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Gisselle Curnutt

Mucha gente en la sociedad actual cree que sabe cómo hacer una red de contactos, pero ¿realmente lo saben? Hablaremos de la manera adecuada de utilizar tu cuenta de LinkedIn para ampliar tu propia red. También es muy importante conocer la marca personal dentro de LinkedIn.

Al final de este proyecto sabrás algunos métodos para encontrar las conexiones que buscas. Y hablaremos de cómo mantener tus conexiones.

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Mucha gente en la sociedad actual cree que sabe cómo hacer una red de contactos, pero ¿realmente lo saben? Hablaremos de la manera adecuada de utilizar tu cuenta de LinkedIn para ampliar tu propia red. También es muy importante conocer la marca personal dentro de LinkedIn.

Al final de este proyecto sabrás algunos métodos para encontrar las conexiones que buscas. Y hablaremos de cómo mantener tus conexiones.

Para tener éxito en este proyecto necesitarás tener una cuenta gratuita en LinkedIn. Si necesitas empezar con buenas bases tu cuenta antes de apuntarte a este curso consulta el curso " LinkedIn para principiantes" en Coursera.

Nota: Este curso es de mayor utilidad para estudiantes que residen en la región de América del Norte. Actualmente, estamos trabajando para proporcionar la misma experiencia en otras regiones.

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What's inside

Syllabus

Construya estratégicamente su red en LinkedIn
Al final de este proyecto sabrás algunos métodos para encontrar las conexiones que buscas. Y hablaremos de cómo mantener tus conexiones en LinkedIn.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Puede ser más útil para los estudiantes que viven en América del Norte

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Reviews summary

Linkedin networking guide

This course provides excellent guidance for building a LinkedIn network. With a focus on creating a strong personal brand and finding the right connections, this course is particularly valuable for professionals in North America who are looking to expand their professional network.
Particularly relevant for professionals in North America
"Nota: Este curso es de mayor utilidad para estudiantes que residen en la región de América del Norte."
Emphasizes the importance of personal branding on LinkedIn
"...la manera adecuada de utilizar tu cuenta de LinkedIn para ampliar tu propia red..."
"...muy importante conocer la marca personal dentro de LinkedIn."
Provides practical tips for building a LinkedIn network
"...algunos métodos para encontrar las conexiones que buscas..."
"...cómo mantener tus conexiones..."
"Excelente información para desarrollar de la mejor manera mi perfil de linkedin."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Construya estrategicamente su red en LinkedIn with these activities:
Crea un perfil de LinkedIn y optimízalo para conexiones
Crear un perfil de LinkedIn sólido te ayudará a establecer una base para construir tu red de manera efectiva.
Browse courses on LinkedIn
Show steps
  • Crea una cuenta de LinkedIn y completa tu perfil
  • Agrega una foto de perfil profesional y una imagen de portada
  • Optimiza tu titular y resumen para palabras clave relevantes
Tutoriales paso a paso sobre cómo utilizar LinkedIn
Seguir tutoriales guiados te proporcionará instrucciones claras sobre cómo navegar y utilizar LinkedIn de manera efectiva.
Browse courses on LinkedIn
Show steps
  • Encuentra tutoriales en línea o plataformas de aprendizaje
  • Sigue los pasos y completa los ejercicios
Busca mentores en tu campo o industria
Conectarte con mentores te brinda acceso a orientación, apoyo y conocimientos valiosos.
Browse courses on LinkedIn
Show steps
  • Identifica profesionales experimentados en tu campo
  • Invítalos a conectarse en LinkedIn y explica tus objetivos
Four other activities
Expand to see all activities and additional details
Show all seven activities
Crea un grupo de estudio o sesiones de práctica con compañeros
Colabora con compañeros para compartir conocimientos, discutir estrategias y practicar la construcción de redes.
Browse courses on LinkedIn
Show steps
  • Identifica a compañeros con intereses y objetivos similares
  • Crea un grupo de estudio o sesiones de práctica regulares
  • Comparte ideas, consejos y comentarios
Asiste a eventos de networking en línea o en persona
Asistir a eventos de networking te permite conectarte con profesionales de tu campo y expandir tu red.
Browse courses on LinkedIn
Show steps
  • Busca eventos de networking relevantes en LinkedIn o Meetup
  • Prepárate y practica tu discurso de presentación
  • Asiste al evento y conecta con otros asistentes
Crea contenido valioso relacionado con tu campo
Compartir contenido valioso en LinkedIn te posiciona como un experto y atrae conexiones de calidad.
Browse courses on LinkedIn
Show steps
  • Identifica temas relevantes para tu audiencia
  • Crea artículos, publicaciones o videos que brinden información valiosa
  • Comparte tu contenido en LinkedIn y participa en discusiones
Talleres sobre estrategias avanzadas de LinkedIn
Asistir a talleres te brinda la oportunidad de aprender técnicas avanzadas de LinkedIn y mejorar tu red.
Browse courses on LinkedIn
Show steps
  • Busca talleres de LinkedIn en organizaciones o plataformas en línea
  • Inscríbete en un taller que se ajuste a tus intereses y objetivos
  • Participa activamente en el taller y toma notas

