Plan de Negocios from Coursera

¿Cómo construir el escenario futuro en un mundo volátil, incierto, complejo y ambiguo en el cual se desarrollará un proyecto? ¿Cómo elaborar un plan estratégico para lograr los objetivos de un proyecto? ¿Cómo investigar las oportunidades que brinda el mercado y diseñar una propuesta de valor que sea apreciada por los destinatarios? ¿Cómo diseñar una organización adecuada para lograr los objetivos, medir sus impactos y sus riesgos? Estos son algunos de los interrogantes sobre los que trabajaremos en el curso.

Los objetivos son:

• Asumir y gestionar la incertidumbre a futuro inherente de un proyecto.

• Comprender el rol del planeamiento estratégico en la gestión de proyectos.

• Internalizar la metodología plan de negocios y su vigencia.

• Reconocer al análisis externo como evaluación de oportunidades y amenazas.

• Reconocer el desarrollo de la propuesta de valor.

• Examinar los condicionantes del mercado.

• Planear los ingresos y su proyección a futuro.

• Elaborar un cuadro de resultados para calcular los resultados.

• Realizar un análisis de sensibilidad de algunas variables. ¿Qué pasaría si…?

What's inside

Syllabus

Proyectar hacia el futuro

¡Esta semana estará dedicada a que concretes tus deseos! Cuando queremos llevar adelante un deseo, una aspiración o un proyecto, lo imaginamos cuando está terminado, ya funcionando. Sin embargo, para lograrlo, debemos hacer cosas, esto es, acciones que debemos llevar a cabo de aquí en adelante. Para eso, mientras llevamos a cabo las actividades que nos conducirán al objetivo, necesitamos asumir qué sucederá en el futuro. Hacemos supuestos y describimos acerca de cómo será su comportamiento para recorrer ese camino hacia el éxito. Sin embargo, esas predicciones no dejan de tener tan solo una probabilidad de ocurrencia. Durante esta semana, te brindaremos algunas herramientas para manejar la incertidumbre, medir los riesgos en la toma de decisiones y trazar un plan de acción, una estrategia para lograr el objetivo, teniendo en cuenta puntos de referencia para saber si el escenario que diseñaste está cambiando y qué hacer con ello.

Plan de negocios

Ya hemos visto algunas técnicas para animarnos frente a la incertidumbre y avanzar hacia nuestros sueños y deseos. En este módulo, podrás conocer el plan de negocios, una metodología que te ayudará a evaluar el proyecto que tienes en mente: definir a quiénes les va a interesar lo que vas a proponer, dónde están, cómo se llega a ellos y cuáles serán los ingresos esperados por tu actividad; comprender y decidir cómo es la estructura que necesitas para lograr ese producto o servicio y cuáles serán los costos; y finalmente ver cuáles serán los resultados económicos y los impactos socioambientales.

Destinatario

¿Estás seguro de que hay actores interesados en tu propuesta y que pagarán por ello? Es hora de analizar profundamente qué es lo que vamos a proponer y a quién o a quiénes les interesará. ¿Cuál es la propuesta de valor? ¿Cuáles son las necesidades de nuestros destinatarios? ¿Cómo las vamos a satisfacer y qué herramientas tenemos para investigarlo? ¿Y los condicionantes externos: la competencia, los sustitutos? ¿Sabemos la tendencia y madurez del mercado y cómo será el comportamiento futuro? ¿Cómo pronosticar nuestros ingresos?

Análisis económico-financiero. Sensibilidad

Una vez que hemos analizado y decidido cómo será nuestra organización y recursos para construir la propuesta de valor que ofreceremos a los destinatarios de los cuales hemos conocido sus necesidades y frustraciones, estamos listos para calcular los ingresos producidos por las ventas de nuestros bienes y servicios. En este módulo, calcularemos los resultados esperados en esos escenarios futuros que hemos asumido y sobre los que hemos planteado una estrategia para el logro de nuestros objetivos. Además, veremos algunas sensibilidades a nuestros pronósticos: a las variables, a las propuestas de valor, a las oportunidades y amenazas, porque, una vez que hemos revisado todo, nos preguntaremos nuevamente si conocemos bien a nuestros destinatarios.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Examines project management from a strategic perspective, emphasizing the importance of considering future scenarios and market opportunities

Emphasizes the practical application of business planning and strategy development for project managers

Provides a framework for analyzing market opportunities and developing value propositions that meet customer needs

Teaches project managers how to design efficient organizational structures and measure project outcomes

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Plan de Negocios with these activities:

Repasar conceptos básicos de gestión de proyectos

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Refrescar los conceptos básicos de gestión de proyectos fortalecerá la comprensión de los fundamentos de la disciplina.

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Revisar el ciclo de vida del proyecto y las metodologías comunes de gestión de proyectos.
Identificar las herramientas y técnicas clave utilizadas en la gestión de proyectos.

Desarrollar un plan de comunicación

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Crear un plan de comunicación ayudará a garantizar que todas las partes interesadas estén informadas y comprometidas durante todo el proyecto.

