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Michael Lenox,
Amane Dannouni,
Sonja Rueger,
and
Ching Fong Ong
La transformation numérique est un sujet brûlant, mais en quoi consiste-t-elle exactement et que signifie-t-elle pour les entreprises ? Dans ce cours, développé à la Darden School of Business à l'Université de Virginie, et encadré par les meilleurs experts en gestion globale de la faculté de Darden et du Boston Consulting Group, nous abordons la transformation numérique de deux manières. Nous analysons tout d'abord le rythme du changement et les impératifs que cela crée pour les entreprises. Nous présentons ensuite le contexte de cette transformation et ce qu'il faut pour s'imposer à l'ère du numérique. Puis, nous passons en revue le cadre propriétaire du BCG, ce qui vous aide à identifier les domaines clés à numériser, notamment la stratégie, les processus de base et la technologie.
Read more
La transformation numérique est un sujet brûlant, mais en quoi consiste-t-elle exactement et que signifie-t-elle pour les entreprises ? Dans ce cours, développé à la Darden School of Business à l'Université de Virginie, et encadré par les meilleurs experts en gestion globale de la faculté de Darden et du Boston Consulting Group, nous abordons la transformation numérique de deux manières. Nous analysons tout d'abord le rythme du changement et les impératifs que cela crée pour les entreprises. Nous présentons ensuite le contexte de cette transformation et ce qu'il faut pour s'imposer à l'ère du numérique. Puis, nous passons en revue le cadre propriétaire du BCG, ce qui vous aide à identifier les domaines clés à numériser, notamment la stratégie, les processus de base et la technologie.
Read more
La transformation numérique est un sujet brûlant, mais en quoi consiste-t-elle exactement et que signifie-t-elle pour les entreprises ? Dans ce cours, développé à la Darden School of Business à l'Université de Virginie, et encadré par les meilleurs experts en gestion globale de la faculté de Darden et du Boston Consulting Group, nous abordons la transformation numérique de deux manières. Nous analysons tout d'abord le rythme du changement et les impératifs que cela crée pour les entreprises. Nous présentons ensuite le contexte de cette transformation et ce qu'il faut pour s'imposer à l'ère du numérique. Puis, nous passons en revue le cadre propriétaire du BCG, ce qui vous aide à identifier les domaines clés à numériser, notamment la stratégie, les processus de base et la technologie.
À la fin de ce cours, vous serez capable :
--de décrire l'économie sous-jacente de l'innovation, de la technologie et des perturbations du marché
--de peser le pour et le contre des technologies numériques actuelles à l'origine du progrès
--d'utiliser le cadre de transformation numérique du BCG en guise de « mode d'emploi » pour la numérisation de votre organisation
Register for this course and see more details by visiting:
OpenCourser.com/course/fvpass/la
What's inside
Syllabus
Influence de la technologie sur les affaires
La vitesse exponentielle à laquelle la technologie évolue impose aux organisations de déconstruire leur chaîne de valeur pour obtenir un avantage concurrentiel. Cette semaine, nous étudierons les trois lois fondamentales encadrant la façon dont les informations numériques peuvent être traitées, communiquées et stockées. Nous observerons ensuite comment la vitesse exponentielle à laquelle la technologie évolue entraîne des changements dans l'industrie Les dirigeants de Pitney Bowes vous présenteront également l'adaptation et la transformation permanentes de leur entreprise.
Read more
Syllabus
Influence de la technologie sur les affaires
La vitesse exponentielle à laquelle la technologie évolue impose aux organisations de déconstruire leur chaîne de valeur pour obtenir un avantage concurrentiel. Cette semaine, nous étudierons les trois lois fondamentales encadrant la façon dont les informations numériques peuvent être traitées, communiquées et stockées. Nous observerons ensuite comment la vitesse exponentielle à laquelle la technologie évolue entraîne des changements dans l'industrie Les dirigeants de Pitney Bowes vous présenteront également l'adaptation et la transformation permanentes de leur entreprise.
Read more
Les mécanismes des perturbations
Les perturbations ne sont pas un phénomène nouveau, et nous pouvons apprendre du passé à prospérer compte tenu des perturbations constantes caractéristiques de l'ère du numérique. Cette semaine, nous étudierons les bases de la transformation numérique et la nature du cycle de vie concurrentiel. Nous observerons l'économie sous-jacente de l'innovation et de l'évolution technologique. Enfin, nous nous intéresserons à la place et à l'économie de l'innovation du point de vue de la transformation numérique.
