La transformation numérique from Coursera

La transformation numérique est un sujet brûlant, mais en quoi consiste-t-elle exactement et que signifie-t-elle pour les entreprises ? Dans ce cours, développé à la Darden School of Business à l'Université de Virginie, et encadré par les meilleurs experts en gestion globale de la faculté de Darden et du Boston Consulting Group, nous abordons la transformation numérique de deux manières. Nous analysons tout d'abord le rythme du changement et les impératifs que cela crée pour les entreprises. Nous présentons ensuite le contexte de cette transformation et ce qu'il faut pour s'imposer à l'ère du numérique. Puis, nous passons en revue le cadre propriétaire du BCG, ce qui vous aide à identifier les domaines clés à numériser, notamment la stratégie, les processus de base et la technologie.

À la fin de ce cours, vous serez capable :

--de décrire l'économie sous-jacente de l'innovation, de la technologie et des perturbations du marché

--de peser le pour et le contre des technologies numériques actuelles à l'origine du progrès

--d'utiliser le cadre de transformation numérique du BCG en guise de « mode d'emploi » pour la numérisation de votre organisation

What's inside

Syllabus

Influence de la technologie sur les affaires

La vitesse exponentielle à laquelle la technologie évolue impose aux organisations de déconstruire leur chaîne de valeur pour obtenir un avantage concurrentiel. Cette semaine, nous étudierons les trois lois fondamentales encadrant la façon dont les informations numériques peuvent être traitées, communiquées et stockées. Nous observerons ensuite comment la vitesse exponentielle à laquelle la technologie évolue entraîne des changements dans l'industrie Les dirigeants de Pitney Bowes vous présenteront également l'adaptation et la transformation permanentes de leur entreprise.

Les mécanismes des perturbations

Les perturbations ne sont pas un phénomène nouveau, et nous pouvons apprendre du passé à prospérer compte tenu des perturbations constantes caractéristiques de l'ère du numérique. Cette semaine, nous étudierons les bases de la transformation numérique et la nature du cycle de vie concurrentiel. Nous observerons l'économie sous-jacente de l'innovation et de l'évolution technologique. Enfin, nous nous intéresserons à la place et à l'économie de l'innovation du point de vue de la transformation numérique.

Les tendances numériques passées et futures

Le changement en tant que constante n'a jamais été aussi vrai qu'avec les transformations numériques. Cette semaine, nous nous intéresserons aux principaux moteurs de la transformation numérique, aux opportunités qu'ils ont déjà créées et aux défis qu'ils engendrent. Ensuite, nous explorerons les tendances et les technologies émergentes, ce qui est possible/vraisemblable dans le futur, et ce que nous observons actuellement dans la pratique.

Votre chemin vers la transformation numérique

Pendant la semaine 4, nous abordons le « comment » de la transformation numérique. Nous relevons ce défi à l'aide du cadre propriétaire du BCG, qui fournit un modèle stratégique pratique pour passer d'une entreprise patrimoniale à une entreprise numérisée. Nous expliquerons la dualité fondamentale du cadre et les différents catalyseurs de la transformation numérique.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Développe des compétences fondamentales pour la transformation numérique des entreprises

Fournit un cadre propriétaire pour guider la numérisation des organisations

Enseigné par des experts de premier plan de la Darden School of Business et du Boston Consulting Group

Couvre les tendances et les technologies numériques émergentes

Recommandé pour les cadres et les professionnels de la transformation numérique

Reviews summary

Digital transformation strengths and weaknesses

The course 'La transformation numérique' covers a wide range of topics, from how technology is leading to changes in the industry to the economics of innovation and technology disruption. Although most reviews are positive and students praise the course's insights, some criticize the awkward French translations.

In-depth analysis of digital transformation.

"The course provides a deep dive into the challenges and opportunities of digital transformation."

French translations can be problematic.

"The translations in French are awkward sometimes."

Career center

Learners who complete La transformation numérique will develop knowledge and skills that may be useful to these careers:

Product Manager

A Product Manager is responsible for the development and launch of new products. This professional works with cross-functional teams to define the product vision, roadmap, and features. The Product Manager may also be responsible for managing the product budget and timeline. Taking this course may be useful to a Product Manager because it helps build a foundation in the underlying economics of innovation, technology, and market disruption.

See salaries and explore the career path for Product Manager

Data Scientist

A Data Scientist uses data to build models that can predict future outcomes. This professional works with data to identify patterns and trends, and then uses these patterns to make predictions about the future. The Data Scientist may also develop and implement data science tools and techniques. Taking this course may be useful to a Data Scientist because it helps build a foundation in the underlying economics of innovation, technology, and market disruption.

See salaries and explore the career path for Data Scientist

Management Consultant

A Management Consultant helps organizations improve their performance. This professional works with organizations to identify and solve problems, and to develop and implement solutions. The Management Consultant may also provide advice on a variety of business issues, including strategy, operations, and finance. Taking this course may be useful to a Management Consultant because it helps build a foundation in the underlying economics of innovation, technology, and market disruption.

