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UX Strategy Fundamentals

UX Strategy is key to the success of a product. In this course, you'll learn how to leverage unmet consumer needs in an agile culture to design a Minimum Awesome Product (MAP).

Think for a moment what makes the top five apps on your phone so unique. Is it the incredible back-end system that supports them? Is it the fact that the system is operating at 99.999% reliability and they got the load balancing right? Alternatively, is it how it makes you feel and the meaning that it brings within the context of your day-to-day? In this course, UX Strategy Fundamentals, you'll learn how the user experience design can shape the customers' experience. First, you'll discover the building blocks of a UX strategy definition. Next, you'll explore the skill sets necessary to develop a UX strategy. Finally, workshops will expose you to different methods to develop a Minimum Awesome Product (MAP). By the end of this course, you'll know the best way to deliver a UX strategy for a successful project. Software required: None.

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What's inside

Syllabus

Course Overview

Harnessing UX Strategy

Setting up the Foundations for a UX Strategy

Turning UX Strategy into a Team Sport

Workshopping Your Way into a Solid UX Strategy

Going beyond a Minimum Viable Product

Delivering the UX Strategy

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches the importance of unmet consumer needs in UX strategy

Builds the skill of shaping customer experience through UX design

Develops the ability to develop Minimum Awesome Products (MAPs) using defined methods

Emphasizes the importance of how UX strategy can contribute to the success of a project

Leverages a team-based approach to develop UX strategy

Provides workshops to apply the concepts of UX strategy development

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in UX Strategy Fundamentals with these activities:

Reach out to professionals in the UX Design field

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Find out if anyone in your network works in UX or has connections to UX professionals. Reach out to them and ask for advice.

Browse courses on UX Design

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Identify potential mentors
Reach out and introduce yourself
Set up an informational interview
Ask questions about their career
Follow up and thank them for their time

Learn about the Six Thinking Hats by Edward de Bono

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This tutorial will give you a solid introduction to a problem-solving technique that can be used during the UX design process.

Browse courses on UX Design

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Watch a YouTube tutorial or read an article on the Six Thinking Hats
Read Six Thinking Hats by Edward de Bono
Summarize Edward De Bono's main arguments
Consider how this can be applied in your professional life

Read Managing Technological Disruption

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Concepts in this book will help you refine your understanding of disruptive technologies and their impact on product strategy development.

View The Disruptive Innovation Set (2 Books) on Amazon

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Purchase Managing Technological Disruption
Read chapters 1-3
Take notes
Summarize key concepts
Discuss with a peer

Four other activities

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Show all seven activities

Complete UX Design Multiple Choice Quiz

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Testing yourself regularly will help you stay sharp and keep the concepts fresh in your mind. This quiz will provide you with immediate feedback.

Browse courses on UX Design

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Locate an online UX Design Multiple Choice Quiz
Take the quiz

Attend a UX Design Meetup or conference

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Attending industry events is a great way to meet people, learn about new trends, and stay up-to-date on the latest research.

Browse courses on UX Design

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Find an upcoming UX Design event
Register for the event
Attend the event
Network with other attendees
Follow up with any connections you made

Create a Minimum Awesome Product (MAP) for a hypothetical client

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Hands-on practice is crucial for mastering UX Design. This project will allow you to apply the concepts you learn in the course and build your portfolio.

Browse courses on UX Design

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Define the problem statement
Conduct user research
Design a solution
Develop a prototype
Test the prototype with users

Write a blog post on a UX Design topic

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Writing a blog post is an excellent way to solidify your understanding of a topic. It also helps you develop your communication skills.

Browse courses on UX Design

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Choose a UX Design topic
Research the topic
Write an outline
Write the first draft
Revise and edit

Career center

Learners who complete UX Strategy Fundamentals will develop knowledge and skills that may be useful to these careers:

User Experience Designer

User Experience (UX) Designers are responsible for the user experience of a product or service. They may work on websites, mobile apps, software, or other digital products. UX Strategy Fundamentals can help UX Designers by providing them with the knowledge and skills they need to develop effective UX strategies. This course can help UX Designers to understand the building blocks of a UX strategy, the skill sets necessary to develop a UX strategy, and different methods to develop a Minimum Awesome Product (MAP).

See salaries and explore the career path for User Experience Designer

Product Manager

Product Managers are responsible for the overall success of a product. They work with engineers, designers, and marketers to bring a product to market and ensure that it meets the needs of users. UX Strategy Fundamentals can help Product Managers by providing them with the knowledge and skills they need to develop effective UX strategies. This course can help Product Managers to understand the building blocks of a UX strategy, the skill sets necessary to develop a UX strategy, and different methods to develop a Minimum Awesome Product (MAP).

