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Construire votre audience sur Facebook Audience Insights

Hawraa Bazaza

Dans ce projet guidé d'une heure, vous découvrir Facebook Audience Insights, connaitre le but de Facebook Audience Insights, accéder sur Facebook Audience Insights, savoir Les filtres de Facebook Audience Insights, et utiliser Facebook Audience Insights pour segmenter une audience.

À la fin de ce projet, vous allez être capable à votre audience cible Données démographiques avec Facebook Audience Insights.

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What's inside

Syllabus

Module 1
Dans ce projet guidé d'une heure, vous découvrir Facebook Audience Insights, connaitre le but de Facebook Audience Insights, accéder sur Facebook Audience Insights, savoir Les filtres de Facebook Audience Insights, et utiliser Facebook Audience Insights pour segmenter une audience. À la fin de ce projet, vous allez être capable à votre audience cible Données démographiques avec Facebook Audience Insights.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Une opportunité pour les professionnels du marketing et les propriétaires d'entreprise de se familiariser avec Facebook Audience Insights
Des instructions étape par étape qui guident les apprenants tout au long du processus d'utilisation de Facebook Audience Insights
Un moyen pratique d'en apprendre davantage sur les données démographiques de l'audience cible

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Construire votre audience sur Facebook Audience Insights with these activities:
Trouvez un mentor qui peut vous aider dans votre apprentissage
Trouver un mentor qui peut vous aider dans votre apprentissage peut vous fournir des conseils, de l'orientation et du soutien.
Show steps
  • Identifiez les compétences ou les connaissances que vous souhaitez développer.
  • Recherchez des professionnels dans votre domaine qui pourraient vous encadrer.
  • Contactez des professionnels et demandez-leur s'ils seraient prêts à vous encadrer.
Préparez-vous et rafraîchissez vos connaissances en marketing
Rafraîchir vos connaissances en marketing vous aidera à mieux comprendre les concepts abordés dans ce cours.
Browse courses on Marketing
Show steps
  • Relisez vos notes ou vos manuels de marketing précédents.
  • Faites des exercices pratiques de marketing.
  • Participez à des discussions en ligne ou à des forums sur le marketing.
Organisez et complétez vos notes de cours
Organiser et compléter vos notes de cours vous aidera à mieux comprendre le matériel du cours et à vous préparer pour les examens.
Show steps
  • Rassemblez toutes vos notes de cours, devoirs et quiz.
  • Organisez vos notes dans un classeur ou un dossier numérique.
  • Complétez vos notes en ajoutant des informations supplémentaires provenant des manuels ou d'autres ressources.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Participez à des événements de réseautage liés au marketing
Participer à des événements de réseautage liés au marketing vous permettra de rencontrer des professionnels du secteur et d'élargir vos connaissances.
Show steps
  • Recherchez des événements de réseautage liés au marketing dans votre région.
  • Assistez à des événements et participez aux discussions.
  • Échangez des cartes de visite et restez en contact avec les personnes que vous rencontrez.
Suivez des tutoriels sur Facebook Audience Insights
Suivre des tutoriels sur Facebook Audience Insights vous aidera à maîtriser l'outil et à mieux l'utiliser pour cibler votre public.
Browse courses on Facebook Audience Insights
Show steps
  • Recherchez des tutoriels sur Facebook Audience Insights sur YouTube ou Google.
  • Suivez les tutoriels étape par étape.
  • Essayez d'utiliser Facebook Audience Insights par vous-même.
Pratiquez la segmentation d'audience avec Facebook Audience Insights
Pratiquer la segmentation d'audience avec Facebook Audience Insights vous aidera à développer vos compétences et à maîtriser l'outil.
Browse courses on Facebook Audience Insights
Show steps
  • Créez un compte Facebook Audience Insights.
  • Choisissez un public cible.
  • Utilisez les filtres de Facebook Audience Insights pour segmenter votre public.
  • Analysez les résultats et ajustez votre segmentation en conséquence.
Participez à des ateliers sur Facebook Audience Insights ou le marketing
Participer à des ateliers sur Facebook Audience Insights ou le marketing vous permettra d'acquérir de nouvelles compétences et de approfondir vos connaissances.
Browse courses on Facebook Audience Insights
Show steps
  • Recherchez des ateliers sur Facebook Audience Insights ou le marketing dans votre région.
  • Assistez à des ateliers et participez activement aux activités.
  • Posez des questions et prenez des notes pour renforcer votre apprentissage.

