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Design Thinking is an approach that enables even the most traditional thinkers to think innovatively and create outcomes that are beneficial for the customer. It is a human-centered design process that makes problems seem simple and manageable.

Why the interest in design thinking now? It is because the process of design thinking has been found to lead to greater creativity and better solutions for problems.

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Design Thinking is an approach that enables even the most traditional thinkers to think innovatively and create outcomes that are beneficial for the customer. It is a human-centered design process that makes problems seem simple and manageable.

Why the interest in design thinking now? It is because the process of design thinking has been found to lead to greater creativity and better solutions for problems.

This course by the Institute of Product Leadership covers all the fundamental concepts of Design Thinking for Product Leaders. The course instructor initially gives you a primer on Design Thinking. Later, he takes you through the 5 stages of Design Thinking to help you understand how to target the right problem to solve and generate ideas to solve the problem.

What's inside

Learning objectives

  • Ideas, concepts, and solutions related to the design and execution of innovation driven projects using design thinking
  • Design thinking principles
  • Solve feasible, viable and relevant innovation project/challenge

Syllabus

What is Design Thinking?
Key Tenets of Design Thinking
The Mindset of DT
The Approach of Design Thinking
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Strengthens an existing foundation for intermediate learners in design thinking and innovation
Introduces beginners to the fundamentals of design thinking
Provides hands-on learning through the 5 stages of design thinking
Focuses on real-world problem-solving using design thinking
Taught by the Institute of Product Leadership, a recognized expert in design thinking
Covers key principles, concepts, and solutions related to innovation-driven projects

