Contexto de Negocios en LATAM: Factores Políticos, Sociales y Económicos from Coursera

Latinoamérica resulta ser muy atractiva al momento de decidir realizar nuevos negocios, pero en algunos casos este proceso se considera algo distinto a cómo opera el mercado mundial, por lo que es importante conocer algunos elementos que permitan entender de mejor manera este contexto y así definir estrategias más efectivas cuando se piensa comenzar un negocio en esta región.

A través de este curso, los alumnos podrán conocer el contexto social, político y económico en Latinoamérica. Del mismo modo, los alumnos podrán acceder a una comprensión de las industrias que más se han desarrollado y los modelos de negocios que se utilizan en Latinoamérica en comparación con la realidad de otras economías.

La Escuela de Administración de la Pontificia Universidad Católica de Chile, ha decidido dictar este curso en formato masivo, con el fin de llegar a mayor cantidad de interesados y ser un aporte en la formación de personas que deseen aprender del tema y llegar también a quienes tengan interés de invertir o emprender en este mercado.

La metodología de este MOOC contempla una combinación de videos, ejercicios prácticos y test auto-evaluables, los cuales entregan retroalimentación a los alumnos para que puedan saber su estado de avance en cuanto al aprendizaje esperado. Se dicta en modalidad online, en formato masivo, pudiendo llegar a distintos lugares del mundo a través de la web de Coursera.

What's inside

Syllabus

Contexto social y político

El presente módulo da a conocer una breve revisión histórica de los modelos centrales de desarrollo político y económico que se han adoptado en la región.

Contexto económico

En este módulo se presenta la evaluación del estado de las economías latinoamericanas en los años 2010s y la caracterización de los desafíos que nos impone el acelerado cambio tecnológico reciente en materias de educación, flexibilidad del mercado laboral, eficiencia de las políticas públicas.

Mercados financieros e industrias relevantes

En este módulo se muestra la composición de los diferentes índices accionarios de las mayores economías regionales en cuanto a principales empresas transadas, mayores sectores y diferencias con mayores sectores del PGB del país.

Modelos de negocio en Latinoamérica

En este módulo se exponen los conceptos de modelo de negocio, ejemplos de modelo de negocio de empresas chilenas con gran presencia en países de Latinoamérica y diferencias entre los modelos de negocios de algunas empresas Latinoamericanas y sus homólogos de América del Norte.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

La política latinoamericana y los modelos económicos se ven favorecidos

Se examinan los desafíos que plantea el cambio tecnológico en materia de educación, flexibilidad y políticas públicas

El curso se centra en las principales industrias y los modelos de negocio en Latinoamérica

Los alumnos recibirán retroalimentación sobre su progreso a través de ejercicios prácticos y pruebas autoevaluables

Este curso en formato MOOC tiene una metodología de aprendizaje mixto que incluye videos, ejercicios y evaluaciones

Reviews summary

Latam business context: political, social, economic factors

With 5-star ratings accounting for over 80% of all reviews, this course is well received by the students. The course delves into a holistic overview of the political, social, and economic landscape of Latin America, and it reinforces this foundational knowledge by providing real-world business examples and case studies. Many students commend the instructors' expertise and the course's ability to provide new perspectives on this region. The course aligns well with the syllabus and tackles the intended learning objectives. If you seek to strengthen your understanding of the business environment in Latin America, this course will provide valuable insights.

Course connects to real-world business scenarios

"Un curso bastante interessante, onde pude entender mais sobre a politica, mercado e socias sobre LA, saio deste curso com uma mente mais aberta ao conhecimento lationamericano."

Specific focus on business in Latin America

"Excelente curso de mucho aprendizaje "

"Muy bueno para iniciarse en el mundo de los negocios y situarlo en Latinoamérica!"

Enriches learning with real-world examples

"excelentes ponentes"

"Excelente maestros y ejemplos prácticos de negocios en Latam"

Subject matter experts provide valuable insights

"Excelente curso, con información altamente valiosa y catedráticos muy calificados. ¡Recomendado!"

"Los temas se plantean con buenas explicaciones y los gráficos ayudan a comprender mejor, además, las conclusiones que se dan al final de los vídeos son una buena herramienta."

Audio issues in some sessions

"se escucha muy bajos los audios en alguna sesiones del curso"

Additional support materials would enhance learning

" que tornaria o curso muito mais interessante, seria se houvesse maior conteúdo nas aulas dos vídeo e pudesse ser complementados com materiais de apoio e busca de assuntos abordados"

Module 3 content could be more concise

"La semana 3 creo que puede ser menos genérica pero más explicativa"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Contexto de Negocios en LATAM: Factores Políticos, Sociales y Económicos with these activities:

Read 'Economía de América Latina' by Salama

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Gain a comprehensive understanding of the economic landscape of Latin America, providing valuable insights into the course's central themes.

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Read and comprehend the book's chapters, highlighting key concepts and making notes.
Participate in class discussions and ask questions to clarify your understanding.
Form study groups with classmates to discuss the book's content and exchange perspectives.

Mentor a newer student in the program

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Share your knowledge and experience with a mentee, reinforcing your own understanding of course concepts while fostering their growth.

