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Rajendra Sisodia

Research shows that companies that embody the principles of Conscious Capitalism substantially outperform the market over the long term, while simultaneously creating economic and social value for all stakeholders. By learning the theoretical underpinnings and practical implications of this approach to business, you will rethink why your organization exists and acknowledge your company's role in the interdependent global marketplace and ecosystem.

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Research shows that companies that embody the principles of Conscious Capitalism substantially outperform the market over the long term, while simultaneously creating economic and social value for all stakeholders. By learning the theoretical underpinnings and practical implications of this approach to business, you will rethink why your organization exists and acknowledge your company's role in the interdependent global marketplace and ecosystem.

In this course, you will critically examine the evidence on the impact of practicing conscious capitalism on the tangible and intangible well-being of all stakeholders. This begins with an in-depth look at the four key tenets of conscious capitalism: higher purpose, stakeholder orientation, conscious leadership, and conscious culture.

Through discussions and exercises, you and your global peers will develop an understanding and appreciation for systems thinking, and you'll learn why it is an integral discipline contributing to the practice of Conscious Capitalism. You'll explore ways to transform a conventional business into a conscious business. Finally, you will have the opportunity to practice the fundamental elements of personal transformation that must accompany any effort to implement Conscious Capitalism.

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What's inside

Learning objectives

  • The definition of “conscious capitalism” and how to distinguish it from a conventional perspective on business
  • How conscious capitalism goes beyond shared value capitalism, sustainability, triple bottom line, corporate social responsibility, and other related ideas
  • How to critically examine the evidence of the impact of practicing conscious capitalism on the material, physical, emotional, and spiritual well-being of all stakeholders
  • Ways to operationalize each of the four tenets of conscious capitalism: higher purpose, stakeholder orientation, conscious leadership, and conscious culture.
  • How to develop an understanding and appreciation for systems thinking as a foundational discipline for the practice of conscious capitalism
  • The steps required to help conventional businesses transform into conscious businesses
  • How to become a more conscious human being, overall

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Provides foundational knowledge about the Conscious Capitalism movement
Includes case studies and examples to support the taught concepts
Concepts are presented in a structured & well-sequenced manner
Course discussions allow for exchange of diverse perspectives
Provides actionable insights into implementing Conscious Capitalism principles
Teaches the importance of systems thinking in Conscious Capitalism

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Conscious Capitalism with these activities:
Read 'Conscious Capitalism' by Rajendra Sisodia, John Mackey, and Carter.
Familiarize yourself with the foundational principles of Conscious Capitalism, as outlined in the book by its authors.
Show steps
  • Read through the book thoroughly, highlighting key concepts and ideas.
  • Take notes on the four key tenets of Conscious Capitalism.
  • Identify examples of Conscious Capitalism in practice.
Explore Online Resources on Conscious Capitalism
Expand your knowledge of Conscious Capitalism by exploring online articles, videos, and webinars.
Browse courses on Online Learning
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  • Search for reputable websites and organizations dedicated to Conscious Capitalism.
  • Review online articles and blog posts on Conscious Capitalism principles and practices.
  • Watch videos and webinars featuring experts in the field.
Engage in Class Discussions and Group Projects
Collaborate with your peers to deepen your understanding and challenge your perspectives.
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  • Actively participate in class discussions and share your insights.
  • Work effectively in group projects, contributing your expertise and perspectives.
  • Provide constructive feedback to your peers.
Five other activities
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Analyze Case Studies of Conscious Capitalism
Put your understanding of Conscious Capitalism into practice by evaluating real-world examples.
Browse courses on Business Case Analysis
Show steps
  • Select a case study that showcases Conscious Capitalism principles.
  • Identify the key stakeholders involved and their perspectives.
  • Analyze the company's approach to higher purpose, stakeholder orientation, conscious leadership, and conscious culture.
  • Evaluate the outcomes of the company's Conscious Capitalism practices.
Attend Industry Events and Conferences
Connect with professionals in the field and gain insights from their experiences.
Show steps
  • Identify upcoming industry events and conferences related to Conscious Capitalism.
  • Register and attend the events.
  • Network with attendees and share your perspectives on Conscious Capitalism.
Create a Course Summary
Solidify your understanding of course concepts by creating a comprehensive summary.
Browse courses on Note-Taking
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  • Review your lecture notes, readings, and discussion materials.
  • Summarize the key points and concepts from each module.
  • Organize your summary into a logical structure.
Develop a Personal Transformation Plan
Identify areas for personal growth and create a plan to embody the principles of Conscious Capitalism.
Show steps
  • Reflect on your current values, beliefs, and behaviors.
  • Identify areas where you can align more closely with Conscious Capitalism principles.
  • Set specific goals for personal transformation.
  • Develop a plan of action to achieve your goals.
Develop a Business Plan for a Conscious Enterprise
Put your knowledge into practice by designing a business plan that incorporates Conscious Capitalism principles.
Browse courses on Business Plan
Show steps
  • Define the mission, vision, and values of your Conscious Enterprise.
  • Identify the target market and stakeholders.
  • Develop a business model that aligns with Conscious Capitalism principles.
  • Create a financial plan and sustainability strategy.

