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Miguel Revesso Teixeira
Crie uma campanha, com estatísticas e relatórios profissionais sobre o comportamento do público-alvo. Gerencie o Facebook Ads Manager com diferentes contas de anúncios, organizando e dividindo os pagamentos por país, marca ou cliente, acessando uma página ou conta de cliente, ou ainda, compartilhando acesso à sua equipe.
Este projeto é ideal para qualquer pessoa interessada no mundo do marketing digital ou empresários que queiram dar um primeiro passo nos conteúdos pagos ou SEM (Search Engine Marketing) e que queiram fortalecer o trabalho de posicionamento orgânico.
Register for this course and see more details by visiting:
OpenCourser.com/course/nylrdx/crie
What's inside
Syllabus
Visão Geral do Projeto
Neste projeto guiado você aprenderá como criar uma campanha publicitária usando o gerenciador de anúncios do Facebook, uma ferramenta profissional que o ajudará a manter suas contas em ordem e lhe permitirá ser mais específico ao organizar e configurar campanhas por orçamento, objetivo da campanha, público-alvo e grupo de anúncios.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Ensina técnicas para criar campanhas publicitárias no Facebook, o que é padrão na indústria de marketing digital
Desenvolvido por Miguel Revesso Teixeira, um instrutor reconhecido por seu trabalho em marketing digital
Oferece uma abordagem prática e passo a passo para criação de campanhas no Facebook Ads Manager
Não menciona pré-requisitos específicos, tornando-o acessível a iniciantes
Ensina técnicas de gerenciamento de várias contas de anúncios, o que é útil para profissionais de marketing que gerenciam várias marcas ou clientes
Save this course
Save Crie sua primeira campanha com Facebook Ads Manager to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Crie sua primeira campanha com Facebook Ads Manager with these
activities:
Participe de discussões em fóruns de marketing digital
Show steps
Participe de fóruns de marketing digital para se conectar com outros profissionais e discutir tópicos relacionados ao curso.
Browse courses on
Marketing Digital
Show steps
-
Cadastre-se em fóruns de marketing digital
-
Leia discussões e tópicos
-
Compartilhe seus insights e faça perguntas
-
Aprenda com as experiências e conhecimentos de outros
Review Facebook advertising basics
Show steps
Reviewing basic Facebook advertising principles before the course begins will strengthen your foundation and prepare you for success.
Browse courses on
Facebook Advertising
Show steps
-
Read online articles and tutorials on Facebook advertising
-
Watch videos on Facebook advertising
Join a peer support group or online forum for Facebook advertisers
Show steps
Connecting with other Facebook advertisers can provide valuable insights and support as you progress through the course.
Browse courses on
Facebook Advertising
Show steps
-
Identify a peer support group or online forum for Facebook advertisers
-
Join the group or forum
-
Participate in discussions and ask questions
Three other activities
Expand to see all activities and additional details
Show all six activities
Segmente seu público
Show steps
Segmente seu público-alvo para entregar anúncios mais relevantes e aumentar as taxas de conversão.
Browse courses on
Marketing Digital
Show steps
-
Identifique personas de público-alvo com base em dados demográficos, interesses e comportamentos
-
Use as opções de segmentação do Gerenciador de Anúncios do Facebook (interesses, dados demográficos, comportamentos)
-
Crie públicos personalizados e públicos semelhantes
-
Teste diferentes opções de segmentação para otimizar o desempenho da campanha
Follow a guided tutorial on creating a Facebook campaign
Show steps
Following a step-by-step tutorial can provide a more structured approach to learning how to create a Facebook campaign.
Browse courses on
Facebook Advertising
Show steps
-
Find a tutorial on creating a Facebook campaign
-
Follow the steps in the tutorial carefully
-
Create your own Facebook campaign following the tutorial's guidance
Practice setting up different ad campaigns
Show steps
Creating and running multiple ad campaigns will give you hands-on experience and help you master the process.
Browse courses on
Facebook Advertising
Show steps
-
Create a Facebook advertising account
-
Set up different ad campaigns with varying targeting options, budgets, and creative
-
Monitor and track the performance of your ad campaigns
Participe de discussões em fóruns de marketing digital
Show steps
Participe de fóruns de marketing digital para se conectar com outros profissionais e discutir tópicos relacionados ao curso.
