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Raison d’être et Entreprise à Mission
David AUTISSIER
David AUTISSIER
L’objectif du Mooc "Raison d'être et entreprise à mission" est de définir les notions de raison d’être et de société à mission mises en avant dans le cadre de la loi Pacte (en France) et des nouvelles préoccupations sociétales.
Read more
L’objectif du Mooc "Raison d'être et entreprise à mission" est de définir les notions de raison d’être et de société à mission mises en avant dans le cadre de la loi Pacte (en France) et des nouvelles préoccupations sociétales.
Read more
L’objectif du Mooc "Raison d'être et entreprise à mission" est de définir les notions de raison d’être et de société à mission mises en avant dans le cadre de la loi Pacte (en France) et des nouvelles préoccupations sociétales.
Ce Mooc répond aux questions suivantes : Comment définir une raison d’être ? Comment devenir une entreprise à mission ? Plus généralement ce Mooc traite des nouvelles formes d’organisation qui allient performance économique et impact sociétal positif.
Ce Mooc propose 14 séquences avec des analyses, des outils et de nombreux témoignages. 7 séquences sont des apports et 7 séquences proposent les exemples des entreprises Française des Jeux, Openclassrooms, Groupama, Maif, Science & Nature, Camif et Eurogroup
Le Mooc "Raison d'être et entreprise à mission" met en avant cinq compétences clés pour déployer un projet de raison d’être et de définition d’une mission au sein d’une organisation:
- Définir une raison d’être
- Déployer un projet de société à mission
- Comprendre l’environnement juridique de la raison d’être et de la mission
- Piloter et ancrer durablement la raison d’être et la mission
Register for this course and see more details by visiting:
OpenCourser.com/course/kil0ag/raison
What's inside
Syllabus
Définir une raison d’être et devenir une entreprise à mission selon la loi Pacte
L’objectif de ce Mooc est de définir les notions de raison d’être et de société à mission mises en avant dans le cadre de la loi Pacte (en France) et des nouvelles préoccupations sociétales. Réalisé avec La Communauté des Entreprises à Mission, ce Mooc répond aux questions suivantes : Comment définir une raison d’être ? Comment devenir une entreprise à mission ? Plus généralement ce Mooc traite des nouvelles formes d’organisation qui allient performance économique et impact sociétal positif.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Teaches concepts highly relevant in industry and academia
Covers foundational and advanced skills in raison d’être and mission-driven organizations
Examines the legal implications of raison d’être and organizational missions
Provides practical guidance for managing and embedding raison d’être in organizations
Offers concrete examples from reputable companies
Save this course
Save Raison d’être et Entreprise à Mission to your list so you can find it easily later:
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Reviews summary
Corporate social responsibility course
The course is well received by learners. More than 80% of reviewers gave this course 5 out of 5 stars and found it very enjoyable and easy to follow. Most were satisfied with the quality of videos, content, and examples provided by the course.
Engaging and passionate instructors.
"Les intervenants très passionnants et excellente mise en perspective des fondamentaux"
Easy to follow.
"MOOC très agréable à suivre, efficacement structuré, avec des éléments concrets !"
Learners found it informative and eye-opening.
"Très intéressant et instructif, merci pour ce partage !Estelle"
"Very interesting, complete and so topical"
Excellent quality videos.
"Des vidéos et des témoignages de qualités."
"Cours et intervention de grande qualité"
Learners noted some repetitive content in the modules.
"Certains cours un peu répétitifs dans les sujets abordés"
No certificate provided for completing the course.
"Il n'y a pas de certificat"
"Impeccable, extrêmement pédagogique, j'aurai voulu avoir un certificat sur ce cours. Très malheureusement"
Lack of interactive elements, such as discussion boards or quizzes.
"manque de dynanisme et d'interaction (discussion par ex)Des quiz peu évaluateurs."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Raison d’être et Entreprise à Mission with these
activities:
Review your knowledge of financial accounting
Show steps
This course covers some basic financial accounting concepts, so it's helpful to refresh your knowledge before starting the course.
Browse courses on
Financial Accounting
Show steps
-
Read a book or article on financial accounting.
-
Take a quiz or practice questions on financial accounting concepts.
-
Attend a workshop or webinar on financial accounting.
Review the basics of business strategy
Show steps
This course covers advanced topics in business strategy, so it's helpful to refresh your knowledge of the basics first.
Browse courses on
Business Strategy
Show steps
-
Read a book or article on business strategy.
-
Take a quiz or practice questions on business strategy concepts.
-
Attend a workshop or webinar on business strategy.
Learn about the concept of a mission statement
Show steps
This course will help you develop a mission statement for your organization, so it's important to understand the concept first.
