Diseñando una estrategia de negocios en América Latina from Coursera

Este curso forma parte del programa especializado “Haciendo negocios en América Latina” compuesto por 3 cursos en colaboración con La Universidad de los Andes (Colombia) y la Pontificia Universidad Católica de Chile.

América Latina es conocida como una región de contrastes. Cada país, sector y mercado que la integra, cuenta con una serie de características socioeconómicas e institucionales diferentes, lo cual a partir de un buen análisis, planeación y estrategia, puede traducirse en una gran oportunidad para llevar a cabo proyectos de negocio e/o inversión.

En este curso, partiendo desde una visión general hasta llegar a una más particular, brindamos la posibilidad de que el estudiante cuente con el conocimiento y las habilidades necesarias para analizar las condiciones actuales de la región, comprender su potencial, así como los retos que la misma representa al evaluar y diseñar la implementación de un proyecto.

¿Qué hace atractiva a la región?

Te invitamos a recorrer con nosotros los caminos de América Latina y descubramos juntos el potencial que ofrece.

Este curso se ofrece a una audiencia global, no es necesario que tenga un conocimiento previo.

Por último, si tienes preguntas sobre el contenido del curso, publícalas en los foros para obtener ayuda de otros miembros de la comunidad del curso. Para problemas técnicos con la plataforma Coursera, visita el Centro de ayuda para estudiantes.

¡ Bienvenido !

What's inside

Syllabus

Conceptualización básica para la formulación de una estrategia de negocio

A partir de este módulo, te brindamos la más cordial bienvenida a una idea general del conocimiento que debes de adquirir previamente a emprender un negocio en la región de América Latina. A lo largo de este módulo, conocerás algunas consideraciones o conceptos simples que debes tener en mente al momento de analizar y tomar la decisión de emprender tu proyecto.

Conociendo a América Latina

En este módulo analizaremos diversos temas relacionados con pobreza, desigualdad del ingreso, comercio internacional, inversión extranjera directa y el rol de China en Latinoamérica. Todos estos factores nos ayudarán a entender mejor la economía de Latinoamérica, lo cual es crucial para poder desarrollar más y mejores negocios en ella. Al finalizar el módulo, el alumno tendrá los recursos para entender de una mejor manera la situación económica de América Latina, lo cual le permitirá detectar áreas de oportunidad sobre diversos tipos de negocios que se podrían generar en la región.

Entendiendo el marco institucional de los países de América Latina

En este módulo vamos a entender la importancia de las instituciones, el marco institucional y la calidad institucional como un elemento importantísimo para la estrategia de entrada de comercio e inversión a una región o país de América Latina.

Estrategias Disruptivas para hacer negocios en América Latina

En este módulo se expondrán los elementos de una estrategia de internacionalización.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explora los aspectos socioeconómicos y los factores institucionales que influyen en el panorama empresarial latinoamericano

Proporciona información valiosa para analizar el potencial, los desafíos y las estrategias para hacer negocios en la región

Desarrolla las habilidades necesarias para evaluar las condiciones y diseñar proyectos de negocio exitosos en América Latina

Impartido por instructores experimentados en negocios latinoamericanos

Forma parte de un programa especializado en negocios latinoamericanos, lo que indica una cobertura integral del tema

Reviews summary

Engaging introduction to latin america business

Reviews for “Designing a Business Strategy in Latin America” largely rave about instructors and course content. Many describe it as providing a clear and informative overview of the region’s economies and institutions, with particular attention to Mexico. Students report gaining valuable insights into international business strategy, trade, and investment in the region. Nearly all reviewers found the course’s presentation and materials engaging and professionally presented.

Focuses on analysis of Mexico.

"Se tiene un enfoque muy marcado en hacer análisis sobre todo de México, seria importante profundizar o tomar de ejemplo otros países."

Covers international business strategy.

"Aprendi que uma Empresa Multilatina não é uma simples questão de “dom profissional” e que existem diversas técnicas que podem auxiliar enormemente o nosso desempenho diante de uma concorrência intercontinental."

Examines institutional frameworks.

"En este módulo vamos a entender la importancia de las instituciones, el marco institucional y la calidad institucional como un elemento importantísimo para la estrategia de entrada de comercio e inversión a una región o país de América Latina."

Clear and engaging presentation.

"Es una explicación clara y muy detallada, sobre todo por los ejemplos e invitados que tienen al dar sus puntos de vista tecnicos y de experiencia. Muy bueno"

Lacks practical examples.