Career center

Learners who complete Construire votre audience sur Facebook Audience Insights will develop knowledge and skills that may be useful to these careers:
Digital Marketing Manager
As a Digital Marketing Manager, you will be responsible for developing and executing marketing campaigns across various digital channels, including Facebook. Facebook Audience Insights is a powerful tool that can help you understand your target audience and create more effective campaigns. This course will teach you how to use Facebook Audience Insights to segment your audience, identify trends, and make data-driven decisions. With the skills you gain from this course, you will be able to maximize the effectiveness of your Facebook marketing campaigns and drive better results for your business.
See salaries and explore the career path for Digital Marketing Manager
Social Media Manager
As a Social Media Manager, you will be responsible for managing a company's social media presence across various platforms, including Facebook. Facebook Audience Insights is an essential tool for understanding your audience and creating content that resonates with them. This course will teach you how to use Facebook Audience Insights to gather insights about your audience, track your progress, and make informed decisions about your social media strategy. With the knowledge you gain from this course, you will be able to effectively manage your company's social media presence and achieve your business goals.
See salaries and explore the career path for Social Media Manager
Market Researcher
As a Market Researcher, you will be responsible for conducting research to understand market trends and consumer behavior. Facebook Audience Insights is a valuable tool for gathering insights about your target audience. This course will teach you how to use Facebook Audience Insights to collect data, analyze trends, and make informed decisions. With the skills you gain from this course, you will be able to conduct effective market research and provide valuable insights to your clients.
See salaries and explore the career path for Market Researcher
Data Analyst
As a Data Analyst, you will be responsible for collecting, analyzing, and interpreting data to help businesses make informed decisions. Facebook Audience Insights is a powerful tool for gathering data about your target audience. This course will teach you how to use Facebook Audience Insights to extract insights from data, identify trends, and make recommendations. With the skills you gain from this course, you will be able to effectively analyze data and provide valuable insights to your clients.
See salaries and explore the career path for Data Analyst
Product Manager
As a Product Manager, you will be responsible for developing and launching new products or features. Facebook Audience Insights is a valuable tool for understanding your target market and identifying opportunities for new products or features. This course will teach you how to use Facebook Audience Insights to gather insights about your target market, identify unmet needs, and develop products or features that meet those needs. With the skills you gain from this course, you will be able to effectively develop and launch new products or features that meet the needs of your customers.
See salaries and explore the career path for Product Manager
Marketing Consultant
As a Marketing Consultant, you will be responsible for providing marketing advice and services to businesses. Facebook Audience Insights is a valuable tool for understanding your target audience and developing effective marketing strategies. This course will teach you how to use Facebook Audience Insights to gather insights about your target audience, identify opportunities for growth, and develop marketing strategies that will help your clients achieve their business goals. With the skills you gain from this course, you will be able to provide valuable marketing advice and services to your clients and help them achieve success.
See salaries and explore the career path for Marketing Consultant
Content Marketer
As a Content Marketer, you will be responsible for creating and distributing content that engages your target audience. Facebook Audience Insights is a valuable tool for understanding your target audience and creating content that resonates with them. This course will teach you how to use Facebook Audience Insights to gather insights about your target audience, identify their interests, and create content that will capture their attention. With the skills you gain from this course, you will be able to effectively create and distribute content that engages your target audience and achieves your marketing goals.
See salaries and explore the career path for Content Marketer
Social Media Specialist
As a Social Media Specialist, you will be responsible for managing a company's social media presence across various platforms, including Facebook. Facebook Audience Insights is an essential tool for understanding your audience and creating content that resonates with them. This course will teach you how to use Facebook Audience Insights to gather insights about your audience, track your progress, and make informed decisions about your social media strategy. With the knowledge you gain from this course, you will be able to effectively manage your company's social media presence and achieve your business goals.
See salaries and explore the career path for Social Media Specialist
Sales Manager
As a Sales Manager, you will be responsible for leading and motivating a sales team to achieve sales goals. Facebook Audience Insights is a valuable tool for understanding your target market and identifying potential sales leads. This course will teach you how to use Facebook Audience Insights to gather insights about your target market, identify qualified leads, and develop sales strategies that will help your team close more deals. With the skills you gain from this course, you will be able to effectively lead and motivate your sales team and achieve your sales goals.
See salaries and explore the career path for Sales Manager
Business Analyst
As a Business Analyst, you will be responsible for analyzing business processes and identifying areas for improvement. Facebook Audience Insights is a valuable tool for gathering data about your target market and understanding their behavior. This course will teach you how to use Facebook Audience Insights to collect data, analyze trends, and make recommendations that will help your organization improve its business processes. With the skills you gain from this course, you will be able to effectively analyze business processes and identify areas for improvement.
See salaries and explore the career path for Business Analyst
Customer Success Manager
As a Customer Success Manager, you will be responsible for ensuring that customers are satisfied with your company's products or services. Facebook Audience Insights is a valuable tool for understanding your customers and identifying opportunities to improve their experience. This course will teach you how to use Facebook Audience Insights to gather insights about your customers, identify their needs, and develop strategies to improve their satisfaction. With the skills you gain from this course, you will be able to effectively manage customer relationships and ensure that they are satisfied with your company's products or services.
See salaries and explore the career path for Customer Success Manager
Project Manager
As a Project Manager, you will be responsible for planning, executing, and closing projects. Facebook Audience Insights is a valuable tool for gathering data about your stakeholders and understanding their needs. This course will teach you how to use Facebook Audience Insights to collect data, analyze trends, and make decisions that will help you successfully manage your projects. With the skills you gain from this course, you will be able to effectively plan, execute, and close projects.
See salaries and explore the career path for Project Manager
Operations Manager
As an Operations Manager, you will be responsible for overseeing the day-to-day operations of your organization. Facebook Audience Insights is a valuable tool for understanding your employees and identifying areas for improvement. This course will teach you how to use Facebook Audience Insights to collect data, analyze trends, and make decisions that will help you improve the efficiency and effectiveness of your organization's operations. With the skills you gain from this course, you will be able to effectively oversee the day-to-day operations of your organization and achieve your business goals.
See salaries and explore the career path for Operations Manager
Human Resources Manager
As a Human Resources Manager, you will be responsible for managing the human resources function of your organization. Facebook Audience Insights is a valuable tool for understanding your employees and identifying areas for improvement. This course will teach you how to use Facebook Audience Insights to collect data, analyze trends, and make decisions that will help you improve the efficiency and effectiveness of your organization's human resources function. With the skills you gain from this course, you will be able to effectively manage the human resources function of your organization and achieve your business goals.
See salaries and explore the career path for Human Resources Manager
Financial Analyst
As a Financial Analyst, you will be responsible for analyzing financial data and making recommendations. Facebook Audience Insights is a valuable tool for understanding your target market and identifying opportunities for growth. This course may help you to understand the financial implications of your marketing decisions and make informed recommendations to your clients.
See salaries and explore the career path for Financial Analyst

