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Zahra Kamaledin
Dans ce projet guidé d'une heure, vous allez d'abord créer une page professionnelle Facebook. Ensuite nous conceverons notre persona d'acheteur et analysant votre public cible.
À la fin de ce projet, vous allez être capable de créer une stratégie marketing prometteuse et d'atteindre votre public cible sur Facebook.
Register for this course and see more details by visiting:
OpenCourser.com/course/iq51cn/comprendre
What's inside
Syllabus
Module 1
Dans ce projet guidé d'une heure, vous allez d'abord créer une page professionnelle Facebook. Ensuite nous conceverons notre persona d'acheteur. Plus tard, je vous présenterai les aperçus de Facebook en analysant votre public cible. À la fin de ce projet, vous allez être capable de créer une stratégie marketing prometteuse et d'atteindre votre public cible sur Facebook.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Builds a strong foundation for students who want to strategize social media marketing campaigns
Taught by Zahra Kamaledin, recognized for their work in social media marketing
Develops skills relevant to the marketing field
Save this course
Save Comprendre l'Utilisateur Moyen de Facebook to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Comprendre l'Utilisateur Moyen de Facebook with these
activities:
Revise basic concepts of Marketing
Show steps
Reinforce the core principles of marketing, setting a strong foundation for the course's advanced concepts.
Show steps
-
Review notes or textbooks on marketing basics
-
Attend a refresher course or workshop on marketing
Organize and review course notes and resources
Show steps
Enhance your understanding and retention of the course content by organizing and reviewing your notes and resources regularly.
Browse courses on
Study Techniques
Show steps
-
Review lecture notes and slides
-
Summarize key takeaways and create a study guide
-
Organize materials using a note-taking app or digital folder
Explore Facebook Business Suite tools
Show steps
Familiarize yourself with the functionalities of Facebook Business Suite, enhancing your ability to execute marketing strategies effectively.
Browse courses on
Facebook Business Suite
Show steps
-
Watch tutorials on Facebook Business Suite features
-
Create a practice campaign using Facebook Business Suite
Three other activities
Expand to see all activities and additional details
Show all six activities
Analyze target audience profiles
Show steps
Develop proficiency in identifying and understanding the specific characteristics and needs of target audiences.
Browse courses on
Target Audience Analysis
Show steps
-
Conduct market research to gather data on potential customers
-
Create buyer personas based on research findings
-
Practice analyzing and interpreting target audience data
Develop a Facebook marketing plan
Show steps
Solidify your understanding of Facebook marketing by creating a comprehensive plan that outlines your target audience, goals, and strategies.
Browse courses on
Social Media Marketing Strategy
Show steps
-
Define your target audience and marketing objectives
-
Research and identify effective Facebook marketing strategies
-
Create a content calendar and social media schedule
Analyze Facebook marketing case studies
Show steps
Develop critical thinking skills and apply theoretical concepts by analyzing real-world examples of successful Facebook marketing campaigns.
Browse courses on
Case Study Analysis
Show steps
-
Identify and gather relevant case studies
-
Analyze the target audience, strategies, and results of each case study
-
Identify best practices and lessons learned
Revise basic concepts of Marketing
Show steps
Reinforce the core principles of marketing, setting a strong foundation for the course's advanced concepts.
Show steps
Show steps
Show steps
- Review notes or textbooks on marketing basics
- Attend a refresher course or workshop on marketing
Organize and review course notes and resources
Show steps
Enhance your understanding and retention of the course content by organizing and reviewing your notes and resources regularly.
Browse courses on
Study Techniques
Show steps
Show steps
Show steps
- Review lecture notes and slides
- Summarize key takeaways and create a study guide
- Organize materials using a note-taking app or digital folder
Explore Facebook Business Suite tools
Show steps
Familiarize yourself with the functionalities of Facebook Business Suite, enhancing your ability to execute marketing strategies effectively.
Browse courses on
Facebook Business Suite
Show steps
Show steps
Show steps
- Watch tutorials on Facebook Business Suite features
- Create a practice campaign using Facebook Business Suite
Three other activities
Expand to see all activities and additional details
Show all six activities
Analyze target audience profiles
Show steps
Develop proficiency in identifying and understanding the specific characteristics and needs of target audiences.