Browse courses on Mentoring

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Reach out to a newer student in the program who would benefit from your guidance.
Meet regularly to provide support, share insights, and answer their questions.
Provide constructive feedback and encouragement to help them succeed in the program.

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Career center

Learners who complete Contexto de Negocios en LATAM: Factores Políticos, Sociales y Económicos will develop knowledge and skills that may be useful to these careers:

Business Analyst

Business Analysts identify business needs and develop solutions that leverage technology. To be successful, it's important to have a deep understanding of the regional business landscape, including its social, economic, and political contexts. Contexto de Negocios en LATAM: Factores Políticos, Sociales y Económicos can provide you with this foundational knowledge and help you build a strong foundation for a career as a Business Analyst.

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Management Consultant

Management Consultants help businesses improve their performance. To be successful, it's essential to have a comprehensive understanding of the factors that impact business operations, including the political, social, and economic environment. Contexto de Negocios en LATAM: Factores Políticos, Sociales y Económicos can provide you with the insights you need to succeed as a Management Consultant.

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Financial Analyst

Financial Analysts evaluate the financial performance of companies and make recommendations on investments. To be successful, it's crucial to have a strong understanding of the economic environment, including the factors that impact financial markets. Contexto de Negocios en LATAM: Factores Políticos, Sociales y Económicos can help you develop the skills and knowledge you need to succeed as a Financial Analyst.

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Investment Banker

Investment Bankers help companies raise capital and provide financial advice. To be successful, it's essential to have a deep understanding of the financial markets and the economic environment. Contexto de Negocios en LATAM: Factores Políticos, Sociales y Económicos can provide you with the foundational knowledge you need to succeed as an Investment Banker.

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Market Research Analyst

Market Research Analysts study market trends and consumer behavior to help businesses make informed decisions. To be successful, it's important to have a strong understanding of the social and economic factors that influence consumer behavior. Contexto de Negocios en LATAM: Factores Políticos, Sociales y Económicos can provide you with the insights you need to succeed as a Market Research Analyst.

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Business Development Manager

Business Development Managers identify and develop new business opportunities for their companies. To be successful, it's essential to have a deep understanding of the regional business landscape, including the political, social, and economic environment. Contexto de Negocios en LATAM: Factores Políticos, Sociales y Económicos can provide you with the knowledge and skills you need to succeed as a Business Development Manager.

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Marketing Manager

Marketing Managers develop and execute marketing campaigns to promote their company's products or services. To be successful, it's crucial to have a strong understanding of the target market, including their social and economic characteristics. Contexto de Negocios en LATAM: Factores Políticos, Sociales y Económicos can provide you with the insights you need to succeed as a Marketing Manager.

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Sales Manager

Sales Managers lead and motivate sales teams to achieve their targets. To be successful, it's essential to have a deep understanding of the sales process and the factors that influence customer behavior. Contexto de Negocios en LATAM: Factores Políticos, Sociales y Económicos can provide you with the knowledge and skills you need to succeed as a Sales Manager.

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Operations Manager

Operations Managers oversee the day-to-day operations of businesses. To be successful, it's important to have a strong understanding of business processes and the factors that impact productivity. Contexto de Negocios en LATAM: Factores Políticos, Sociales y Económicos can provide you with the insights you need to succeed as an Operations Manager.

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Project Manager

Project Managers plan and execute projects to achieve specific goals. To be successful, it's essential to have a strong understanding of project management methodologies and the factors that impact project success. Contexto de Negocios en LATAM: Factores Políticos, Sociales y Económicos can provide you with the knowledge and skills you need to succeed as a Project Manager.

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Customer Success Manager

Customer Success Managers help customers achieve their goals and maximize the value of their products or services. To be successful, it's crucial to have a deep understanding of the customer's business needs and the factors that influence their success. Contexto de Negocios en LATAM: Factores Políticos, Sociales y Económicos can provide you with the insights you need to succeed as a Customer Success Manager.

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Relationship Manager

Relationship Managers build and maintain relationships with clients to grow their business. To be successful, it's essential to have a deep understanding of the client's business needs and the factors that influence their decision-making. Contexto de Negocios en LATAM: Factores Políticos, Sociales y Económicos can provide you with the knowledge and skills you need to succeed as a Relationship Manager.

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Account Manager

Account Managers are responsible for managing relationships with existing clients and growing their business. To be successful, it's crucial to have a deep understanding of the client's business needs and the factors that influence their decision-making. Contexto de Negocios en LATAM: Factores Políticos, Sociales y Económicos can provide you with the knowledge and skills you need to succeed as an Account Manager.

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Business Owner

Business Owners start and run their own businesses. To be successful, it's essential to have a deep understanding of the business environment, including the political, social, and economic factors that impact business operations. Contexto de Negocios en LATAM: Factores Políticos, Sociales y Económicos can provide you with the foundational knowledge you need to succeed as a Business Owner.

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Entrepreneur

Entrepreneurs start and run their own businesses. To be successful, it's essential to have a deep understanding of the business environment, including the political, social, and economic factors that impact business operations. Contexto de Negocios en LATAM: Factores Políticos, Sociales y Económicos can provide you with the foundational knowledge you need to succeed as an Entrepreneur.

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