See salaries and explore the career path for Management Consultant

Technology Consultant

A Technology Consultant helps organizations implement and use technology to improve their performance. This professional works with organizations to identify and solve technology problems, and to develop and implement technology solutions. The Technology Consultant may also provide advice on a variety of technology issues, including strategy, operations, and security. Taking this course may be useful to a Technology Consultant because it helps build a foundation in the underlying economics of innovation, technology, and market disruption.

See salaries and explore the career path for Technology Consultant

Computer Network Architect

A Computer Network Architect designs, implements, and maintains computer networks. This professional is responsible for ensuring that the network is reliable, secure, and efficient. The Computer Network Architect may also be responsible for troubleshooting and resolving network problems. Taking this course may be useful to a Computer Network Architect because it helps build a foundation in the technologies that are driving digital transformation.

See salaries and explore the career path for Computer Network Architect

Information Security Analyst

An Information Security Analyst protects an organization's computer systems and networks from unauthorized access, use, disclosure, disruption, modification, or destruction. This professional is responsible for developing and implementing security policies and procedures, and for monitoring and responding to security incidents. Taking this course may be useful to an Information Security Analyst because it helps build a foundation in the technologies that are driving digital transformation.

See salaries and explore the career path for Information Security Analyst

Software Developer

A Software Developer designs, develops, and maintains software applications. This professional works with other members of the software development team to create and test software applications. The Software Developer may also be responsible for documenting and maintaining the software application. Taking this course may be useful to a Software Developer because it helps build a foundation in the technologies that are driving digital transformation.

See salaries and explore the career path for Software Developer

IT Project Manager

An IT Project Manager plans, executes, and closes IT projects. This professional is responsible for ensuring that IT projects are completed on time, within budget, and to the required quality standards. The IT Project Manager may also be responsible for managing the IT project team. Taking this course may be useful to an IT Project Manager because it helps build a foundation in the underlying economics of innovation, technology, and market disruption.

See salaries and explore the career path for IT Project Manager

Systems Analyst

A Systems Analyst studies an organization's business processes and information technology systems to identify areas for improvement. This professional works with stakeholders to develop and implement solutions to business problems. The Systems Analyst may also be responsible for documenting and maintaining the organization's business processes and information technology systems. Taking this course may be useful to a Systems Analyst because it helps build a foundation in the underlying economics of innovation, technology, and market disruption.

See salaries and explore the career path for Systems Analyst

Data Analyst

A Data Analyst collects, cleans, and analyzes data to identify trends and patterns. This professional uses data to make recommendations to businesses on how to improve their operations. The Data Analyst may also develop and implement data analysis tools and techniques. Taking this course may be useful to a Data Analyst because it helps build a foundation in the underlying economics of innovation, technology, and market disruption.

See salaries and explore the career path for Data Analyst

Project Manager

A Project Manager plans, executes, and closes projects. This professional is responsible for ensuring that projects are completed on time, within budget, and to the required quality standards. The Project Manager may also be responsible for managing the project team. Taking this course may be useful to a Project Manager because it helps build a foundation in the underlying economics of innovation, technology, and market disruption.

See salaries and explore the career path for Project Manager

Operations Manager

An Operations Manager plans and executes the operations of an organization. This professional is responsible for ensuring that the organization's operations are efficient and effective. The Operations Manager may also be responsible for managing the organization's budget and staff. Taking this course may be useful to an Operations Manager because it helps build a foundation in the underlying economics of innovation, technology, and market disruption.

See salaries and explore the career path for Operations Manager

Business Analyst

A Business Analyst examines the business processes and information technology systems used within an organization. This professional is tasked with identifying and recommending solutions to problems that arise in the business environment. The Business Analyst may also design business process improvements and develop and document new information technology systems. Taking this course may be useful to a Business Analyst because it helps build a foundation in the underlying economics of innovation, technology, and market disruption.

See salaries and explore the career path for Business Analyst

Digital Marketing Manager

A Digital Marketing Manager plans and executes marketing campaigns that use digital media. This professional is responsible for developing and implementing digital marketing strategies, and for managing the digital marketing budget. The Digital Marketing Manager may also be responsible for tracking and measuring the results of digital marketing campaigns. Taking this course may be useful to a Digital Marketing Manager because it helps build a foundation in the underlying economics of innovation, technology, and market disruption.

See salaries and explore the career path for Digital Marketing Manager

Marketing Manager

A Marketing Manager plans and executes marketing campaigns that promote products and services. This professional is responsible for developing and implementing marketing strategies, and for managing the marketing budget. The Marketing Manager may also be responsible for tracking and measuring the results of marketing campaigns. Taking this course may be useful to a Marketing Manager because it helps build a foundation in the underlying economics of innovation, technology, and market disruption.

See salaries and explore the career path for Marketing Manager