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Gisselle Curnutt
Al final de este proyecto, habrás creado tu página de negocio de Facebook y adquirido un conocimiento de las herramientas básicas de una página de negocio de Facebook. tendrás la base para poder empezar a utilizar tu página de negocio y crear anuncios utilizando las herramientas que ofrece Facebook para empresas.
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Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Suitable for beginners seeking to establish a fundamental understanding of Facebook business pages
Provides practical guidance on utilizing Facebook's business tools for advertising and engagement
Taught by Gisselle Curnutt, an experienced instructor in social media marketing

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Crea una pagina de negocio en Facebook with these activities:
Review information on building a Facebook Business Page
Increase knowledge of good practices in building a business page on Facebook in preparation for the course.
Show steps
  • Find and read the chapter in the book titled "Building Your Facebook Business Page"
  • Take notes on the following topics: choosing a page name, creating a profile picture and cover photo, and adding a call to action button
  • Summarize the key points of the chapter in your own words
Practice creating a Facebook Business Page
Reinforce the skills of creating a Facebook business page by doing it yourself before the course begins.
Browse courses on Facebook Business Page
Show steps
  • Go to facebook.com/business and click "Create a Page"
  • Select a business category and enter your page name
  • Upload a profile picture and cover photo
  • Add a call to action button
Develop a content calendar for your Facebook Business Page
Develop a plan for creating and posting content on your Facebook business page starting before the course begins to build good habits.
Browse courses on Content Calendar
Show steps
  • Brainstorm ideas for content that would be relevant to your target audience
  • Research industry trends and best practices for content creation
  • Create a content calendar that includes the date, time, and type of content that will be posted
Two other activities
Expand to see all activities and additional details
Show all five activities
Create a blog post about the benefits of using Facebook for business
Solidify your understanding of using Facebook for business purposes by creating original content before the start of the course.
Browse courses on Facebook Marketing
Show steps
  • Research the benefits of using Facebook for business
  • Outline your blog post
  • Write your blog post
  • Edit and proofread your blog post
  • Publish your blog post
Watch video tutorials on how to use Facebook Business Manager
Lay a foundation for using Facebook Business Manager before the start of the course through short tutorials.
Browse courses on Facebook Business Manager
Show steps
  • Search for video tutorials on YouTube or other video sharing platforms
  • Watch the videos and take notes on the key steps involved in using Facebook Business Manager

Career center

Learners who complete Crea una pagina de negocio en Facebook will develop knowledge and skills that may be useful to these careers:
Social Media Marketing Manager
Social Media Marketing Managers develop and execute social media strategies for businesses. This course may be helpful as it provides insights into creating and managing a Facebook business page, which is a core part of social media marketing.
Digital Advertising Specialist
Digital Advertising Specialists focus on planning, executing, and analyzing digital advertising campaigns. This course may be helpful as Facebook is a major platform for digital advertising, and the course provides hands-on experience in creating and managing Facebook ads.
Social Media Manager
Social Media Managers are responsible for managing and executing social media strategies for businesses. This course may be helpful as Facebook is a key social media platform that businesses use to engage with their target audience.
Social Media Analyst
Social Media Analysts track and analyze social media data to measure the effectiveness of social media campaigns. This course may be helpful as it provides insights into creating and managing a Facebook business page and understanding how to track and analyze Facebook data.
Digital Media Planner
Digital Media Planners develop and execute digital media campaigns across various platforms. This course may be helpful as it provides insights into creating and managing a Facebook business page and understanding how to use Facebook for digital advertising.
Digital Marketing Manager
Digital Marketing Managers oversee and execute digital marketing campaigns across various channels. A course on creating a business page on Facebook will help you gain insights into one specific platform, as Facebook is commonly used for business marketing purposes.
Marketing Consultant
Marketing Consultants provide advice and support to businesses on marketing strategies and implementation. This course may be helpful as it provides insights into creating and managing a Facebook business page, which is a key aspect of digital marketing.
Content Creator
Content Creators develop and produce content for various channels, including social media. This course may be helpful as it provides insights into creating and managing a Facebook business page and understanding how to use Facebook for content distribution.
Marketing Specialist
Marketing Specialists conduct market research, develop marketing strategies, and manage marketing programs. This course may supplement your skills by providing a focused understanding of Facebook marketing techniques, which can be a valuable tool for marketers.
Community Manager
Community Managers are responsible for building and engaging with communities on behalf of organizations. This course may be helpful as Facebook is a popular platform for community building.
Public Relations Specialist
Public Relations Specialists work to build and maintain positive relationships with the public on behalf of organizations. This course may be helpful as it provides insights into creating and managing a Facebook business page, which can be used for public relations purposes.
Public Relations Officer
Public Relations Officers manage the public relations functions of organizations. This course may be helpful as it provides insights into creating and managing a Facebook business page, which can be used for public relations purposes.
Brand Manager
Brand Managers are responsible for developing and maintaining the identity and reputation of a brand. This course may be helpful as it provides insights into creating and managing a Facebook business page, which can be an important part of brand building.
Public relations manager
Public Relations Managers develop and maintain the reputation of organizations. Building a strong Facebook presence is often part of public relations efforts, and this course will help you understand how to effectively use Facebook for this purpose.
Advertising Assistant
An Advertising Assistant helps businesses create and execute marketing campaigns, often focusing on digital advertising strategies. The skills learned in this course may help you develop a foundational understanding of Facebook advertising tools and strategies, which are commonly used in digital marketing campaigns.

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Crea una pagina de negocio en Facebook.
A comprehensive guide to Facebook marketing, covering everything from creating a business page to running ads and measuring results. Useful for beginners and those looking to brush up on their skills.
A case study-based book on how businesses have used content marketing to achieve success. Provides inspiration and practical examples of how to leverage content on Facebook.
A comprehensive textbook on social media marketing, covering all major platforms. Provides a solid foundation and conceptual understanding of social media marketing.
A practical guide to acquiring customers for your business. Provides actionable strategies and tactics that can be applied to Facebook marketing.
A guide to creating and sharing content that is engaging and valuable. Provides tips on how to use social media to build relationships and drive traffic to your business.
A guide to creating and distributing valuable content that attracts and engages your target audience. Provides principles and strategies that can be applied to Facebook marketing.
A guide to building a successful business using the Lean Startup methodology. Provides principles and strategies that can be applied to Facebook marketing, such as testing and iterating your campaigns.
A guide to marketing and selling technology products to mainstream customers. Provides insights into the challenges and opportunities of reaching a wider audience with your Facebook marketing campaigns.

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