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Fundamentals of Artisan Business Development

Ashkhen Khudaverdyan

The course includes fundamental knowledge and skills an artisan needs to convert its craftsmanship from an amateur to business level. This course was delivered in the framework of the My Armenia Program of Smithsonian Institution between 2016-2020.

The course includes following modules:

  • Costing
  • Pricing
  • Marketing
  • Export
  • Business registration.

Some parts of this course are aimed at Armenian audience, laws and procedures.

Read more

The course includes fundamental knowledge and skills an artisan needs to convert its craftsmanship from an amateur to business level. This course was delivered in the framework of the My Armenia Program of Smithsonian Institution between 2016-2020.

The course includes following modules:

  • Costing
  • Pricing
  • Marketing
  • Export
  • Business registration.

Some parts of this course are aimed at Armenian audience, laws and procedures.

What you'll learn

The course includes following modules:

  • Costing
  • Pricing
  • Marketing
  • Export
  • Business registration.

Some parts of this course are aimed at Armenian audience, laws and procedures.

Enroll now

What's inside

Learning objectives

  • Costing
  • Pricing
  • Marketing
  • Export
  • Business registration.

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Helps learners develop skills for visualizing products or ideas uniquely
Covers the fundamentals of starting an artisan business
Taught by Ashkhen Khudaverdyan, a recognized expert in artisan business
Builds a strong foundation for understanding different aspects of artisan business