Career center

Learners who complete Construya estrategicamente su red en LinkedIn will develop knowledge and skills that may be useful to these careers:
Social Media Manager
Social Media Managers are responsible for building and maintaining a company's online presence. This course can help Social Media Managers expand their professional network, which is essential for staying up-to-date on industry trends and best practices. Additionally, the course can help Social Media Managers learn how to effectively use LinkedIn to promote their company and its products or services.
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns. This course can help Marketing Managers build a strong network of potential partners and clients, and learn how to use LinkedIn to generate leads and drive sales. Additionally, the course can help Marketing Managers develop a strong personal brand that will help them stand out in the competitive job market.
Public relations manager
Public Relations Managers are responsible for managing a company's public image. This course can help Public Relations Managers build relationships with journalists and other key influencers, and learn how to use LinkedIn to promote their company's positive image. Additionally, the course can help Public Relations Managers develop a strong personal brand that will help them build trust and credibility with the public.
Sales Manager
Sales Managers are responsible for leading and motivating a team of salespeople. This course can help Sales Managers build a strong network of potential customers and clients, and learn how to use LinkedIn to generate leads and close deals. Additionally, the course can help Sales Managers develop a strong personal brand that will help them build trust and rapport with customers.
Business Development Manager
Business Development Managers are responsible for identifying and developing new business opportunities. This course can help Business Development Managers build a strong network of potential partners and clients, and learn how to use LinkedIn to generate leads and drive sales. Additionally, the course can help Business Development Managers develop a strong personal brand that will help them stand out in the competitive job market.
Recruiter
Recruiters are responsible for finding and hiring qualified candidates for open positions. This course can help Recruiters build a strong network of potential candidates and clients, and learn how to use LinkedIn to source and screen candidates. Additionally, the course can help Recruiters develop a strong personal brand that will help them build trust and credibility with candidates and hiring managers.
Career Counselor
Career Counselors help people find and advance their careers. This course can help Career Counselors build a strong network of potential clients and resources, and learn how to use LinkedIn to promote their services and connect with potential clients. Additionally, the course can help Career Counselors develop a strong personal brand that will help them build trust and credibility with clients.
Human Resources Manager
Human Resources Managers are responsible for managing the human resources function of an organization. This course can help Human Resources Managers build a strong network of potential candidates and employees, and learn how to use LinkedIn to recruit and retain top talent. Additionally, the course can help Human Resources Managers develop a strong personal brand that will help them build trust and credibility with employees and candidates.
Event Planner
Event Planners are responsible for planning and executing events. This course can help Event Planners build a strong network of potential clients and vendors, and learn how to use LinkedIn to promote their services and connect with potential clients. Additionally, the course can help Event Planners develop a strong personal brand that will help them build trust and credibility with clients.
Nonprofit Manager
Nonprofit Managers are responsible for managing the operations of a nonprofit organization. This course can help Nonprofit Managers build a strong network of potential donors and volunteers, and learn how to use LinkedIn to promote their organization and its mission. Additionally, the course can help Nonprofit Managers develop a strong personal brand that will help them build trust and credibility with donors and volunteers.
Project Manager
Project Managers are responsible for planning and executing projects. This course may help Project Managers build a strong network of potential clients and partners, and learn how to use LinkedIn to promote their services and connect with potential clients. Additionally, the course may help Project Managers develop a strong personal brand that will help them build trust and credibility with clients.
Consultant
Consultants provide advice and expertise to organizations on a variety of topics. This course may help Consultants build a strong network of potential clients and partners, and learn how to use LinkedIn to promote their services and connect with potential clients. Additionally, the course may help Consultants develop a strong personal brand that will help them build trust and credibility with clients.
Entrepreneur
Entrepreneurs start and run their own businesses. This course may help Entrepreneurs build a strong network of potential customers and investors, and learn how to use LinkedIn to promote their business and connect with potential customers. Additionally, the course may help Entrepreneurs develop a strong personal brand that will help them build trust and credibility with customers and investors.
Teacher
Teachers educate students at all levels. This course may help Teachers build a strong network of potential students and parents, and learn how to use LinkedIn to promote their classes and connect with potential students. Additionally, the course may help Teachers develop a strong personal brand that will help them build trust and credibility with students and parents.
Writer
Writers write for a variety of purposes, including journalism, fiction, and marketing. This course may help Writers build a strong network of potential clients and publishers, and learn how to use LinkedIn to promote their work and connect with potential clients. Additionally, the course may help Writers develop a strong personal brand that will help them build trust and credibility with clients and publishers.

Reading list

We've selected nine books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Construya estrategicamente su red en LinkedIn.
Specifically tailored for business professionals, this book provides a comprehensive guide to using LinkedIn for lead generation, building relationships, and growing your business.
This guide specifically focuses on the power of LinkedIn for business and career development, providing practical advice on how to leverage the platform for strategic networking and professional growth.
This guide offers a practical approach to networking for individuals who may find traditional networking methods challenging, providing insights into effective connection-building strategies in the context of the course.
Si bien este libro no se centra específicamente en LinkedIn, proporciona principios fundamentales sobre cómo construir relaciones sólidas y duraderas. Sus ideas se pueden aplicar a la creación de redes en LinkedIn.
Este clásico atemporal ofrece principios universales sobre cómo construir relaciones positivas y efectivas. Sus enseñanzas son relevantes para las interacciones tanto en línea como fuera de línea en LinkedIn.
Este libro explora el impacto de las posturas físicas en la confianza, la asertividad y el éxito general. Sus ideas pueden ayudar a los estudiantes a presentarse con mayor confianza y eficacia en LinkedIn.
Este libro proporciona información sobre los principios psicológicos que influyen en la persuasión. Comprender estos principios puede ayudar a los estudiantes a comunicarse de manera más efectiva y construir relaciones más sólidas en LinkedIn.
Si bien este libro no se relaciona directamente con LinkedIn, ofrece ideas valiosas sobre la construcción de la autoestima y el establecimiento de límites saludables. Estas ideas pueden ayudar a los estudiantes a navegar las complejidades de las redes sociales y enfocarse en las relaciones que realmente importan.

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