Introduction to Digital Health Entrepreneurship from Coursera

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Syllabus

Overview and Introduction to Digital Health Entrepreneurship

In this module, you will gain insight into the scope and areas covered by digital health. We will explore and differentiate digital health subgroups of digital medicine and digital therapeutics and their importance to digital health and the practice of medicine. Then we explore in more detail the importance that digital health can have on the health care industry and the types of technologies and innovations driving change. Finally, we will look at telemedicine as a critical example of a digital health technology that has rapidly changed health care and how its adoption was accelerated by the COVID pandemic. All of this will be critical to your understanding and ability to examine opportunities in digital health as an entrepreneur.

The Digital Health Landscape

In this module, you will gain insight into the environmental conditions shaping the digital health landscape. We will first understand the macro trends impacting the U.S. healthcare system. Then you will learn from industry voices to better contextualize these trends from the perspective of the healthcare customer. You will then gain exposure to the foundations of financing mechanisms and public and private payment models. All of this will be critical to your understanding of what the opportunities are emerging as part of the next generation of digitally enabled healthcare.

Improving Population Health: The Objective of Digital Health Innovation

Building on your understanding of the macro environment in which digital health must operate, this module will explore the nuances of exactly what challenges our healthcare system is trying to solve and the role that digital health solutions can play. Using population health as a guiding framework, you be guided through key areas of unmet needs and examples of implementation challenges. Tying it all together, you will learn from examples of how certain health technology companies are tackling some of these challenges and the importance of developing data-driven strategies.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores telemedicine and its relevance in the wake of COVID-19, showcasing its potential as a growth industry

Examines the digital health landscape, providing insights into macro trends shaping the U.S. healthcare system

Delves into population health, highlighting unmet needs and the role digital health solutions play in addressing them

Teaches digital health terminology and concepts, providing a solid foundation for understanding the field

Offers a comprehensive overview of digital health entrepreneurship, making it suitable for those exploring the field

Provides real-world examples of digital health innovation, showcasing its practical applications

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Introduction to Digital Health Entrepreneurship with these activities:

Refresher: Telemedicine Practice

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Practice using telemedicine technology and review best practices to enhance your understanding of its implementation.

Browse courses on Telemedicine

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Set up a virtual consultation platform.
Simulate a patient consultation using a case study.
Review the legal and ethical guidelines for telemedicine.

Create Digital Health Glossary

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Compile a comprehensive glossary of digital health terms to clarify concepts and improve understanding of the industry landscape.

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Research and gather key terms from course materials and reputable sources.
Organize and categorize terms into a logical structure.
Define each term concisely and provide examples.
Review and refine the glossary for accuracy and completeness.

Explore Digital Health Case Studies

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Review case studies of successful digital health innovations to learn from real-world examples and understand the factors that contribute to success.

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Identify and select relevant case studies.
Analyze the case studies, focusing on the problem, solution, and impact.
Summarize key findings and lessons learned.

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Practice Population Health Analysis

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Analyze population health data to identify trends, patterns, and areas for improvement, enhancing your understanding of healthcare system challenges.

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Obtain population health data from reputable sources.
Use statistical and visualization tools to analyze the data.
Identify key health indicators and compare them across different populations.
Develop recommendations based on your analysis.

Design a Digital Health Solution

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Conceptualize and design a digital health solution that addresses a specific healthcare challenge, showcasing your understanding of the digital health landscape and user needs.

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Identify an unmet healthcare need.
Research and explore existing solutions.
Design a user-centric solution that meets the identified need.
Develop a prototype or mock-up to demonstrate the solution.

Participate in a Digital Health Hackathon

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Engage in a digital health hackathon to collaborate with peers and develop innovative solutions to real-world healthcare challenges, fostering creativity and problem-solving skills.

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Find a relevant hackathon.
Form a team or join an existing one.
Ideate and develop a solution.
Present your solution to a panel of judges.

Launch a Digital Health Startup

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Embark on a comprehensive project to launch your own digital health startup, applying the principles learned in the course to create a real-world solution.

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Develop a business plan.
Secure funding and resources.
Build a team and establish partnerships.
Launch the product or service.
Monitor and evaluate results.

Career center

Learners who complete Introduction to Digital Health Entrepreneurship will develop knowledge and skills that may be useful to these careers:

Telemedicine Physician

Telemedicine Physicians provide medical care remotely using video conferencing and other technologies. They diagnose and treat patients, prescribe medications, and provide follow-up care. This course is highly relevant for those interested in a career as a Telemedicine Physician because it provides an overview of the telemedicine landscape, the challenges and opportunities of telemedicine adoption, and the skills and knowledge needed to be successful in this field.

See salaries and explore the career path for Telemedicine Physician

Health Informatics Specialist

Health Informatics Specialists use technology to improve the delivery of healthcare. They work with clinicians, administrators, and IT staff to design, implement, and evaluate health information systems. This course is highly relevant for those interested in a career as a Health Informatics Specialist because it provides an overview of the healthcare system, the role of technology in healthcare, and the use of data to improve health outcomes.

