2024 Mobile App Marketing & App Store Optimization ASO from Udemy

"These lessons are clear and Straight to the point. He really knows the app market and how to be successful. I Already feel i know what my strategy will be for my business." - Derrick Dandin

"Wow amazing course. Great flow, not a discombobulated mess like some of the other app courses. Taking copious notes. " - Matt Menster

"As a mobile app developer, I can create amazing apps, but I had no idea how to market the app. Darius really know what he's doing. He walks you step by step so that you know what you are doing. Highly recommend." - Lubomir Klucka

"I really was not expecting to learn so much about app marketing. Darius is definitely knowledgeable on the topic, and I cannot wait to use all the tools he talked about and to apply all the strategies he explained. " - Vess Gueorguieva

This course is designed for people who are in the process of launching an app or have already done so and want to get more users in order to generate more revenue with ASO.

I'm not just a theoretical teacher, I am currently growing a massive app business AND consulting other people who are launching their apps and want to get more quality users. My consulting rate is too high if you're just starting out which is why I have created this affordable course.

What you can expect:

1. I will give you the 2019 strategies and trends that are moving the app business right now.2. I will show you step-by-step as I launch a new app and offer an over-the-shoulder view of everything I am doing and how you can do the same3. You will get me personally to give you a free audit of your app set-up, strategy, ASO, acquisition, pricing, monetisation and more.

Bonus:

1. How to get featured on the App Store or Play Store (it's not as easy as filling out the /promo form)2. How to get influencers for free and get free promotion3. How to raise capital for your app if you want to create a "real" company, not just a lifestyle business

Why this course is different:

1. We are going to be REVENUE-FOCUSED with ASO. It's easy to get a lot of install (that are worthless in dollar value), but we will dive deep into strategies, techniques and tips on generating AND growing your revenue.

2. This is the most up-to-date course. it was all recorded in 2019 and I go back at least once a week to update the content and record new videos based on the latest strategies that work.

3. This is the most comprehensive course about app marketing you will find online. I have recorded everything I know from my 8+ years of app marketing experience.

REMEMBER: there is a 30-day money back guarantee. No risk. You can go through the entire course and if you don't like it, simply get your money back. No questions asked.

What's inside

Learning objectives

This mobile app marketing masterclass will teach you everything you need to know to promote your app to millions of users. the simple, step-by-step, over-the-shoulder instructions will cover all important topics like app store optimisation, facebook & instagram ads, universal app campaigns, search ads and much more.
App store optimisation and how to get tons of downloads for free
How to get featured in the apple app store or google play store using aso
Difference between seo vs. aso and how to create the right strategy
How to create amazing app icons, screenshots and videos that convert users
Case study: how to launch and get thousands of pre-orders
How to take advantage of the amazing a.a.r.r.r. model

How to monetise your app and choose the right pricing strategy
How to get free users with proper marketing
How to scale your app and use paid marketing with aso
How to grow your social media profiles and get free influencers
How to avoid un-installs and increase "retention"
Show more
Show less

This mobile app marketing masterclass will teach you everything you need to know to promote your app to millions of users. the simple, step-by-step, over-the-shoulder instructions will cover all important topics like app store optimisation, facebook & instagram ads, universal app campaigns, search ads and much more.
App store optimisation and how to get tons of downloads for free
How to get featured in the apple app store or google play store using aso
Difference between seo vs. aso and how to create the right strategy
How to create amazing app icons, screenshots and videos that convert users
Case study: how to launch and get thousands of pre-orders
How to take advantage of the amazing a.a.r.r.r. model
How to monetise your app and choose the right pricing strategy
How to get free users with proper marketing
How to scale your app and use paid marketing with aso
How to grow your social media profiles and get free influencers
How to avoid un-installs and increase "retention"
Show more
Show less

Syllabus

You will understand how this course is structured, know who is your instructor, get quick tips on how to grow your product.

5 Essential ASO Strategies To Boost Your Keyword Ranking in 2024

In this bonus lecture, I record my answers to the most commonly asked questions about the app business and the sky-rocketing growth of Reflectly.

In this bonus lecture, I do a 1-hour live review of apps that have been submitted. I team up with Steven Young, founder of App Masters.

