What you'll learn:

- How to track performance with Facebook and off-platform metrics

- A full campaign analysis framework with downloadable worksheets

- How to build and structure effective retargeting campaigns

- Smart strategies for scaling your best-performing ads

- How to troubleshoot, refine, and improve results over time

This course is perfect for intermediate advertisers or anyone already running ads. With clear frameworks, optimization strategies, and expert walkthroughs, you’ll gain the confidence to manage your campaigns like a pro—and get better results with every dollar you spend.

Instructor bio:

Rihab Seb is an eCommerce marketing coach, entrepreneur, and full-time mom dedicated to helping business owners master every aspect of running an online store. Drawing from years of hands-on experience, she teaches practical skills in marketing, branding, social media, and paid ads that empower entrepreneurs to manage and grow their businesses with confidence. Her courses are designed for learners of all backgrounds and focus on delivering clear, actionable strategies that save time and drive real results.