Les tendances numériques passées et futures
Le changement en tant que constante n'a jamais été aussi vrai qu'avec les transformations numériques. Cette semaine, nous nous intéresserons aux principaux moteurs de la transformation numérique, aux opportunités qu'ils ont déjà créées et aux défis qu'ils engendrent. Ensuite, nous explorerons les tendances et les technologies émergentes, ce qui est possible/vraisemblable dans le futur, et ce que nous observons actuellement dans la pratique.
Votre chemin vers la transformation numérique
Pendant la semaine 4, nous abordons le « comment » de la transformation numérique. Nous relevons ce défi à l'aide du cadre propriétaire du BCG, qui fournit un modèle stratégique pratique pour passer d'une entreprise patrimoniale à une entreprise numérisée. Nous expliquerons la dualité fondamentale du cadre et les différents catalyseurs de la transformation numérique.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Développe des compétences fondamentales pour la transformation numérique des entreprises
Fournit un cadre propriétaire pour guider la numérisation des organisations
Enseigné par des experts de premier plan de la Darden School of Business et du Boston Consulting Group
Couvre les tendances et les technologies numériques émergentes
Recommandé pour les cadres et les professionnels de la transformation numérique
Save this course
Save La transformation numérique to your list so you can find it easily later:
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Reviews summary
Digital transformation strengths and weaknesses
The course 'La transformation numérique' covers a wide range of topics, from how technology is leading to changes in the industry to the economics of innovation and technology disruption. Although most reviews are positive and students praise the course's insights, some criticize the awkward French translations.
In-depth analysis of digital transformation.
"The course provides a deep dive into the challenges and opportunities of digital transformation."
French translations can be problematic.
"The translations in French are awkward sometimes."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in La transformation numérique with these
activities:
Revise core technology concepts
Show steps
Reviewing core concepts will provide a solid foundation for understanding the course material.
Browse courses on
Innovation
Show steps
-
Read through class notes or textbooks from previous courses relevant to technology and innovation.
-
Complete practice problems or review old assignments to reinforce concepts.
Analyze case studies of digital transformation
Show steps
Analyzing real-world examples will help you apply the concepts learned in the course to practical scenarios.
Browse courses on
Digital Transformation
Show steps
-
Identify a case study of a company that has successfully undergone digital transformation.
-
Analyze the company's strategy, implementation, and results.
-
Identify key takeaways and lessons learned that can be applied to your own organization.
Explore online tutorials on digital transformation tools
Show steps
Hands-on experience with tools will enhance your understanding of their capabilities and applications in digital transformation.
Show steps
-
Identify specific digital transformation tools that are relevant to your interests or industry.
-
Find online tutorials or courses that provide hands-on training on these tools.
-
Complete the tutorials and practice using the tools in a practical context.
Two other activities
Expand to see all activities and additional details
Show all five activities
Develop a digital transformation roadmap for your organization
Show steps
Creating a roadmap will force you to think strategically about how to implement digital transformation in your organization.
Show steps
-
Assess your organization's current digital maturity and identify areas for improvement.
-
Define your organization's vision and goals for digital transformation.
-
Develop a detailed plan outlining the steps, timelines, and resources required to achieve your goals.
Share your knowledge by mentoring junior professionals in digital transformation
Show steps
Mentoring others will reinforce your understanding of the concepts and help you develop your communication and leadership skills.
Browse courses on
Mentorship
Show steps
-
Identify junior professionals who are interested in learning about digital transformation.
-
Offer your guidance and support as they navigate their career paths.
-
Share your experiences, insights, and resources to help them succeed.
Revise core technology concepts
Show steps
Reviewing core concepts will provide a solid foundation for understanding the course material.
Browse courses on
Innovation
Show steps
Show steps
Show steps
- Read through class notes or textbooks from previous courses relevant to technology and innovation.
- Complete practice problems or review old assignments to reinforce concepts.
Analyze case studies of digital transformation
Show steps
Analyzing real-world examples will help you apply the concepts learned in the course to practical scenarios.
Browse courses on
Digital Transformation
Show steps
Show steps
Show steps
- Identify a case study of a company that has successfully undergone digital transformation.
- Analyze the company's strategy, implementation, and results.
- Identify key takeaways and lessons learned that can be applied to your own organization.
Explore online tutorials on digital transformation tools
Show steps
Hands-on experience with tools will enhance your understanding of their capabilities and applications in digital transformation.
Show steps
Show steps
Show steps
- Identify specific digital transformation tools that are relevant to your interests or industry.
- Find online tutorials or courses that provide hands-on training on these tools.
- Complete the tutorials and practice using the tools in a practical context.
