Is it possible to launch and grow a profitable dog walking business from day one?
Yes, it is. and in this course Dom Hodgson, the UK's Leading Pet Business Coach will show you how.
Who is this course for?
If you are new to dog walking and you are failing to attract the type of high-quality (and high-paying) clients you know your dog walking service deserves, or, you are an established dog walking business who is struggling to stand out from the ever increasing competition then this course is for you.
Read more
Is it possible to launch and grow a profitable dog walking business from day one?
Yes, it is. and in this course Dom Hodgson, the UK's Leading Pet Business Coach will show you how.
Who is this course for?
If you are new to dog walking and you are failing to attract the type of high-quality (and high-paying) clients you know your dog walking service deserves, or, you are an established dog walking business who is struggling to stand out from the ever increasing competition then this course is for you.
Is it possible to launch and grow a profitable dog walking business from day one?
Yes, it is. and in this course Dom Hodgson, the UK's Leading Pet Business Coach will show you how.
Who is this course for?
If you are new to dog walking and you are failing to attract the type of high-quality (and high-paying) clients you know your dog walking service deserves, or, you are an established dog walking business who is struggling to stand out from the ever increasing competition then this course is for you.
The pet service sector is booming but the market is becoming saturated. Competition is everywhere and increases every month. The harsh truth is if you want to make serious cash from your dog walking business then you need more than just some poo bags, a Facebook page and a van.
This course will teach you the five marketing secrets you must master if you want to charge outrageous prices for your amazing service and still have clients queuing at your door.
You will discover;
- How to charge premium prices without losing clients and have dog owners beating down your door to use your services.
- How to legitimately market yourself as the 'celebrity' dog walking expert in your town. No more wasting hours each day messing around on Facebook. That isn't marketing.
- How to use your personality in your marketing to push away tyre-kicking price buyers and attract only the best clients, who are a perfect fit for you and your business.
- How to easily stand out from the competition by having a signature service that is unique to you. No other dog walkers in your town will have the confidence to do this.
- How to wrap a 'velvet rope' of exclusivity around your business and irresistibly pull 'affluent' clients towards you like a magnet (so you can make more money working fewer hours).
In this course you will learn the same marketing secrets that turned my little dog walking business in Sunderland into the UK's number-one dog adventure company. Now you can do the same.
What's inside
Learning objective
Syllabus
Introduction
Welcome to the 'Walk Yourself Wealthy - How to launch and grow a profitable dog walking business'.
This is the introduction module and here you will learn if you want to have a successful dog walking business its not enough to be just good at 'handling dogs'. You also need to be good at 'marketing' that business.
The pet service industry is booming and the demand for higher end luxury pet products and services has never been higher. Sadly most new pet businesses make the mistake of charging the same as all the other pet businesses in their town, then they wonder why they struggle to stand out from the competition.
I will be sharing the five marketing strategies I have used to transform my little, local dog walking business into the UK's number 1 dog adventure company, Pack Leader Dog Adventures. Now you can do the same.
Read more
Syllabus
Welcome to the 'Walk Yourself Wealthy - How to launch and grow a profitable dog walking business'.
This is the introduction module and here you will learn if you want to have a successful dog walking business its not enough to be just good at 'handling dogs'. You also need to be good at 'marketing' that business.
The pet service industry is booming and the demand for higher end luxury pet products and services has never been higher. Sadly most new pet businesses make the mistake of charging the same as all the other pet businesses in their town, then they wonder why they struggle to stand out from the competition.
I will be sharing the five marketing strategies I have used to transform my little, local dog walking business into the UK's number 1 dog adventure company, Pack Leader Dog Adventures. Now you can do the same.
The biggest mistake most new pet businesses make is they charge the same (or less) than all the other dog walkers in their town. But charging less than everyone else often means you attract the cheaper clients. These penny pinching cheaper clients are much harder to do business with. They complain about the prices you charge and often pay late, that's of they pay at all.
