Introduction to Business Analytics from Coursera

The Introduction to Business Analytics teaches you the foundational skills in Tableau and business analytics. You will be introduced to essential concepts like analytics and insights and the foundational steps of the business analysis process. You’ll learn about the different types of analytics that businesses use, and you’ll be introduced to a data analytics lifecycle framework. You’ll also learn some of the foundational project management skills often used by analysts, and you’ll arrive at a greater understanding of data literacy.

This course is for anyone who is curious about entry-level roles that demand fundamental Tableau skills, such as business intelligence analyst or data reporting analyst roles. It is recommended (but not required) that you have some experience with Tableau Public, but even if you're new to Tableau Public, you can still be successful in this program.

By the end of the course, you will be able to:

-Demonstrate a foundational knowledge of the business analyst role.

-Describe the data analytics lifecycle framework.

-Explain the foundational project management topics and skills used by a BI analyst.

-Describe data literacy and its importance for a BI analyst.

What's inside

Syllabus

Introduction to Business Analytics

Welcome to Introduction to Business Analytics, the first course of the Tableau Business Intelligence Analyst Professional Certificate! By enrolling in this course, you are taking the first step in starting your career in business intelligence analytics. In the first week of the course, you'll learn more about business analytics and what a business intelligence analyst does. You'll also start learning about a related field — business analysis. Let's get started!

Data Analytics Lifecycle

Welcome to the second week of the Tableau Business Analyst Professional Certificate! Last week, you learned about the differences between business analysis, business analytics, and data analytics. This week, you're going to dive deeper into the role that analysts play in the data analytics lifecycle. Specifically, you will learn about real data-driven businesses, the importance that analytics has on business decision-making, and the various types of analytics used to solve business problems. In addition, you will see how analysts use the data analytics lifecycle in order to best reach their goals. Let's begin!

Project Management for Analysts

Welcome to the third week of the Tableau Business Analyst Professional Certificate! Last week, you learned about the data analytics lifecycle. Since project managers often work closely with business analysts, this week, you'll be learning about foundational project management concepts. Let's begin!

Data Literacy

Welcome to the fourth and final week of the Tableau Business Analyst Professional Certificate! Previously, you learned about the relationship between project management and business analysis. Now, it is time to learn about the importance of data literacy in the context of this certificate. Time to dive in!

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops foundational Tableau skills, which is highly relevant for business intelligence analysts and data reporting analysts

Taught by Tableau Learning Partner instructors, who are recognized for their work in Tableau

Examines foundational project management skills, which are core skills in BI

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Introduction to Business Analytics with these activities:

Read 'Business Intelligence and Data Mining' by David Hand

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Introduces foundational concepts in data mining, data warehousing, and business intelligence.

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Read the introduction and first chapter
Review the book's table of contents and identify relevant sections
Read the selected sections and take notes on key points

Complete the Tableau Quickstart Tutorial

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Provides hands-on experience with the Tableau interface and data visualization techniques.

Browse courses on Tableau

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Visit the Tableau website and create an account
Follow the instructions in the Quickstart Tutorial
Create a sample visualization using the provided dataset

Solve Tableau Exercises on Practice Platform

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Reinforces understanding of Tableau functions and data analysis techniques through practice.

Browse courses on Tableau

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Identify a practice platform that offers Tableau exercises
Select exercises that align with your skill level
Attempt the exercises and review the solutions

Four other activities

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Participate in a Tableau User Group

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Provides opportunities for collaboration, sharing knowledge, and staying updated with Tableau trends.

Browse courses on Tableau

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Find a local Tableau User Group
Attend meetings and participate in discussions
Share your experiences and insights with other members

Build a Data Visualization Dashboard

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Applies learned skills to create a practical data visualization tool and showcase proficiency in Tableau.

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Identify a dataset and define the project goals
Design the dashboard layout and visualizations
Develop the dashboard using Tableau
Test and refine the dashboard

Write a Tutorial on Tableau for Beginners

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Deepens understanding of Tableau concepts by explaining them to others and reinforces retention.

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Identify the key concepts to cover in the tutorial
Write clear and concise instructions
Include examples and visuals to illustrate the concepts

Develop a Business Intelligence Report

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Tests comprehensive understanding of business analysis and data reporting principles.

