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Lara Muqashar

Dans ce projet guidé d'une heure, vous apprendrez comment accéder aux analyses Twitter, utiliser les analyses Twitter pour analyser les tweets et l'engagement de votre public, et lancer les publicités Twitter.

À la fin de ce projet, vous pourrez accéder à Twitter Analytics et l'utiliser pour booster votre entreprise. Vous pourrez également lancer des publicités sur Twitter.

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What's inside

Syllabus

Module 1
Dans ce projet guidé d'une heure, vous apprendrez comment accéder aux analyses Twitter, utiliser les analyses Twitter pour analyser les tweets et l'engagement de votre public, et lancer les publicités Twitter. À la fin de ce projet, vous pourrez accéder à Twitter Analytics et l'utiliser pour booster votre entreprise. Vous pourrez également lancer des publicités sur Twitter.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Développe des compétences en analyse des médias sociaux et en publicité sur les réseaux sociaux, ce qui peut être utile pour les professionnels du marketing
S'adresse à ceux qui souhaitent utiliser Twitter Analytics pour optimiser leur stratégie de marketing

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Comment analyser l'engagement des Tweets avec Twitter Analytics with these activities:
Organiser les notes, les devoirs et les quiz
Vous aidera à rester organisé et à étudier plus efficacement
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  • Créer un système pour organiser vos notes, vos devoirs et vos quiz
  • Ranger régulièrement vos notes et vos devoirs
  • Réviser vos notes et vos devoirs régulièrement
Participer à un groupe d’étude sur l’analyse Twitter
Vous aidera à améliorer votre compréhension de l’analyse Twitter grâce à des discussions et des échanges avec vos pairs
Browse courses on Collaboration
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  • Rejoindre ou créer un groupe d’étude sur l’analyse Twitter
  • Participer aux discussions et poser des questions
  • Partager des idées et des ressources avec les autres membres du groupe
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Career center

Learners who complete Comment analyser l'engagement des Tweets avec Twitter Analytics will develop knowledge and skills that may be useful to these careers:
Social Media Manager
Social Media Managers lead teams to develop and execute social media strategies for companies, brands, and organizations. Analysis in social media is an important part of understanding how well strategy is working; building a good foundation in analysis, as this course will aid in, will help build a foundation for success in this role.
Digital Analyst
Digital Analysts collect, analyze, and interpret data to help businesses understand how digital marketing campaigns are performing. Taking a course on Twitter Analytics, like this one, will give context to the different types of data available to analyze, and aid in building strong analytical skills.
Social Media Strategist
Social Media Strategists develop and execute social media strategies for companies and brands to help them achieve marketing goals. This course helps build a foundation in understanding how to analyze social media data to identify audiences, develop content, and track campaign success.
Data Analyst
Data Analysts collect and analyze large datasets to identify patterns and trends that help businesses make informed decisions. This course helps build a foundation in data analysis that is integral to success in this role.
Marketing Analyst
Marketing Analysts develop strategies that help organizations effectively brand and market their products or services. They analyze data to see what's working and what's not. This course will help build a foundation in using analysis to develop marketing strategies.
Media Planner
Media Planners develop strategies for placing advertising across different channels, including social media. An understanding of social media analytics is important for this role, which this course will help build.
Public Relations Specialist
Public Relations Specialists manage the public relations activities of companies and organizations. They use data to track and measure the effectiveness of public relations campaigns. This course may be useful in developing the skills needed to understand public relations campaign analytics.
Market Research Analyst
Market Research Analysts conduct research to understand consumer behavior and trends. They use data to identify opportunities and make recommendations for businesses. This course may be useful in developing the skills needed to understand market research analytics.
Content Strategist
Content Strategists develop and execute content marketing strategies for companies and brands. They understand how to use data to track the performance of content and make adjustments as needed. This course may be useful in developing the skills needed to understand content performance analytics.
User Experience Researcher
User Experience Researchers work to improve the usability and experience of websites and apps. They use data to understand how users interact with products and services. This course may be useful in developing the skills needed to understand user experience analytics.
Software Engineer
Software Engineers design, develop, and maintain software applications. They use data to understand user behavior and improve the performance of software products. This course may be useful in developing the skills needed to understand software engineering analytics.
Financial Analyst
Financial Analysts use data to evaluate investments and make recommendations to clients. They have a strong understanding of financial markets and data analysis. This course may be useful in developing the skills needed to understand financial analysis.
Data Scientist
Data Scientists use data to solve business problems and develop new products and services. They have a strong understanding of data analysis and machine learning. This course may be useful in developing the skills needed to understand data science concepts.
Business Analyst
Business Analysts use data to help businesses make informed decisions. They work with stakeholders to understand business needs and develop solutions. This course may be useful in developing the skills needed to understand business analysis.
Product Manager
Product Managers oversee the development and launch of new products and features. They use data to understand user needs and make decisions about product development. This course may be useful in developing the skills needed to understand product management analytics.

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Comment analyser l'engagement des Tweets avec Twitter Analytics.
Ce livre fournit un guide pratique pour tirer le meilleur parti de Twitter pour les entreprises. Il couvre des sujets tels que la création de contenu engageant, l'utilisation des hashtags et le suivi de vos résultats.
Ce livre se concentre sur la construction d'un public fidèle sur Twitter. Il fournit des stratégies pour créer du contenu viral, interagir avec les influenceurs et générer du trafic.
Ce livre fournit un guide étape par étape pour utiliser Twitter pour les entreprises. Il couvre la création d'une stratégie, le développement de contenu et l'analyse des résultats.
Ce livre est conçu pour les débutants qui souhaitent utiliser Twitter à des fins marketing. Il fournit des instructions étape par étape pour créer un compte, optimiser le profil et engager le public.

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