Introduction au Marketing des réseaux sociaux from Coursera

Ce cours pose les bases du marketing des réseaux sociaux. Vous apprendrez ce que le marketing des réseaux sociaux implique, y compris son histoire et les différents canaux de réseaux sociaux qui existent. Vous apprendrez à sélectionner un canal de réseau social qui répond à vos besoins, à définir des objectifs et des indicateurs de réussite et à déterminer qui est votre public cible.

À la fin de ce cours, vous serez capable de :

• Comprendre le paysage du marketing traditionnel, numérique et des réseaux sociaux

• Comprendre comment devenir certifié comme Digital Marketing Associate

• Comprendre les principales plateformes de réseaux sociaux, leur fonctionnement et le rôle qu’elles jouent dans le marketing

• Créer des objectifs SMART et identifier les ICP

• Définir votre public cible et son parcours client

• Choisir les bonnes plateformes de réseaux sociaux et apprendre à créer des politiques en matière de réseaux sociaux

Quel que soit le niveau de connaissances avec lequel vous commencez, ce cours vous aidera à bâtir une base solide en marketing des réseaux sociaux et à acquérir les compétences nécessaires qui vous permettront de rendre vos efforts de marketing des réseaux sociaux plus efficaces et plus visibles.

Il n’est pas nécessaire d’avoir une expérience en marketing, mais vous devez posséder les compétences de base en matière de navigation sur Internet et être désireux de participer et de communiquer sur les réseaux sociaux. Vous devez avoir un compte Facebook et un compte Instagram.

What's inside

Syllabus

Le paysage des réseaux sociaux

Cette semaine est dédiée à une introduction au programme Certificat professionnel de marketing des réseaux sociaux Facebook, puis à une introduction au marketing et au marketing des réseaux sociaux. Vous apprendrez comment les entreprises utilisent les réseaux sociaux et aurez une présentation succincte du paysage des réseaux sociaux.

Présentation des plateformes de réseaux sociaux

Au cours de la deuxième semaine, vous découvrirez les tenants et les aboutissants des principales plateformes de réseaux sociaux, ainsi que les différences entre la façon dont les individus et les entreprises peuvent les utiliser.

Objectifs et planification de la réussite

Au cours de la troisième semaine, vous allez découvrir deux compétences fondamentales d’un marketeur : définir les objectifs SMART et les indicateurs clés de performance. Ce sont des composants clés pour concevoir une campagne marketing, quelle que soit la plateforme sur laquelle vous opérez. À la fin de la semaine, vous participerez à votre premier projet et appliquerez votre apprentissage à un scénario réel.

Comprendre votre public

Cette semaine, vous porterez votre attention sur le développement d’un profil cible et d’un parcours client. Ce fondement de toute campagne de marketing s’appuie sur ce que vous avez appris la semaine dernière sur les objectifs et les indicateurs clés de performance. Vous terminerez la semaine par un projet dans lequel vous élaborerez votre propre profil cible et votre parcours client.

Choisir vos canaux de réseaux sociaux

Cette semaine, nous allons terminer le cours en nous concentrant sur la sélection de la plateforme de réseaux sociaux appropriée en fonction de votre public cible et vous apprendrez comment créer et gérer une politique en matière de réseaux sociaux.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Conçu pour les débutants, ce cours fournit une base solide en marketing des réseaux sociaux

Couvre les plateformes de réseaux sociaux les plus importantes et leur rôle dans le marketing

Enseigne la création d'objectifs SMART et de KPI, des compétences essentielles pour les marketeurs

Guide les participants dans la définition de leur public cible et le parcours client

Aide les participants à choisir les plateformes de réseaux sociaux appropriées

Exige des participants qu'ils aient un compte Facebook et Instagram

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Introduction au Marketing des réseaux sociaux with these activities:

Créer un recueil de ressources sur le marketing des réseaux sociaux

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Créer une compilation de ressources vous aidera à organiser et à accéder facilement aux informations clés sur le marketing des réseaux sociaux, ce qui vous permettra de rester à jour sur les dernières tendances et stratégies.

Browse courses on Compilation

Show steps

Identifier les ressources pertinentes
Collecter les ressources
Organiser les ressources dans un format facile d'accès

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Career center

Learners who complete Introduction au Marketing des réseaux sociaux will develop knowledge and skills that may be useful to these careers:

Digital Marketing Manager

A Digital Marketing Manager is responsible for planning and executing digital marketing campaigns. This course may be useful because it provides an overview of digital marketing, including social media marketing. It also helps build a foundation in social media marketing strategy and measurement, which are essential skills for any Digital Marketing Manager. Additionally, the course provides an introduction to paid social, which is a key aspect of digital marketing.

See salaries and explore the career path for Digital Marketing Manager

Social Media Marketing Manager

A Social Media Marketing Manager plans and coordinates social media marketing for various companies. This course may be useful because it helps build a foundation in the history of social media marketing. It also teaches how to set goals and identify key performance indicators (KPIs) for social media campaigns, which are crucial skills for any Social Media Marketing Manager. Additionally, the course provides an introduction to paid social, which is a key aspect of social media marketing management.

