社会调查与研究方法（上）Methodologies in Social Research (Part I) from Coursera

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第00周关于这门课

进入一个新的学习领域，首先要对这个领域的基本问题有所了解。本周将概要地说明什么是社会调查与研究，讨论这门课涉及的5个基本概念；介绍课程的课程目的、主要内容；介绍课程会用到的教材和参考教材、扩展读物；以及教学安排、学习方式、成绩评定方法。

第01周科学与社会研究

对社会现象的研究，是人类科学活动的重要组成部分。本周的主要内容包括：什么是社会现象？与自然现象相比，社会现象有哪些特征？社会现象有规律吗？对于国人皆知的春运，可以从中提炼出哪些研究性议题？社会研究与科学思维有什么关系？社会研究等于社会调查吗？什么是知情同意？在研究中，研究者还需遵循哪些伦理与政治原则等。

第02周社会科学研究与理论

在科学研究中，理论是起点，也是目标。本周在理论层次探讨社会研究、社会调查与研究方法。课程从常识开始，逐步过渡到理论，同时试图区分常识与理论的关系。主要内容包括：什么是社会科学理论？社会科学理论与自然科学理论有什么异同？如何在理论与经验研究之间建立衔接？如何理解社会调查与社会科学理论之间的关系？在社会调查中，如何与理论互动？

第03周社会调查与研究方法的原理

近代以来，社会科学研究方法的基础是科学实验。本周探讨社会调查与研究方法的原理——科学实验原理。主要内容包括：什么是科学实验？科学实验由哪些基本要素构成？科学实验的基本原理是什么？怎样设计一项科学实验？实验设计有哪些种类？实验设计的核心难题是什么？如何解决？实验原理与社会研究与调查方法有什么关联？

第04周社会科学研究的问题选择与数据获取

运用科学原理进行研究的基本素材是围绕研究问题的数据。本周关注两个议题：选题和获取数据。主要内容包括：什么是研究问题？研究问题从哪里来？如何选择研究问题，以及如何把研究问题操作化？什么是研究数据？研究数据有哪些形态？如何获取数据？

第05周概念、变量与测量

在社会科学中，获得数据的基本方法是测量。本周讨论一个非常重要的议题：概念、变量和测量，也是社会调查与研究的基础。主要内容包括：什么是概念化和操作化？概念化和操作化有哪些方法与程序？变量有哪四种测量层次？针对各类变量的测量，需要遵循什么原则？作为测量工具的指标和量表，两者之间有何异同？如何检验测量质量？

第06周抽样设计

经济且有效地获取研究数据的方法之一是抽样调查。本周讨论另一个非常重要的议题：抽样。主要内容包括：什么是抽样？抽样有哪些基本要素，需要遵循什么逻辑？抽样误差有哪些来源？如何才能减少抽样误差？概率抽样和非概率抽样分别有哪些类型？各自适用于什么样的情境？如何选择、设计并实施一个抽样方案？

第07周实施方案与研究设计

社会调查与研究需要广泛的合作。规则性的文本，是避免合作中出现差错的依据。本周讨论社会调查与研究准备阶段的文本写作。主要内容包括：什么是实施方案？实施方案必须包含哪些内容？技术方案和组织方案分别又包含哪些内容？什么是研究计划书？如何撰写研究计划书？

期末

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

深入浅出，提纲挈领地讲解了社会调查与研究的基础知识，适合初学者入門。

着重强调科学思维与社会研究之间的联系，有利于培养學生的研究素养。

运用科学实验原理指导社会调查与研究，有助于提升研究的科学性与可信度。

循序渐进地讲解概念、变量、测量等基础知识，有助于学生掌握社会调查与研究的核心理念。

涵蓋抽样设计的多种类型及应用场景，为学生提供全面的抽样方法论指导。

传授了社会调查与研究的实施方案撰写技巧，有助于学生提升研究计划的撰写能力。

Reviews summary

Solid foundations in social research

社会调查与研究方法（上）Methodologies in Social Research (Part I) receives positive feedback from students. Reviewers indicate that the course does a good job of introducing its core concepts and making them understandable. Students are also satisfied with the organization of the course and the instructor's ability to impart knowledge.

Instructor is proficient in social research field

Course is well-organized and structured

""规则性的文本，是避免合作中出现差错的依据""

Students get a strong base in social science theories

""简单易懂，快速掌握一些基本概念""

Discrepancy between promised and delivered language of instruction

""they said the course was in English but it wasn't""

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in 社会调查与研究方法（上）Methodologies in Social Research (Part I) with these activities:

探索统计软件中的抽样功能

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通过探索统计软件，你可以增强你的数据分析技能。

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选择一个统计软件程序。
学习如何使用该软件进行抽样。
完成涉及抽样的实际练习。

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Career center

Learners who complete 社会调查与研究方法（上）Methodologies in Social Research (Part I) will develop knowledge and skills that may be useful to these careers:

Survey Researcher

Survey Researchers help organizations understand the opinions, behaviors, and attitudes of their customers, employees, and other stakeholders. This course provides a foundation in the principles and methods of social research, which are essential for designing and conducting effective surveys. The course covers topics such as sampling, data collection, analysis, and interpretation. Graduates of this program who wish to become Survey Researchers may also find the course's focus on social science theory and research ethics to be particularly relevant.

