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Gisselle Curnutt
Al final de este proyecto, creará un formulario de Google para una encuesta de mercadeo. Los formularios de Google son una forma fácil y gratuita de realizar una encuesta de marketing porque es fácil compartir enlaces, los datos se generan en una hoja de...
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Al final de este proyecto, creará un formulario de Google para una encuesta de mercadeo. Los formularios de Google son una forma fácil y gratuita de realizar una encuesta de marketing porque es fácil compartir enlaces, los datos se generan en una hoja de Google organizada y es fácil responder a la encuesta en cualquier tipo de dispositivo. Las formas más notables en que se utiliza Google Forms son las encuestas a clientes, el buzón de sugerencias y para hacer crecer una lista de correo electrónico de la empresa. Aprenderás a crear un formulario de Google que incluya características como la marca, el opt-in (suscripciones confirmadas) por correo electrónico y preguntas basadas en las respuestas anteriores del usuario. Nota: Este curso es de mayor utilidad para estudiantes que residen en la región de América del Norte. Actualmente, estamos trabajando para proporcionar la misma experiencia en otras regiones.
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Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops skills core for marketing professionals and business owners
Teaches easily customizable marketing survey via Google Forms
Taught by Gisselle Curnutt in the North American region

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Reviews summary

Spanish language google forms survey course

This course is an excellent resource for learning how to create Google Forms surveys in Spanish. The course is well-structured and easy to follow, and it covers all of the essential topics. The instructor is also very knowledgeable and helpful.
Straightforward and easy-to-understand instructions.
"muy completo y claro..."
Appropriate for beginners.
Course taught entirely in Spanish.
"Excelente curso, brevísimo pero muy completo y claro, lo mejor en ESPANOL, lo cual se agradece sobremanera..."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Utilice los formularios de Google para encuestas de mercadeo with these activities:
Review the concept of histograms and data visualizations.
This activity will prepare students to understand the concept of histograms and data visualization.
Browse courses on Histograms
Show steps
  • Read a resource on histograms and data visualizations.
  • Practice drawing histograms.
Learn about Google Forms features.
This activity will enable students to gain a better understanding of different features of Google Forms that could help them create better surveys.
Browse courses on Google Forms
Show steps
  • Explore help articles and tutorials on Google Forms.
  • Practice using Google Forms features.
Complete Google Forms exercises and tutorials
Sharpen your proficiency in using Google Forms through guided exercises and tutorials to strengthen your understanding of survey creation and data analysis techniques.
Browse courses on Google Forms
Show steps
  • Find and complete Google Forms practice exercises
  • Follow along with Google Forms tutorials
Three other activities
Expand to see all activities and additional details
Show all six activities
Build a marketing survey for a small business
Create a marketing survey using Google Forms to reinforce course concepts and further develop essential skills.
Show steps
  • Identify the project scope and objectives
  • Research and develop survey questions
  • Create the Google Form
  • Test the survey and make any necessary adjustments
  • Distribute the survey and collect responses
Attend a Google Forms workshop or webinar
Enhance your knowledge by attending an exclusive Google Forms workshop or webinar, allowing you to directly engage with experts and delve deeper into advanced concepts.
Browse courses on Google Forms
Show steps
  • Research and identify relevant Google Forms workshops or webinars
  • Register for and attend the workshop or webinar
Create a sample Google Form survey.
This activity will help students to gain a practical understanding of how to create and design effective Google Form surveys.
Browse courses on Google Forms
Show steps
  • Identify the target audience for your survey.
  • Determine the purpose and goals of your survey.
  • Draft questions that are clear, concise, and relevant.
  • Choose the appropriate question types for each question.
  • Organize the questions into a logical order.

