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Food & Beverage Management

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – Eataly - Paolo Bongiovanni, Marketing Director Italy – Berlucchi – Paolo Ziliani, Owner – Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – Branca – Nicolò Branca, Owner – Barilla – Giuseppe Morici, President Region Europe – Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – TRDN – Martin Oetting, Managing Director – GROM – Federico Grom, Owner and Founder – Tetra Pak – Matthew Hatton, Director Competitor Intelligence – BioHombre – Matteo Panini, CEO – Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – GlemGas – Marco Guerzoni, Program Product Manager – Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – , DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles.

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Rating 4.8 based on 324 ratings
Length 6 weeks
Effort 3-6 hours/week
Starts Nov 21 (18 weeks ago)
Cost $49
From Università Bocconi via Coursera
Instructor Gabriele Troilo
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Leadership And Management

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What people are saying

food and beverage management

Very challenging and demanding, but provides important insights on food and beverage management issue.

a great experience, an excellent insight into Food and Beverage management.

i am pleased to do it..this course help me a lot to know about food and beverage management.i think i so so able to work in this thanks a lot coursera.

I learn so many things about Food and Beverage Management and i feel ready to start managing companies of this subject.

The best course in this field, there isn't another specialized course in food and beverage management here.

I higly recommend this course for someone who is interested in earning knowledge upon Food and Beverage management.

I recommend this to anyone who is new to food and beverage management!

A very well done comprehensive course on the foundation level concepts and materials of food and beverage management.

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very interesting course

I learned many concepts and inspired me to review the existing strategy and focus of my business Very interesting course.

Muy bueno, Very interesting course about Food & Beverage Mgmt.

fun, brilliant interviews, insightful teacher with a cool voice Very interesting course Very interesting; offers an insight into the F&D industry, with clear lectures and relevant topics.

Great course, thank you Excelente Very interesting course with the chance to access detailed interviews and extra material I have found it very helpful to understand the food market.

really good It´s a very interesting course, food and beverage are a very kid of business.

Very interesting course, maybe too focused on marketing topics.

Very interesting course, great advise on marketing in the f&b departement!

I have learned a lot and I have started to look at managment and marketing in a different way.I'm full of new ideas :D Loved this Course Very interesting course.

A very interesting course I really found it very useful, I learnt a lot and I hope I can use all the knowledge in my career.

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about food

i am glad to have found this course and done it successfully was an eye opener to so many things one needs to know about food and beverage company and to other products companies as well running a company and marketing strategy for products and brands.

Me encantó simple & effective course about food & beverage management.

The best course about food business and management!

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gabriele troilo

Thank you very much to the Coursera team and to Gabriele Troilo!

Badly formulated alternatives in the multiple choice test Great teacher Mr.Gabriele Troilo.

Prof Gabriele Troilo, you are amazing!

THANKS Prof. Gabriele Troilo you are a fantastic professor.

thanks a lot for Bocconi and special thanks for professor Gabriele Troilo, I want to sincerely thank Coursera for this wonderful experience with this course.

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well structured

Very well structured!

Troilo as well as the summaries were clear and well structured.

The course is well structured.

Well structured.

muy bueno This course is very well structured and conveys it's content in an interesting and comprehensive way.

Well structured content course which is easy to understand even for a beginner in the field and which allows a first excellent overall view of Food & beverage management thanks to very accurate video lessons, but at the same time simple and clear in the exhibition.

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case studies

So far its excellent There were many examples and case studies from all types of cultures.

Average course, some cool case studies, but overall not amazing and not many business models I've been working for almost 10 years in finance in an international F&B company and I think this course has been really helpfull for me as helped to fix lots of concepts I faced in my professional life from a theoretical and objective point of view.

Interviews and case studies are relevant and enriching.

Loved the practical interviews & case studies.

It gives great tools and case studies to learn best practices when you open your own business.

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bocconi university

I really liked this course from Bocconi University, and I highly recommend everyone who wants to know about food & beverage management as a beginner.

Thank you Bocconi University!

I wish I could go to Bocconi University someday.

Thank you very much to the Bocconi University and all the people who has participate.

Congratulations and thank you very much to Bocconi University and professor Gabriele Troilo.

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well explained

The lectures are clear and well explained.

Everything is very well explained, topics are interesting and the most important - the print of individuals who enjoy their work can be felt.

I am thankful to the organisers and professor Troilo for giving me an opportunity to indulge myself in this area of extremelly helpful and well explained practical and real life knowledge Having majored in Food Marketing Major and Psychology this course is incredibly comprehensive about all aspects of the Food Industry.

Great Reading, will keep on revisting the course material for implemenntation the course is very interesting and useful Excellent this is a very good course , excellent slides , well explained and the interviews with business people in food and beverage field where a great help to understand how they involve in the market.

Useful terms, trends and well explained with examples.

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so much

Thank you It is amazing, so much knowledge about de F&B industry.Totally recommended.

Good quality slide content, Clear explanation of concepts in the videos gave me exactly the value I was looking for in this course Amazing!, I enjoy it so much!, your perspective of F&B will change when you will see all important topics that are involved just in one product.

Thank you so much!

Im learning so much more than how to manage.

Best course I have ever taken, thank you so much for the effort.

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Rating 4.8 based on 324 ratings
Length 6 weeks
Effort 3-6 hours/week
Starts Nov 21 (18 weeks ago)
Cost $49
From Università Bocconi via Coursera
Instructor Gabriele Troilo
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Leadership And Management

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