Two other activities
Expand to see all activities and additional details
Show all five activities
Develop a digital transformation roadmap for your organization
Show steps
Creating a roadmap will force you to think strategically about how to implement digital transformation in your organization.
Show steps
Show steps
Show steps
- Assess your organization's current digital maturity and identify areas for improvement.
- Define your organization's vision and goals for digital transformation.
- Develop a detailed plan outlining the steps, timelines, and resources required to achieve your goals.
Share your knowledge by mentoring junior professionals in digital transformation
Show steps
Mentoring others will reinforce your understanding of the concepts and help you develop your communication and leadership skills.
Browse courses on
Mentorship
Show steps
Show steps
Show steps
- Identify junior professionals who are interested in learning about digital transformation.
- Offer your guidance and support as they navigate their career paths.
- Share your experiences, insights, and resources to help them succeed.
Career center
Learners who complete La transformation numérique will develop knowledge and skills
that may be useful to these careers:
Product Manager
Product Manager
A Product Manager is responsible for the development and launch of new products. This professional works with cross-functional teams to define the product vision, roadmap, and features. The Product Manager may also be responsible for managing the product budget and timeline. Taking this course may be useful to a Product Manager because it helps build a foundation in the underlying economics of innovation, technology, and market disruption.
Data Scientist
Data Scientist
A Data Scientist uses data to build models that can predict future outcomes. This professional works with data to identify patterns and trends, and then uses these patterns to make predictions about the future. The Data Scientist may also develop and implement data science tools and techniques. Taking this course may be useful to a Data Scientist because it helps build a foundation in the underlying economics of innovation, technology, and market disruption.
Management Consultant
Management Consultant
A Management Consultant helps organizations improve their performance. This professional works with organizations to identify and solve problems, and to develop and implement solutions. The Management Consultant may also provide advice on a variety of business issues, including strategy, operations, and finance. Taking this course may be useful to a Management Consultant because it helps build a foundation in the underlying economics of innovation, technology, and market disruption.
Technology Consultant
Technology Consultant
A Technology Consultant helps organizations implement and use technology to improve their performance. This professional works with organizations to identify and solve technology problems, and to develop and implement technology solutions. The Technology Consultant may also provide advice on a variety of technology issues, including strategy, operations, and security. Taking this course may be useful to a Technology Consultant because it helps build a foundation in the underlying economics of innovation, technology, and market disruption.
Computer Network Architect
Computer Network Architect
A Computer Network Architect designs, implements, and maintains computer networks. This professional is responsible for ensuring that the network is reliable, secure, and efficient. The Computer Network Architect may also be responsible for troubleshooting and resolving network problems. Taking this course may be useful to a Computer Network Architect because it helps build a foundation in the technologies that are driving digital transformation.
Information Security Analyst
Information Security Analyst
An Information Security Analyst protects an organization's computer systems and networks from unauthorized access, use, disclosure, disruption, modification, or destruction. This professional is responsible for developing and implementing security policies and procedures, and for monitoring and responding to security incidents. Taking this course may be useful to an Information Security Analyst because it helps build a foundation in the technologies that are driving digital transformation.
Software Developer
Software Developer
A Software Developer designs, develops, and maintains software applications. This professional works with other members of the software development team to create and test software applications. The Software Developer may also be responsible for documenting and maintaining the software application. Taking this course may be useful to a Software Developer because it helps build a foundation in the technologies that are driving digital transformation.
IT Project Manager
IT Project Manager
An IT Project Manager plans, executes, and closes IT projects. This professional is responsible for ensuring that IT projects are completed on time, within budget, and to the required quality standards. The IT Project Manager may also be responsible for managing the IT project team. Taking this course may be useful to an IT Project Manager because it helps build a foundation in the underlying economics of innovation, technology, and market disruption.
Systems Analyst
Systems Analyst
A Systems Analyst studies an organization's business processes and information technology systems to identify areas for improvement. This professional works with stakeholders to develop and implement solutions to business problems. The Systems Analyst may also be responsible for documenting and maintaining the organization's business processes and information technology systems. Taking this course may be useful to a Systems Analyst because it helps build a foundation in the underlying economics of innovation, technology, and market disruption.
Data Analyst
Data Analyst
A Data Analyst collects, cleans, and analyzes data to identify trends and patterns. This professional uses data to make recommendations to businesses on how to improve their operations. The Data Analyst may also develop and implement data analysis tools and techniques. Taking this course may be useful to a Data Analyst because it helps build a foundation in the underlying economics of innovation, technology, and market disruption.