Career center

Learners who complete Conscious Capitalism will develop knowledge and skills that may be useful to these careers:
Impact Investor
This course would be highly beneficial for Impact Investors looking to evaluate and select companies that align with their values and goals. By gaining a deep understanding of the principles of Conscious Capitalism, Impact Investors will be able to make more informed investment decisions, ensuring that their investments are aligned with their social and environmental values. The course would also provide Impact Investors with practical tools and strategies to engage with investee companies, helping them to promote the adoption of Conscious Capitalism principles and practices within these businesses.
Corporate Social Responsibility Manager
The principles of Conscious Capitalism align with the main priorities of a Corporate Social Responsibility Manager, making this course a valuable investment for professionals in this field. The course would enhance their understanding of how to expand existing CSR initiatives into a comprehensive Conscious Capitalism business model in order to maximize their positive impact on stakeholders and the company as a whole. The section on the impact of Conscious Capitalism on well-being would also help CSR managers make strategic decisions about which initiatives to pursue.
Nonprofit Manager
By completing this course, Nonprofit Managers will gain insights into how to apply the principles of Conscious Capitalism to their organizations. The course will provide them with a step-by-step guide to transforming a conventional nonprofit into a conscious nonprofit, helping them to increase their impact and maximize their potential for creating positive change in the world. The section on the impact of Conscious Capitalism on various aspects of well-being would also be especially relevant to Nonprofit Managers.
Sustainability Manager
This course can provide Sustainability Managers with the knowledge and skills they need to implement and manage Conscious Capitalism principles within their organizations. The course will also help Sustainability Managers to develop a comprehensive sustainability strategy that aligns with the values of Conscious Capitalism, ensuring that their sustainability initiatives are aligned with the overall goals of the organization.
Entrepreneur
This course can serve as a great foundation for Entrepreneurs looking to build a business using the principles of Conscious Capitalism. By learning about the four key tenets of Conscious Capitalism, Entrepreneurs will be able to develop a strong foundation for their business, ensuring that it is built on a model of sustainability and stakeholder orientation. The course also covers how to transform a conventional business into a conscious business, providing practical strategies for Entrepreneurs to implement this model in their own businesses.
Chief Sustainability Officer
A Chief Sustainability Officer could benefit from taking a course on Conscious Capitalism to help guide their decision-making regarding sustainability initiatives. They will learn how to balance the environmental and social impact of these initiatives with the company's need for profitability. The sections of the course dedicated to the impact of Conscious Capitalism on various aspects of well-being, as well as the exercises on systems thinking, would aid the CSO in forming a holistic picture of the company's place within the global marketplace and ecosystem in order to make impactful, sustainable change.
Consultant
Taking a course in Conscious Capitalism would help consultants to more effectively and credibly advise their clients on how to implement this business model. Consultants would be able to use the knowledge gained through this course to help clients build a strong foundation in the theory and practice of Conscious Capitalism. They can also use the course to learn evidence-based best practices in transforming a conventional business into a conscious business, enabling them to help clients make a meaningful shift toward this approach.
Chief Executive Officer
CEOs with an understanding of the tenets of Conscious Capitalism will be well-prepared to identify the gaps between their business's current operations and its ideals. By completing a course in Conscious Capitalism, CEOs can refine their long-term approaches to stakeholder management, operations, and company-wide values. They will also be able to articulate the four key tenets of Conscious Capitalism to managers, clients, and investors, helping everyone to align toward a common goal.
Operations Manager
Operations Managers will find the section of this course on the impact of Conscious Capitalism on the tangible and intangible well-being of all stakeholders to be of particular use. Through this course, Operations Managers will learn how to create more sustainable and socially responsible operations that align with the values of Conscious Capitalism. They will also learn how to measure and track the impact of their operations on stakeholders, helping them to make informed decisions about how to improve their operations.
