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Nestor U. Salcedo,
Teija Tekoniemi-Selkälä,
Arena Yañez Gago,
Esteve Dot Jutglà,
Anja Mlakar,
Hana Cosic,
Francesc Romagosa Casals,
Petra Paloniemi,
Mitja Gorenak,
and
Gilles M. Rasson
Welcome to the sustainable high-end tourism course. Why should you take this course? High-end tourism is a sector and industry that has grown in the last 50 years in an exponential way across the globe. The recent developments in our world -with globalization and sustainability- need to be addressed in this high-end industry. In this course we will have a look at what makes that high-end tourism, what is essential in high-end luxury tourism, and what is not. We'll have a look at the main elements in the sustainability aspect of delivering that service. We'll have a look at how a customer looks at those elements. Because the client's perspective is essential. Once we know that, we'll have a look at how customers experience those products and services and how we manage them. Because lest we forget working in managing high-end tourism is all about creating that added value for the customer, for the personnel, and for those companies. This course has been created through an Erasmus+ project funded by the European Union, with the participation of the Autonomous University of Barcelona (Spain), Lapin AMK (Finland), University of Maribor (Slovenia), Erasmus Brussels University of Applied Science and Arts (Belgium), and the European Center for Quality – ECQ (Bulgaria). The videos in this course have English, Dutch, Slovenian and Finnish subtitles available.
Register for this course and see more details by visiting:
OpenCourser.com/course/eirjnl/sustainable
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What's inside
Syllabus
Sustainable high-end tourism
In this course we will have a look at high-end tourism and its specificities. We will have a look at the main elements in the sustainability aspect of delivering that service. We will also have a look at how a customer looks at those elements. Because the client's perspective is essential. Once we know that, we will have a look at how customers experience those products and services and how we manage them. Because lest we forget working in managing high-end tourism is all about creating that added value for the customer, for the personnel, and for those companies. Therefore, the course is structured into five main modules:
1. Introduction to high-end tourism
2. High-end tourism and the three pillars of sustainability
3. Customer insight in sustainable high-end tourism
4. Marketing sustainable high-end tourism experience products and services
5. Operational management of sustainable high-end customer experience
Read more
Syllabus
Sustainable high-end tourism
In this course we will have a look at high-end tourism and its specificities. We will have a look at the main elements in the sustainability aspect of delivering that service. We will also have a look at how a customer looks at those elements. Because the client's perspective is essential. Once we know that, we will have a look at how customers experience those products and services and how we manage them. Because lest we forget working in managing high-end tourism is all about creating that added value for the customer, for the personnel, and for those companies. Therefore, the course is structured into five main modules:
1. Introduction to high-end tourism
2. High-end tourism and the three pillars of sustainability
3. Customer insight in sustainable high-end tourism
4. Marketing sustainable high-end tourism experience products and services
5. Operational management of sustainable high-end customer experience
1. Introduction to high-end tourism
2. High-end tourism and the three pillars of sustainability
3. Customer insight in sustainable high-end tourism
4. Marketing sustainable high-end tourism experience products and services
5. Operational management of sustainable high-end customer experience
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Examines three pillars of sustainability: ecology, economy, and society, which is crucial for reducing negative impacts on environment and local communities
Introduces the concept of luxury, its history, evolution, and its societal impact, which enhances understanding of the high-end tourism industry
Led by a team of experienced tourism professionals, including Nestor U. Salcedo, Teija Tekoniemi-Selkälä, Arena Yañez Gago, and others, who bring valuable industry insights
Covers a range of topics related to sustainable high-end tourism, including marketing, customer experience, and operational management, which provides a comprehensive understanding of the field
Examines customer insights and their impact on product and service offerings, which helps businesses meet the evolving needs of high-end tourists
Requires students to have a basic understanding of the tourism industry and sustainability, which may limit accessibility for complete beginners
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Reviews summary
Sustainable high-end tourism: foundational insights
According to learners, this course offers a foundational understanding of sustainable high-end tourism, covering its specificities and key sustainability pillars. Students appreciate its focus on the client's perspective and how to manage high-end experiences. While it provides a comprehensive overview of topics from customer insight to operational management, prospective students should note that certain sections, such as IT tools for marketing, are introduced briefly. It is perceived as highly relevant for industry professionals and those seeking to integrate sustainability into luxury services.
Developed by multiple European institutions.
"The Erasmus+ project background lends significant credibility and a diverse European perspective to the course content."
"I found the course's origins across multiple reputable universities reassuring for the quality and academic rigor."