Browse courses on
Mission Statement
Show steps
-
Watch a video tutorial on the concept of a mission statement.
-
Read an article or blog post about mission statements.
-
Attend a webinar or workshop on mission statements.
Eight other activities
Expand to see all activities and additional details
Show all 11 activities
Discuss the benefits of having a mission statement
Show steps
This course will help you develop a mission statement for your organization, so it's helpful to discuss the benefits of having one first.
Browse courses on
Mission Statement
Show steps
-
Join a study group or online forum.
-
Discuss the benefits of having a mission statement with your peers.
-
Role-play developing a mission statement for a hypothetical organization.
S'exercer à identifier les parties prenantes d'une entreprise
Show steps
Permet de développer la capacité à identifier les différentes parties prenantes d'une entreprise, un aspect crucial pour la définition d'une raison d'être.
Browse courses on
Identification
Show steps
-
Répartir les parties prenantes en catégories
-
Analyser leur rôle et leur influence
Suivre un tutoriel sur la démarche de définition d'une raison d'être
Show steps
Fournit un cadre étape par étape pour définir la raison d'être d'une entreprise, facilitant la compréhension et la mise en pratique de ce concept.
Show steps
-
Identifier les valeurs et la mission de l'entreprise
-
Analyser les attentes des parties prenantes
-
Formuler la raison d'être
Develop a draft mission statement for your organization
Show steps
The goal of this course is to help you develop a mission statement for your organization, so this is a key step in the process.
Browse courses on
Mission Statement
Show steps
-
Brainstorm ideas for your mission statement.
-
Write a draft mission statement.
-
Get feedback from your peers or colleagues.
-
Revise your mission statement based on feedback.
Create a compilation of resources on mission statements
Show steps
This course will help you develop a mission statement for your organization, so it's helpful to create a compilation of resources on mission statements.
Browse courses on
Mission Statement
Show steps
-
Search the internet for resources on mission statements.
-
Create a document or spreadsheet to store the resources.
-
Organize the resources by topic or type.
Rédiger une ébauche de raison d'être pour une entreprise donnée
Show steps
Permet de mettre en pratique les compétences acquises en définissant la raison d'être d'une entreprise spécifique, renforçant ainsi la compréhension et l'application.
Show steps
-
Choisir une entreprise
-
Analyser son contexte et ses enjeux
-
Proposer une raison d'être
Fill in the blanks worksheet on mission statement components
Show steps
This course will help you develop a mission statement for your organization, so it's important to understand the components of a mission statement.
Browse courses on
Mission Statement
Show steps
-
Download a fill in the blanks worksheet on mission statement components.
-
Fill in the blanks with the correct words.
-
Check your answers against the answer key.
Volunteer with a non-profit organization
Show steps
This course will help you develop a mission statement for your organization, so it's helpful to volunteer with a non-profit organization to gain some real-world experience.
Show steps
-
Find a non-profit organization that you're interested in.
-
Contact the organization and ask about volunteer opportunities.
-
Attend a volunteer orientation.
-
Complete your volunteer service.
Review your knowledge of financial accounting
Show steps
This course covers some basic financial accounting concepts, so it's helpful to refresh your knowledge before starting the course.
Browse courses on
Financial Accounting
Show steps
Show steps
Show steps
- Read a book or article on financial accounting.
- Take a quiz or practice questions on financial accounting concepts.
- Attend a workshop or webinar on financial accounting.
Review the basics of business strategy
Show steps
This course covers advanced topics in business strategy, so it's helpful to refresh your knowledge of the basics first.
Browse courses on
Business Strategy
Show steps
Show steps
Show steps
- Read a book or article on business strategy.
- Take a quiz or practice questions on business strategy concepts.
- Attend a workshop or webinar on business strategy.
Learn about the concept of a mission statement
Show steps
This course will help you develop a mission statement for your organization, so it's important to understand the concept first.
Browse courses on
Mission Statement
Show steps
Show steps
Show steps
- Watch a video tutorial on the concept of a mission statement.
- Read an article or blog post about mission statements.
- Attend a webinar or workshop on mission statements.
Eight other activities
Expand to see all activities and additional details
Show all 11 activities
Discuss the benefits of having a mission statement
Show steps
This course will help you develop a mission statement for your organization, so it's helpful to discuss the benefits of having one first.
Browse courses on
Mission Statement
Show steps
Show steps
Show steps
- Join a study group or online forum.
- Discuss the benefits of having a mission statement with your peers.
- Role-play developing a mission statement for a hypothetical organization.
S'exercer à identifier les parties prenantes d'une entreprise
Show steps
Permet de développer la capacité à identifier les différentes parties prenantes d'une entreprise, un aspect crucial pour la définition d'une raison d'être.