Premium pricing your business means you charge the most out of all your competitors. And if you are the best dog walker in town then you should be charging the best prices.
It's a strange quirk of pricing that the more we pay for a product or service, the better we perceive it to be. So you can immediately elevate your business and make it appear different and better than all the competition just by increasing your prices.
Dom gives more examples and strategies to do this in this module.
A really easy way to differentiate yourself from the competition is to 'Be Specialised' with your dog walking business.
There are lots of ways you can do this, from niching down and only walking a certain kind of dog or changing the offering so the type of dog walk you offer is completely different from everybody else.
In this module Dom explains exactly how you can do that, AND why you should do it too.
No matter what industry you are in, if you are an expert you are paid more money and there is more demand for your services. And if you are an 'expert dog walker' then there will be more demand for your service and you can charge more for your services too.
Dom explains exactly how you can make yourself an 'expert' dog walker in this module.
As a small business owner you can't afford to even try and market your business the way that 'Coca Cola' 'Walmart' or 'Budwieser' market theirs. But you can use your 'personality' to draw your ideal customers towards you like a magnet.
The more you put your personality into your business the quicker you can take people through the 'know, like and trust' process that all prospects have to go through before they become paying customers.
In this module Dom shows how you can put more of your personality into your pet business so you can make more money, faster!
Is it possible for you to make your dog walking business more desirable so that potential customers are literally begging you to be able to use your services?
The answer is yes and in this module Dom explains how you can make your pet business appear more exclusive (and charge more money) by 'Being Inaccessible'.
This is nothing new, the most exclusive bars, restaurants and clubs usually have some kind of 'barrier to entry' where you have be referred or signed in by a guest, now you can learn how to do this in your own business too.
This is the course summary and Dom recaps the five marketing strategies you need to know to grow your dog walking business.
This is the bonus module where you can find out how to learn more from Dom Hodgson., the UK's leading pet business coach
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Reviews summary
Marketing strategies for profitable dog walking
Instructor is engaging, credible, and motivational.
Content is easy to understand and implement immediately.
Offers methods to differentiate your business.
Provides practical strategies to charge higher prices.
Activities
Review 'Walk Yourself Wealthy' by Dom Hodgson
Show steps
Gain a deeper understanding of the course material by reading the instructor's book, which provides practical advice and real-world examples.
View
Putting Knowledge to Work
on Amazon
Show steps
-
Purchase or borrow the book 'Walk Yourself Wealthy'.
-
Read the book, taking notes on key marketing strategies.
-
Reflect on how these strategies can be applied to your own dog walking business.
Review Basic Marketing Principles
Show steps
Strengthen your understanding of fundamental marketing concepts to better grasp the course's marketing strategies.
Browse courses on
Small Business Marketing
Show steps
-
Identify key marketing concepts like target audience, value proposition, and marketing channels.
-
Review online resources or introductory marketing materials.
-
Take notes on key definitions and examples.
Define Your Ideal Dog Walking Client
Show steps
Clarify your target market to tailor your marketing efforts and attract the right clients for your dog walking business.
Show steps
-
Brainstorm characteristics of your ideal client (e.g., location, income, dog breed).
-
Create a detailed profile of your ideal client, including their needs and preferences.
-
Identify where your ideal clients spend their time online and offline.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Craft a Unique Selling Proposition (USP)
Show steps
Develop a compelling USP to differentiate your dog walking business from the competition and attract more clients.
Show steps
-
Identify what makes your dog walking service unique (e.g., specialized training, personalized care).
-
Articulate your USP in a clear and concise statement.
-
Test your USP with potential clients and refine it based on their feedback.
Design a Basic Marketing Flyer
Show steps
Practice creating marketing materials to promote your dog walking business and attract new clients.
Show steps
-
Choose a design tool (e.g., Canva, Adobe Spark).
-
Include your USP, contact information, and a call to action.
-
Distribute your flyer in relevant locations (e.g., pet stores, community centers).