Browse courses on
Marketing Digital
Show steps
Show steps
Show steps
- Cadastre-se em fóruns de marketing digital
- Leia discussões e tópicos
- Compartilhe seus insights e faça perguntas
- Aprenda com as experiências e conhecimentos de outros
Review Facebook advertising basics
Show steps
Reviewing basic Facebook advertising principles before the course begins will strengthen your foundation and prepare you for success.
Browse courses on
Facebook Advertising
Show steps
Show steps
Show steps
- Read online articles and tutorials on Facebook advertising
- Watch videos on Facebook advertising
Join a peer support group or online forum for Facebook advertisers
Show steps
Connecting with other Facebook advertisers can provide valuable insights and support as you progress through the course.
Browse courses on
Facebook Advertising
Show steps
Show steps
Show steps
- Identify a peer support group or online forum for Facebook advertisers
- Join the group or forum
- Participate in discussions and ask questions
Three other activities
Expand to see all activities and additional details
Show all six activities
Segmente seu público
Show steps
Segmente seu público-alvo para entregar anúncios mais relevantes e aumentar as taxas de conversão.
Browse courses on
Marketing Digital
Show steps
Show steps
Show steps
- Identifique personas de público-alvo com base em dados demográficos, interesses e comportamentos
- Use as opções de segmentação do Gerenciador de Anúncios do Facebook (interesses, dados demográficos, comportamentos)
- Crie públicos personalizados e públicos semelhantes
- Teste diferentes opções de segmentação para otimizar o desempenho da campanha
Follow a guided tutorial on creating a Facebook campaign
Show steps
Following a step-by-step tutorial can provide a more structured approach to learning how to create a Facebook campaign.
Browse courses on
Facebook Advertising
Show steps
Show steps
Show steps
- Find a tutorial on creating a Facebook campaign
- Follow the steps in the tutorial carefully
- Create your own Facebook campaign following the tutorial's guidance
Practice setting up different ad campaigns
Show steps
Creating and running multiple ad campaigns will give you hands-on experience and help you master the process.
Browse courses on
Facebook Advertising
Show steps
Show steps
Show steps
- Create a Facebook advertising account
- Set up different ad campaigns with varying targeting options, budgets, and creative
- Monitor and track the performance of your ad campaigns
Career center
Learners who complete Crie sua primeira campanha com Facebook Ads Manager will develop knowledge and skills
that may be useful to these careers:
Marketing Manager
Marketing Manager
The skills you'll learn in this course, such as campaign creation, audience targeting, and performance analysis, are essential for Marketing Managers who want to develop and execute successful advertising campaigns on Facebook. By understanding how to use Facebook Ads Manager, you'll be better equipped to reach your target audience, generate leads, and drive business results.
Digital Marketing Specialist
Digital Marketing Specialist
For Digital Marketing Specialists, understanding how to use Facebook Ads Manager is crucial for developing and implementing effective digital marketing campaigns. This course will provide you with the knowledge and skills you need to create targeted ads, track their performance, and optimize them for success.
Social Media Marketing Manager
Social Media Marketing Manager
This course is a valuable resource for Social Media Marketing Managers who want to enhance their skills in using Facebook Ads Manager to promote products or services on social media. By learning how to create and manage campaigns, target specific audiences, and measure the results of your efforts, you'll be better equipped to drive engagement and conversions through Facebook advertising.
Advertising Manager
Advertising Manager
For Advertising Managers, this course provides a comprehensive overview of how to use Facebook Ads Manager to create, manage, and optimize advertising campaigns. You'll gain hands-on experience in setting up campaigns, targeting audiences, and analyzing performance, which will help you develop effective advertising strategies and achieve your marketing goals.
Brand Manager
Brand Manager
This course can also be полезный for Brand Managers who want to gain a deeper understanding of how to use Facebook Ads Manager to promote and build their brands. By learning how to create targeted campaigns, measure their effectiveness, and optimize your advertising efforts, you'll be better equipped to increase brand awareness, generate leads, and drive conversions.
Product Manager
Product Manager
Product Managers who want to understand how to use Facebook Ads Manager to promote and sell their products or services may also find this course полезный. By learning how to create targeted campaigns, track their performance, and optimize your advertising efforts, you'll be better equipped to generate leads, drive sales, and grow your business.
Data Analyst
Data Analyst
This course can be полезный for Data Analysts who want to gain experience in analyzing and interpreting data from Facebook advertising campaigns. By learning how to use Facebook Ads Manager to track and measure campaign performance, you'll be better equipped to provide insights and recommendations that help your team improve their marketing strategies.
