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Food & Beverage Management

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B; world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – Eataly - Paolo Bongiovanni, Marketing Director Italy – Berlucchi – Paolo Ziliani, Owner – Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – Branca – Nicolò Branca, Owner – Barilla – Giuseppe Morici, President Region Europe – Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – TRDN – Martin Oetting, Managing Director – GROM – Federico Grom, Owner and Founder – Tetra Pak – Matthew Hatton, Director Competitor Intelligence – BioHombre – Matteo Panini, CEO – Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – GlemGas – Marco Guerzoni, Program Product Manager – Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – , DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles.

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Università Bocconi

Rating 4.8 based on 221 ratings
Length 6 weeks
Effort 3-6 hours/week
Starts May 13 (in 3 weeks)
Cost $49
From Università Bocconi via Coursera
Instructor Gabriele Troilo
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Leadership And Management

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What people are saying

We analyzed reviews for this course to surface learners' thoughts about it

food and beverage in 24 reviews

I liked the overview over the food and beverage business.

i am glad to have found this course and done it successfully was an eye opener to so many things one needs to know about food and beverage company and to other products companies as well running a company and marketing strategy for products and brands.

Good Introduction to Food and Beverage reality.

It is a course that has a lot of interesting things and perspectives to analyze companies in the food and beverage business.

Very challenging and demanding, but provides important insights on food and beverage management issue.

I think the name that fits it best is The Basics of Management with examples from the world of food and beverages.

Disfruté mucho el curso, aunque el punto de vista de los temas fue muy general.Las entrevistas fueron muy interesantes y relacionadas efectivamente con los temas en cuestión.Agradezco mucho este curso Great course for those who are interested in the Food and Beverage market.

I think it helped prepare me a lot for my upcoming Food and Beverage class I will be taking next semester in college!

very interesting in 14 reviews

I learned many concepts and inspired me to review the existing strategy and focus of my business Very interesting course.

amazing,very interesting.good course.

All the topics are very interesting for me who working in the hotel and hospitality.

It's a very interesting course, because sometimes we forget a lot of relevant aspects which ones are taught in this program.

Being someone new in FMCG Industry, this was very interesting and informative course, it gave me new insights.

fun, brilliant interviews, insightful teacher with a cool voice Very interesting course Very interesting; offers an insight into the F&D industry, with clear lectures and relevant topics.

Great course, thank you Excelente Very interesting course with the chance to access detailed interviews and extra material I have found it very helpful to understand the food market.

Very interesting and detailed, but would be more interesting if have the chance to interact more with classmates and lecturers when doing assignments.

beverage management in 10 reviews

a great experience, an excellent insight into Food and Beverage management.

Very good :D This course is definitely an informative food and beverage management course, and helped me learn a lot about restaurant management ideals and brand name management.

The interview with different kind of stakeholders also help the student to understand the ideology of the food & beverage management.

The best course in this field, there isn't another specialized course in food and beverage management here.

I higly recommend this course for someone who is interested in earning knowledge upon Food and Beverage management.

about food in 8 reviews

Muy bueno, Very interesting course about Food & Beverage Mgmt.

Me encantó simple & effective course about food & beverage management.

very good material for those who want to gain knowledge about food and beverage business It was intense and at the same time efficient online course.

I really liked this course from Bocconi University, and I highly recommend everyone who wants to know about food & beverage management as a beginner.

i am pleased to do it..this course help me a lot to know about food and beverage management.i think i so so able to work in this thanks a lot coursera.

I learn so many things about Food and Beverage Management and i feel ready to start managing companies of this subject.

Excellent course, Professor Gabriele Troilo is obviously very passionate about food and the subject matter.

well structured in 6 reviews

Very well structured!

Troilo as well as the summaries were clear and well structured.

The course was well structured, well presented, and it had thorough content.

The course is well structured.

Well structured.

muy bueno This course is very well structured and conveys it's content in an interesting and comprehensive way.

so much in 5 reviews

Thank you It is amazing, so much knowledge about de F&B industry.Totally recommended.

Good quality slide content, Clear explanation of concepts in the videos gave me exactly the value I was looking for in this course Amazing!, I enjoy it so much!, your perspective of F&B will change when you will see all important topics that are involved just in one product.

I gave it 4 stars instead of 5 because I felt that it was more geared towards what would be niche products (at least in the examples) and not so much to the mass market, although the theory and lectures were applicable to both.

Thank you so much!

Im learning so much more than how to manage.


An overview of related careers and their average salaries in the US. Bars indicate income percentile.

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Associate Creative Director/Director $134k

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Director & Creative Director $234k

Director of Design / Creative Director $292k

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Università Bocconi

Rating 4.8 based on 221 ratings
Length 6 weeks
Effort 3-6 hours/week
Starts May 13 (in 3 weeks)
Cost $49
From Università Bocconi via Coursera
Instructor Gabriele Troilo
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Leadership And Management

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