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Identificar las partes interesadas clave y sus necesidades de comunicación.
Desarrollar mensajes clave y canales de comunicación.
Establecer un cronograma y presupuesto para las actividades de comunicación.

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Career center

Learners who complete Plan de Negocios will develop knowledge and skills that may be useful to these careers:

Management Consultant

Management Consultants help companies improve their performance by providing advice on strategy, operations, and technology. They use their expertise in business, management, and technology to help clients identify and solve problems, develop new products and services, and improve efficiency. Taking the Plan de Negocios course can help you develop the skills and knowledge you need to be a successful Management Consultant. The course will teach you how to develop a business plan, conduct market research, analyze financial data, and make strategic decisions. You will also learn about the different types of businesses, the challenges they face, and how to develop solutions that meet their needs.

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Strategy Consultant

Strategy Consultants help companies develop and implement strategies to achieve their goals. They work with clients to identify and analyze strategic issues, develop strategic plans, and implement those plans. Taking the Plan de Negocios course can help you develop the skills and knowledge you need to be a successful Strategy Consultant. The course will teach you how to develop a business plan, conduct market research, analyze financial data, and make strategic decisions.

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Market Research Analyst

Market Research Analysts conduct research to understand consumer needs and preferences. They use this information to help companies develop new products and services, and to improve their marketing campaigns. Taking the Plan de Negocios course can help you develop the skills and knowledge you need to be a successful Market Research Analyst. The course will teach you how to design and conduct research studies, analyze data, and make recommendations based on your findings.

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Business Consultant

Business Consultants work with companies and organizations to improve their business operations. They use their expertise in business planning, strategy, and management to help clients identify and solve problems, develop new products and services, and improve efficiency. Taking the Plan de Negocios course can help you develop the skills and knowledge you need to be a successful Business Consultant. The course will teach you how to develop a business plan, conduct market research, analyze financial data, and make strategic decisions. You will also learn about the different types of businesses, the challenges they face, and how to develop solutions that meet their needs.

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Venture Capitalist

Venture Capitalists invest in early-stage companies with high growth potential. They provide funding and support to help these companies grow and succeed. Taking the Plan de Negocios course can help you develop the skills and knowledge you need to be a successful Venture Capitalist. The course will teach you how to analyze investment opportunities, conduct due diligence, and manage a venture capital portfolio.

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Product Manager

Product Managers are responsible for the development and marketing of new products. They work with engineers, designers, and marketers to bring new products to market and to ensure that they are successful. Taking the Plan de Negocios course can help you develop the skills and knowledge you need to be a successful Product Manager. The course will teach you how to develop a product plan, conduct market research, and manage a product launch.

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Financial Analyst

Financial Analysts use their knowledge of finance and economics to analyze and interpret financial data. They use this information to make recommendations about investments, mergers, and acquisitions, and other financial decisions. Taking the Plan de Negocios course can help you develop the skills and knowledge you need to be a successful Financial Analyst. The course will teach you how to analyze financial statements, conduct industry research, and make financial forecasts. You will also learn about the different types of financial markets, the different types of financial instruments, and how to manage risk.

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Sales Manager

Sales Managers are responsible for leading and motivating sales teams. They develop sales strategies, set sales goals, and provide training and support to their team members. Taking the Plan de Negocios course can help you develop the skills and knowledge you need to be a successful Sales Manager. The course will teach you how to develop a sales plan, manage a sales team, and analyze sales data.

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Investment Banker

Investment Bankers help companies raise capital by selling stocks and bonds. They also advise companies on mergers, acquisitions, and other financial transactions. Taking the Plan de Negocios course can help you develop the skills and knowledge you need to be a successful Investment Banker. The course will teach you how to analyze financial data, conduct industry research, and make financial forecasts. You will also learn about the different types of financial markets, the different types of financial instruments, and how to manage risk.

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Investment Manager

Investment Managers make investment decisions for individuals, families, and institutions. They manage investment portfolios and make investment recommendations based on their analysis of financial markets and economic conditions. Taking the Plan de Negocios course may help you develop the skills and knowledge you need to be a successful Investment Manager. The course will teach you about different investment products, financial analysis techniques, and portfolio management strategies.

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Business Analyst

Business Analysts use their skills in data analysis, process improvement, and business strategy to help companies identify and solve problems. They work with stakeholders in different departments to gather requirements, analyze data, and develop recommendations for improvement. Taking the Plan de Negocios course may help you develop the skills and knowledge you need to be a successful Business Analyst. The course will teach you how to analyze data, conduct process mapping, and make recommendations for improvement.

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Financial Planner

Financial Planners help individuals and families plan for their financial future. They provide advice on investments, retirement planning, estate planning, and other financial matters. Taking the Plan de Negocios course may help you develop the skills and knowledge you need to be a successful Financial Planner. The course will teach you about different investment products, retirement planning strategies, and estate planning techniques.

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