Save this course

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Reviews summary

Արհեստավորների համար բիզնեսի հիմունքների պրակտիկ ուղեցույց

Ըստ սովորողների՝ այս դասընթացը արհեստավորների համար շատ գործնական և համապարփակ ուղեցույց է իրենց արհեստը պրոֆեսիոնալ բիզնեսի վերածելու համար։ Ուսանողները հատկապես գովում են ծախսերի, գնագոյացման և մարքեթինգի ռազմավարությունների հստակ լուսաբանումը։ Շատերը բիզնեսի գրանցման մոդուլը գնահատել են անգնահատելի, հատկապես Հայաստանում բնակվողները, քանի որ այն ներառում է հայկական օրենքներ և ընթացակարգեր։ Թեև դասընթացը տրամադրում է ամուր հիմք, մի քանի գրախոսներ առաջարկել են, որ որոշ բաժիններ, ինչպես օրինակ արտահանման տեղեկատվությունը, կարող են թարմացվել։ Հայաստանյան համատեքստի վրա կենտրոնացումը մեծ ուժեղ կողմ է տեղացի սովորողների համար, սակայ ն կարող է պակաս տեղին լինել միջազգային ուսանողների համար, ինչը որոշներ նշել են որպես սահմանափակում ունիվերսալ կիրառելիության համար։
Շատ օգտակար է Հայաստանում գործող արհեստավորների համար։
"Բիզնեսի գրանցման մասը շատ պրակտիկ էր Հայաստանի պայմաններում։"
"Հայկական օրենսդրության հղումները շատ օգնեցին ինձ հասկանալ տեղական կանոնները։"
"Հատկապես օգտակար է նրանց համար, ովքեր մտադիր են Հայաստանում բիզնես գրանցել կամ արդեն գործում են։"
Ծածկված են ծախսերի, գնագոյացման և մարքեթինգի կարևոր թեմաներ։
"Հատկապես օգտակար էին գնագոյացման և մարքեթինգի բաժինները։"
"Հիմնականում շատ օգտակար է, հատկապես ծախսերի հաշվարկման բաժինը։"
"Ծախսերի հաշվարկումից մինչև շուկայավարում, ամեն ինչ հստակ էր և կիրառելի։"
Դասընթացը տրամադրում է արհեստը բիզնեսի վերածելու համար անհրաժեշտ գիտելիքներ:
"Այս դասընթացը անգնահատելի է ցանկացած արհեստավորի համար, ով ցանկանում է իր արհեստը բիզնեսի վերածել։"
"Ես միշտ մտածում էի, թե ինչպես կարող եմ իմ ձեռքի աշխատանքը վաճառել, բայց այս դասընթացը ինձ տվեց հստակ քայլեր և գործիքներ։"
"Սովորեցի, թե ինչպես ճիշտ գնահատել իմ աշխատանքը և հասնել ավելի մեծ լսարանի։"
Որոշ տեղեկություններ կարող են թարմացումների կարիք ունենալ։
"Միայն թե, որոշ տեղեկություններ կարող էին ավելի թարմացված լինել արտահանման հետ կապված։"
"Կարծում եմ, որոշ բաներ կարող են հնացած լինել, քանի որ օրենսդրությունը փոխվում է արագ։"
"Կուզեի ավելի շատ օրինակներ տեսնել արտահանման վերաբերյալ, որոնք արդիական են և լայնորեն կիրառելի։"
Ոչ Հայաստանցի սովորողների համար որոշ մասեր կարող են անտեղի լինել։
"Ես Հայաստանից չեմ, և բիզնեսի գրանցման ու արտահանման մասերը ինձ համար անտեղի էին։"
"Դասընթացը պետք է հստակեցնի իր նպատակային լսարանը, քանի որ ինձ համար շատ կոնկրետ էր։"
"Որոշ բաժիններ, չնայած իրենց արժեքին, քիչ կիրառելի էին իմ միջազգային համատեքստում։"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Fundamentals of Artisan Business Development with these activities:
Review business registration procedures
Brush up on the legal requirements and procedures for starting a business.
Browse courses on Business Registration
Show steps
  • Read articles and blog posts on business registration.
  • Attend a business registration workshop or seminar.
  • Consult with an attorney or accountant.
Solve pricing problems
Practice solving pricing problems to develop analytical skills and financial acumen.
Browse courses on Pricing
Show steps
  • Solve practice problems from a textbook or online resources.
  • Attend a pricing workshop.
  • Simulate pricing scenarios using software or spreadsheets.
Review notes on costing concepts
Builds foundational knowledge in costing, which is essential for pricing and business planning.
Browse courses on Costing
Show steps
  • Read through notes and key concepts related to costing.
  • Summarize key points in your own words.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Learn about export regulations
Understand the regulations and procedures for exporting products internationally.
Browse courses on International Trade
Show steps
  • Attend a webinar on export regulations.
  • Read articles and blog posts on export regulations.
  • Complete online courses on export regulations.
Review marketing concepts
Review fundamental marketing concepts to strengthen the foundation for the course.
Browse courses on Marketing
Show steps
  • Read a textbook on marketing principles.
  • Attend a marketing seminar or workshop.
  • Complete online marketing tutorials.
Seek guidance from experienced professionals
Connect with professionals in the field to gain insights and expand your knowledge.
Browse courses on Mentorship
Show steps
  • Attend industry events and conferences.
  • Reach out to professionals on LinkedIn.
  • Join professional organizations.
Write a case study on a successful marketing campaign
Analyze a successful marketing campaign to identify best practices and gain insights.
Browse courses on Case study
Show steps
  • Research a successful marketing campaign.
  • Interview the marketing team responsible for the campaign.
  • Write a report on the campaign's objectives, strategies, and results.
Develop a marketing plan
Create a comprehensive marketing plan to apply the concepts learned in the course.
Browse courses on Marketing Plan
Show steps
  • Conduct market research to understand the target audience and competition.
  • Set marketing goals and objectives.
  • Develop marketing strategies and tactics.
  • Create a marketing budget.
  • Monitor and evaluate the marketing plan.

