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Zahra Kamaledin
Dans ce projet guidé d'une heure, vous allez comprendre Facebook Analytics, analyser la suppression de cet outil, étudier la suite commerciale de Facebook, présenter le gestionnaire de publicités et enfin montrer le gestionnaire d'événements.
À la fin de ce projet, vous aurez appris à travailler avec l'outil d'analyse Facebook.
Register for this course and see more details by visiting:
OpenCourser.com/course/ype63l/commencer
What's inside
Syllabus
Module 1
Dans ce projet guidé d'une heure, vous allez comprendre Facebook Analytics, analyser la suppression de cet outil, étudier la suite commerciale de Facebook, présenter le gestionnaire de publicités et enfin montrer le gestionnaire d'événements. À la fin de ce projet, vous aurez appris à travailler avec l'outil d'analyse Facebook.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explore les analyses de Facebook, qui est la norme dans l'industrie marketing
Peut vous aider à comprendre les concepts d'analyse Facebook
Enseigne les principes de base de la suite Facebook, qui est essentielle pour les spécialistes du marketing
Requiert des connaissances préalables en analyse, ce qui peut être un obstacle pour les débutants
N'est pas à jour avec les dernières fonctionnalités de la suite Facebook
Se concentre sur les aspects techniques des analyses Facebook, ce qui peut ne pas convenir aux spécialistes du marketing non techniques
Save this course
Save Commencer avec Facebook Analytics to your list so you can find it easily later:
Save
Save
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Commencer avec Facebook Analytics with these
activities:
Review digital advertising basics
Show steps
Review digital advertising basics to build a stronger foundation for understanding Facebook Analytics.
Browse courses on
Facebook Analytics
Show steps
-
Read articles and blog posts about digital advertising.
-
Watch videos on YouTube about digital advertising concepts.
-
Review your notes from previous courses on digital advertising.
Attend a Facebook marketing conference
Show steps
Attend a Facebook marketing conference to network with other professionals and learn about the latest trends.
Browse courses on
Facebook Marketing
Show steps
-
Find a Facebook marketing conference.
-
Register for the conference.
-
Attend the conference sessions.
-
Meet with other attendees.
Complete the Facebook Blueprint certification
Show steps
Complete the Facebook Blueprint certification to gain a deeper understanding of Facebook advertising best practices.
Show steps
-
Enroll in the Facebook Blueprint certification program.
-
Complete the online courses.
-
Pass the certification exam.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Participate in a Facebook advertising workshop
Show steps
Participate in a Facebook advertising workshop to learn from experts and get hands-on experience.
Browse courses on
Facebook Advertising
Show steps
-
Find a Facebook advertising workshop.
-
Register for the workshop.
-
Attend the workshop.
-
Complete the workshop exercises.
Create a Facebook advertising campaign
Show steps
Create a Facebook advertising campaign to apply your knowledge of Facebook Analytics and advertising concepts.
Browse courses on
Facebook Ads Manager
Show steps
-
Log in to Facebook Ads Manager.
-
Choose a campaign objective.
-
Target your audience.
-
Set your budget.
-
Create your ad.
Develop a Facebook analytics dashboard
Show steps
Develop a Facebook analytics dashboard to track and analyze your Facebook advertising campaigns.
Browse courses on
Facebook Analytics
Show steps
-
Choose the metrics you want to track.
-
Create widgets to display your data.
-
Organize your dashboard for easy readability.
-
Share your dashboard with stakeholders.
Manage a Facebook advertising campaign for a real client
Show steps
Manage a Facebook advertising campaign for a real client to apply your skills and knowledge in a real-world setting.
Browse courses on
Client Management
Show steps
-
Meet with the client to understand their goals and objectives.
-
Develop a campaign strategy.
-
Create and launch the campaign.
-
Monitor and optimize the campaign.
-
Report on the campaign results.
Review digital advertising basics
Show steps
Review digital advertising basics to build a stronger foundation for understanding Facebook Analytics.
Browse courses on
Facebook Analytics
Show steps
Show steps
Show steps
- Read articles and blog posts about digital advertising.
- Watch videos on YouTube about digital advertising concepts.
- Review your notes from previous courses on digital advertising.
Attend a Facebook marketing conference
Show steps
Attend a Facebook marketing conference to network with other professionals and learn about the latest trends.
Browse courses on
Facebook Marketing
Show steps
Show steps
Show steps
- Find a Facebook marketing conference.
- Register for the conference.
- Attend the conference sessions.
- Meet with other attendees.
Complete the Facebook Blueprint certification
Show steps
Complete the Facebook Blueprint certification to gain a deeper understanding of Facebook advertising best practices.
Show steps
Show steps
Show steps
- Enroll in the Facebook Blueprint certification program.
- Complete the online courses.
- Pass the certification exam.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Participate in a Facebook advertising workshop
Show steps
Participate in a Facebook advertising workshop to learn from experts and get hands-on experience.
Browse courses on
Facebook Advertising
Show steps
Show steps
Show steps
- Find a Facebook advertising workshop.
- Register for the workshop.