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Offers strategies applicable to both iOS and Android platforms, which allows learners to reach a wider audience and maximize their app's potential

Explores ASO in the context of revenue generation, which is a crucial aspect for sustainable app growth and business success

Includes guidance on leveraging social media platforms like TikTok, YouTube, and Instagram, which are essential for modern app promotion

Covers paid marketing strategies, including Facebook, Instagram, and Google Ads, which are necessary for scaling an app business

Features bonus interviews with successful people in the app business, which provides valuable insights and real-world perspectives

Course content was recorded in 2019, which may not reflect the most current trends and algorithm updates in app store optimization

Reviews summary

Practical mobile app marketing & aso

According to learners, this course offers a highly practical and step-by-step approach to mobile app marketing and ASO. Students consistently praise the instructor, Darius, for his real-world knowledge and clear delivery, which makes complex topics easy to grasp. The course is noted for its strong focus on generating revenue, going beyond just downloads, and provides actionable strategies for various aspects like ASO, paid ads (Facebook, Google, TikTok), and free marketing channels. While the field is fast-paced, many recent reviews suggest the content feels up-to-date and relevant, reflecting the instructor's stated commitment to updates. Overall, it's seen as a comprehensive and valuable resource for app entrepreneurs and marketers.

Content feels up-to-date and relevant in a fast field.

"This is the most up-to-date course. it was all recorded in 2019 and I go back at least once a week to update..."

"Many recent reviews find the content current despite the recording date, citing updates."

"The strategies shared feel relevant to the current mobile marketing landscape."

Includes ASO, paid ads, and various free methods.

"Covers App Store Optimisation, Facebook & Instagram Ads, Universal App Campaigns, Search Ads and much more."

"I appreciated learning about both ASO and paid acquisition strategies like Google and Facebook ads."

"It provides a comprehensive look at different traffic sources, free and paid."

The course is well-organized and easy to follow.

"Wow amazing course. Great flow, not a discombobulated mess like some of the other app courses."

"The lessons are clear and straight to the point. He really knows the app market..."

"It's clear and well-structured, making it easy to digest complex marketing concepts."

Emphasizes generating revenue, not just downloads.

"We are going to be REVENUE-FOCUSED with ASO."

"This course teaches how to generate AND grow your revenue, which is crucial."

"It's great that it focuses on monetization and revenue, not just getting installs."

Offers practical, actionable strategies for real results.

"I cannot wait to use all the tools he talked about and to apply all the strategies he explained."

"These lessons are clear and Straight to the point. He really knows the app market and how to be successful."

"I learned how to use practical tools and strategies that I could apply immediately to my work."

Instructor Darius is highly knowledgeable and practical.

"Darius really know what he's doing. He walks you step by step so that you know what you are doing. Highly recommend."

"I really was not expecting to learn so much about app marketing. Darius is definitely knowledgeable on the topic..."

"He really knows the app market and how to be successful. I Already feel i know what my strategy will be for my business."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in 2024 Mobile App Marketing & App Store Optimization ASO with these activities:

Review Mobile App Monetization Strategies

Show steps

Refresh your understanding of different app monetization models to better evaluate revenue-focused ASO strategies.

Show steps

Research various app monetization strategies.
Compare the pros and cons of each strategy.
Identify which strategies align with your app's goals.

Competitor ASO Analysis Report

Show steps

Deepen your understanding of ASO by analyzing the strategies of your competitors and identifying opportunities for improvement.

Show steps

Identify key competitors in your app's category.
Analyze their keyword usage and app store presence.
Identify their strengths and weaknesses.
Create a report summarizing your findings.

Read 'App Store Optimization (ASO) 2024'

Show steps

Gain a deeper understanding of ASO principles and techniques by studying a dedicated ASO guide.

View Putting Knowledge to Work on Amazon

Show steps

Obtain a copy of the book.
Read the book, taking notes on key concepts.
Apply the book's strategies to your app.

Four other activities

Expand to see all activities and additional details

Show all seven activities

Keyword Research Practice

Show steps

Improve your keyword research skills by practicing with different apps and target audiences.

Show steps

Select a variety of apps.
Identify target keywords for each app.
Analyze keyword difficulty and search volume.
Refine your keyword selection.

Create a Case Study on ASO Implementation

Show steps

Solidify your understanding of ASO by documenting a real-world implementation and sharing your findings.

Show steps

Choose an app to focus on.
Document the ASO strategies implemented.
Analyze the results of your ASO efforts.
Write a detailed case study.

ASO Audit and Optimization Project

Show steps

Apply the course's ASO strategies by conducting a comprehensive audit of an existing app and implementing optimization techniques.

Show steps

Select an app to audit and optimize.
Analyze the app's current ASO performance.
Identify areas for improvement.
Implement ASO optimizations.
Track the impact of your changes.

Read 'Hooked: How to Build Habit-Forming Products'

Show steps

Understand user psychology and habit formation to improve app retention and engagement.