Career center

Learners who complete Fundamentals of Artisan Business Development will develop knowledge and skills that may be useful to these careers:
Product Manager
Product Managers are responsible for defining the product roadmap and leading the development team. They work closely with customers to understand their needs and ensure that the product meets their expectations. The Fundamentals of Artisan Business Development course can provide Product Managers with the skills they need to understand the financial aspects of product development, including costing and pricing. The course can also help Product Managers develop the marketing and export skills they need to bring their products to market.
See salaries and explore the career path for Product Manager
Project Manager
Project Managers are responsible for planning, organizing, and executing projects. They work with stakeholders to define project goals and objectives, and they develop and manage project plans to ensure that projects are completed on time and within budget. The Fundamentals of Artisan Business Development course can provide Project Managers with the skills they need to understand the financial aspects of project management, including costing and pricing. The course can also help Project Managers develop the marketing and export skills they need to promote their projects to potential stakeholders.
See salaries and explore the career path for Project Manager
Business Analyst
Business Analysts are responsible for analyzing business processes and identifying opportunities for improvement. They work with stakeholders to define business requirements and develop solutions to meet those requirements. The Fundamentals of Artisan Business Development course can provide Business Analysts with the skills they need to understand the financial aspects of business analysis, including costing and pricing. The course can also help Business Analysts develop the marketing and export skills they need to promote their services to potential clients.
See salaries and explore the career path for Business Analyst
Financial Analyst
Financial Analysts are responsible for analyzing financial data and making recommendations on investment decisions. They work with clients to develop financial plans and provide advice on how to manage their investments. The Fundamentals of Artisan Business Development course can provide Financial Analysts with the skills they need to understand the financial aspects of investment analysis, including costing and pricing. The course can also help Financial Analysts develop the marketing and export skills they need to promote their services to potential clients.
See salaries and explore the career path for Financial Analyst
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns. They work with customers to understand their needs and develop marketing strategies to reach them. The Fundamentals of Artisan Business Development course can provide Marketing Managers with the skills they need to understand the financial aspects of marketing, including costing and pricing. The course can also help Marketing Managers develop the export skills they need to expand their reach to international markets.
See salaries and explore the career path for Marketing Manager
Sales Manager
Sales Managers are responsible for leading sales teams and achieving sales targets. They work with customers to develop relationships and close deals. The Fundamentals of Artisan Business Development course can provide Sales Managers with the skills they need to understand the financial aspects of sales, including costing and pricing. The course can also help Sales Managers develop the marketing and export skills they need to reach new customers and grow their sales.
See salaries and explore the career path for Sales Manager
Operations Manager
Operations Managers are responsible for planning, organizing, and controlling the operations of a business. They work with employees to ensure that the business runs smoothly and efficiently. The Fundamentals of Artisan Business Development course can provide Operations Managers with the skills they need to understand the financial aspects of operations management, including costing and pricing. The course can also help Operations Managers develop the marketing and export skills they need to promote their products and services to new markets.
See salaries and explore the career path for Operations Manager
Human Resources Manager
Human Resources Managers are responsible for managing the human resources of a business. They work with employees to recruit, train, and develop talent. The Fundamentals of Artisan Business Development course can provide Human Resources Managers with the skills they need to understand the financial aspects of human resources management, including costing and pricing. The course can also help Human Resources Managers develop the marketing and export skills they need to promote their services to potential clients.
See salaries and explore the career path for Human Resources Manager
Information Technology Manager
Information Technology Managers are responsible for planning, organizing, and controlling the information technology resources of a business. They work with employees to ensure that the business has the technology it needs to operate efficiently. The Fundamentals of Artisan Business Development course can provide Information Technology Managers with the skills they need to understand the financial aspects of information technology management, including costing and pricing. The course can also help Information Technology Managers develop the marketing and export skills they need to promote their services to potential clients.
See salaries and explore the career path for Information Technology Manager
Supply Chain Manager
Supply Chain Managers are responsible for planning, organizing, and controlling the supply chain of a business. They work with suppliers to ensure that the business has the materials and products it needs to operate efficiently. The Fundamentals of Artisan Business Development course can provide Supply Chain Managers with the skills they need to understand the financial aspects of supply chain management, including costing and pricing. The course can also help Supply Chain Managers develop the marketing and export skills they need to promote their services to potential clients.
See salaries and explore the career path for Supply Chain Manager
Entrepreneur
Entrepreneurs are responsible for starting and running their own businesses. They work with customers, employees, and investors to build and grow their businesses. The Fundamentals of Artisan Business Development course can provide Entrepreneurs with the skills they need to understand the financial aspects of starting and running a business, including costing and pricing. The course can also help Entrepreneurs develop the marketing and export skills they need to promote their businesses to new markets.
See salaries and explore the career path for Entrepreneur
Consultant
Consultants are responsible for providing advice and guidance to businesses. They work with clients to identify problems and develop solutions. The Fundamentals of Artisan Business Development course can provide Consultants with the skills they need to understand the financial aspects of consulting, including costing and pricing. The course can also help Consultants develop the marketing and export skills they need to promote their services to potential clients.
See salaries and explore the career path for Consultant
Teacher
Teachers are responsible for educating students. They work with students to help them learn and grow. The Fundamentals of Artisan Business Development course can provide Teachers with the skills they need to understand the financial aspects of teaching, including costing and pricing. The course can also help Teachers develop the marketing and export skills they need to promote their services to potential students.
See salaries and explore the career path for Teacher
Writer
Writers are responsible for creating written content. They work with editors and publishers to develop and produce books, articles, and other written materials. The Fundamentals of Artisan Business Development course may be useful for Writers who want to learn about the financial aspects of writing, including costing and pricing. The course may also help Writers develop the marketing and export skills they need to promote their work to new audiences.
See salaries and explore the career path for Writer
Artist
Artists are responsible for creating visual art. They work with a variety of materials to produce paintings, sculptures, and other works of art. The Fundamentals of Artisan Business Development course may be useful for Artists who want to learn about the financial aspects of art, including costing and pricing. The course may also help Artists develop the marketing and export skills they need to promote their work to new audiences.
See salaries and explore the career path for Artist