Build a Basic Website or Landing Page
Show steps
Establish an online presence to showcase your dog walking services and make it easier for potential clients to find you.
Show steps
-
Choose a website builder (e.g., Wix, Squarespace).
-
Include information about your services, pricing, and contact details.
-
Optimize your website for search engines (SEO).
Attend Local Pet-Related Events
Show steps
Connect with other pet professionals and potential clients to expand your network and generate leads.
Show steps
-
Research local pet events (e.g., adoption days, dog shows).
-
Prepare a brief introduction about your dog walking business.
-
Collect contact information from potential clients and partners.
Create a Social Media Content Calendar
Show steps
Plan your social media posts in advance to maintain a consistent online presence and engage with your target audience.
Show steps
-
Identify relevant social media platforms for your business (e.g., Facebook, Instagram).
-
Brainstorm content ideas that align with your brand and target audience.
-
Schedule your posts using a social media management tool (e.g., Hootsuite, Buffer).
Review 'Walk Yourself Wealthy' by Dom Hodgson
Show steps
Gain a deeper understanding of the course material by reading the instructor's book, which provides practical advice and real-world examples.
View
Putting Knowledge to Work
on Amazon
Show steps
- Purchase or borrow the book 'Walk Yourself Wealthy'.
- Read the book, taking notes on key marketing strategies.
- Reflect on how these strategies can be applied to your own dog walking business.
Review Basic Marketing Principles
Show steps
Strengthen your understanding of fundamental marketing concepts to better grasp the course's marketing strategies.
Browse courses on
Small Business Marketing
Show steps
- Identify key marketing concepts like target audience, value proposition, and marketing channels.
- Review online resources or introductory marketing materials.
- Take notes on key definitions and examples.
Define Your Ideal Dog Walking Client
Show steps
Clarify your target market to tailor your marketing efforts and attract the right clients for your dog walking business.
Show steps
- Brainstorm characteristics of your ideal client (e.g., location, income, dog breed).
- Create a detailed profile of your ideal client, including their needs and preferences.
- Identify where your ideal clients spend their time online and offline.
Craft a Unique Selling Proposition (USP)
Show steps
Develop a compelling USP to differentiate your dog walking business from the competition and attract more clients.
Show steps
- Identify what makes your dog walking service unique (e.g., specialized training, personalized care).
- Articulate your USP in a clear and concise statement.
- Test your USP with potential clients and refine it based on their feedback.
Design a Basic Marketing Flyer
Show steps
Practice creating marketing materials to promote your dog walking business and attract new clients.
Show steps
- Choose a design tool (e.g., Canva, Adobe Spark).
- Include your USP, contact information, and a call to action.
- Distribute your flyer in relevant locations (e.g., pet stores, community centers).
Build a Basic Website or Landing Page
Show steps
Establish an online presence to showcase your dog walking services and make it easier for potential clients to find you.
Show steps
- Choose a website builder (e.g., Wix, Squarespace).
- Include information about your services, pricing, and contact details.
- Optimize your website for search engines (SEO).
Attend Local Pet-Related Events
Show steps
Connect with other pet professionals and potential clients to expand your network and generate leads.
Show steps
- Research local pet events (e.g., adoption days, dog shows).
- Prepare a brief introduction about your dog walking business.
- Collect contact information from potential clients and partners.
Create a Social Media Content Calendar
Show steps
Plan your social media posts in advance to maintain a consistent online presence and engage with your target audience.
Show steps
- Identify relevant social media platforms for your business (e.g., Facebook, Instagram).
- Brainstorm content ideas that align with your brand and target audience.
- Schedule your posts using a social media management tool (e.g., Hootsuite, Buffer).
Career center
Pet Business Owner
Dog Walker
Marketing Consultant
Small Business Consultant
Freelance Marketing Specialist
Pet Groomer
Pet Sitter
Business Development Manager
Social Media Manager
Sales Representative
Customer Service Representative
Retail Manager
Event Planner
Animal Trainer
Veterinary Technician
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