"interesante pero también hubiera puesto la aplicación de negocios en latinoamericano en un caso practico y las entrevistas ayudaron "

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Diseñando una estrategia de negocios en América Latina with these activities:

Asiste a eventos de networking para emprendedores en América Latina

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Conectarte con otros emprendedores en América Latina te brindará oportunidades para compartir ideas, aprender de sus experiencias y expandir tu red.

Browse courses on Networking

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Identifica eventos de networking relevantes
Prepárate para presentarte
Asiste a los eventos y participa activamente

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Career center

Learners who complete Diseñando una estrategia de negocios en América Latina will develop knowledge and skills that may be useful to these careers:

Entrepreneur

An Entrepreneur starts and runs their own business. This course helps you develop the skills needed to create a business strategy for Latin America by covering: - Poverty, income inequality and international trade affecting the region - The role of foreign investment in Latin America - How to evaluate and design a business project in Latin America - Common challenges in Latin America and how to overcome them

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Strategy Consultant

A Strategy Consultant develops and implements strategies to help businesses achieve their goals. This course helps build a foundation for strategy consulting by teaching: - Conceptualization for making a strategy - How to analyze the current conditions of South America - Understand South America's potential - Challenges South America presents when evaluating and designing a project - Strategies for doing business in South America

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Business Analyst

A Business Analyst creates plans and strategies to improve business. This course helps build a foundation for business by teaching conceptualization for making a strategy. It also covers topics such as: - The economy of South America - The institutional framework of South American countries - Strategies for doing business in South America

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Investment Banker

An Investment Banker provides financial advice to businesses and governments and provides funding for new projects. This course helps develop skills for investment banking by covering: - The economy of South America - The role of foreign investment in Latin America - How to evaluate and design a business project in Latin America - Common challenges in Latin America and how to overcome them

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Marketing Manager

A Marketing Manager plans and executes marketing campaigns to promote products and services. This course helps build a foundation for marketing management by teaching: - How to analyze the current conditions of South America - Understand South America's potential - Challenges South America presents when evaluating and designing a project

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Project Manager

A Project Manager plans and executes projects to achieve business goals. This course helps build a foundation for project management by teaching: - How to analyze the current conditions of South America - Understand South America's potential - Challenges South America presents when evaluating and designing a project

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Product Manager

A Product Manager is responsible for the development and launch of new products. This course helps build a foundation for product management by teaching: - How to analyze the current conditions of South America - Understand South America's potential - Challenges South America presents when evaluating and designing a project

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Consultant

A Consultant provides expert advice to businesses on how to improve their performance. This course helps build a foundation for consulting by teaching: - How to analyze the current conditions of South America - Understand South America's potential - Challenges South America presents when evaluating and designing a project - Strategies for doing business in South America

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Venture Capitalist

A Venture Capitalist invests in early-stage companies with high growth potential. This course helps build a foundation for venture capital by teaching: - How to analyze the current conditions of South America - Understand South America's potential - Challenges South America presents when evaluating and designing a project

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Sales Manager

A Sales Manager leads and motivates a sales team to achieve sales goals. This course helps build a foundation for sales management by teaching: - How to analyze the current conditions of South America - Understand South America's potential - Challenges South America presents when evaluating and designing a project

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Economist

Economists study how societies produce, distribute, and consume goods and services. This course may be useful for building a foundation for economics, as it teaches: - Poverty, income inequality and international trade affecting the region - The role of foreign investment in Latin America

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Risk Manager

A Risk Manager identifies and assesses risks to a business and develops plans to mitigate those risks. This course may be useful for building a foundation for risk management, as it teaches: - The institutional framework of South American countries - Strategies for doing business in South America - Common challenges in Latin America and how to overcome them

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Lawyer

Lawyers advise clients on legal matters and represent them in court. This course may be useful for building a foundation for law, as it teaches: - The institutional framework of South American countries

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Systems Analyst

A Systems Analyst designs and implements computer systems to meet the needs of a business. This course may be useful for building a foundation for systems analysis, as it teaches: - The institutional framework of South American countries - Strategies for doing business in South America - Common challenges in Latin America and how to overcome them

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Technical Writer

A Technical Writer creates and edits technical documentation, such as user manuals and white papers. This course may be useful for building a foundation for technical writing, as it teaches: - The institutional framework of South American countries - Strategies for doing business in South America - Common challenges in Latin America and how to overcome them

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