Business Analyst
Business Analyst
Business Analysts who want to gain a better understanding of how Facebook advertising can be used to achieve business goals may also find this course полезный. By learning how to create and manage campaigns, target specific audiences, and measure the results of your efforts, you'll be better equipped to make informed recommendations and help your organization achieve its marketing objectives.
Marketing Consultant
Marketing Consultant
This course may be useful for Marketing Consultants who want to expand their knowledge of Facebook advertising and offer their clients more comprehensive services. By learning how to use Facebook Ads Manager, you'll be better equipped to help your clients develop and implement effective advertising campaigns.
Freelance Marketer
Freelance Marketer
Freelance Marketers who want to offer their clients a wider range of services may also find this course useful. By learning how to use Facebook Ads Manager, you'll be better equipped to create and manage advertising campaigns for your clients, helping them reach their target audience and achieve their marketing goals.
Entrepreneur
Entrepreneur
Entrepreneurs who want to promote their businesses and products online may also benefit from this course. By learning how to use Facebook Ads Manager, you'll be better equipped to create and manage targeted advertising campaigns that reach your target audience and help you grow your business.
Chief Marketing Officer
Chief Marketing Officer
This course may be useful for Chief Marketing Officers who want to gain a better understanding of how Facebook advertising can be used to achieve their organization's marketing goals. By learning how to create and manage campaigns, target specific audiences, and measure the results of your efforts, you'll be better equipped to make informed decisions and lead your team to success.
Project Manager
Project Manager
Project Managers who are working on marketing projects may also find this course useful. By learning how to use Facebook Ads Manager, you'll be better equipped to manage the development and implementation of advertising campaigns, ensuring that they are completed on time and within budget.
Sales Manager
Sales Manager
Sales Managers who want to learn how to use Facebook advertising to generate leads and drive sales may also find this course useful. By learning how to create and manage campaigns, target specific audiences, and measure the results of your efforts, you'll be better equipped to reach your target market and achieve your sales goals.
Customer Success Manager
Customer Success Manager
This course may be useful for Customer Success Managers who want to learn how to use Facebook advertising to retain and grow their customer base. By learning how to create and manage campaigns, target specific audiences, and measure the results of your efforts, you'll be better equipped to engage with your customers and help them achieve their goals.
For more career information including salaries, visit:
OpenCourser.com/course/nylrdx/crie
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Crie sua primeira campanha com Facebook Ads Manager.
Save
Provides a comprehensive overview of inbound marketing, outlining strategies for attracting and converting customers with valuable content. It offers practical steps for creating effective inbound marketing strategies, including SEO optimization, social media marketing, and email marketing.
Save
Este livro é um guia abrangente para marketing no Facebook, cobrindo tópicos como criação de páginas de fãs, otimização de postagens e uso de anúncios. Ele fornece estratégias e dicas práticas para maximizar o alcance e o engajamento no Facebook.
Practical guide to Facebook advertising, offering step-by-step instructions for creating and managing effective Facebook ad campaigns. It covers topics such as campaign setup, targeting options, and ad optimization.
Save
Este livro fornece uma visão abrangente do marketing digital, explorando estratégias para alcançar o público-alvo online. Ele cobre tópicos como marketing de conteúdo, mídia social, comércio eletrônico e análise digital.
Provides a comprehensive overview of digital marketing, covering topics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing. It offers practical insights and strategies for businesses looking to succeed in the digital marketing landscape.
Provides a practical guide to measuring the return on investment (ROI) of social media marketing campaigns. It offers detailed insights into how to track and evaluate the impact of social media activities on business outcomes.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/nylrdx/crie
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Effort
1 hora
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Miguel Revesso Teixeira
Language
Português
Good to know
Ensina técnicas para criar campanhas publicitárias no Facebook, o que é padrão na indústria de marketing digital
Desenvolvido por Miguel Revesso Teixeira, um instrutor reconhecido por seu trabalho em marketing digital
Oferece uma abordagem prática e passo a passo para criação de campanhas no Facebook Ads Manager
Não menciona pré-requisitos específicos, tornando-o acessível a iniciantes
Ensina técnicas de gerenciamento de várias contas de anúncios, o que é útil para profissionais de marketing que gerenciam várias marcas ou clientes
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