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Shopify eCommerce Ads Masterclass

Campaign Management

Skillshare

What you'll learn:

- How to track performance with Facebook and off-platform metrics

- A full campaign analysis framework with downloadable worksheets

- How to build and structure effective retargeting campaigns

- Smart strategies for scaling your best-performing ads

- How to troubleshoot, refine, and improve results over time

What you'll learn:

- How to track performance with Facebook and off-platform metrics

- A full campaign analysis framework with downloadable worksheets

- How to build and structure effective retargeting campaigns

- Smart strategies for scaling your best-performing ads

- How to troubleshoot, refine, and improve results over time

This course is perfect for intermediate advertisers or anyone already running ads. With clear frameworks, optimization strategies, and expert walkthroughs, you’ll gain the confidence to manage your campaigns like a pro—and get better results with every dollar you spend.

Instructor bio:

Rihab Seb is an eCommerce marketing coach, entrepreneur, and full-time mom dedicated to helping business owners master every aspect of running an online store. Drawing from years of hands-on experience, she teaches practical skills in marketing, branding, social media, and paid ads that empower entrepreneurs to manage and grow their businesses with confidence. Her courses are designed for learners of all backgrounds and focus on delivering clear, actionable strategies that save time and drive real results.

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What's inside

Syllabus

Launching and Structuring Your First Campaign

Start strong with the foundational steps for running a successful Facebook ad campaign for your Shopify store. You’ll learn how to structure campaigns in Ads Manager, set objectives, and visualize creatives using Facebook Mockup Studio. This module also covers performance wait times, UTM tracking, and tips for retaining social proof across campaigns to maximize impact from day one.

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Career center

Learners who complete Shopify eCommerce Ads Masterclass: Campaign Management will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Shopify eCommerce Ads Masterclass: Campaign Management .

Shopify For Dummies

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Supplies a comprehensive, highly accessible operational manual for launching and growing a profitable Shopify store. Paul Waddy walks through setup essentials, inventory controls, payment processing, shipping rules, and core customer service integrations with practical clarity.

Shopify eCommerce Ads Masterclass

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What's inside

Syllabus

Save this course

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Reading list

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