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Comment analyser l'engagement des Tweets avec Twitter Analytics

Lara Muqashar

Dans ce projet guidé d'une heure, vous apprendrez comment accéder aux analyses Twitter, utiliser les analyses Twitter pour analyser les tweets et l'engagement de votre public, et lancer les publicités Twitter.

À la fin de ce projet, vous pourrez accéder à Twitter Analytics et l'utiliser pour booster votre entreprise. Vous pourrez également lancer des publicités sur Twitter.

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What's inside

Syllabus

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Read about what's good
what should give you pause
and possible dealbreakers
Développe des compétences en analyse des médias sociaux et en publicité sur les réseaux sociaux, ce qui peut être utile pour les professionnels du marketing
S'adresse à ceux qui souhaitent utiliser Twitter Analytics pour optimiser leur stratégie de marketing

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Reviews summary

Analyse de tweets et analytics pour débutants

Selon les apprenants, ce cours est un excellent point de départ pour comprendre et utiliser Twitter Analytics. Le format de projet guidé et les explications claires et concises de l'instructeur aident à démystifier le processus d'analyse d'engagement. Beaucoup soulignent l'applicabilité immédiate des connaissances acquises, rendant le cours idéal pour les débutants et les petites entreprises souhaitant comprendre l'impact de leurs tweets. Cependant, certains avertissent que le contenu manque de profondeur pour les utilisateurs expérimentés et que des parties de l'interface montrées peuvent être potentiellement obsolètes en raison des changements récents de la plateforme Twitter (maintenant X), ce qui peut nécessiter une mise à jour.
Une excellente introduction pour ceux qui découvrent Twitter Analytics.
"Absolument génial pour débuter! J'étais un peu perdu avec toutes les données que Twitter fournit et ce cours a démystifié le processus."
"Utile pour les débutants qui veulent une introduction rapide."
"Excellent pour démarrer! J'ai apprécié le format pratique et les explications claires."
Le cours est loué pour sa structure claire et son approche pratique.
"Ce projet est très bien structuré et va droit au but. J'ai pu comprendre comment utiliser Twitter Analytics pour évaluer l'impact de mes tweets..."
"Les explications de l'instructeur sont claires et concises. J'ai pu appliquer directement ce que j'ai appris pour mon entreprise."
"J'ai trouvé ce projet très utile pour comprendre les métriques clés de Twitter. C'est rapide, concis et directement applicable."
Le cours manque de profondeur, le rendant moins pertinent pour les experts.
"Le cours est correct pour une introduction, mais il manque de profondeur."
"J'ai pris ce cours car je voulais des techniques avancées pour analyser mes données Twitter. C'était beaucoup trop basique pour moi, tout ce qui est couvert, je le connaissais déjà."
"La section sur les publicités était un peu trop sommaire à mon goût, j'aurais aimé plus de détails."
Des parties du cours peuvent être obsolètes suite aux changements de Twitter.
"Avec les récents changements sur Twitter (maintenant X), certaines interfaces montrées dans les vidéos sont un peu différentes, ce qui peut prêter à confusion."
"L'interface Twitter a changé, donc certains aspects ne sont plus exacts. Déçu."
"Il faudrait une mise à jour pour refléter les évolutions de la plateforme."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Comment analyser l'engagement des Tweets avec Twitter Analytics with these activities:
Organiser les notes, les devoirs et les quiz
Vous aidera à rester organisé et à étudier plus efficacement
Show steps
  • Créer un système pour organiser vos notes, vos devoirs et vos quiz
  • Ranger régulièrement vos notes et vos devoirs
  • Réviser vos notes et vos devoirs régulièrement
Participer à un groupe d’étude sur l’analyse Twitter
Vous aidera à améliorer votre compréhension de l’analyse Twitter grâce à des discussions et des échanges avec vos pairs
Browse courses on Collaboration
Show steps
  • Rejoindre ou créer un groupe d’étude sur l’analyse Twitter
  • Participer aux discussions et poser des questions
  • Partager des idées et des ressources avec les autres membres du groupe
Show all two activities