Project Manager
Project Manager
A Project Manager plans, executes, and closes projects. This professional is responsible for ensuring that projects are completed on time, within budget, and to the required quality standards. The Project Manager may also be responsible for managing the project team. Taking this course may be useful to a Project Manager because it helps build a foundation in the underlying economics of innovation, technology, and market disruption.
Operations Manager
Operations Manager
An Operations Manager plans and executes the operations of an organization. This professional is responsible for ensuring that the organization's operations are efficient and effective. The Operations Manager may also be responsible for managing the organization's budget and staff. Taking this course may be useful to an Operations Manager because it helps build a foundation in the underlying economics of innovation, technology, and market disruption.
Business Analyst
Business Analyst
A Business Analyst examines the business processes and information technology systems used within an organization. This professional is tasked with identifying and recommending solutions to problems that arise in the business environment. The Business Analyst may also design business process improvements and develop and document new information technology systems. Taking this course may be useful to a Business Analyst because it helps build a foundation in the underlying economics of innovation, technology, and market disruption.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager plans and executes marketing campaigns that use digital media. This professional is responsible for developing and implementing digital marketing strategies, and for managing the digital marketing budget. The Digital Marketing Manager may also be responsible for tracking and measuring the results of digital marketing campaigns. Taking this course may be useful to a Digital Marketing Manager because it helps build a foundation in the underlying economics of innovation, technology, and market disruption.
Marketing Manager
Marketing Manager
A Marketing Manager plans and executes marketing campaigns that promote products and services. This professional is responsible for developing and implementing marketing strategies, and for managing the marketing budget. The Marketing Manager may also be responsible for tracking and measuring the results of marketing campaigns. Taking this course may be useful to a Marketing Manager because it helps build a foundation in the underlying economics of innovation, technology, and market disruption.
For more career information including salaries, visit:
OpenCourser.com/course/fvpass/la
Reading list
We've selected ten books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
La transformation numérique.
Ce livre fournit un guide pratique pour les entreprises cherchant à se transformer numériquement. Il couvre les aspects stratégiques, organisationnels et technologiques de la transformation numérique.
Ce livre explore les caractéristiques des organisations exponentielles qui prospèrent à l'ère du numérique. Il fournit des insights sur la façon de créer des organisations agiles et innovantes.
Ce livre examine le rôle des plateformes numériques dans la transformation de l'économie. Il fournit des conseils sur la façon de tirer parti des plateformes pour créer de la valeur et de l'innovation.
Ce livre classique explore le dilemme auquel sont confrontées les entreprises établies lorsqu'elles sont confrontées à des technologies de rupture. Il fournit des stratégies pour surmonter ce dilemme et rester innovant.
Save
Ce livre fournit un cadre simple pour évaluer la qualité des stratégies. Il aide les dirigeants à développer des stratégies claires, axées et réalisables.
Ce livre explore les défis de la commercialisation de produits technologiques auprès du grand public. Il fournit des stratégies pour franchir le « gouffre » entre les premiers utilisateurs et la majorité des clients.
Ce livre promeut une approche itérative et basée sur les données pour développer et lancer des produits. Il aide les entrepreneurs à tester leurs idées rapidement et à apprendre de leurs erreurs.
Ce livre explore l'impact de la quatrième révolution industrielle sur la société, l'économie et les affaires. Il fournit des informations sur les technologies émergentes et leur potentiel de transformation.
Save
Ce livre explore le potentiel de l'intelligence artificielle (IA) pour transformer les entreprises. Il fournit des conseils sur la façon d'exploiter l'IA pour améliorer les opérations, l'innovation et la prise de décision.
Ce livre souligne l'importance du facteur humain dans la transformation numérique. Il fournit des stratégies pour surmonter les défis organisationnels et culturels liés à l'adoption des technologies numériques.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/fvpass/la
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Effort
4 semaines d'étude, 2 h par semaine pour les semaines 1 à 3 et 3 h de travail pour la semaine 4
Level
Introductory
Via
Coursera
Institutions
University of Virginia
BCG
Instructors
Michael Lenox
Amane Dannouni
Sonja Rueger
Ching Fong Ong
Language
Français
Transcripts
English
Español
Deutsch
العربية
한국어
Pусский
tiếng Việt
Good to know
Développe des compétences fondamentales pour la transformation numérique des entreprises
Fournit un cadre propriétaire pour guider la numérisation des organisations
Enseigné par des experts de premier plan de la Darden School of Business et du Boston Consulting Group
Couvre les tendances et les technologies numériques émergentes
Recommandé pour les cadres et les professionnels de la transformation numérique
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