Browse courses on Business Intelligence

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Define the report's purpose, audience, and scope
Gather and analyze data from various sources
Create visualizations and insights to support the analysis
Write a clear and concise report summarizing the findings

Career center

Learners who complete Introduction to Business Analytics will develop knowledge and skills that may be useful to these careers:

Data Analyst

A Data Analyst is responsible for collecting, cleaning, and analyzing data to help businesses make informed decisions. This course will provide you with the foundational skills you need to succeed in this role, including data analytics concepts and tools, project management skills, and data literacy. You will learn how to use Tableau to visualize data and communicate your findings effectively.

See salaries and explore the career path for Data Analyst

Business Analyst

A Business Analyst helps businesses improve their performance by analyzing data and identifying areas for improvement. This course will provide you with the skills you need to succeed in this role, including business analysis techniques, project management skills, and data literacy. You will learn how to use Tableau to visualize data and communicate your findings effectively.

See salaries and explore the career path for Business Analyst

Business Intelligence Analyst

A Business Intelligence Analyst helps businesses make better decisions by providing them with insights into their data. This course will provide you with the skills you need to succeed in this role, including data analytics concepts and tools, project management skills, and data literacy. You will learn how to use Tableau to visualize data and communicate your findings effectively.

See salaries and explore the career path for Business Intelligence Analyst

Data Scientist

A Data Scientist uses statistical methods and machine learning to extract insights from data. This course may be useful for those who wish to enter this field, as it provides a foundation in data analytics concepts and tools. You will also learn how to use Tableau to visualize data and communicate your findings effectively.

See salaries and explore the career path for Data Scientist

Data Engineer

A Data Engineer builds and maintains the infrastructure that supports data analytics. This course may be useful for those who wish to enter this field, as it provides a foundation in data analytics concepts and tools. You will also learn how to use Tableau to visualize data and communicate your findings effectively.

See salaries and explore the career path for Data Engineer

Project Manager

A Project Manager plans and executes projects to achieve specific goals. This course will provide you with the foundational project management skills you need to succeed in this role, including project planning, risk management, and stakeholder management. You will also learn how to use Tableau to visualize data and communicate your findings effectively.

See salaries and explore the career path for Project Manager

Data Visualization Specialist

A Data Visualization Specialist creates visual representations of data to help businesses communicate their findings effectively. This course will provide you with the skills you need to succeed in this role, including data visualization techniques, project management skills, and data literacy. You will learn how to use Tableau to visualize data and communicate your findings effectively.

See salaries and explore the career path for Data Visualization Specialist

Data Architect

A Data Architect designs and builds data systems to support business needs. This course may be useful for those who wish to enter this field, as it provides a foundation in data analytics concepts and tools. You will also learn how to use Tableau to visualize data and communicate your findings effectively.

See salaries and explore the career path for Data Architect

Product Manager

A Product Manager is responsible for the development and launch of new products. This course may be useful for those who wish to enter this field, as it provides a foundation in data analytics concepts and tools. You will also learn how to use Tableau to visualize data and communicate your findings effectively.

See salaries and explore the career path for Product Manager

Marketing Analyst

A Marketing Analyst helps businesses understand their customers and develop marketing campaigns. This course may be useful for those who wish to enter this field, as it provides a foundation in data analytics concepts and tools. You will also learn how to use Tableau to visualize data and communicate your findings effectively.

See salaries and explore the career path for Marketing Analyst

Financial Analyst

A Financial Analyst helps businesses make investment decisions. This course may be useful for those who wish to enter this field, as it provides a foundation in data analytics concepts and tools. You will also learn how to use Tableau to visualize data and communicate your findings effectively.

See salaries and explore the career path for Financial Analyst

Operations Analyst

An Operations Analyst helps businesses improve their efficiency and productivity. This course may be useful for those who wish to enter this field, as it provides a foundation in data analytics concepts and tools. You will also learn how to use Tableau to visualize data and communicate your findings effectively.

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Risk Analyst

A Risk Analyst helps businesses identify and manage risks. This course may be useful for those who wish to enter this field, as it provides a foundation in data analytics concepts and tools. You will also learn how to use Tableau to visualize data and communicate your findings effectively.

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Human Resources Analyst

A Human Resources Analyst helps businesses manage their human resources. This course may be useful for those who wish to enter this field, as it provides a foundation in data analytics concepts and tools. You will also learn how to use Tableau to visualize data and communicate your findings effectively.

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Sales Analyst

A Sales Analyst helps businesses understand their sales performance and identify opportunities for growth. This course may be useful for those who wish to enter this field, as it provides a foundation in data analytics concepts and tools. You will also learn how to use Tableau to visualize data and communicate your findings effectively.

See salaries and explore the career path for Sales Analyst