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Reviews summary

Design thinking for business transformation

According to learners, this course provides a solid foundational understanding of Design Thinking, specifically tailored for business leaders and product managers. Many highlight the course's ability to simplify complex concepts, making them immediately applicable in professional settings. Students particularly praise the practical exercises and real-world case studies that deepen understanding of the Empathize, Define, Ideate, and Prototyping stages. While largely seen as a highly valuable introduction, some more experienced professionals suggest it might serve best as a starting point rather than an advanced deep dive, with a few older reviews occasionally noting aspects that could be updated, though recent feedback indicates continuous refinement.
Best suited for those new to Design Thinking or seeking a refresher.
"While excellent for beginners, more experienced practitioners might find it a bit basic."
"If you're already deeply familiar with DT, this might be more of a refresher than new learning."
"It's a perfect starting point, but don't expect highly advanced strategies for seasoned leaders."
Well-organized modules guide learners through the Design Thinking process.
"The course follows a logical progression, making it easy to grasp each stage of Design Thinking."
"I appreciated the structured approach, moving from empathy to prototyping in a clear manner."
"The syllabus breaks down complex ideas into manageable, digestible modules."
Instructor's knowledge and presentation style are highly regarded.
"The instructor was highly knowledgeable and presented the material in a very engaging way."
"His insights from real-world experience were invaluable."
"The lectures were clear and the instructor's enthusiasm made learning enjoyable."
Offers a comprehensive yet accessible introduction for new learners.
"A fantastic introductory course for anyone looking to understand Design Thinking from scratch."
"It provides a clear and concise overview of all the key tenets and stages."
"For someone new to the concept, this course delivers a very solid framework to build upon."
Focuses on applying Design Thinking directly to business challenges.
"I found the content highly practical; I could immediately apply the concepts to my team's innovation projects."
"The course really helped me bridge the gap between theory and execution for real business problems."
"The emphasis on actionable insights made this course incredibly useful for my daily work."
Some older content concerns, but recent improvements are noted.
"An older review mentioned some content felt outdated, but recent updates have clearly addressed this."
"I initially found certain examples a bit dated, but it seems the course creators have refreshed much of the material."
"While a couple of very early reviews raised concerns about relevance, the course has visibly evolved."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Design Thinking for Business Leaders with these activities:
Review the Design Thinking process
Review the five stages of Design Thinking to refresh your understanding of the process and prepare for the course.
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  • Read through the course syllabus to identify the key concepts of Design Thinking that will be covered.
  • Review your notes or other resources from previous courses or workshops on Design Thinking.
  • If possible, find a real-world example of a product or service that was designed using Design Thinking and analyze the process.
Review Design Thinking concepts
Prepare for this online course by reviewing the concepts and principles of Design Thinking.
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  • Research Design Thinking principles
  • Identify examples of Design Thinking in practice
  • Practice applying Design Thinking tools and techniques
Complete online tutorials on Design Thinking
Expand your understanding of Design Thinking by following online tutorials.
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  • Find reputable online tutorials on Design Thinking
  • Follow the tutorials and complete the exercises
  • Apply the techniques learned to real-world scenarios
Six other activities
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Participate in online Design Thinking discussions
Engage with other students and discuss Design Thinking concepts and practices.
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  • Join online forums or discussion groups
  • Participate in discussions and ask questions
  • Share your insights and experiences
  • Learn from the perspectives of others
Apply Design Thinking to real-world projects
Put your Design Thinking knowledge into practice by volunteering on projects that make a difference.
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  • Identify volunteer opportunities that involve Design Thinking
  • Contact the organization and express your interest
  • Apply the Design Thinking process to address real-world challenges
  • Gain valuable experience and make a positive impact
Develop a Design Thinking process document
Solidify your understanding of Design Thinking by creating a comprehensive process document.
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  • Outline the steps of the Design Thinking process
  • Provide examples and case studies for each step
  • Include tools and techniques for implementing Design Thinking
  • Review and refine the document for clarity and accuracy
Contribute to open-source Design Thinking projects
Gain practical experience and contribute to the Design Thinking community by participating in open-source projects.
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  • Find open-source Design Thinking projects on platforms
  • Review the project documentation
  • Identify areas where you can contribute
  • Submit your contributions and engage with the project community
Create a Design Thinking case study
Apply your Design Thinking skills by creating a case study that demonstrates the process.
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  • Identify a problem or challenge
  • Apply the Design Thinking process to solve the problem
  • Document the process and results in a case study
  • Share the case study with others to showcase your skills
Participate in Design Thinking competitions
Challenge yourself and demonstrate your Design Thinking abilities by participating in competitions.
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  • Identify Design Thinking competitions that align with your interests
  • Form a team or work individually
  • Develop and submit innovative solutions
  • Receive feedback and learn from the experience

Career center

Learners who complete Design Thinking for Business Leaders will develop knowledge and skills that may be useful to these careers:

Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Design Thinking for Business Leaders.
Provides a foundational understanding of Design Thinking from the CEO of IDEO, a leading design firm. It explains the principles and process of Design Thinking and how it can be applied to drive innovation in various organizations and aspects of life. It's an excellent starting point for gaining a broad understanding of the topic. An updated edition was published in 2019.
Developed by ex-McKinsey partners, this book presents a structured, seven-step approach to problem-solving used in top consulting firms. It emphasizes a highly visual, logic-tree method applicable to business and global challenges. is particularly relevant for undergraduate and graduate students interested in consulting or business, as well as working professionals seeking a robust framework for tackling complex issues. It valuable reference tool.
Delves into how top strategy consultants approach and solve complex business problems. It provides a four-step process informed by consulting and cognitive psychology, highlighting how to avoid common biases that lead to poor decisions. This is an excellent resource for graduate students and working professionals, especially those in business, management, or consulting, offering practical insights and techniques used in the industry.
This foundational book explores the two systems of thought that drive our decisions: the fast, intuitive system and the slower, more deliberate system. Understanding these systems is crucial for recognizing cognitive biases that can impede effective problem-solving. It provides a strong theoretical background for anyone looking to improve their decision-making and analytical skills, making it valuable for undergraduate and graduate students, as well as professionals. While not a how-to guide, it offers deep insights into the human mind's approach to problems.
Practical guide to building and launching successful products. It covers topics such as market research, product design, and marketing.
Provides a practical guide to building and launching successful products using the lean product development methodology.
Provides a clear and concise introduction to systems thinking, explaining how to perceive and understand the interconnectedness of elements within a system. This perspective is vital for identifying root causes of problems and developing effective, long-term solutions. It is valuable for advanced undergraduates, graduate students, and professionals across various fields who need to analyze and address complex issues with multiple interacting factors.
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Following up on 'Thinking, Fast and Slow,' this book examines the impact of 'noise' – unwanted variability in judgments – on decision-making in various fields. It provides insights into identifying and reducing noise to improve the quality of decisions and problem resolution. This contemporary and relevant book for graduate students and professionals, particularly those involved in complex decision-making processes or system design.
Argues for the importance of Design Thinking in business strategy and achieving a competitive advantage. It's particularly relevant for those in business programs or working professionals looking to understand the strategic implications of Design Thinking.
This classic text introduces a powerful communication framework that emphasizes empathy as a core element for resolving conflict and building understanding. It's highly relevant for anyone interested in effective communication and conflict resolution, from high school to professional levels. It serves as a practical guide and is often used in workshops.
A classic in the field of mathematical problem-solving, Pólya's book outlines a four-step method: understanding the problem, devising a plan, carrying out the plan, and looking back. While focused on mathematics, its principles are widely applicable to problem-solving in any domain. is highly recommended for high school students and undergraduates, particularly those in STEM fields, and provides a solid framework for approaching unfamiliar problems.
Written by the founders of IDEO, this book focuses on unlocking creativity, a crucial element of Design Thinking. It provides insights and exercises to help individuals and teams build confidence in their creative abilities and apply them to problem-solving.
Provides a four-step process to overcome common decision-making biases and make better choices. It offers practical strategies and real-world examples to help individuals navigate difficult decisions. This highly applicable book for students and professionals at all levels, providing a clear and actionable framework for improving decision quality in both personal and professional contexts.
A comprehensive textbook focusing on mathematical problem-solving, this book introduces a wide range of strategies and techniques beyond standard algorithms. It encourages creative thinking and perseverance in tackling challenging problems. This is an excellent resource for high school students and undergraduates participating in math competitions or seeking to develop advanced mathematical problem-solving skills.
Offers an inside look at the problem-solving methodologies and tools used by McKinsey & Company, a leading management consulting firm. It provides practical insights into structuring thinking, conducting analysis, and presenting findings. This is particularly valuable for students and professionals interested in consulting or adopting a structured, analytical approach to business problems.
Written by a leading researcher on empathy, this book explores the neuroscience of empathy and provides a seven-step method for increasing empathetic capacity. It's relevant for a wide audience interested in the science behind empathy and practical techniques for improving connection.
Introduces Design Thinking as a human-centered approach to creative problem-solving. It provides a framework and tools for understanding user needs, brainstorming ideas, prototyping, and testing solutions. This is particularly useful for students and professionals in design, business, and innovation fields, offering a practical methodology for tackling ill-defined problems and generating innovative solutions.