Browse courses on
Identification
Show steps
Show steps
Show steps
- Répartir les parties prenantes en catégories
- Analyser leur rôle et leur influence
Suivre un tutoriel sur la démarche de définition d'une raison d'être
Show steps
Fournit un cadre étape par étape pour définir la raison d'être d'une entreprise, facilitant la compréhension et la mise en pratique de ce concept.
Show steps
Show steps
Show steps
- Identifier les valeurs et la mission de l'entreprise
- Analyser les attentes des parties prenantes
- Formuler la raison d'être
Develop a draft mission statement for your organization
Show steps
The goal of this course is to help you develop a mission statement for your organization, so this is a key step in the process.
Browse courses on
Mission Statement
Show steps
Show steps
Show steps
- Brainstorm ideas for your mission statement.
- Write a draft mission statement.
- Get feedback from your peers or colleagues.
- Revise your mission statement based on feedback.
Create a compilation of resources on mission statements
Show steps
This course will help you develop a mission statement for your organization, so it's helpful to create a compilation of resources on mission statements.
Browse courses on
Mission Statement
Show steps
Show steps
Show steps
- Search the internet for resources on mission statements.
- Create a document or spreadsheet to store the resources.
- Organize the resources by topic or type.
Rédiger une ébauche de raison d'être pour une entreprise donnée
Show steps
Permet de mettre en pratique les compétences acquises en définissant la raison d'être d'une entreprise spécifique, renforçant ainsi la compréhension et l'application.
Show steps
Show steps
Show steps
- Choisir une entreprise
- Analyser son contexte et ses enjeux
- Proposer une raison d'être
Fill in the blanks worksheet on mission statement components
Show steps
This course will help you develop a mission statement for your organization, so it's important to understand the components of a mission statement.
Browse courses on
Mission Statement
Show steps
Show steps
Show steps
- Download a fill in the blanks worksheet on mission statement components.
- Fill in the blanks with the correct words.
- Check your answers against the answer key.
Volunteer with a non-profit organization
Show steps
This course will help you develop a mission statement for your organization, so it's helpful to volunteer with a non-profit organization to gain some real-world experience.
Show steps
Show steps
Show steps
- Find a non-profit organization that you're interested in.
- Contact the organization and ask about volunteer opportunities.
- Attend a volunteer orientation.
- Complete your volunteer service.
Career center
Learners who complete Raison d’être et Entreprise à Mission will develop knowledge and skills
that may be useful to these careers:
Corporate Purpose Manager
Corporate Purpose Manager
Corporate Purpose Managers are responsible for developing and communicating a company's purpose and values. This course provides valuable insights into defining a company's purpose and ensuring its alignment with the organization's strategy and operations.
Chief Sustainability Officer
Chief Sustainability Officer
Chief Sustainability Officers oversee the development and implementation of a company's sustainability strategy. This course provides a comprehensive overview of how to define a company's purpose, mission, and values. It also covers key aspects of sustainability reporting and stakeholder engagement, which are essential for a successful CSO.
Public relations manager
Public relations manager
A Public Relations Manager manages a company's relationships with the media and the public. This course provides insights into how to define and communicate a company's purpose, mission, and values to the public.
Corporate Affairs Manager
Corporate Affairs Manager
A Corporate Affairs Manager manages a company's reputation and relationships with external stakeholders. This course provides an understanding of how to define and communicate a company's purpose, mission, and values to external audiences.
Public Affairs Manager
Public Affairs Manager
A Public Affairs Manager manages a company's relationships with government and regulatory agencies. This course provides insights into how to define a company's purpose and values in a way that resonates with policymakers and regulators.
Nonprofit Executive Director
Nonprofit Executive Director
A Nonprofit Executive Director leads and manages a nonprofit organization, working closely with the board of directors to develop and implement the organization's mission and strategy. This course provides knowledge on defining an organization's purpose, values, and goals, which is crucial for the success of a Nonprofit Executive Director.
Government Relations Manager
Government Relations Manager
A Government Relations Manager is responsible for managing a company's interactions with government officials. This course can help learners develop the skills needed to communicate a company's purpose, mission, and values to government policymakers.
Social Impact Investor
Social Impact Investor
Social Impact Investors invest in companies and organizations that generate both financial returns and positive social or environmental impact. This course can help learners understand how to evaluate the social mission and performance of potential investments. It may also provide insights into the legal and ethical considerations of impact investing.
Product Manager
Product Manager
A Product Manager is responsible for managing the development and launch of new products. This course may help Product Managers gain the knowledge needed to define a company's purpose and mission statement. It may also assist learners in developing the skills needed to communicate a company's purpose and values to customers.
