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Maxim Sytch, Ph.D.

This course will improve your ability to influence people in situations where you cannot use formal authority. You will learn about effective ways to build, develop, and sustain a power base in your organization. You will also learn influence tactics that enable you to be more persuasive and influential in working with your superiors, peers, and even subordinates. In addition, you will learn how to build and maintain high-quality relationships to further maximize your informal power and ability to influence others. Importantly, you will distinguish between influence and manipulation and learn how to protect yourself from the unwanted influence of others.

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This course will improve your ability to influence people in situations where you cannot use formal authority. You will learn about effective ways to build, develop, and sustain a power base in your organization. You will also learn influence tactics that enable you to be more persuasive and influential in working with your superiors, peers, and even subordinates. In addition, you will learn how to build and maintain high-quality relationships to further maximize your informal power and ability to influence others. Importantly, you will distinguish between influence and manipulation and learn how to protect yourself from the unwanted influence of others.

The influence strategies you learn in this course will make you a more confident and influential leader, presenter, and decision-maker. You will more effective in pitching business ideas to your superiors, influencing customers, and building coalitions across stakeholders. This course will not only give you strategic guidance on how to develop and maintain your network for influence and power, but we will also equip you with specific tactics and strategies that are proven to work for gaining power and influencing people.

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What's inside

Syllabus

Building Your Base of Power
To lead effectively, you must have power. Your power can be formally defined, for example your position or job title. Your power can be informal, for example your expertise or charisma give you power that enable you to influence others. In this module, we will explore the meaning of power and where it comes from, helping you identify your bases of power and opportunities to increase you power over time.
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Influencing People Without Relying on Formal Authority
In this module, you will acquire a rich arsenal of influence tactics that will help you change people’s viewpoints and behaviors. These influence tactics will enable you to influence up in organizations (e.g., when you have to influence your boss) and laterally, such as when you have to influence your peers. More generally, these tactics will allow you to execute effectively in those situations when you either do not have or cannot rely on formal rank and formal power.
Developing High‐Quality Relationships to Enhance Influence and Power
In addition to acquiring a tactical portfolio of influence tools that can be applied in group and individual meetings, effective leaders devote a lot of time to building and maintaining social relationships with various stakeholders. In this module, you will learn how build and maintain social relationships in order to maximize your informal power and influence in organizations.
Protect Yourself from Unwanted Influence
As a leader, people will try to influence you to make a particular decision or take a particular course of action. It is essential you are able to protect yourself from the unwanted influence of others, especially when those others might be attempting to manipulate you in ways that are not in the best interest of your team or organization. In this module, you will learn specific strategies and tactics that you can use to protect yourself and your team from the unwanted influence of others.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explores interpersonal skills, which are required in business and management roles
Taught by Maxim Sytch, Ph.D., a recognized expert in influence and power dynamics
Examines various strategies and tactics to build influence and power
Provides practical guidance and tools for building and maintaining effective relationships
Offers strategies to protect oneself from unwanted influence and manipulation

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Reviews summary

Solid course on influence

Learners say that Influencing People is a great course with practical information that can be applied daily to improve team results. This course has engaging content and is well-received by students, garnering a 4-star rating from many students.
Course has engaging content and is well-received by students.
Course provides practical information that can be applied to improve team results.
"Great course, excellent information that you can apply daily and improve your teams results."
Advertising this course as free is false advertising and a bait and switch.
"Coursera is not allowing to take this class unless you sign up fo their trial. Advertising this course as free is false advertising and a bait and switch ."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Influencing People with these activities:
Practice your active listening skills
This activity will help you to improve your ability to listen attentively and understand the needs of others.
Browse courses on Active Listening
Show steps
  • Identify a partner for the exercise.
  • Take turns speaking and listening for 5-10 minutes each.
  • Practice active listening skills, such as making eye contact, nodding, and asking clarifying questions.
  • Reflect on your experience and identify areas for improvement.
Watch TED Talks on influence and persuasion
These TED Talks will provide you with insights from experts on how to become more influential and persuasive.
Browse courses on Influence
Show steps
  • Watch several TED Talks on influence and persuasion.
  • Take notes on the key takeaways from each talk.
  • Reflect on how you can apply these insights to your own life and work.
Volunteer in a role that requires you to influence others
This activity will provide you with hands-on experience in using your influence skills to achieve a positive impact.
Browse courses on Influence
Show steps
  • Identify a volunteer opportunity that aligns with your interests and goals.
  • Apply for the volunteer position and prepare to demonstrate your influence skills.
  • Fulfill your volunteer role and actively seek opportunities to use your influence skills.
  • Reflect on your experience and identify areas for improvement.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Practice using influence tactics in role-playing exercises
This activity will provide you with an opportunity to practice using different influence tactics in a safe and controlled environment.
Browse courses on Influence Tactics
Show steps
  • Identify a specific situation in which you want to increase your influence.
  • Develop a plan for how you will use different influence tactics in this situation.
  • Role-play the situation with a partner, practicing your use of influence tactics.
  • Reflect on your experience and identify areas for improvement.
Read 'Influence: The Psychology of Persuasion' by Robert Cialdini
This book will provide you with insights into the psychology of influence and persuasion, helping you to understand how to build relationships and increase your influence.
Show steps
  • Read the book in its entirety.
  • Take notes on the key concepts and strategies discussed in the book.
  • Reflect on how you can apply these concepts and strategies in your own life and work.
Develop a plan for building relationships with key stakeholders
This activity will help you to develop a strategy for building strong relationships with the people who can help you achieve your goals.
Browse courses on Relationship Building
Show steps
  • Identify the key stakeholders who can help you achieve your goals.
  • Develop a plan for how you will build relationships with these stakeholders.
  • Implement your plan and track your progress.
Develop a personal power base statement
This activity will help you to identify and articulate your unique strengths and qualities that give you power and influence.
Browse courses on Influence
Show steps
  • Identify your key strengths and qualities.
  • Explain how these strengths and qualities contribute to your power and influence.
  • Write a brief statement that summarizes your power base.

