Brand building for startups: how to win consumer mind? from Udemy

This brand management course can help your business build a strong brand with a clear unique value proposition in a practical way that will:

>>> win consumers' heart by defining key drivers

>>> win in competition by being outstanding and differentiated

>>> make sure your brand is highly recognized and remembered.

FOCUS. FOCUS. This course mainly focuses on building brand equity and perception in consumers' minds and all related to Brand health.

The course is divided into 4 sections.

Section 1 will introduce the importance of brand, brand building, and the unique value proposition of the course.

Section 2 is to define where to play in terms of study. It means what concepts you MUST know and understand clearly to build strong brand equity.

Section 3 will show you how to win consumer mind practically. It means how you apply part 2 in the real business rather than just learning theory.

Section 4 will show you how to prepare for the launch of the brand practically with a low budget.

Who this course is for:

Start-up owners who want to find out their way to differentiate their business in the first stage
Entrepreneurs getting started with their project and want to know how to manage brand development, brand building, and brand management tasks
Small & Medium enterprises willing to create their brand
Brand Managers & Marketing Managers who are challenged to demonstrate the brand asset in business value.
Students

Reasons to Believe:

Ryan Holmes had 10-year experience in brand strategy, brand development and brand building with leading brands including OMO Detergent (revenue: 250 million EUR in 2013), 0 Degree Green Tea (revenue: 200 million USD in 2015), Number 1 Energy Drink (100 million USD in 2012).
He successfully led over 20 new product launches for corporates and 5 new business launches for his own startups.

#brandmanagement #branddevelopment #startup #marketing #brandstrategy #marketingstrategy #businessbranding #FMCGmarketing #FMCGbrandmarketing

What's inside

Learning objectives

What is a brand? brand management? brand building? and brand development?
Why we need to build brands? we are living in a brand world!
Learn how analyze and define market opportunities
Learn how to be differentiated and charge more for it
Learn how to build brand equity

Learn how to develop a brand identity brief, logo brief, etc
How to find professional graphic designer without breaking a bank
Define unique value proposition to win
How to set kpis to evaluate the completion from the agency or freelancers?
Create brand personality to build relationship with your customers

What is a brand? brand management? brand building? and brand development?
Why we need to build brands? we are living in a brand world!
Learn how analyze and define market opportunities
Learn how to be differentiated and charge more for it
Learn how to build brand equity
Learn how to develop a brand identity brief, logo brief, etc
How to find professional graphic designer without breaking a bank
Define unique value proposition to win
How to set kpis to evaluate the completion from the agency or freelancers?
Create brand personality to build relationship with your customers

Syllabus

Introduction

Why is brand so important today?

Course Differentiation & Course Outline

Before you know how to build a brand, you MUST understand the key concepts. I don't want to let you feel any confusing. So the concepts and explanation will be practical rather than academic.

What comes in your mind...

What comes in your mind when it comes to "Charlie Chaplin" name?

Explanation for the Quizzes above

What is a Brand? Brand Management? Brand Development? Brand Building?

Brand Equity Index Model

Types of researches related to brand building

Key attributes - Unmet needs - Motivators - Key Drivers

These days, for brands to thrive they can’t just offer either a functional or emotional benefit – they need to be able to fuse the two together to create an experience and establish themselves in the minds of consumers. How do they do this?

Apply all the concepts and knowledge in the real situation and define how to be outstanding and differentiated

How to get a big picture to win?

How to define thought process - part 1: Model

How to define thought process - part 2: Shopping Behavior

How to define thought process - part 3: Examples

How to understand and analyze the key drivers?

How to conduct surveys by yourself?

How to discover unmet needs? and prioritize attributes?

How to define unique value proposition?

How to get materials before launch with limited budget?

How to name your brand effectively?

How to use color to win consumers' attention?

How to write a brief?

Write communication Brief

Write design brief

Write research brief

How to evaluate the outcomes of freelancer?

Bonus Module: Create Ideas and Develop Product Concepts

Introduction of New Product Development

Roles of New Product Concept Development

Product Concept Template

How to survive in the market with Business Model

How to survive with Business Model?