View Hooked: How to Build Habit-Forming Products on Amazon

Show steps

Obtain a copy of the book.
Read the book, focusing on the Hook Model.
Apply the Hook Model to your app's design.

Career center

Learners who complete 2024 Mobile App Marketing & App Store Optimization ASO will develop knowledge and skills that may be useful to these careers:

App Store Optimization Specialist

An App Store Optimization Specialist focuses specifically on improving an app's visibility within app stores. This work means understanding the nuances of app store algorithms, keyword research, and creative asset optimization to drive organic downloads. This course’s deep dive into ASO forms the core skills that app store optimization specialists regularly use. The course shares strategies for utilizing metadata, keywords, icon design, and screenshots to improve conversion rates, and is an invaluable resource. The course’s focus on both iOS and Android optimization ensures you can be successful across platforms. Aspiring ASO specialists particularly benefit from the course's focus on revenue generation through ASO.

See salaries and explore the career path for App Store Optimization Specialist

App Marketing Manager

An App Marketing Manager is responsible for the promotion and growth of mobile applications. This role involves developing and executing marketing strategies to increase app downloads, user engagement, and revenue generation. This course, with its focus on revenue-driven app store optimization, provides excellent practical instruction that will enable you to implement effective strategies for ASO. The course covers critical aspects such as creating compelling app store listings, optimizing keywords, and leveraging various marketing channels like social media and paid advertising. You will learn how to analyze data to refine your approach, maximize user acquisition, and improve return on marketing efforts. This course is ideal for those aspiring to become an app marketing manager.

See salaries and explore the career path for App Marketing Manager

Mobile Marketing Specialist

A Mobile Marketing Specialist is responsible for the overall marketing strategy for mobile platforms, including apps and mobile web experiences. This includes user acquisition, engagement, and retention through various channels. This course, with its focus on ASO, paid marketing, and free marketing strategies, directly relates to several of the core competencies of a mobile marketing specialist. The course can help to develop a comprehensive understanding of the mobile app ecosystem and how to create and implement effective marketing campaigns. The course's emphasis on a revenue focused approach is a major benefit. Taking this course will help you to develop a broad understanding of mobile marketing, which is exactly what mobile marketing specialists need.

See salaries and explore the career path for Mobile Marketing Specialist

User Acquisition Specialist

A User Acquisition Specialist concentrates on attracting new users to mobile apps or other digital products. This role requires proficiency in various acquisition channels, including paid advertising, app store optimization, social media marketing, and influencer partnerships. This course is valuable because it focuses on user acquisition through app store optimization, paid advertising, and free marketing strategies, providing a strong understanding of many user acquisition channels. The course's practical approach, where the instructor shares their strategies, can help the User Acquisition Specialist develop successful strategies. This course is especially useful for focusing on the various strategies presented.

See salaries and explore the career path for User Acquisition Specialist

Growth Marketer

A Growth Marketer is focused on driving rapid and sustainable growth for a company or product. This role involves experimenting with various marketing strategies, including ASO, social media, and paid advertising, to identify the most effective approaches. The course, with its hands-on approach to app marketing, can help growth marketers implement strategies that affect the growth of an app. The course’s emphasis on revenue focused ASO is particularly valuable for those seeking to scale up an app. The growth marketer needs to know how to scale and the course content will prove useful in that regard. This course will be helpful for any growth marketer that focuses on apps.

See salaries and explore the career path for Growth Marketer

Mobile App Consultant

A Mobile App Consultant provides expert advice and guidance to businesses looking to develop, launch, or optimize their mobile apps. This role requires a deep understanding of the mobile app ecosystem and the necessary steps to achieve success. This course offers a comprehensive view of app marketing, app store optimization, and user acquisition, which is necessary to provide useful, informed consulting to clients. The course provides many actionable strategies, which are ideal for consultants who need to provide concrete solutions. The course is particularly useful due to its focus on generating revenue, which is a key concern for businesses that are looking for consultants. The course's personal feedback is also valuable.

See salaries and explore the career path for Mobile App Consultant

Startup Founder

A Startup Founder is responsible for the overall vision, strategy, and execution of a new company. This role often requires a deep understanding of all aspects of business, including marketing, finance, and product development. This course offers an in depth and practical view of app marketing and app store optimization, which is relevant for the startup founder looking to create a mobile app. The course's focus on revenue growth is especially useful for startup founders needing to manage a company's finances. The many areas covered such as ASO, paid and free marketing, as well as how to raise capital can provide a well rounded education. This course may give the founder a comprehensive head start.