- Attend the workshop.
- Complete the workshop exercises.
Create a Facebook advertising campaign
Show steps
Create a Facebook advertising campaign to apply your knowledge of Facebook Analytics and advertising concepts.
Browse courses on
Facebook Ads Manager
Show steps
Show steps
Show steps
- Log in to Facebook Ads Manager.
- Choose a campaign objective.
- Target your audience.
- Set your budget.
- Create your ad.
Develop a Facebook analytics dashboard
Show steps
Develop a Facebook analytics dashboard to track and analyze your Facebook advertising campaigns.
Browse courses on
Facebook Analytics
Show steps
Show steps
Show steps
- Choose the metrics you want to track.
- Create widgets to display your data.
- Organize your dashboard for easy readability.
- Share your dashboard with stakeholders.
Manage a Facebook advertising campaign for a real client
Show steps
Manage a Facebook advertising campaign for a real client to apply your skills and knowledge in a real-world setting.
Browse courses on
Client Management
Show steps
Show steps
Show steps
- Meet with the client to understand their goals and objectives.
- Develop a campaign strategy.
- Create and launch the campaign.
- Monitor and optimize the campaign.
- Report on the campaign results.
Career center
Learners who complete Commencer avec Facebook Analytics will develop knowledge and skills
that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers leverage their expertise in digital marketing channels and technologies to develop and execute online marketing campaigns. This course may be useful for aspiring Digital Marketing Managers, as it can help build a foundation for using Facebook Analytics, a commonly used tool for tracking and measuring the effectiveness of digital marketing campaigns. Familiarity with Facebook Analytics is crucial for Digital Marketing Managers, as it allows them to optimize their campaigns and demonstrate their impact to stakeholders.
Social Media Manager
Social Media Manager
Social Media Managers leverage their expertise in social media platforms and content creation to manage and grow a brand's online presence. This course may be useful for aspiring Social Media Managers, as it can help build a foundation for using Facebook Analytics, a commonly used tool for tracking and measuring the effectiveness of social media campaigns. Familiarity with Facebook Analytics is crucial for Social Media Managers, as it allows them to optimize their campaigns and demonstrate their impact to stakeholders.
E-commerce Manager
E-commerce Manager
E-commerce Managers leverage their understanding of e-commerce platforms and technologies to manage and grow online stores. This course may be useful for aspiring E-commerce Managers, as it can help build a foundation for using Facebook Analytics, a commonly used tool for tracking and measuring the effectiveness of e-commerce campaigns. Familiarity with Facebook Analytics can be especially valuable for E-commerce Managers working on stores that sell products or services related to social media or digital marketing.
Growth Hacker
Growth Hacker
Growth Hackers leverage their expertise in marketing, technology, and data analysis to drive rapid growth for businesses. This course may be useful for aspiring Growth Hackers, as it can help build a foundation for using Facebook Analytics, a commonly used tool for tracking and measuring growth metrics. Familiarity with Facebook Analytics can be especially valuable for Growth Hackers working on projects related to social media or digital marketing.
Business Analyst
Business Analyst
Business Analysts leverage their understanding of business processes and data analysis techniques to identify and solve business problems. This course may be useful for aspiring Business Analysts, as it can help build a foundation for using Facebook Analytics, a commonly used tool for collecting and analyzing data about business performance. Familiarity with Facebook Analytics can be especially valuable for Business Analysts working on projects related to social media or digital marketing.
Web Analyst
Web Analyst
Web Analysts leverage their expertise in website analytics tools and techniques to measure and improve the performance of websites. This course may be useful for aspiring Web Analysts, as it can help build a foundation for using Facebook Analytics, a commonly used tool for tracking and measuring website traffic and user behavior. Familiarity with Facebook Analytics can be especially valuable for Web Analysts working on websites related to social media or digital marketing.
Product Marketing Manager
Product Marketing Manager
Product Marketing Managers leverage their understanding of marketing principles and product development processes to launch and promote new products or features. This course may be useful for aspiring Product Marketing Managers, as it can help build a foundation for using Facebook Analytics, a commonly used tool for tracking and measuring product usage. Familiarity with Facebook Analytics can be especially valuable for Product Marketing Managers working on products related to social media or digital marketing.
Marketing Analyst
Marketing Analyst
Marketing Analysts leverage their knowledge of marketing principles and data analysis techniques to evaluate the effectiveness of marketing campaigns. This course may be useful for aspiring Marketing Analysts, as it can help build a foundation for using Facebook Analytics, a commonly used tool for tracking and measuring marketing campaigns. Familiarity with Facebook Analytics can be especially valuable for Marketing Analysts working with social media or digital marketing campaigns.
Product Manager
Product Manager
Product Managers leverage their understanding of customer needs, market trends, and technology to develop and launch new products or features. This course may be useful for aspiring Product Managers, as it can help build a foundation for using Facebook Analytics, a commonly used tool for tracking and measuring product usage. Familiarity with Facebook Analytics can be especially valuable for Product Managers working on products related to social media or digital marketing.