Brand Manager
Brand Manager
A Brand Manager is responsible for managing a company's brand identity. This course may be helpful for Brand Managers as it provides insights into how to define a company's purpose and mission statement. It may also help learners develop the skills needed to communicate a company's purpose and values to consumers.
ESG Analyst
ESG Analyst
ESG Analysts analyze the social and environmental performance of companies. This course may assist learners who want to be ESG Analysts by providing insights into how a company's purpose and mission statement align with ESG principles. It may help build a foundation in the legal and ethical considerations of ESG investing.
Operations Manager
Operations Manager
An Operations Manager is responsible for managing the day-to-day operations of a company. This course may help Operations Managers gain insights into the importance of defining a company's purpose and mission statement. It may also help learners develop the skills needed to operationalize a company's purpose and values.
Corporate Social Responsibility Manager
Corporate Social Responsibility Manager
A Corporate Social Responsibility Manager develops and implements strategies that promote a company's social and environmental responsibility. By defining a company's purpose and mission, this course may help build a foundation in CSR. It may also introduce learners to relevant regulations and stakeholder management.
Marketing Manager
Marketing Manager
A Marketing Manager develops and implements marketing campaigns that promote a company's products or services. This course may assist learners who want to be a Marketing Manager by providing insights into how to define a company's purpose and mission statement. It can also help learners understand how to communicate a company's purpose and values to target audiences.
Sustainability Consultant
Sustainability Consultant
Sustainability Consultants help organizations improve their environmental, social, and economic performance. This course could be useful for individuals interested in the field, as it explores how companies can define their purpose, mission, and goals. It may also provide insights into emerging trends in sustainability reporting and stakeholder engagement.
For more career information including salaries, visit:
OpenCourser.com/course/kil0ag/raison
Reading list
We've selected 13 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Raison d’être et Entreprise à Mission.
Explores the concept of purpose-driven businesses, which are companies that prioritize social and environmental impact alongside profit. It provides case studies of successful purpose-driven businesses and offers advice on how to create a purpose-driven organization.
Examines the challenges facing capitalism in the 21st century, including inequality, climate change, and technological disruption. It argues that capitalism needs to be reformed in order to address these challenges and create a more sustainable and equitable future.
Save
Provides a comprehensive overview of the stakeholder theory of the corporation, which argues that businesses have a responsibility to all of their stakeholders, including employees, customers, suppliers, and the community. It examines the theoretical foundations of stakeholder theory and provides empirical evidence of its benefits.
Introduces the concept of creating shared value, which argues that businesses can create value for both themselves and society by addressing social and environmental problems. It provides a framework for creating shared value and offers case studies of companies that have successfully implemented this approach.
Provides a critical examination of the triple bottom line (TBL) concept, which measures a company's performance in terms of social, environmental, and economic factors. It argues that TBL valuable tool for assessing sustainability, but that it has limitations and can be difficult to implement.
Examines the concept of the green economy, which advocates for economic growth that is sustainable and environmentally friendly. It examines the challenges and opportunities of the green economy and provides case studies of countries that have successfully implemented green policies.
This report, commissioned by the UK government, provides a comprehensive analysis of the economic costs of climate change. It argues that climate change poses a serious threat to the global economy and that urgent action is needed to mitigate its effects.
Save
Presents a comprehensive plan to reverse global warming by reducing greenhouse gas emissions. It includes a detailed analysis of the costs and benefits of different climate mitigation strategies.
Provides a comprehensive overview of the history of mass extinctions on Earth, including the current sixth extinction. It examines the causes and consequences of mass extinctions and argues that humans are now the dominant cause of extinction.
Examines the factors that lead to the collapse of societies. It argues that societies collapse when they fail to adapt to changing circumstances, such as climate change or environmental degradation.
Save
Argues that the human impact on the planet has reached a point where it is no longer possible to speak of nature as something separate from human activity. It examines the consequences of this for our understanding of the world and our place in it.
Classic work of environmentalism that helped to raise awareness of the dangers of pesticides. It examines the effects of pesticides on wildlife and human health.
Collection of essays that explores the relationship between humans and nature. It argues that we need to develop a more ethical and sustainable approach to land use.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/kil0ag/raison
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Effort
2h20 de vidéos. Prévoir environ 8h pour analyser tous les contenus et terminer les activités.
Level
Introductory
Via
Coursera
Institution
ESSEC Business School
Instructor
David AUTISSIER
Language
Français
Good to know
Teaches concepts highly relevant in industry and academia
Covers foundational and advanced skills in raison d’être and mission-driven organizations
Examines the legal implications of raison d’être and organizational missions
Provides practical guidance for managing and embedding raison d’être in organizations
Offers concrete examples from reputable companies
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