See salaries and explore the career path for Product Manager

UX Researcher

UX Researchers are responsible for understanding the needs of users. They conduct research to identify user pain points and develop solutions that meet those needs. UX Strategy Fundamentals can help UX Researchers by providing them with the knowledge and skills they need to develop effective UX strategies. This course can help UX Researchers to understand the building blocks of a UX strategy, the skill sets necessary to develop a UX strategy, and different methods to develop a Minimum Awesome Product (MAP).

See salaries and explore the career path for UX Researcher

Interaction Designer

Interaction Designers are responsible for designing the way that users interact with a product or service. They work to create intuitive and user-friendly interfaces. UX Strategy Fundamentals can help Interaction Designers by providing them with the knowledge and skills they need to develop effective UX strategies. This course can help Interaction Designers to understand the building blocks of a UX strategy, the skill sets necessary to develop a UX strategy, and different methods to develop a Minimum Awesome Product (MAP).

See salaries and explore the career path for Interaction Designer

Information Architect

Information Architects are responsible for organizing and structuring the content of a website or app. They work to make sure that users can easily find the information they need. UX Strategy Fundamentals can help Information Architects by providing them with the knowledge and skills they need to develop effective UX strategies. This course can help Information Architects to understand the building blocks of a UX strategy, the skill sets necessary to develop a UX strategy, and different methods to develop a Minimum Awesome Product (MAP).

See salaries and explore the career path for Information Architect

Content Strategist

Content Strategists are responsible for developing the content for a website or app. They work to ensure that the content is clear, concise, and engaging. UX Strategy Fundamentals may be useful for Content Strategists by providing them with a better understanding of how to develop UX strategies that meet the needs of users.

See salaries and explore the career path for Content Strategist

UI Designer

UI Designers are responsible for the visual design of a website or app. They work to create interfaces that are visually appealing and easy to use. UX Strategy Fundamentals may be useful for UI Designers by providing them with a better understanding of how to develop UX strategies that meet the needs of users.

See salaries and explore the career path for UI Designer

Front-End Developer

Front-End Developers are responsible for the code that makes a website or app work. They work to create websites and apps that are responsive, fast, and easy to use. UX Strategy Fundamentals may be useful for Front-End Developers by providing them with a better understanding of how to develop UX strategies that meet the needs of users.

See salaries and explore the career path for Front-End Developer

Back-End Developer

Back-End Developers are responsible for the code that makes a website or app work behind the scenes. They work to create websites and apps that are reliable, scalable, and secure. UX Strategy Fundamentals may be useful for Back-End Developers by providing them with a better understanding of how to develop UX strategies that meet the needs of users.

See salaries and explore the career path for Back-End Developer

Quality Assurance Analyst

Quality Assurance Analysts are responsible for testing websites and apps to ensure that they meet the required standards. They work to identify and fix bugs, and ensure that websites and apps are working as intended. UX Strategy Fundamentals may be useful for Quality Assurance Analysts by providing them with a better understanding of how to develop UX strategies that meet the needs of users.

See salaries and explore the career path for Quality Assurance Analyst

Technical Writer

Technical Writers are responsible for writing documentation for websites, apps, and other software products. They work to create documentation that is clear, concise, and easy to understand. UX Strategy Fundamentals may be useful for Technical Writers by providing them with a better understanding of how to develop UX strategies that meet the needs of users.

See salaries and explore the career path for Technical Writer

Project Manager

Project Managers are responsible for planning, executing, and closing projects. They work to ensure that projects are completed on time, within budget, and to the required standards. UX Strategy Fundamentals may be useful for Project Managers by providing them with a better understanding of how to develop UX strategies that meet the needs of users.

See salaries and explore the career path for Project Manager

Business Analyst

Business Analysts are responsible for analyzing business processes and identifying opportunities for improvement. They work to develop solutions that meet the needs of the business and its customers. UX Strategy Fundamentals may be useful for Business Analysts by providing them with a better understanding of how to develop UX strategies that meet the needs of users.

See salaries and explore the career path for Business Analyst

Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns. They work to create campaigns that are effective in reaching and engaging target audiences. UX Strategy Fundamentals may be useful for Marketing Managers by providing them with a better understanding of how to develop UX strategies that meet the needs of users.

See salaries and explore the career path for Marketing Manager

Sales Manager

Sales Managers are responsible for leading and managing sales teams. They work to develop sales strategies and ensure that sales teams are meeting their targets. UX Strategy Fundamentals may be useful for Sales Managers by providing them with a better understanding of how to develop UX strategies that meet the needs of users.

See salaries and explore the career path for Sales Manager

Reading list

We've selected 20 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in UX Strategy Fundamentals.

The Elements of User Experience

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Classic in the field of UX. It provides a comprehensive overview of the elements of UX, and it valuable resource for anyone looking to learn more about the field.

The Elements of User Experience: User-Centered...

UX Strategy Fundamentals

What's inside

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

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