L'entrepreneuriat social : de l'envie au projet from Coursera

Nous souhaitons grâce à ce Mooc susciter des vocations d’entrepreneur social en :

- Vous permettant de comprendre ce qu’est l’entrepreneuriat social

- Vous faisant réfléchir aux besoins sociaux et environnementaux non satisfaits sur les territoires

- Vous présentant les propositions de valeur et les modèles économiques des entreprises sociales

- Vous montrant que c’est possible de se lancer, via des témoignages d’entrepreneurs sociaux qui l'ont fait.

Durant 4 semaines, nous vous proposons de bénéficier de 15 années d’expérience en innovation sociale et en accompagnement d’entrepreneurs.

Lors du premier module, vous découvrirez des parcours inspirants et des tranches de vie d’une richesse et d’une intensité incroyables et comprendrez ce qu’est une entreprise sociale. Dans le deuxième module, nous travaillerons sur les besoins sociaux et environnementaux dont il s'agit de définir la nature, l’ampleur, l’urgence et l’intensité ; ils constituent autant de challenges à relever pour celles ou ceux qui veulent entreprendre pour changer le monde. En troisième semaine, vous réfléchirez aux propositions de valeur que l’on peut imaginer pour répondre aux besoins ; il convient de définir les caractéristiques techniques, sociales mais aussi économiques de la solution imaginée. Enfin, dans le dernier module, nous vous donnerons des clés pour aller jusqu’au bout d'une idée, pour savoir comment et avec qui passer aux actes pour transformer une envie en un vrai projet entrepreneurial.

What's inside

Syllabus

Episode 1 : Les parcours : ils se sont lancés !

Qu'est-ce qui déclenche chez les entrepreneurs sociaux le désir de s'engager ? Quel est le parcours des entrepreneurs sociaux avant le "déclic"? Qu'est-ce qui caractérise une entreprise sociale ? Et finalement, une entreprise peut-elle être sociale ?

Episode 2 : L'entrepreneuriat social, la réponse à un besoin

Qu'est-ce que l'analyse du besoin social ? Comment définir le besoin social de façon pertinente ? Qu'est-ce que l'analyse d'opportunité ? Faut-il faire une étude de marché ? Qu'est-ce que le public cible de l'entreprise sociale ?

Episode 3 : Du besoin à la solution, la proposition de valeur

Qu'est-ce que la charte de l'entreprise sociale ? Comment rédiger la vision, la mission, les objectifs et les principes d'action ? Qu'est-ce que le modèle économique d'une entreprise ? Quels sont les modèles économiques possibles pour une entreprise sociale ?

Episode 4 : Et si vous vous lanciez ?

Quelles soient les voies qui s'offrent à vous pour vous lancer ? Quel est le rôle d'un incubateur ? Le business plan est-il un outil indispensable ? Qu'est-ce qu'un intrapreneur ? Que recouvre la notion de "chaîne de valeur hybride" ?

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explored concepts in social entrepreneurship, which is a growing industry

Taught by Thierry Sibieude, a recognized instructor in social innovation and entrepreneurship

Develops skills useful for social entrepreneurs who wish to develop creative solutions to societal problems

Emphasizes understanding societal needs and translating them into tangible solutions

Taught through a practical lens, with real-world examples and case studies

Covers essential aspects of social entrepreneurship, from identifying needs to building viable businesses

Reviews summary

Social impact entrepreneurial skills

This course is a great resource for aspiring social entrepreneurs who want to understand how to leverage their passion for positive change into a promising business. Each module in this four-week program builds on the next, helping you cultivate the tools and skills needed to bring your social venture concept to life.

Discover helpful resources for social entrepreneurs, including networks and support structures.

"...des acteurs et des réseaux de l'entrepreneuriat social et solidaire, et des structures d'accompagnement existantes."

Gain insights from experts in social innovation and entrepreneurship.

"Permet une meilleure connaissance du monde de l'entrepreneuriat [...]"

Learn practical skills for launching a social enterprise.

"Merci beaucoup !"

Activities

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Career center

Learners who complete L'entrepreneuriat social : de l'envie au projet will develop knowledge and skills that may be useful to these careers:

Social Entrepreneur

Social Entrepreneurs work to identify social or environmental problems, and then develop and implement innovative solutions to address these problems. This course may be particularly helpful for those interested in starting their own social enterprise, as it provides an overview of the different types of social enterprises and the steps involved in launching a new venture. Additionally, the course covers topics such as social impact measurement and marketing for social enterprises, which are essential skills for any Social Entrepreneur.