See salaries and explore the career path for Health Informatics Specialist

Healthcare Entrepreneur

Healthcare Entrepreneurs start and grow businesses that provide healthcare products and services. They identify unmet needs in the healthcare market, develop new solutions, and build successful businesses. This course is highly relevant for those interested in a career as a Healthcare Entrepreneur because it provides an overview of the healthcare system, the challenges and opportunities of digital health adoption, and the skills and knowledge needed to be successful in this field.

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Digital Health Consultant

Digital Health Consultants help healthcare organizations adopt and implement digital health technologies. They work with clinicians, administrators, and IT staff to identify and evaluate digital health solutions, develop and implement implementation plans, and train staff on new technologies. This course is highly relevant for those interested in a career as a Digital Health Consultant because it provides an overview of the digital health landscape, the challenges and opportunities of digital health adoption, and the skills and knowledge needed to be successful in this field.

See salaries and explore the career path for Digital Health Consultant

Health Policy Analyst

Health Policy Analysts research and analyze health policy issues to inform policy decisions. They work with policymakers, legislators, and other stakeholders to develop and implement health policy solutions. This course may be useful for those interested in a career as a Health Policy Analyst because it provides an overview of the healthcare system, the role of technology in healthcare, and the use of data to improve health outcomes.

See salaries and explore the career path for Health Policy Analyst

Pharmacy Technician

Pharmacy Technicians assist pharmacists with the preparation and dispensing of medications. They also provide customer service to patients and answer questions about medications. This course may be useful for those interested in a career as a Pharmacy Technician because it provides an overview of the healthcare system, the role of technology in healthcare, and the use of data to improve health outcomes.

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Pharmaceutical Sales Representative

Pharmaceutical Sales Representatives sell and market pharmaceutical products to healthcare providers. They work with physicians, pharmacists, and other healthcare professionals to educate them about new drugs and treatments. This course may be useful for those interested in a career as a Pharmaceutical Sales Representative because it provides an overview of the healthcare system, the role of technology in healthcare, and the use of data to improve health outcomes.

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Medical Assistant

Medical Assistants perform a variety of administrative and clinical tasks in healthcare settings. They schedule appointments, answer phones, and assist with patient care. This course may be useful for those interested in a career as a Medical Assistant because it provides an overview of the healthcare system, the role of technology in healthcare, and the use of data to improve health outcomes.

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mHealth Developer

mHealth Developers design and develop mobile health applications that can be used to track health data, provide health information, and facilitate communication between patients and clinicians. This course may be useful for those interested in a career as an mHealth Developer because it provides an overview of the digital health landscape, the challenges and opportunities of digital health adoption, and the skills and knowledge needed to develop successful mHealth applications.

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Patient Advocate

Patient Advocates represent and support patients and their families as they navigate the healthcare system. They help patients understand their rights, access care, and make informed decisions about their health. This course may be useful for those interested in a career as a Patient Advocate because it provides an overview of the healthcare system, the role of technology in healthcare, and the use of data to improve health outcomes.

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Certified Nursing Assistant

Certified Nursing Assistants provide basic care to patients in a variety of healthcare settings. They help patients with activities of daily living, such as bathing, dressing, and eating. This course may be useful for those interested in a career as a Certified Nursing Assistant because it provides an overview of the healthcare system, the role of technology in healthcare, and the use of data to improve health outcomes.

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Health Insurance Analyst

Health Insurance Analysts research and analyze health insurance data to inform product development, pricing, and underwriting decisions. They work with actuaries, underwriters, and other stakeholders to develop and implement health insurance products and services. This course may be useful for those interested in a career as a Health Insurance Analyst because it provides an overview of the healthcare system, the role of technology in healthcare, and the use of data to improve health outcomes.

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Physician Assistant

Physician Assistants are licensed healthcare professionals who practice medicine under the supervision of a physician. They diagnose and treat patients, prescribe medications, and provide follow-up care. This course may be useful for those interested in a career as a Physician Assistant because it provides an overview of the healthcare system, the role of technology in healthcare, and the use of data to improve health outcomes.

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Registered Nurse

Registered Nurses provide direct patient care in a variety of healthcare settings. They assess patients' health, administer medications, and provide wound care. This course may be useful for those interested in a career as a Registered Nurse because it provides an overview of the healthcare system, the role of technology in healthcare, and the use of data to improve health outcomes.

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Healthcare Data Analyst

Healthcare Data Analysts use data to improve the efficiency and quality of healthcare. They identify trends and patterns in healthcare data, which can be used to make better decisions about patient care, resource allocation, and policy. This course can be useful for those interested in a career as a Healthcare Data Analyst because it provides an overview of the healthcare system, the role of technology in healthcare, and the use of data to improve health outcomes.

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Introduction to Digital Health Entrepreneurship

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