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops brand strategy, which is a core skill for business management

Examines brand equity, which is highly relevant to advertising and marketing

Taught by Ryan Holmes, who has 10 years of experience in brand strategy

Instructs learners how to build brand identity, which is a core skill for brand marketers

Suitable for beginners who want to learn brand management

Introduces how to prepare a brand launch, which is useful for new entrepreneurs

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Brand building for startups: how to win consumer mind? with these activities:

Read 'Brand Strategy for the Digital Age'

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Gain insights into the latest digital branding strategies and their impact on brand building and management.

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Purchase or borrow the book
Read the book and take notes
Discuss the book with industry professionals or classmates

Follow Online Courses on Brand Marketing

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Enroll in online courses or tutorials to gain additional knowledge and practical skills in brand marketing.

Browse courses on Brand Marketing

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Identify reputable online platforms and courses
Review course content and instructor credentials
Sign up for courses that align with your learning goals

Review Brand Management Fundamentals

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Revisit the foundational concepts of brand management to strengthen your understanding and prepare for the course content.

Browse courses on Brand Management

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Review textbooks and articles on brand management
Attend a webinar or workshop on brand building basics
Conduct research on successful brand campaigns

Five other activities

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Show all eight activities

Develop a Brand Identity Brief

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Draft a comprehensive brand identity brief to outline the key characteristics and guidelines for your brand.

Browse courses on Brand Identity

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Define the brand's target audience
Establish the brand's positioning and value proposition
Develop a mood board and color palette
Create a logo and brand name

Attend Brand Building Workshops

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Participate in workshops or conferences to connect with industry experts, learn about best practices, and gain insights from case studies.

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Research and identify relevant workshops
Register and attend the workshops
Engage with speakers and attendees

Develop a Brand Positioning Plan

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Create a comprehensive brand positioning plan to establish your brand's unique value proposition and competitive advantage.

Browse courses on Brand Positioning

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Conduct market research and customer analysis
Define the brand's core values and target audience
Develop a positioning statement
Create a brand positioning pyramid

Analyze Brand Case Studies

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Examine real-world brand case studies to understand successful and unsuccessful marketing strategies and their impact.

Browse courses on Brand Analysis

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Select case studies relevant to your industry and target audience
Analyze the key drivers of brand success or failure
Identify the lessons learned and apply them to your own brand

Mentor Junior Brand Managers

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Share your knowledge and experience by mentoring junior brand managers to enhance their skills and contribute to their professional growth.

Browse courses on Mentoring

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Identify junior brand managers who could benefit from your guidance
Provide regular guidance and support
Offer feedback and help them develop their skills

Career center

Learners who complete Brand building for startups: how to win consumer mind? will develop knowledge and skills that may be useful to these careers:

Brand Manager

A Brand Manager develops, executes, and maintains brand strategies that promote products or services to consumers. A brand management course like this provides a foundation in key concepts such as brand building, brand development, and brand management. Learners will learn how to define their brand's unique selling proposition, effectively communicate that proposition to consumers, and create a brand identity that resonates with the target audience. Additionally, the course provides practical knowledge on how to conduct research, analyze market opportunities, and develop a brand strategy that drives success.

See salaries and explore the career path for Brand Manager

Marketing Manager

Marketing Managers plan, develop, and execute marketing strategies to reach target audiences and promote products or services. This brand management course may be useful for those looking to enter this field, as it provides a comprehensive overview of the key concepts and techniques involved in brand building and management. Learners will gain knowledge on how to develop a brand identity, create marketing campaigns, and measure the effectiveness of marketing efforts, all of which are essential skills for success as a Marketing Manager.

See salaries and explore the career path for Marketing Manager

Advertising Manager

Advertising Managers develop and execute advertising campaigns across multiple channels to promote products or services. This brand management course can be useful for those aspiring to become Advertising Managers, as it provides insights into the key principles of brand building and management. Learners will gain knowledge on how to create effective advertising messages, develop creative concepts, and manage advertising budgets, equipping them with the skills needed to succeed in this role.

See salaries and explore the career path for Advertising Manager

Product Manager

Product Managers are responsible for the development, launch, and management of products or services. This brand management course may be helpful for those looking to become Product Managers, as it provides a foundation in the key concepts of brand building and management. Learners will gain knowledge on how to define a product's target market, develop marketing strategies, and manage product lifecycles, all of which are essential skills for Product Managers.