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Program Director

Program Directors are responsible for planning, developing, and managing social programs. This course may be helpful for those interested in becoming a Program Director, as it provides an overview of the different types of social programs and the challenges involved in managing these programs. Additionally, the course covers topics such as budgeting, fundraising, and stakeholder management, which are essential skills for any Program Director.

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Policy Analyst

Policy Analysts research and analyze public policy issues, and then develop recommendations for policymakers. This course may be helpful for those interested in becoming a Policy Analyst, as it provides an overview of the different types of public policy issues and the challenges involved in developing and implementing public policy. Additionally, the course covers topics such as research methods, data analysis, and policy writing, which are essential skills for any Policy Analyst.

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Nonprofit Manager

Nonprofit Managers are responsible for the day-to-day operations of nonprofit organizations. This course may be helpful for those interested in becoming a Nonprofit Manager, as it provides an overview of the different types of nonprofit organizations and the challenges involved in managing these organizations. Additionally, the course covers topics such as financial management, fundraising, and human resources management, which are essential skills for any Nonprofit Manager.

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Social Worker

Social Workers help people to overcome social and economic problems. This course may be helpful for those interested in becoming a Social Worker, as it provides an overview of the different types of social problems and the challenges involved in working with people who are facing these problems. Additionally, the course covers topics such as counseling, case management, and advocacy, which are essential skills for any Social Worker.

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Community Organizer

Community Organizers work to improve the lives of people in their communities. This course may be helpful for those interested in becoming a Community Organizer, as it provides an overview of the different types of community organizing strategies and the challenges involved in working with communities. Additionally, the course covers topics such as leadership, communication, and coalition building, which are essential skills for any Community Organizer.

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Educator

Educators teach students about a variety of subjects. This course may be helpful for those interested in becoming an Educator, as it provides an overview of the different types of teaching methods and the challenges involved in working with students. Additionally, the course covers topics such as curriculum development, assessment, and classroom management, which are essential skills for any Educator.

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Consultant

Consultants provide advice and support to businesses and organizations. This course may be helpful for those interested in becoming a Consultant, as it provides an overview of the different types of consulting services and the challenges involved in working with clients. Additionally, the course covers topics such as business analysis, project management, and communication, which are essential skills for any Consultant.

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Public Relations Specialist

Public Relations Specialists manage the public image of companies and organizations. This course may be helpful for those interested in becoming a Public Relations Specialist, as it provides an overview of the different types of public relations strategies and the challenges involved in working in the public relations field. Additionally, the course covers topics such as media relations, crisis management, and social media, which are essential skills for any Public Relations Specialist.

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Marketer

Marketers develop and execute marketing campaigns to promote products and services. This course may be helpful for those interested in becoming a Marketer, as it provides an overview of the different types of marketing strategies and the challenges involved in working in the marketing field. Additionally, the course covers topics such as market research, advertising, and public relations, which are essential skills for any Marketer.

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Journalist

Journalists write, edit, and produce news stories for newspapers, magazines, and websites. This course may be helpful for those interested in becoming a Journalist, as it provides an overview of the different types of journalism and the challenges involved in working as a Journalist. Additionally, the course covers topics such as news gathering, writing, and editing, which are essential skills for any Journalist.

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Salesperson

Salespeople sell products and services to customers. This course may be helpful for those interested in becoming a Salesperson, as it provides an overview of the different types of sales techniques and the challenges involved in working in sales. Additionally, the course covers topics such as customer service, negotiation, and closing, which are essential skills for any Salesperson.

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Human Resources Manager

Human Resources Managers oversee the human resources department of companies and organizations. This course may be helpful for those interested in becoming a Human Resources Manager, as it provides an overview of the different types of human resources functions and the challenges involved in working in human resources. Additionally, the course covers topics such as employee relations, compensation and benefits, and training and development, which are essential skills for any Human Resources Manager.

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Customer Service Representative

Customer Service Representatives provide support to customers. This course may be helpful for those interested in becoming a Customer Service Representative, as it provides an overview of the different types of customer service skills and the challenges involved in working in customer service. Additionally, the course covers topics such as communication, problem-solving, and conflict resolution, which are essential skills for any Customer Service Representative.

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Financial Analyst

Financial Analysts provide financial advice to businesses and individuals. This course may be helpful for those interested in becoming a Financial Analyst, as it provides an overview of the different types of financial analysis and the challenges involved in working as a Financial Analyst. Additionally, the course covers topics such as financial modeling, valuation, and risk management, which are essential skills for any Financial Analyst.

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