el Castellano, su lengua materna, la Instructora derrocha calidad en su expresión y tono."
Step-by-step instructions
Easy-to-follow instructions
"muy bueno y facil de seguir los pasos del proyecto"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Crear encuestas de mercadeo con Formularios Google with these activities:
Organize and summarize notes, assignments, and quizzes
Reinforce your understanding and facilitate efficient review of course materials.
Show steps
  • Gather all relevant notes, assignments, and quizzes
  • Create a system for organizing and storing the materials
  • Summarize key concepts and takeaways
  • Use your organized materials for effective studying
Review 'Marketing Research: Practical Perspectives' by Dillon, Madden, and Kumar
Gain insights into best practices and techniques employed in modern marketing research, building a stronger foundation in the concepts you will learn throughout this course.
Show steps
  • Read the preface and introduction to understand the book's scope and key concepts
  • Review the table of contents and identify chapters relevant to the course
  • Summarize the main points and examples from the assigned chapters
  • Identify and discuss how the book aligns with the concepts presented in the course
Participate in a peer review session to exchange feedback on marketing research project ideas
Gain valuable perspectives from peers and refine your project ideas to increase chances of success.
Browse courses on Marketing Research
Show steps
  • Identify peers working on similar projects
  • Schedule a meeting to discuss project ideas
  • Provide constructive feedback and listen actively to others' perspectives
  • Document key takeaways and incorporate feedback into your project plan
Four other activities
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Create a Google Form for a hypothetical marketing survey
Familiarize yourself with Google Forms, a tool that will be essential for gathering data for your marketing research projects.
Browse courses on Google Forms
Show steps
  • Sign up for a Google account if you don't already have one
  • Create a new Google Form
  • Design the form with relevant questions and response options
  • Customize the form's settings, such as branding and sharing options
Use Google Forms to create different types of questions and response formats
Deepen your understanding of Google Forms' capabilities and best practices for creating effective marketing surveys.
Browse courses on Google Forms
Show steps
  • Experiment with multiple-choice, open-ended, and other question types
  • Design response formats that encourage valuable insights
  • Consider the user experience and ensure your form is easy to navigate
Attend a workshop on marketing research techniques
Expand your knowledge and skills in specific areas of marketing research, complementing the topics covered in this course.
Browse courses on Marketing Research
Show steps
  • Research and identify relevant workshops
  • Register for and attend the workshop
  • Actively participate and take notes
  • Apply the knowledge and techniques learned in your coursework
Create a data visualization dashboard based on sample marketing data
Apply your knowledge of marketing research and data analysis to create a tool that effectively communicates insights.
Browse courses on Data Visualization
Show steps
  • Gather and clean the necessary data
  • Choose appropriate data visualization techniques
  • Design the dashboard layout and user interface
  • Present your dashboard and explain the insights it provides

Career center

Learners who complete Crear encuestas de mercadeo con Formularios Google will develop knowledge and skills that may be useful to these careers:
Marketing Analyst
As a Marketing Analyst, you will be responsible for collecting, analyzing, and interpreting data to help businesses understand their customers and make better marketing decisions. This course will help you build a foundation in market research methods, including how to design and conduct surveys and analyze data. The course will also cover topics such as customer segmentation, targeting, and positioning.
Market Researcher
Market Researchers are responsible for conducting research to help businesses understand their customers and make better marketing decisions. This course will provide you with the skills you need to conduct market research, including how to design and conduct surveys and analyze data. You'll also learn about customer segmentation, targeting, and positioning.
Advertising Manager
Advertising Managers are responsible for developing and managing advertising campaigns. This course will help you build a foundation in market research methods, which will help you understand customer needs and develop advertising campaigns that are effective and efficient.
Product Manager
Product Managers are responsible for developing and managing products. This course will help you build a foundation in market research methods, which will help you understand customer needs and develop products that meet those needs. You'll also learn about topics such as product planning, pricing, and marketing.
Brand Manager
Brand Managers are responsible for developing and managing brands. This course will help you build a foundation in market research methods, which will help you understand customer perceptions of your brand and develop strategies to improve brand awareness and loyalty.
Psychologist
Psychologists study the mind and behavior of humans. This course will help you build a foundation in market research methods, which will help you understand customer needs and develop psychological insights to predict customer behavior.
Economist
Economists study the production, distribution, and consumption of goods and services. This course will help you build a foundation in market research methods, which will help you understand customer needs and develop economic models to predict market trends.
Statistician
Statisticians collect, analyze, and interpret data to help businesses understand their customers and make better decisions. This course will help you build a foundation in market research methods, which will help you understand customer needs and develop statistical models to predict customer behavior.
Behavioral Economist
Behavioral Economists study the psychological and social factors that influence economic decision-making. This course will help you build a foundation in market research methods, which will help you understand customer needs and develop behavioral economic insights to predict customer behavior.
Business Analyst
Business Analysts help businesses understand their customers and make better decisions. This course will help you build a foundation in market research methods, which will help you understand customer needs and develop strategies to improve business performance.
Neuroscientist
Neuroscientists study the brain and nervous system. This course will help you build a foundation in market research methods, which will help you understand customer needs and develop neuroscientific insights to predict customer behavior.
Marketing Consultant
Marketing Consultants help businesses develop and implement marketing strategies. This course will provide you with the skills you need to conduct market research, analyze data, and develop marketing plans.
Sociologist
Sociologists study the structure and function of society. This course will help you build a foundation in market research methods, which will help you understand customer needs and develop sociological insights to predict customer behavior.
Data Analyst
Data Analysts collect, analyze, and interpret data to help businesses make better decisions. This course will help you build a foundation in market research methods, which will help you understand customer needs and develop data-driven insights.
Anthropologist
Anthropologists study the behavior, beliefs, and cultures of humans. This course will help you build a foundation in market research methods, which will help you understand customer needs and develop anthropological insights to predict customer behavior.

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Crear encuestas de mercadeo con Formularios Google.
Provides a step-by-step guide to conducting survey research, from designing the questionnaire to analyzing the data. It would be a helpful resource for students who want to learn more about the specific methods used in marketing research.
Provides insights into the art of asking questions, including how to ask open-ended questions, how to probe for more information, and how to avoid leading questions. It would be a valuable resource for students who want to improve their questioning skills.
Provides inspiration and guidance on how to stay focused and achieve your goals. It would be a helpful resource for students who want to learn more about how to set goals and stay motivated.
Provides a framework for personal and professional success. It would be a valuable resource for students who want to learn more about how to be more effective in their lives.
Provides a framework for understanding how disruptive technologies can lead to the downfall of large companies. It would be a valuable resource for students who want to learn more about how to innovate and stay ahead of the competition.
Provides a methodology for building and launching a successful startup. It would be a valuable resource for students who want to learn more about how to start a business.
Provides insights into the world of venture capital and entrepreneurship. It would be a valuable resource for students who want to learn more about how to create a successful startup.
Provides advice on how to build and manage a successful technology company. It would be a valuable resource for students who want to learn more about the challenges of entrepreneurship.
Provides a framework for getting your startup to grow. It would be a valuable resource for students who want to learn more about how to market and sell their products or services.

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