See salaries and explore the career path for Product Manager

Digital Marketing Manager

Digital Marketing Managers develop and execute marketing strategies using digital channels to reach target audiences and promote products or services. This brand management course may be useful for those looking to enter this field, as it provides a foundation in the key concepts of brand building and management. Learners will gain knowledge on how to develop digital marketing campaigns, manage social media channels, and measure the effectiveness of digital marketing efforts, all of which are essential skills for Digital Marketing Managers.

See salaries and explore the career path for Digital Marketing Manager

Public relations manager

Public Relations Managers develop and maintain relationships with the media and public to promote a company's image and products or services. This brand management course may be useful for those looking to enter this field, as it provides a foundation in the key principles of brand building and management. Learners will gain knowledge on how to craft effective media pitches, manage media relations, and monitor public opinion, all of which are essential skills for Public Relations Managers.

See salaries and explore the career path for Public relations manager

Social Media Manager

Social Media Managers develop and execute social media strategies to engage with target audiences and promote products or services. This brand management course may be useful for those looking to enter this field, as it provides a foundation in the key principles of brand building and management. Learners will gain knowledge on how to create engaging social media content, manage social media channels, and measure the effectiveness of social media campaigns, all of which are essential skills for Social Media Managers.

See salaries and explore the career path for Social Media Manager

Content Marketing Manager

Content Marketing Managers develop and execute content marketing strategies to attract and engage target audiences. This brand management course may be useful for those looking to enter this field, as it provides a foundation in the key principles of brand building and management. Learners will gain knowledge on how to create compelling content, distribute it across multiple channels, and measure the effectiveness of content marketing campaigns, all of which are essential skills for Content Marketing Managers.

See salaries and explore the career path for Content Marketing Manager

Brand Strategist

Brand Strategists develop and execute brand strategies to create a consistent brand identity across all touchpoints. This brand management course can equip learners with a comprehensive understanding of the key concepts and principles involved in brand building and management. They will gain knowledge on how to conduct market research, analyze consumer behavior, and develop brand strategies that differentiate a brand from its competitors, all of which are essential skills for success as a Brand Strategist.

See salaries and explore the career path for Brand Strategist

Creative Director

Creative Directors oversee the creative vision and execution of marketing campaigns. This brand management course may be helpful for those looking to enter this field, as it provides a foundation in the key principles of brand building and management. Learners will gain knowledge on how to develop creative concepts, manage creative teams, and produce effective marketing materials, all of which are essential skills for Creative Directors.

See salaries and explore the career path for Creative Director

Product Marketing Manager

Product Marketing Managers are responsible for the development and launch of new products or services. This brand management course may be useful for those looking to enter this field, as it provides a foundation in the key concepts of brand building and management. Learners will gain knowledge on how to conduct market research, develop product strategies, and manage product launches, all of which are essential skills for Product Marketing Managers.

See salaries and explore the career path for Product Marketing Manager

UX Designer

UX Designers focus on the user experience of products or services, ensuring that they are easy to use and enjoyable to interact with. This brand management course may be helpful for those looking to enter this field, as it provides a foundation in the key principles of brand building and management. Learners will gain knowledge on how to conduct user research, create user personas, and design user interfaces, all of which are essential skills for UX Designers.

See salaries and explore the career path for UX Designer

Copywriter

Copywriters create written content for marketing campaigns, websites, and other promotional materials. This brand management course may be useful for those looking to enter this field, as it provides a foundation in the key principles of brand building and management. Learners will gain knowledge on how to write effective copy, develop brand messaging, and create compelling content, all of which are essential skills for Copywriters.

See salaries and explore the career path for Copywriter

Graphic designer

Graphic Designers create visual content for marketing campaigns, websites, and other promotional materials. This brand management course may be useful for those looking to enter this field, as it provides a foundation in the key principles of brand building and management. Learners will gain knowledge on how to create visual concepts, develop brand identities, and produce effective design work, all of which are essential skills for Graphic Designers.

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Entrepreneur

Entrepreneurs start their own businesses and take on the risks and rewards of business ownership. This brand management course may be helpful for those looking to start their own businesses, as it provides a foundation in the key principles of brand building and management. Learners will gain knowledge on how to develop a business plan, create a brand identity, and market their products or services, all of which are essential skills for entrepreneurs.

See salaries and explore the career path for Entrepreneur