Career center

Learners who complete Utilice los formularios de Google para encuestas de mercadeo will develop knowledge and skills that may be useful to these careers:
Marketing Manager
Marketing Managers develop and execute marketing plans to promote products and services. They oversee marketing budgets and track the success of marketing campaigns. This course would be helpful for Marketing Managers because it would teach them how to create and distribute surveys to collect feedback from customers. Additionally, the course would teach them how to analyze data and draw conclusions, which is an important skill for Marketing Managers.
Business Analyst
Business Analysts help organizations improve their business processes. They analyze data and make recommendations for improvements. This course would be helpful for Business Analysts because it would teach them how to create and distribute surveys to collect data from employees and customers. Additionally, the course would teach them how to analyze data and draw conclusions, which is an important skill for Business Analysts.
Data Analyst
Data Analysts collect, clean, and analyze data to help organizations make better decisions. This course would be helpful for Data Analysts because it would teach them how to create and distribute surveys to collect data. Additionally, the course would teach them how to analyze data and draw conclusions, which is an important skill for Data Analysts.
Marketing Analyst
Marketing Analysts collect, analyze, and interpret data to help businesses understand their customers and develop marketing strategies. This course would be helpful for Marketing Analysts because it would teach them how to create and distribute surveys to collect data from customers. Additionally, the course would teach them how to analyze data and draw conclusions, which is an important skill for Marketing Analysts.
Product Manager
Product Managers are responsible for the development and launch of new products. They work closely with marketing and engineering teams to ensure that products meet customer needs. This course would be helpful for Product Managers because it would teach them how to create and distribute surveys to collect feedback from customers. Additionally, the course would teach them how to analyze data and draw conclusions, which is an important skill for Product Managers.
Market Research Analyst
Market Research Analysts plan and execute research studies to collect data on consumer needs and preferences. They analyze the data to develop marketing strategies and campaigns. This course would be helpful for Market Research Analysts because it would teach them how to create and distribute surveys, which are a common tool used in market research. Additionally, the course would teach them how to analyze data and draw conclusions, which is an important skill for Market Research Analysts.
Customer Success Manager
Customer Success Managers are responsible for ensuring that customers are satisfied with their products or services. They work closely with customers to resolve issues and identify opportunities for improvement. This course would be helpful for Customer Success Managers because it would teach them how to create and distribute surveys to collect feedback from customers. Additionally, the course would teach them how to analyze data and draw conclusions, which is an important skill for Customer Success Managers.
UX Designer
UX Designers are responsible for designing the user experience for products and services. They work closely with marketing and engineering teams to ensure that products are easy to use and enjoyable. This course would be helpful for UX Designers because it would teach them how to create and distribute surveys to collect feedback from users. Additionally, the course would teach them how to analyze data and draw conclusions, which is an important skill for UX Designers.
Market Researcher
Market Researchers conduct research to understand consumer needs and preferences. They collect data from surveys, focus groups, and other sources. This course would be helpful for Market Researchers because it would teach them how to create and distribute surveys to collect data from consumers. Additionally, the course would teach them how to analyze data and draw conclusions, which is an important skill for Market Researchers.
Brand Manager
Brand Managers are responsible for developing and managing a brand's identity. They work with marketing teams to create and execute marketing campaigns that build brand awareness and loyalty. This course would be helpful for Brand Managers because it would teach them how to create and distribute surveys to collect data from customers. Additionally, the course would teach them how to analyze data and draw conclusions, which is an important skill for Brand Managers.
Digital Marketing Specialist
Digital Marketing Specialists are responsible for developing and executing digital marketing campaigns. They work with marketing teams to create and manage content, social media, and email marketing. This course would be helpful for Digital Marketing Specialists because it would teach them how to create and distribute surveys to collect data from customers. Additionally, the course would teach them how to analyze data and draw conclusions, which is an important skill for Digital Marketing Specialists.
Product Marketing Manager
Product Marketing Managers are responsible for developing and executing marketing plans for specific products. They work closely with product managers and marketing teams to ensure that products are positioned and marketed effectively. This course would be helpful for Product Marketing Managers because it would teach them how to create and distribute surveys to collect feedback from customers. Additionally, the course would teach them how to analyze data and draw conclusions, which is an important skill for Product Marketing Managers.
Marketing Consultant
Marketing Consultants help businesses develop and implement marketing strategies. They work with clients to identify target markets, develop marketing campaigns, and track results. This course would be helpful for Marketing Consultants because it would teach them how to create and distribute surveys to collect data from customers. Additionally, the course would teach them how to analyze data and draw conclusions, which is an important skill for Marketing Consultants.
Survey Researcher
Survey Researchers design, conduct, and analyze surveys to collect data. They work with clients to identify research objectives, develop survey instruments, and analyze results. This course would be helpful for Survey Researchers because it would teach them how to create and distribute surveys to collect data. Additionally, the course would teach them how to analyze data and draw conclusions, which is an important skill for Survey Researchers.
Customer Insights Manager
Customer Insights Managers are responsible for collecting, analyzing, and interpreting customer data to help businesses understand their customers and develop marketing strategies. This course would be helpful for Customer Insights Managers because it would teach them how to create and distribute surveys to collect data from customers. Additionally, the course would teach them how to analyze data and draw conclusions, which is an important skill for Customer Insights Managers.

Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Utilice los formularios de Google para encuestas de mercadeo.
Provides a comprehensive overview of marketing research methods and techniques, including survey design, data collection, and analysis. It valuable resource for students and professionals who want to learn more about how to conduct effective marketing research.
This classic textbook provides a comprehensive overview of marketing management concepts and practices. It valuable resource for students and professionals who want to learn more about how to develop and implement effective marketing strategies.
Introduces the concept of the "lean startup" method, which process for rapidly testing and validating new business ideas. It valuable resource for entrepreneurs and innovators who want to learn more about how to build successful startups.
Provides a framework for evaluating the quality of business strategies. It valuable resource for business leaders and managers who want to learn more about how to develop and implement effective strategies.
Explores the challenges that established companies face when trying to innovate. It valuable resource for business leaders and managers who want to learn more about how to overcome these challenges and drive innovation.
Discusses the challenges that companies face when trying to cross the "chasm" between early adopters and mainstream customers. It valuable resource for entrepreneurs and marketers who want to learn more about how to successfully launch new products and services.
Explores the concept of "tipping points" - the moments when ideas, products, and behaviors suddenly spread like wildfire. It valuable resource for marketers and communicators who want to learn more about how to create and drive successful viral campaigns.
Provides a framework for building successful technology startups. It valuable resource for entrepreneurs who want to learn more about how to identify and develop unique and valuable products and services.
Provides a behind-the-scenes look at the challenges and sacrifices that entrepreneurs face when building successful companies. It valuable resource for entrepreneurs who want to learn more about the realities of starting and running a business.
Provides a contrarian take on business, arguing that many of the traditional rules of business are outdated and ineffective. It valuable resource for entrepreneurs and business leaders who want to learn more about how to build successful businesses in the modern world.
Provides a practical guide to agile marketing, a marketing approach that is designed to be flexible and responsive to changing market conditions. It valuable resource for marketers who want to learn more about how to use agile marketing to improve their marketing campaigns.
Provides a comprehensive overview of social media marketing, including how to use social media to build relationships with customers, generate leads, and drive sales. It valuable resource for marketers who want to learn more about how to use social media to grow their businesses.
Provides a comprehensive overview of content marketing, including how to create and distribute content that is valuable and engaging to your target audience. It valuable resource for marketers who want to learn more about how to use content marketing to generate leads, drive sales, and build relationships with customers.
Provides a comprehensive overview of email marketing, including how to create and send effective email campaigns. It valuable resource for marketers who want to learn more about how to use email marketing to generate leads, drive sales, and build relationships with customers.

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