See salaries and explore the career path for Social Media Marketing Manager

Public relations manager

A Public Relations Manager is responsible for managing a company's public image. This course may be useful because it provides an introduction to social media marketing and public relations. It also helps build a foundation in social media analytics, which are essential skills for any Public Relations Manager. Additionally, the course provides an overview of different social media platforms and how to use them effectively, which is crucial for building and managing a strong public image on social media.

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Account Manager

An Account Manager is responsible for managing relationships with clients. This course may be useful because it provides an introduction to social media marketing and account management. It also helps build a foundation in social media analytics, which are essential skills for any Account Manager. Additionally, the course provides an overview of different social media platforms and how to use them effectively, which is crucial for building and managing strong relationships with clients on social media.

See salaries and explore the career path for Account Manager

Brand Manager

A Brand Manager is responsible for developing and managing a company's brand. This course may be useful because it provides an introduction to social media marketing and branding. It also helps build a foundation in social media analytics, which are essential skills for any Brand Manager. Additionally, the course provides an overview of different social media platforms and how to use them effectively, which is crucial for building and managing a strong brand presence on social media.

See salaries and explore the career path for Brand Manager

Marketing Consultant

A Marketing Consultant provides marketing advice to various companies. This course may be useful because it provides an overview of marketing, including social media marketing. It also helps build a foundation in social media marketing strategy and measurement, which are essential skills for any Marketing Consultant. Additionally, the course provides an overview of different social media platforms and how to use them effectively, which is crucial for developing and executing effective marketing strategies for clients.

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Advertising Manager

An Advertising Manager is responsible for planning and executing advertising campaigns for various companies. This course may be useful because it provides an overview of advertising, including social media advertising. It also helps build a foundation in social media marketing strategy and measurement, which are essential skills for any Advertising Manager. Additionally, the course provides an overview of different social media platforms and how to use them effectively, which is crucial for developing and executing effective advertising campaigns.

See salaries and explore the career path for Advertising Manager

Social Media Analyst

A Social Media Analyst is responsible for collecting and analyzing social media data to track the performance of social media campaigns. This course may be useful because it provides an introduction to social media analytics. It also helps build a foundation in social media marketing strategy, which is essential for understanding the context of social media data. Additionally, the course provides an overview of different social media platforms and how to use them effectively, which is crucial for collecting and analyzing relevant data.

See salaries and explore the career path for Social Media Analyst

Community Manager

A Community Manager is responsible for building and managing online communities for various companies. This course may be useful because it provides an introduction to social media marketing and community management. It also helps build a foundation in social media analytics, which are essential skills for any Community Manager. Additionally, the course provides an overview of different social media platforms and how to use them effectively, which is crucial for building and managing engaged online communities.

See salaries and explore the career path for Community Manager

Social Media Strategist

A Social Media Strategist is responsible for developing and executing social media strategies for various companies. This course may be useful because it provides an introduction to social media marketing strategy and planning. It also helps build a foundation in social media analytics, which are essential skills for any Social Media Strategist. Additionally, the course provides an overview of different social media platforms and how to use them effectively, which is crucial for developing targeted and effective social media strategies.

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Customer Relationship Manager

A Customer Relationship Manager is responsible for managing relationships with customers. This course may be useful because it provides an introduction to social media marketing and customer relationship management. It also helps build a foundation in social media analytics, which are essential skills for any Customer Relationship Manager. Additionally, the course provides an overview of different social media platforms and how to use them effectively, which is crucial for building and managing strong relationships with customers on social media.

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Influencer Marketing Manager

An Influencer Marketing Manager is responsible for developing and executing influencer marketing campaigns for various companies. This course may be useful because it provides an introduction to influencer marketing and how to work with influencers. It also helps build a foundation in social media marketing strategy and measurement, which are essential skills for any Influencer Marketing Manager. Additionally, the course provides an overview of different social media platforms and how to use them effectively, which is crucial for identifying and collaborating with relevant influencers.

See salaries and explore the career path for Influencer Marketing Manager

Marketing Manager

A Marketing Manager is responsible for planning and executing marketing campaigns for various companies. This course may be useful because it provides an overview of marketing, including social media marketing. It also helps build a foundation in social media marketing strategy and measurement, which are essential skills for any Marketing Manager. Additionally, the course provides an overview of different social media platforms and how to use them effectively, which is crucial for developing and executing effective marketing campaigns.

See salaries and explore the career path for Marketing Manager

Social Media Content Creator

A Social Media Content Creator is responsible for creating engaging and shareable content for social media platforms. This course may be useful because it provides an introduction to social media marketing strategy and content creation. It also helps build a foundation in social media analytics, which are essential skills for any Social Media Content Creator. Additionally, the course provides an overview of different social media platforms and how to use them effectively, which is crucial for creating targeted and engaging content.

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Sales Manager

A Sales Manager is responsible for managing a sales team. This course may be useful because it provides an overview of sales and marketing, including social media marketing. It also helps build a foundation in social media marketing strategy and measurement, which are essential skills for any Sales Manager. Additionally, the course provides an overview of different social media platforms and how to use them effectively, which is crucial for developing and executing effective sales strategies.

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Introduction au Marketing des réseaux sociaux

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