See salaries and explore the career path for Startup Founder

Digital Marketing Analyst

A Digital Marketing Analyst analyzes data and trends to improve the performance of digital marketing campaigns. This includes tracking metrics, identifying areas for improvement, and making data-driven recommendations to achieve marketing goals. This course may be a good fit, as it incorporates analytical approaches to app marketing, especially with respect to optimizing keywords and app store listings as well as paid advertising. The course's focus on practical real world examples will help a digital marketing analyst understand the practical implications of their work, and will provide a starting point for building an understanding of user behavior and marketing data. A digital marketing analyst may benefit from the course's emphasis on revenue generation with ASO.

See salaries and explore the career path for Digital Marketing Analyst

Social Media Marketing Manager

A Social Media Marketing Manager develops and implements social media strategies to increase brand awareness and engagement. This includes creating content, managing campaigns, and analyzing social media metrics to optimize performance. This course touches on social media marketing, with a section on using short form video to market. The course's bonus sections about free influencer marketing may help a social media marketing manager extend their reach. The course’s broad coverage of marketing techniques will help a social media marketing manager gain a deeper understanding of the overall marketing ecosystem, and how social media impacts other forms of advertising. This may be a useful course for a social media marketing manager.

See salaries and explore the career path for Social Media Marketing Manager

Content Marketing Manager

A Content Marketing Manager is responsible for creating high-quality content to attract and engage an audience. This work involves developing content strategies, producing various types of content, and distributing this content via appropriate channels. This course touches on content creation, because content can be used in app store listings and paid advertising. Furthermore, the course introduces text, audio, and video modes of marketing. The content marketing manager needs to know which formats gain traction and are effective. This course is a jumping off point for the content marketing manager to explore marketing via different content channels. This course may be useful to the content marketing manager.

See salaries and explore the career path for Content Marketing Manager

Marketing Specialist

A Marketing Specialist assists in the planning, implementation, and analysis of marketing campaigns. This role involves various aspects of marketing, including market research, content creation, and promotional activities. This course can help you begin learning about app store optimization, which is a core area of mobile app marketing. This will provide a direct, revenue-focused skill set that is useful to businesses. With the many techniques discussed in this course, you'll gain the basic understanding needed for app marketing. This course may be helpful to a marketing specialist.

See salaries and explore the career path for Marketing Specialist

Product Manager

A Product Manager is responsible for the strategy, roadmap, and execution of a product. This includes defining product requirements, prioritizing features, and working with development teams to bring the product to market. This course may help a product manager, as it goes into the various elements needed to market an app successfully. A product manager who understands the marketing and user acquisition funnel will create more desirable products that are easier to market. The course's emphasis on revenue generation is also relevant for product managers. This course may be useful for a product manager.

See salaries and explore the career path for Product Manager

Business Development Manager

A Business Development Manager focuses on identifying and pursuing new business opportunities to drive growth. This role requires a strong understanding of market trends and the ability to build relationships with clients. This course may be of interest as it delves into app growth strategies. Understanding how product growth happens is important for understanding how to bring in revenue and is a relevant knowledge area for a business development manager. The course's focus on revenue generation is also valuable for those who need to establish business development goals that are tied to revenue. Although this course is not a core area of business development, it may provide useful context.

See salaries and explore the career path for Business Development Manager

Sales Representative

A Sales Representative is responsible for generating revenue for a company by selling its products or services to customers. This role requires strong communication skills, product knowledge, and the ability to build relationships with potential clients. This course covers marketing an app, not sales of a product, and therefore is not highly related to the role of a Sales Representative. Certain general principles, such as the role of marketing in overall revenue generation, may be broadly applicable. However, the course would need to be supplemented with sales specific content to be directly relevant. Therefore, this course may be useful for a sales representative.

See salaries and explore the career path for Sales Representative

Software Developer

A Software Developer is responsible for designing, coding, and testing software applications. While this role is mainly technical, you can benefit from an understanding of marketing, particularly if you are an independent developer or working in a small team. This course may be useful to the software developer, because it provides an understanding of app store optimization, which may be of interest to a software developer wishing to commercialize their app. The course provides an outline of key marketing principles, which help a developer plan future product development. This course may be useful for a software developer.

See salaries and explore the career path for Software Developer

2024 Mobile App Marketing & App Store Optimization ASO

What's inside

Learning objectives

Syllabus

Traffic lights

Save this course

Reviews summary

Practical mobile app marketing & aso

Activities

Career center

Reading list

Share

Similar courses