Browse courses on
Target Audience Analysis
Show steps
Show steps
Show steps
- Conduct market research to gather data on potential customers
- Create buyer personas based on research findings
- Practice analyzing and interpreting target audience data
Develop a Facebook marketing plan
Show steps
Solidify your understanding of Facebook marketing by creating a comprehensive plan that outlines your target audience, goals, and strategies.
Browse courses on
Social Media Marketing Strategy
Show steps
Show steps
Show steps
- Define your target audience and marketing objectives
- Research and identify effective Facebook marketing strategies
- Create a content calendar and social media schedule
Analyze Facebook marketing case studies
Show steps
Develop critical thinking skills and apply theoretical concepts by analyzing real-world examples of successful Facebook marketing campaigns.
Browse courses on
Case Study Analysis
Show steps
Show steps
Show steps
- Identify and gather relevant case studies
- Analyze the target audience, strategies, and results of each case study
- Identify best practices and lessons learned
Career center
Learners who complete Comprendre l'Utilisateur Moyen de Facebook will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Specialist
Digital Marketing Specialist
This course is a good fit for Digital Marketing Specialists, who must master all facets of Facebook, including paid campaigns and content marketing, in order to reach target audiences. In this course, learners can expect to attain an understanding of how Facebook can be leveraged to generate leads, boost brand awareness, and engage customers. It can help them get a feel for how to create an effective Facebook page for their business and optimize it for search results.
Social Media Manager
Social Media Manager
For Social Media Managers, understanding how to use Facebook to its full potential is vital. This course will be useful for those who want to master the platform. This course delves into how to create and manage a successful Facebook page, how to utilize advertising tools and analytics to increase reach, and how to analyze the demographics of a target audience. 
Brand Manager
Brand Manager
This course provides Brand Managers with insights into how to effectively manage their brand's presence on Facebook. The course covers topics such as creating a strong brand identity on Facebook, developing engaging content, and using social media analytics to measure the success of campaigns. It can aid in building a strong foundation in Facebook marketing principles for Brand Managers.
Marketing Manager
Marketing Manager
Marketing Managers may find this course helpful as they seek to improve their Facebook marketing strategies. The course provides a solid foundation in the core concepts of Facebook marketing, including page creation, content strategy, advertising, and analytics. Learners can refine their understanding of how to build and engage a Facebook audience, as well as how to measure the effectiveness of their campaigns.
Public Relations Specialist
Public Relations Specialist
This course may be useful for Public Relations Specialists seeking to enhance their Facebook marketing skills. The course provides a comprehensive overview of Facebook marketing, including content creation, community management, and paid advertising. It also delves into the use of Facebook analytics to measure the effectiveness of campaigns, which can be valuable for PR professionals.
Community Manager
Community Manager
This course can be useful for Community Managers seeking to establish and manage a strong online community on Facebook. The course delves into the nuances of content creation, community engagement, and social media analytics. It will equip learners with the skills needed to build and nurture a loyal following on Facebook, which is essential for Community Managers.
Content Creator
Content Creator
This course is a good fit for Content Creators aiming to develop engaging and effective content for Facebook. The course covers the fundamentals of content creation, including storytelling, visuals, and social media optimization. It can help them understand the specific requirements and audience demographics of the platform, ensuring their content resonates and drives engagement.
Social Media Analyst
Social Media Analyst
Social Media Analysts can use this course to develop a deeper understanding of Facebook analytics and audience insights. It covers how to track key metrics, analyze data, and generate insights that can inform marketing decisions. The course will help them master the use of Facebook's analytics tools and interpret data to optimize campaign performance.
Advertising Specialist
Advertising Specialist
For Advertising Specialists seeking to enhance their Facebook advertising skills, this course provides valuable insights. It covers the fundamentals of Facebook advertising, including campaign setup, targeting, and optimization. The course dives into the different types of Facebook ads, as well as how to effectively manage budgets and measure campaign performance. 