Systems Analyst
A Systems Analyst would benefit from taking a course on Conscious Capitalism to gain knowledge about how businesses can use systems thinking to create a more sustainable and equitable world. The section of the course on the impact of Conscious Capitalism on various aspects of well-being would also be especially relevant to Systems Analysts, as it would help them to understand how to design systems that are beneficial to all stakeholders.
Project Manager
Project Managers who take this course can use what they learn to create project plans that intentionally align with the goals and values of Conscious Capitalism. Specifically, the portion of the course that covers the four tenets of Conscious Capitalism would be particularly relevant to Project Managers. Through this course, Project Managers will learn how to manage projects within a stakeholder-oriented framework, ensuring that the needs of all stakeholders are considered throughout the project lifecycle.
Business Development Manager
A Business Development Manager may want to take a course on Conscious Capitalism to improve their ability to clearly define their company's purpose to investors, clients, and the general public. Specifically, the components of the course covering Conscious Capitalism's principles and its distinctions from similar ideas would be highly relevant to a Business Development Manager. The ability to clearly and accurately communicate these factors to stakeholders would improve their efficiency at attracting clients and developing mutually beneficial business relationships.
Program Manager
This course would help Program Managers gain a better understanding of the principles and practices of Conscious Capitalism, providing them with the knowledge and skills to effectively manage programs that align with this business model. The course will also provide program managers with practical tools and strategies to implement and measure the impact of their programs on stakeholders, helping them to ensure that these programs are meeting the needs of all stakeholders and contributing to the overall success of the organization.
Product Manager
Product Managers looking to incorporate sustainability, social impact, and stakeholder needs into their product development process may find taking a course on Conscious Capitalism helpful. Specifically, the sections of the course that cover the definition of Conscious Capitalism and its distinctions from similar ideas, as well as how to critically examine the evidence of the impact of this business model on the material, physical, emotional, and spiritual well-being of all stakeholders would be valuable to Product Managers.
Marketing Manager
The components of this course on Conscious Capitalism that discuss the impact of this business model on various aspects of well-being and systems thinking would be especially relevant to Marketing Managers. Gaining knowledge about these two key areas will allow them to develop more effective marketing campaigns with social and environmental consciousness built into their messaging and execution.

Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Conscious Capitalism.
Foundational text on Conscious Capitalism, providing a comprehensive overview of its principles and practices. It is essential reading for anyone interested in learning more about this approach to business.
Provides a detailed examination of how companies that embody the principles of Conscious Capitalism achieve superior financial performance while also creating positive social and environmental impact.
Provides a comprehensive overview of the concept of the Triple Bottom Line, which framework for measuring the performance of a company in terms of its social, environmental, and financial impact.
Provides a comprehensive overview of the challenges and opportunities of sustainable development, which key goal for many companies that practice Conscious Capitalism.
Explores the concept of the Purpose Economy, which is an economic system in which companies are driven by a higher purpose than profit maximization.
Provides a comprehensive overview of the stakeholder economy, which is an economic system in which companies are accountable to all of their stakeholders, not just their shareholders.
Provides a simple and effective framework for identifying and articulating your business's purpose.
Provides a thought-provoking analysis of the future of capitalism and how it can be made more sustainable and equitable.
Provides a detailed analysis of the alternative economic system that is emerging and how it is challenging the dominance of capitalism.
Provides a comprehensive analysis of the relationship between capitalism and the environment, and how we can move towards a more sustainable economic system.

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