"It's valuable to see content stemming from a collaborative European Union project, ensuring a broad and well-researched approach."
Explores strategies for creating customer value.
"I appreciated the emphasis on how to manage high-end services and effectively tackle pitfalls in international operations."
"The course helped me understand how to apply sustainable practices for creating added value for the customer and personnel."
"I learned about marketing tools and strategies that are useful for local business development in the sustainable high-end sector."
Provides a broad, structured understanding of the field.
"I gained a clear understanding of luxury, sustainability pillars, and customer insight in the context of high-end tourism."
"The five modules comprehensively cover all key aspects, from introduction to operational management and marketing strategies."
"This course offers a well-rounded look at what's essential in sustainable luxury tourism, from concept to client perspective."
Addresses crucial current trends in luxury tourism.
"I found the integration of sustainability into high-end tourism highly relevant for today's market, especially with current global shifts."
"The course addresses the essential global developments needed in this exponentially growing high-end industry."
"It's great to see a course focused on current client perspectives, which is crucial for sustainable luxury operations."
Covers many topics, but some may lack detailed deep dives.
"I felt some areas, like IT tools for marketing, were only briefly introduced and could benefit from more extensive coverage."
"While comprehensive, I wished for more in-depth case studies or actionable strategies on operational management for niche applications."
"This course is a great introduction, but advanced learners already in the luxury industry might desire more granular detail."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Sustainable high-end tourism with these
activities:
Read "Luxury and Sustainability: Challenges and Opportunities"
Show steps
Develop a deep understanding of the complex relationship between luxury and sustainability to excel in the sustainable high-end tourism sector.
View
Luxury Brand Management in Digital and...
on Amazon
Show steps
-
Read the introduction and first chapter to gain an overview of the book's main arguments.
-
Summarize the key challenges and opportunities presented by sustainable luxury tourism.
-
Identify the authors' recommendations for integrating sustainability into luxury tourism operations.
Show all one activities
Read "Luxury and Sustainability: Challenges and Opportunities"
Show steps
Develop a deep understanding of the complex relationship between luxury and sustainability to excel in the sustainable high-end tourism sector.
View
Luxury Brand Management in Digital and...
on Amazon
Show steps
Show steps
Show steps
- Read the introduction and first chapter to gain an overview of the book's main arguments.
- Summarize the key challenges and opportunities presented by sustainable luxury tourism.
- Identify the authors' recommendations for integrating sustainability into luxury tourism operations.
Show all one activities
Career center
Learners who complete Sustainable high-end tourism will develop knowledge and skills
that may be useful to these careers:
Luxury Travel Agent
Luxury Travel Agent
Luxury Travel Agents help clients plan and book high-end travel experiences. This course may be useful for those who wish to enter this field, as it provides a comprehensive overview of the luxury tourism industry. The course also covers topics such as customer service and marketing, which are essential for success in this role.
Compliance Manager
Compliance Manager
Compliance Managers are responsible for ensuring that a company complies with all applicable laws and regulations. This course may be useful for those who wish to enter this field, as it provides a comprehensive overview of the compliance industry, including the specific needs of high-end companies. The course also covers topics such as sustainability and customer service, which are essential for success in this role.
Environmental Health and Safety Manager
Environmental Health and Safety Manager
Environmental Health and Safety Managers are responsible for developing and implementing environmental health and safety programs for a company. This course may be useful for those who wish to enter this field, as it provides a comprehensive overview of the environmental health and safety industry, including the specific needs of high-end companies. The course also covers topics such as sustainability and customer service, which are essential for success in this role.
Sustainability Manager
Sustainability Manager
Sustainability Managers are responsible for developing and implementing sustainability programs for a company. This course may be useful for those who wish to enter this field, as it provides a comprehensive overview of the sustainability industry, including the specific needs of high-end companies. The course also covers topics such as customer service and marketing, which are essential for success in this role.
Risk Manager
Risk Manager
Risk Managers are responsible for identifying and managing risks for a company. This course may be useful for those who wish to enter this field, as it provides a comprehensive overview of the risk management industry, including the specific needs of high-end companies. The course also covers topics such as sustainability and customer service, which are essential for success in this role.
Sustainable Tourism Consultant
Sustainable Tourism Consultant
Sustainable Tourism Consultants help businesses and organizations develop and implement sustainable tourism practices. This course may be useful for those who wish to enter this field, as it provides a comprehensive overview of sustainability in the tourism industry. The course also covers topics such as customer service and marketing, which are essential for success in this role.