Growth Marketer
Growth Marketer
Growth Marketers can use this course to gain a better understanding of Facebook as a platform for user acquisition and engagement. The course provides a solid foundation in Facebook marketing principles, including content creation, paid advertising, and community building. It can aid in developing strategies to attract new users, retain existing ones, and drive overall growth.
E-commerce Manager
E-commerce Manager
E-commerce Managers may find this course useful as they look to enhance their Facebook marketing strategies for driving sales. It covers how to create a Facebook shop, manage product listings, and utilize Facebook advertising to reach potential customers. The course will provide valuable insights on how to leverage Facebook to increase website traffic, generate leads, and boost conversions.
Customer Success Manager
Customer Success Manager
For Customer Success Managers aiming to improve customer engagement and retention on Facebook, this course is a good fit. It delves into how to build and manage Facebook communities, provide excellent customer service, and leverage social media analytics to track progress. The course can aid in developing strategies to foster customer loyalty and enhance the overall customer experience on Facebook.
Business Development Manager
Business Development Manager
Business Development Managers may find this course useful as they explore using Facebook to generate leads and grow their client base. The course provides an overview of Facebook marketing, including lead generation strategies, content creation, and paid advertising. It can aid in understanding how to leverage Facebook to establish a strong online presence, attract potential clients, and nurture relationships.
Sales Manager
Sales Manager
Sales Managers seeking to enhance their team's performance on Facebook will find this course helpful. It covers how to create targeted Facebook ads, manage sales pipelines, and track results. The course provides insights into how to utilize Facebook to generate leads, qualify prospects, and close deals, enabling Sales Managers to optimize their sales strategies and drive revenue growth.
Entrepreneur
Entrepreneur
Entrepreneurs can use this course to learn how to effectively leverage Facebook to grow their businesses. The course provides a comprehensive overview of Facebook marketing, including content creation, paid advertising, and community building. It can aid in developing a strong Facebook presence, attracting customers, and driving sales.
For more career information including salaries, visit:
OpenCourser.com/course/iq51cn/comprendre
Reading list
We've selected 12 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Comprendre l'Utilisateur Moyen de Facebook.
Ce livre est un guide étape par étape du marketing Facebook, couvrant des sujets tels que la création de contenu, la publicité et l'analyse.
Save
Ce livre explore le rôle des influenceurs sur les réseaux sociaux, y compris Facebook.
Save
Ce livre offre une perspective large sur le marketing sur les réseaux sociaux, y compris Facebook, et fournit des conseils pratiques.
Ce livre offre une perspective large sur l'impact des réseaux sociaux, y compris Facebook, sur la société et les individus.
Save
Ce livre fournit un guide sur la façon de mesurer le retour sur investissement du marketing sur les médias sociaux, couvrant des sujets tels que le suivi des résultats, l'analyse des données et le reporting.
Save
Ce livre fournit une base théorique pour le marketing sur les médias sociaux, couvrant des sujets tels que le comportement du consommateur, la communication et le marketing interculturel.
Ce livre examine l'importance de l'attention dans l'économie numérique et fournit des informations sur la façon d'attirer et d'engager l'attention sur Facebook.
Ce livre fournit un guide complet du marketing sur les réseaux sociaux, y compris des informations sur Facebook.
Save
Ce livre fournit un historique de Facebook et des informations sur sa culture et sa stratégie.
Ce livre fournit un guide accessible pour le marketing sur les médias sociaux, couvrant des sujets tels que la création de contenu, la gestion de la communauté et l'analyse des résultats.
Ce livre fournit un guide pratique pour s'engager avec les clients sur les médias sociaux, couvrant des sujets tels que la création de contenu, la gestion de la communauté et l'analyse des résultats.
Ce livre fournit un guide accessible pour le marketing sur Facebook, couvrant des sujets tels que la création de pages Facebook, la création de campagnes publicitaires et l'analyse des résultats.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/iq51cn/comprendre
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Effort
2 heures
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Zahra Kamaledin
Language
Français
Good to know
Builds a strong foundation for students who want to strategize social media marketing campaigns
Taught by Zahra Kamaledin, recognized for their work in social media marketing
Develops skills relevant to the marketing field
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