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Construire votre audience sur Facebook Audience Insights.
Cover image
The Science of Marketing
Save
Ce livre est un guide complet du marketing Facebook. Il couvre un large éventail de sujets, notamment Facebook Audience Insights.
The Science of Marketing
Paperback
Check
The Science of Marketing
Kindle Edition
Check
Cover image
Traffic Secrets
Save
Ce livre fournit des informations détaillées sur la publicité Facebook. Il couvre un large éventail de sujets, notamment Facebook Audience Insights.
(English) Traffic Secrets: The Underground Playbook for...
Paperback
$$
(English) Traffic Secrets: The Underground Playbook for...
Kindle Edition
$
(Deutsch) Traffic Secrets: Die geheimen Hacks, wie du deine...
Kindle Edition
$$
Cover image
Nonprofit Management All-in-One For Dummies
Save
Ce livre fournit une vue d'ensemble complète du marketing des médias sociaux. Il comprend une section sur Facebook Audience Insights.
(English) Nonprofit Management All-in-One For Dummies (For...
Paperback
$$
(English) Nonprofit Management All-in-One For Dummies
Kindle Edition
$$
Cover image
Ultimate Guide to Facebook Advertising
Save
Ce livre fournit un guide complet de la publicité Facebook. Il couvre un large éventail de sujets, notamment Facebook Audience Insights.
(English) Ultimate Guide to Facebook Advertising: How to...
Paperback
$$
(English) Ultimate Guide to Facebook Advertising: How to...
Paperback
$$
Cover image
YouTube Marketing Power: How to Use Video to Find...
Save
Ce livre est un guide convivial du marketing Facebook pour les débutants. Il couvre un large éventail de sujets, notamment Facebook Audience Insights.
YouTube Marketing Power: How to Use Video to Find...
Paperback
Check
YouTube Marketing Power: How to Use Video to Find...
Kindle Edition
Check
Cover image
Digital Marketing Analytics
Save
Ce livre fournit une vue d'ensemble complète de l'analyse des données marketing. Il couvre un large éventail de sujets, notamment Facebook Audience Insights.
(English) Digital Marketing Analytics: Making Sense of...
Paperback
$$
(English) Digital Marketing Analytics: Making Sense of...
Kindle Edition
$$
Cover image
Unfiltered
Save
Ce livre fournit un guide complet pour développer une stratégie de marketing sur les médias sociaux. Il couvre un large éventail de sujets, notamment Facebook Audience Insights.
Unfiltered
Paperback
Check
Unfiltered
Kindle Edition
Check

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Course image
Effort
2 heures
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Hawraa Bazaza
Language
Français
Good to know
Une opportunité pour les professionnels du marketing et les propriétaires d'entreprise de se familiariser avec Facebook Audience Insights
Des instructions étape par étape qui guident les apprenants tout au long du processus d'utilisation de Facebook Audience Insights
Un moyen pratique d'en apprendre davantage sur les données démographiques de l'audience cible
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