A clear understanding of the consumer is critical to the success of any business. The focus of this course is to help participants become keen observers of strategic consumer insights and hence build a value proposition for their products.
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A clear understanding of the consumer is critical to the success of any business. The focus of this course is to help participants become keen observers of strategic consumer insights and hence build a value proposition for their products.
A clear understanding of the consumer is critical to the success of any business. The focus of this course is to help participants become keen observers of strategic consumer insights and hence build a value proposition for their products.
Creative problem solving is recognized by most successful organizations as an essential skill that enhances the leadership capabilities of employees as well as the business potential of the organization. This skill will enable you to better appreciate the customer’s needs and hence create better solutions for the same.
Value Proposition Design helps you understand the core challenges of your business- creating the products that customers want to buy. This course will teach you the processes and tools that you need to build great products. Personas are useful in considering the goals, desires, and limitations of brand buyers and users in order to help guide decisions about a service, product or interaction space such as features, interactions, and visual design of a website.
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Learning objectives
- Journey of idea to commercially successful products or solutions
- Develop a value proposition using the value prop canvas framework
- Fundamental personas & user stories
- Customer interviewing techniques
- Journey of idea to commercially successful products or solutions
- Develop a value proposition using the value prop canvas framework
- Fundamental personas & user stories
- Customer interviewing techniques
Syllabus
Introduction
Understanding Customers
Customer Interaction
Communicating With Your Customers
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Syllabus
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Activities
Read 'The Lean Startup' by Eric Ries
Show steps
Gain valuable insights into the principles of lean thinking and how to apply them to your business.
View
The Startup Way: How Modern Companies Use...
on Amazon
Show steps
-
Read the book and take notes on key concepts.
-
Identify how the principles of lean thinking can be applied to your own projects.
Read about customer personas
Show steps
Review the concept of customer personas to strengthen your understanding of how they can help you understand your target audience.
Browse courses on
Personas
Show steps
-
Read about the definition and purpose of customer personas.
-
Identify the key characteristics and attributes of customer personas.
-
Explore case studies and examples of effective customer personas.
Practice creating value propositions
Show steps
Complete exercises to develop your skills in creating compelling value propositions that resonate with customers.
Browse courses on
Value Proposition Design
Show steps
-
Utilize the Value Proposition Canvas to outline your value proposition.
-
Practice identifying customer needs and pain points.
-
Refine your value proposition based on customer feedback.
Four other activities
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Attend a workshop on customer journey mapping
Show steps
Gain practical experience by attending a workshop that delves into the process of customer journey mapping.
Browse courses on
Customer Journey Mapping
Show steps
-
Research and identify relevant workshops.
-
Attend the workshop and actively participate in exercises.
-
Apply the techniques and insights gained to your own projects.
Develop a customer persona for a specific product or service
Show steps
Create a comprehensive customer persona to gain a deeper understanding of your target audience.
Browse courses on
Personas
Show steps
-
Conduct research to gather data on your target audience.
-
Identify key demographic and psychographic characteristics.
-
Develop a detailed description of their goals, motivations, and pain points.
-
Create a visual representation of your customer persona.
Develop a customer research plan for a new product or service
Show steps
Gain hands-on experience by developing a comprehensive research plan.
Browse courses on
Customer Research
Show steps
-
Define the research objectives and scope.
-
Identify and select appropriate research methods.
-
Design and conduct customer interviews, surveys, or focus groups.
-
Analyze and interpret the research findings.
Contribute to an open-source project related to customer analytics
Show steps
Enhance your skills and gain practical experience by contributing to an open-source project.
Browse courses on
Customer Analytics
Show steps
-
Identify and select an open-source project that aligns with your interests.
-
Review the project's documentation and contribute to discussions.
-
Make code contributions and participate in the project's development.
Read 'The Lean Startup' by Eric Ries
Show steps
Gain valuable insights into the principles of lean thinking and how to apply them to your business.
View
The Startup Way: How Modern Companies Use...
on Amazon
Show steps
- Read the book and take notes on key concepts.
- Identify how the principles of lean thinking can be applied to your own projects.
Read about customer personas
Show steps
Review the concept of customer personas to strengthen your understanding of how they can help you understand your target audience.
Browse courses on
Personas
Show steps
- Read about the definition and purpose of customer personas.
- Identify the key characteristics and attributes of customer personas.
- Explore case studies and examples of effective customer personas.
Practice creating value propositions
Show steps
Complete exercises to develop your skills in creating compelling value propositions that resonate with customers.
Browse courses on
Value Proposition Design
Show steps
- Utilize the Value Proposition Canvas to outline your value proposition.
- Practice identifying customer needs and pain points.
- Refine your value proposition based on customer feedback.
Attend a workshop on customer journey mapping
Show steps
Gain practical experience by attending a workshop that delves into the process of customer journey mapping.
Browse courses on
Customer Journey Mapping
Show steps
- Research and identify relevant workshops.
- Attend the workshop and actively participate in exercises.
- Apply the techniques and insights gained to your own projects.
Develop a customer persona for a specific product or service
Show steps
Create a comprehensive customer persona to gain a deeper understanding of your target audience.
Browse courses on
Personas
Show steps
- Conduct research to gather data on your target audience.
- Identify key demographic and psychographic characteristics.
- Develop a detailed description of their goals, motivations, and pain points.
- Create a visual representation of your customer persona.
Develop a customer research plan for a new product or service
Show steps
Gain hands-on experience by developing a comprehensive research plan.
Browse courses on
Customer Research
Show steps
- Define the research objectives and scope.
- Identify and select appropriate research methods.
- Design and conduct customer interviews, surveys, or focus groups.
- Analyze and interpret the research findings.
Contribute to an open-source project related to customer analytics
Show steps
Enhance your skills and gain practical experience by contributing to an open-source project.
Browse courses on
Customer Analytics
Show steps
- Identify and select an open-source project that aligns with your interests.
- Review the project's documentation and contribute to discussions.
- Make code contributions and participate in the project's development.
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