Career center

Learners who complete Influencing People will develop knowledge and skills that may be useful to these careers:
CEO
CEOs are responsible for the overall success of their companies. They make decisions that affect every aspect of the business, from product development to marketing to finance. To be successful, CEOs need to be able to influence people and build strong relationships. The Influencing People course can help CEOs develop the skills they need to be effective leaders.
Management Consultant
Management consultants help businesses improve their performance. They work with clients to identify problems and develop solutions. To be successful, management consultants need to be able to influence people and build strong relationships. The Influencing People course can help management consultants develop the skills they need to be effective in their roles.
Sales Manager
Sales managers are responsible for leading and motivating sales teams. They need to be able to influence people and build strong relationships with customers. The Influencing People course can help sales managers develop the skills they need to be successful in their roles.
Marketing Manager
Marketing managers are responsible for developing and executing marketing campaigns. They need to be able to influence people and build strong relationships with customers. The Influencing People course can help marketing managers develop the skills they need to be successful in their roles.
Public relations manager
Public relations managers are responsible for managing the public image of their organizations. They need to be able to influence people and build strong relationships with the media. The Influencing People course can help public relations managers develop the skills they need to be successful in their roles.
Human Resources Manager
Human resources managers are responsible for managing the human resources function of their organizations. They need to be able to influence people and build strong relationships with employees. The Influencing People course can help human resources managers develop the skills they need to be successful in their roles.
Nonprofit Manager
Nonprofit managers are responsible for leading and managing nonprofit organizations. They need to be able to influence people and build strong relationships with donors and volunteers. The Influencing People course can help nonprofit managers develop the skills they need to be successful in their roles.
Politician
Politicians need to be able to influence people and build strong relationships with constituents. The Influencing People course can help politicians develop the skills they need to be successful in their roles.
Lawyer
Lawyers need to be able to influence people and build strong relationships with clients and colleagues. The Influencing People course can help lawyers develop the skills they need to be successful in their roles.
Teacher
Teachers need to be able to influence people and build strong relationships with students and parents. The Influencing People course can help teachers develop the skills they need to be successful in their roles.
Doctor
Doctors need to be able to influence people and build strong relationships with patients and colleagues. The Influencing People course may help doctors develop the skills they need to be successful in their roles.
Engineer
Engineers need to be able to influence people and build strong relationships with colleagues and clients. The Influencing People course may help engineers develop the skills they need to be successful in their roles.
Scientist
Scientists need to be able to influence people and build strong relationships with colleagues and funding agencies. The Influencing People course may help scientists develop the skills they need to be successful in their roles.
Writer
Writers need to be able to influence people and build strong relationships with editors and publishers. The Influencing People course may help writers develop the skills they need to be successful in their roles.
Artist
Artists need to be able to influence people and build strong relationships with galleries and collectors. The Influencing People course may help artists develop the skills they need to be successful in their roles.

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Influencing People.
This classic work on persuasion provides a comprehensive overview of the psychological principles that underlie successful influence attempts. It is particularly useful for understanding the different types of influence tactics and how to use them effectively.
Explores the nature of power and how it is acquired and used. It provides insights into the different bases of power and how to develop and maintain power in organizations.
Provides insights into the importance of emotional intelligence for effective leadership and influence. It covers the different dimensions of emotional intelligence and provides strategies for developing and improving them.
Provides a practical guide to developing charisma and personal magnetism. It covers the different components of charisma and provides exercises and strategies for improving them.
Provides a historical and cultural exploration of the art of seduction. It covers the different types of seduction and provides strategies for becoming more seductive.
Provides a motivational guide to developing a positive mindset. It covers the benefits of positive thinking and provides strategies for overcoming negative thoughts and emotions.

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