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Fundamentals of Artisan Business Development.
Marketing Management
Save
Provides a comprehensive overview of marketing principles and their application in various industries. It covers topics such as market segmentation, target marketing, and marketing communications, which are essential knowledge for artisans looking to develop a successful marketing strategy for their business.
Marketing Management
Paperback
Check
Marketing Management
Kindle Edition
Check
Cover image
Your Small Business Boom: Explosive Ideas to Grow...
Save
Provides a comprehensive overview of all aspects of small business management, from starting a business to growing it and selling it. It valuable resource for artisans looking for guidance on all aspects of their business.
(English) Your Small Business Boom: Explosive Ideas to Grow...
Hardcover
$$
Cover image
Chase One Rabbit
Save
Provides a comprehensive guide to the business side of the creative industry. It covers topics such as marketing, finance, and legal issues.
(English) Chase One Rabbit: Strategic Marketing for Business...
Kindle Edition
$
(Español) Chase One Rabbit.: Marketing Estratégico para el...
Paperback
$$
Lean Startup: How Today's Entrepreneurs Use...
Save
Provides a step-by-step guide to launching a successful startup. It covers topics such as customer validation, product development, and marketing.
(English) The Lean Startup: How Today's Entrepreneurs Use...
Hardcover
$$
(English) The Lean Startup: How Today's Entrepreneurs Use...
Kindle Edition
$$
Zero to One: Notes on Startups, Or How to Build the...
Save
Provides a unique perspective on building a successful business. It covers topics such as innovation, competition, and the importance of creating a monopoly.
(English) Zero to One: Notes on Startups, or How to Build the...
Hardcover
$$
(English) Zero to One: Notes on Startups, or How to Build the...
Kindle Edition
$$
Cover image
The Disruptive Innovation Set (2 Books)
Save
Provides a framework for understanding how companies can avoid the innovator's dilemma. It covers topics such as disruptive innovation, technology adoption, and the importance of customer focus.
(English) The Disruptive Innovation Set (2 Books)
Paperback
$$
(English) The Disruptive Innovation Set (2 Books)
Kindle Edition
$$
Cover image
The Crux
Save
Provides a simple framework for developing a good strategy. It covers topics such as the importance of clarity, focus, and alignment.
(English) The Crux: How Leaders Become Strategists
Hardcover
$$
(English) The Crux: How Leaders Become Strategists
Kindle Edition
$$
Cover image
The Personal MBA 10th Anniversary Edition
Save
Provides a comprehensive overview of the most important business concepts. It covers topics such as marketing, finance, accounting, and operations.
(English) The Personal MBA 10th Anniversary Edition
Paperback
$$
(English) The Personal MBA 10th Anniversary Edition
Kindle Edition
$
Cover image
The Invincible Company
Save
Provides a practical framework for developing and testing business models. It covers topics such as customer segments, value propositions, and revenue streams.
(English) The Invincible Company: How to Constantly Reinvent...
Paperback
$$
(English) The Invincible Company: How to Constantly Reinvent...
Kindle Edition
$$
Cover image
The Lean Product Playbook
Save
Provides a step-by-step guide to developing and launching a successful product. It covers topics such as user research, prototyping, and marketing.
(English) The Lean Product Playbook: How to Innovate with...
Hardcover
$$
(English) The Lean Product Playbook: How to Innovate with...
Kindle Edition
$$

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Course image
Effort
1 to 2 hours per week for 16 weeks
Level
Elementary
Via
edX
Institution
The Smithsonian Institution
Instructor
Ashkhen Khudaverdyan
Language
հայերեն
Transcript
հայերեն
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Helps learners develop skills for visualizing products or ideas uniquely
Covers the fundamentals of starting an artisan business
Taught by Ashkhen Khudaverdyan, a recognized expert in artisan business
Builds a strong foundation for understanding different aspects of artisan business
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