Career center

Learners who complete Comment analyser l'engagement des Tweets avec Twitter Analytics will develop knowledge and skills that may be useful to these careers:
Social Media Manager
Social Media Managers lead teams to develop and execute social media strategies for companies, brands, and organizations. Analysis in social media is an important part of understanding how well strategy is working; building a good foundation in analysis, as this course will aid in, will help build a foundation for success in this role.
See salaries and explore the career path for Social Media Manager
Digital Analyst
Digital Analysts collect, analyze, and interpret data to help businesses understand how digital marketing campaigns are performing. Taking a course on Twitter Analytics, like this one, will give context to the different types of data available to analyze, and aid in building strong analytical skills.
See salaries and explore the career path for Digital Analyst
Marketing Analyst
Marketing Analysts develop strategies that help organizations effectively brand and market their products or services. They analyze data to see what's working and what's not. This course will help build a foundation in using analysis to develop marketing strategies.
See salaries and explore the career path for Marketing Analyst
Data Analyst
Data Analysts collect and analyze large datasets to identify patterns and trends that help businesses make informed decisions. This course helps build a foundation in data analysis that is integral to success in this role.
See salaries and explore the career path for Data Analyst
Social Media Strategist
Social Media Strategists develop and execute social media strategies for companies and brands to help them achieve marketing goals. This course helps build a foundation in understanding how to analyze social media data to identify audiences, develop content, and track campaign success.
See salaries and explore the career path for Social Media Strategist
Media Planner
Media Planners develop strategies for placing advertising across different channels, including social media. An understanding of social media analytics is important for this role, which this course will help build.
See salaries and explore the career path for Media Planner
Content Strategist
Content Strategists develop and execute content marketing strategies for companies and brands. They understand how to use data to track the performance of content and make adjustments as needed. This course may be useful in developing the skills needed to understand content performance analytics.
See salaries and explore the career path for Content Strategist
Public Relations Specialist
Public Relations Specialists manage the public relations activities of companies and organizations. They use data to track and measure the effectiveness of public relations campaigns. This course may be useful in developing the skills needed to understand public relations campaign analytics.
See salaries and explore the career path for Public Relations Specialist
User Experience Researcher
User Experience Researchers work to improve the usability and experience of websites and apps. They use data to understand how users interact with products and services. This course may be useful in developing the skills needed to understand user experience analytics.
See salaries and explore the career path for User Experience Researcher
Market Research Analyst
Market Research Analysts conduct research to understand consumer behavior and trends. They use data to identify opportunities and make recommendations for businesses. This course may be useful in developing the skills needed to understand market research analytics.
See salaries and explore the career path for Market Research Analyst
Data Scientist
Data Scientists use data to solve business problems and develop new products and services. They have a strong understanding of data analysis and machine learning. This course may be useful in developing the skills needed to understand data science concepts.
See salaries and explore the career path for Data Scientist
Software Engineer
Software Engineers design, develop, and maintain software applications. They use data to understand user behavior and improve the performance of software products. This course may be useful in developing the skills needed to understand software engineering analytics.
See salaries and explore the career path for Software Engineer
Product Manager
Product Managers oversee the development and launch of new products and features. They use data to understand user needs and make decisions about product development. This course may be useful in developing the skills needed to understand product management analytics.
See salaries and explore the career path for Product Manager
Business Analyst
Business Analysts use data to help businesses make informed decisions. They work with stakeholders to understand business needs and develop solutions. This course may be useful in developing the skills needed to understand business analysis.
See salaries and explore the career path for Business Analyst
Financial Analyst
Financial Analysts use data to evaluate investments and make recommendations to clients. They have a strong understanding of financial markets and data analysis. This course may be useful in developing the skills needed to understand financial analysis.
See salaries and explore the career path for Financial Analyst

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Comment analyser l'engagement des Tweets avec Twitter Analytics.
Cover image
Understanding Digital Marketing
Save
Ce livre fournit un guide pratique pour tirer le meilleur parti de Twitter pour les entreprises. Il couvre des sujets tels que la création de contenu engageant, l'utilisation des hashtags et le suivi de vos résultats.
Understanding Digital Marketing
Paperback
Check
Understanding Digital Marketing
Kindle Edition
Check
Cover image
Twitter Power 2.0
Save
Ce livre se concentre sur la construction d'un public fidèle sur Twitter. Il fournit des stratégies pour créer du contenu viral, interagir avec les influenceurs et générer du trafic.
Twitter Power 2.0
Paperback
Check
Twitter Power 2.0
Kindle Edition
Check
Cover image
The Tao of Twitter: Changing Your Life and Business...
Save
Ce livre fournit des conseils philosophiques et pratiques sur l'utilisation de Twitter pour les entreprises et le développement personnel.
The Tao of Twitter: Changing Your Life and Business...
Paperback
Check
The Tao of Twitter: Changing Your Life and Business...
Kindle Edition
Check
Cover image
The New Rules of Marketing and PR
Save
Ce livre fournit un guide étape par étape sur la façon d'utiliser Twitter pour les entreprises, même pour les débutants.
(English) The New Rules of Marketing and PR: How to Use...
Paperback
$$
(English) The New Rules of Marketing & PR: How to Use Content...
Paperback
$$
(English) The New Rules of Marketing & PR: How to Use Social...
Paperback
$$
(English) The New Rules of Marketing & PR, 6th Edition: How...
Audible Audiobook
$$
(English) The New Rules of Marketing & PR: How to Use Content...
Paperback
$$
(English) The New Rules of Marketing and PR: How to Use...
Paperback
$$
(English) The New Rules of Marketing and PR (6th Edition)...
Paperback
$$
(English) The New Rules of Marketing & PR: How to Use Social...
Paperback
$
(English) The New Rules of Marketing and PR: How to Use...
Audible Audiobook
$$
(English) The New Rules of Marketing and Pr, 5ed [Jan 01,...
Paperback
$$
(English) The New Rules of Marketing and PR: How to Use...
Kindle Edition
$$
Cover image
Pinterest Power: Market Your Business, Sell Your...
Save
Ce livre fournit un guide étape par étape pour utiliser Twitter pour les entreprises. Il couvre la création d'une stratégie, le développement de contenu et l'analyse des résultats.
Pinterest Power: Market Your Business, Sell Your...
Paperback
Check
Pinterest Power: Market Your Business, Sell Your...
Kindle Edition
Check
Cover image
Organizational Creativity
Save
Ce livre est conçu pour les débutants qui souhaitent utiliser Twitter à des fins marketing. Il fournit des instructions étape par étape pour créer un compte, optimiser le profil et engager le public.
(English) Organizational Creativity: A Practical Guide for...
Paperback
$$$
(English) Organizational Creativity: A Practical Guide for...
Kindle Edition
$$$

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Course image
Effort
2 heures
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Lara Muqashar
Language
Français
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Développe des compétences en analyse des médias sociaux et en publicité sur les réseaux sociaux, ce qui peut être utile pour les professionnels du marketing
S'adresse à ceux qui souhaitent utiliser Twitter Analytics pour optimiser leur stratégie de marketing
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