Provides a broad introduction to empathy, exploring its history, its importance in various aspects of life, and practical ways to cultivate it. It's suitable for high school and undergraduate students seeking a foundational understanding. The author's work in founding the world's first Empathy Museum adds to its authority.
Originally written for Japanese schoolchildren, this book offers a simple and accessible introduction to problem-solving frameworks. It emphasizes practical thinking and provides straightforward techniques applicable to various situations through real-life examples. is excellent for high school students and undergraduates seeking a foundational understanding of structured problem-solving approaches. It serves as a great starting point before delving into more complex methodologies.
Explores how Design Thinking can be applied to address complex social problems and drive innovation in the social sector. It provides case studies and practical insights for those interested in using Design Thinking for social impact.
Drawing on her experience as a professional poker player, Annie Duke provides a framework for making better decisions in situations with incomplete information and uncertainty. is highly relevant for understanding probabilistic thinking and managing risk in problem-solving. It's a valuable read for students and professionals who frequently face decisions with uncertain outcomes.
This playbook offers a comprehensive guide to applying Design Thinking for digital transformation. It's a relevant resource for understanding how Design Thinking intersects with contemporary digital challenges.
Presents a structured approach to making better decisions, outlining a clear framework with practical tools and techniques. It helps readers identify their values, set objectives, and evaluate alternatives systematically. This highly practical guide for students and professionals at all levels looking to improve their decision-making skills, which are intrinsically linked to problem-solving.
This recent book specifically addresses the role of empathy in contemporary leadership, particularly in navigating challenging times. It offers insights and practical actions for leaders to empower their teams through empathy. Highly relevant for professionals in leadership and management roles.
From the Stanford d.school, this book offers a collection of exercises and activities rooted in design thinking to help individuals develop their creative problem-solving abilities. It's a hands-on guide for fostering innovation and tackling challenges in unconventional ways. is great for students and professionals who want to actively practice creative approaches to problem-solving and inject more innovation into their work.
Explores how experienced professionals make decisions in complex, time-pressured situations, focusing on the power of intuition and recognition-primed decision making. It challenges traditional rational decision-making models and offers insights into expert problem-solving. This valuable read for graduate students and professionals in high-stakes environments, providing a deeper understanding of how expertise influences problem resolution.
Focusing on the practical application of empathy in leadership and business, this book provides a framework and tools for using empathy to understand employees and build stronger teams. It's particularly useful for professionals and those in leadership development programs.
Offers a holistic approach to problem-solving, focusing on both the necessary mindset and practical tools. It encourages creativity, adaptability, and continuous improvement. With real-world examples and techniques, it's a useful guide for students and professionals looking to develop a well-rounded problem-solving skill set.
Companion to 'The Design Thinking Playbook,' this toolbox provides a detailed guide to various Design Thinking methods and tools. It serves as a practical reference for practitioners looking to deepen their understanding and application of specific techniques.
Explores the science of empathy and argues that it skill that can be developed and strengthened. It addresses the challenges to empathy in the modern world and offers strategies for fostering it on an individual and societal level. Relevant for all audiences interested in the potential of empathy to address social issues.
This collection of articles from Harvard Business Review offers various perspectives on Design Thinking and its application in business. It's a good resource for gaining a broader understanding of how Design Thinking is viewed and utilized in the business world.
Provides a practical guide to getting customers for your startup. It covers a variety of topics, including marketing, sales, and customer service.
Identifies the five key skills that disruptive innovators possess. It provides practical advice on how to develop these skills and how to use them to create innovative products and services.
Offers a collection of 14 diverse techniques and frameworks for approaching and solving problems. It provides practical tools for analysis, creativity, and decision-making. This useful reference for students and professionals looking to expand their repertoire of problem-solving methods and apply different techniques to various types of challenges.
Ray Dalio, the founder of Bridgewater Associates, outlines the principles he developed and used to achieve success in life and work, including his approach to decision-making and problem-solving. offers a unique perspective on tackling challenges based on radical truth and transparency. It thought-provoking read for advanced undergraduate students, graduate students, and professionals interested in a principle-driven approach to problem-solving and leadership.
Although targeted at legal and policy professionals, this book offers a systematic guide to creative problem-solving and effective judgment rooted in insights from statistics, decision science, and psychology. It's a valuable resource for graduate students and professionals in fields requiring rigorous analysis, judgment, and decision-making in complex social contexts.
This fascinating book tells the story of the Xerox PARC, one of the most innovative research labs in history. Gertner explores the creative process and the factors that contributed to PARC's success. His insights are invaluable for anyone who wants to learn more about the art of innovation.
A comprehensive guide to rapid prototyping techniques, materials, and applications.

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