Market Researcher
Market Researcher
Market Researchers leverage their expertise in research methods and data analysis to gather and interpret data about markets, customers, and competitors. This course may be useful for aspiring Market Researchers, as it can help build a foundation for using Facebook Analytics, a commonly used tool for collecting and analyzing data about social media users and their behavior. Familiarity with Facebook Analytics can be especially valuable for Market Researchers working on projects related to social media or digital marketing.
Computer Scientist
Computer Scientist
Computer Scientists leverage their expertise in computer science theory and research to develop new computing technologies. This course may be useful for aspiring Computer Scientists, as it can help build a foundation for using Facebook Analytics, a commonly used tool for collecting and analyzing data about computer usage. Familiarity with Facebook Analytics can be especially valuable for Computer Scientists working on projects related to social media or digital marketing.
Software Engineer
Software Engineer
Software Engineers leverage their expertise in computer science and software development to design, build, and maintain software systems. This course may be useful for aspiring Software Engineers, as it can help build a foundation for using Facebook Analytics, a commonly used tool for collecting and analyzing data about software usage. Familiarity with Facebook Analytics can be especially valuable for Software Engineers working on projects related to social media or digital marketing.
Data Engineer
Data Engineer
Data Engineers leverage their expertise in data management and software engineering to build and maintain data infrastructure. This course may be useful for aspiring Data Engineers, as it can help build a foundation for using Facebook Analytics, a commonly used tool for collecting and storing data about social media users and their behavior. Familiarity with Facebook Analytics can be especially valuable for Data Engineers working on projects related to social media or digital marketing.
Data Scientist
Data Scientist
Data Scientists leverage their expertise in statistics, machine learning, and programming to analyze data, draw conclusions, and make predictions. This course may be useful for aspiring Data Scientists, as it can help build a foundation for using Facebook Analytics, a commonly used tool for collecting and analyzing data. Familiarity with Facebook Analytics can be especially valuable for Data Scientists working with data related to social media or digital marketing campaigns.
Data Analyst
Data Analyst
Data Analysts leverage their skills in programming, statistics, and communication to clean, analyze, and interpret data, often using specialized software applications. This course may be useful for aspiring Data Analysts, as it can help build a foundation for using Facebook Analytics, a widely used tool in the field. Familiarity with Facebook Analytics can be particularly valuable for those Data Analysts working with data related to social media campaigns.
For more career information including salaries, visit:
OpenCourser.com/course/ype63l/commencer
Reading list
We've selected ten books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Commencer avec Facebook Analytics.
Ce guide complet couvre tous les aspects du marketing sur Facebook, y compris l'utilisation de Facebook Analytics pour suivre les performances des campagnes. Il fournit des conseils pratiques et des stratégies éprouvées pour tirer le meilleur parti de la plateforme.
Ce livre à succès fournit des informations pratiques sur le marketing sur Facebook, couvrant une variété de sujets, y compris l'utilisation de Facebook Analytics. Il est idéal pour les spécialistes du marketing de tous niveaux qui cherchent à améliorer leurs stratégies sur Facebook.
Ce livre fournit un cadre pour comprendre et utiliser les analyses de marketing numérique, y compris l'utilisation de Facebook Analytics.
Save
Ce guide complet couvre tous les aspects du marketing sur Facebook, y compris l'utilisation de Facebook Analytics. Il est une ressource précieuse pour les spécialistes du marketing de tous niveaux.
Ce livre fournit un guide pratique pour utiliser les données pour prendre des décisions plus intelligentes, y compris l'utilisation de Facebook Analytics.
Save
Ce livre fournit un guide complet du marketing sur les réseaux sociaux, y compris l'utilisation de Facebook Analytics pour suivre et optimiser les campagnes.
Save
Ce livre fournit un aperçu des dernières tendances et innovations du marketing sur les réseaux sociaux, y compris l'utilisation de Facebook Analytics pour suivre et optimiser les campagnes.
Ce guide complet couvre tous les aspects du marketing sur les réseaux sociaux, y compris une section sur l'utilisation de Facebook Analytics. Il est idéal pour les débutants qui cherchent à développer leur présence sur les réseaux sociaux.
Ce livre fournit une introduction aux concepts et techniques de base de l'analyse de données, qui peuvent être utiles pour comprendre et utiliser Facebook Analytics.
Ce livre fournit un aperçu stratégique du marketing sur les réseaux sociaux, y compris l'utilisation de Facebook Analytics pour suivre et optimiser les campagnes.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/ype63l/commencer
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Effort
2 heures
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Zahra Kamaledin
Language
Français
Good to know
Explore les analyses de Facebook, qui est la norme dans l'industrie marketing
Peut vous aider à comprendre les concepts d'analyse Facebook
Enseigne les principes de base de la suite Facebook, qui est essentielle pour les spécialistes du marketing
Requiert des connaissances préalables en analyse, ce qui peut être un obstacle pour les débutants
N'est pas à jour avec les dernières fonctionnalités de la suite Facebook
Se concentre sur les aspects techniques des analyses Facebook, ce qui peut ne pas convenir aux spécialistes du marketing non techniques
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