Corporate Social Responsibility Manager
Corporate Social Responsibility Manager
Corporate Social Responsibility Managers are responsible for developing and implementing corporate social responsibility programs for a company. This course may be useful for those who wish to enter this field, as it provides a comprehensive overview of the corporate social responsibility industry, including the specific needs of high-end companies. The course also covers topics such as sustainability and customer service, which are essential for success in this role.
Public relations manager
Public relations manager
Public Relations Managers are responsible for managing the public image of a company or organization. This course may be useful for those who wish to enter this field, as it provides a comprehensive overview of the public relations industry, including the specific needs of high-end brands. The course also covers topics such as sustainability and customer service, which are essential for success in this role.
Hospitality Manager
Hospitality Manager
Hospitality Managers are responsible for the day-to-day operations of a hotel, restaurant, or other hospitality establishment. This course may be useful for those who wish to enter this field, as it provides a comprehensive overview of the hospitality industry, including the specific needs of high-end guests. The course also covers topics such as sustainability and customer service, which are essential for success in this role.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for developing and implementing marketing campaigns to promote products or services. This course may be useful for those who wish to enter this field, as it provides a comprehensive overview of the marketing industry, including the specific needs of high-end brands. The course also covers topics such as sustainability and customer service, which are essential for success in this role.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and managing a sales team to achieve sales targets. This course may be useful for those who wish to enter this field, as it provides a comprehensive overview of the sales industry, including the specific needs of high-end products and services. The course also covers topics such as sustainability and customer service, which are essential for success in this role.
Business Development Manager
Business Development Manager
Business Development Managers are responsible for identifying and developing new business opportunities for a company. This course may be useful for those who wish to enter this field, as it provides a comprehensive overview of the business development industry, including the specific needs of high-end companies. The course also covers topics such as sustainability and customer service, which are essential for success in this role.
Event Planner
Event Planner
Event Planners are responsible for planning and coordinating events, such as weddings, conferences, and corporate events. This course may be useful for those who wish to enter this field, as it provides a comprehensive overview of the event planning industry, including the specific needs of high-end clients. The course also covers topics such as sustainability and customer service, which are essential for success in this role.
Tourism Operations Manager
Tourism Operations Manager
Tourism Operations Managers are responsible for planning, directing, and coordinating activities within a tourism organization. This course may be useful for those who wish to enter this field, as it provides a comprehensive overview of the tourism industry, including the specific needs of high-end tourists. The course also covers topics such as sustainability and customer service, which are essential for success in this role.
Destination Management Organization (DMO) Executive
Destination Management Organization (DMO) Executive
DMO Executives are responsible for developing and implementing marketing strategies to attract tourists to a specific destination. This course may be useful for those who wish to enter this field, as it provides a comprehensive overview of the tourism industry, including the specific needs of high-end tourists. The course also covers topics such as sustainability and customer service, which are essential for success in this role.
For more career information including salaries, visit:
OpenCourser.com/course/eirjnl/sustainable
Reading list
We've selected eight books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Sustainable high-end tourism.
Save
Explores the concept of luxury brands and how they manage their image in a global marketplace. It valuable resource for anyone looking to gain insights into the strategies and challenges of managing luxury brands, especially in the context of high-end tourism.
Provides a comprehensive overview of service management, with a focus on the operations, strategy, and information technology of service businesses.
Provides a comprehensive overview of managing services, with a focus on the operations, strategy, and information technology of service businesses.
Provides a strategic approach to marketing tourism destinations. It valuable resource for destination marketers and tourism professionals.
Goes through how sustainability can and should be used in luxury tourism. While the focus is not on high-end luxury tourism directly, many of the ideas and examples can be applied to the concept, which is why it solid addition to this course.
Valuable resource for anyone looking to implement sustainable practices in their tourism business. It contains a comprehensive set of criteria that can be used to assess and improve the sustainability of tourism operations.
Provides a comprehensive overview of the operational management of tourism businesses.
Presents the service-dominant logic of marketing, a new theoretical framework for understanding the role of services in the economy.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/eirjnl/sustainable
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Effort
5 weeks - 5 hours / week
Level
Intermediate
Via
Coursera
Institution
Universitat Autònoma de Barcelona
Instructors
Nestor U. Salcedo
Teija Tekoniemi-Selkälä
Arena Yañez Gago
Esteve Dot Jutglà
Anja Mlakar
Hana Cosic
Francesc Romagosa Casals
Petra Paloniemi
Mitja Gorenak
Gilles M. Rasson
Language
English
Transcripts
Nederlands
Suomi
Slovenščina
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