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Market Researcher

Market Researchers collect, analyze, and interpret data about customers, competitors, and markets. This information is used to help businesses make informed decisions about product development, marketing, and sales strategies. This course provides a strong foundation in the principles and methods of social research, which are essential for conducting effective market research. The course covers topics such as sampling, data collection, analysis, and interpretation. Graduates of this program who wish to become Market Researchers may also find the course's focus on social science theory and research ethics to be particularly relevant.

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Data Analyst

Data Analysts collect, clean, and analyze data to help organizations understand their customers, operations, and performance. This information is used to make informed decisions about everything from product development to marketing campaigns. This course provides a strong foundation in the principles and methods of social research, which are essential for conducting effective data analysis. The course covers topics such as sampling, data collection, analysis, and interpretation. Graduates of this program who wish to become Data Analysts may also find the course's focus on social science theory and research ethics to be particularly relevant.

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Business Analyst

Business Analysts help organizations identify and solve business problems. They use data and analysis to understand the needs of customers, employees, and other stakeholders. This course provides a foundation in the principles and methods of social research, which are essential for conducting effective business analysis. The course covers topics such as sampling, data collection, analysis, and interpretation. Graduates of this program who wish to become Business Analysts may also find the course's focus on social science theory and research ethics to be particularly relevant.

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Public Relations Specialist

Public Relations Specialists help organizations build and maintain positive relationships with their publics. They use a variety of communication channels to share information about their organizations and to manage their reputations. This course provides a foundation in the principles and methods of social research, which are essential for conducting effective public relations campaigns. The course covers topics such as sampling, data collection, analysis, and interpretation. Graduates of this program who wish to become Public Relations Specialists may also find the course's focus on social science theory and research ethics to be particularly relevant.

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Social Media Manager

Social Media Managers are responsible for developing and executing social media strategies for their organizations. They use a variety of social media platforms to share information, engage with customers, and build relationships. This course provides a foundation in the principles and methods of social research, which are essential for understanding the social media landscape and developing effective social media strategies. The course covers topics such as sampling, data collection, analysis, and interpretation. Graduates of this program who wish to become Social Media Managers may also find the course's focus on social science theory and research ethics to be particularly relevant.

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UX Researcher

UX Researchers study how users interact with products and services. They use a variety of methods to collect data about user behavior, preferences, and satisfaction. This information is used to improve the user experience of products and services. This course provides a foundation in the principles and methods of social research, which are essential for conducting effective UX research. The course covers topics such as sampling, data collection, analysis, and interpretation. Graduates of this program who wish to become UX Researchers may also find the course's focus on social science theory and research ethics to be particularly relevant.

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Policy Analyst

Policy Analysts research and analyze public policies. They use data and analysis to evaluate the effectiveness of policies and to make recommendations for improvements. This course provides a foundation in the principles and methods of social research, which are essential for conducting effective policy analysis. The course covers topics such as sampling, data collection, analysis, and interpretation. Graduates of this program who wish to become Policy Analysts may also find the course's focus on social science theory and research ethics to be particularly relevant.

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Journalist

Journalists research and write news stories for newspapers, magazines, and other media outlets. They use a variety of sources to gather information, including interviews, documents, and data. This course provides a foundation in the principles and methods of social research, which are essential for conducting effective journalism. The course covers topics such as sampling, data collection, analysis, and interpretation. Graduates of this program who wish to become Journalists may also find the course's focus on social science theory and research ethics to be particularly relevant.

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Academic Researcher

Academic Researchers conduct research in a variety of fields, including social sciences, natural sciences, and humanities. They use a variety of methods to collect data, including surveys, experiments, and observations. This course provides a foundation in the principles and methods of social research, which are essential for conducting effective academic research. The course covers topics such as sampling, data collection, analysis, and interpretation. Graduates of this program who wish to become Academic Researchers may also find the course's focus on social science theory and research ethics to be particularly relevant.

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Statistician

Statisticians collect, analyze, and interpret data. They use their knowledge of statistics to solve problems in a variety of fields, including business, government, and healthcare. This course provides a foundation in the principles and methods of social research, which are essential for conducting effective statistical analysis. The course covers topics such as sampling, data collection, analysis, and interpretation. Graduates of this program who wish to become Statisticians may also find the course's focus on social science theory and research ethics to be particularly relevant.

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Teacher

Teachers instruct students in a variety of subjects, including social studies, math, and science. They use a variety of teaching methods to help students learn. This course provides a foundation in the principles and methods of social research, which can be helpful for teachers who want to understand how students learn and how to teach more effectively. The course covers topics such as sampling, data collection, analysis, and interpretation.

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Economist

Economists study the production, distribution, and consumption of goods and services. They use a variety of methods to analyze economic data, including econometrics and statistical modeling. This course provides a foundation in the principles and methods of social research, which can be helpful for economists who want to understand the economy and how it works. The course covers topics such as sampling, data collection, analysis, and interpretation.

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Sociologist

Sociologists study human social behavior and society. They use a variety of methods to collect data, including surveys, interviews, and observations. This course provides a foundation in the principles and methods of social research, which are essential for conducting effective sociological research. The course covers topics such as sampling, data collection, analysis, and interpretation. Graduates of this program who wish to become Sociologists may also find the course's focus on social science theory and research ethics to be particularly relevant.

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Anthropologist

Anthropologists study the cultures and societies of humans. They use a variety of methods to collect data, including participant observation, interviews, and archival research. This course provides a foundation in the principles and methods of social research, which are essential for conducting effective anthropological research. The course covers topics such as sampling, data collection, analysis, and interpretation. Graduates of this program who wish to become Anthropologists may also find the course's focus on social science theory and research ethics to be particularly relevant.

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