Как выделиться на переполненном рынке from Coursera

Конкуренция – это реальность, в которой мы с вами живем. С ней сталкивается каждый – и студент, и специалист с многолетним стажем. Рынки стремительно эволюционируют: появляются все новые способы удовлетворения потребностей, новые сервисы и решения, создающие лучшую ценность для потребителей. На рынке побеждают те компании, которые эффективнее и быстрее других могут создавать и предлагать потребителям новые решения. Как меняется поведение и ценности потребителей? Что компания может нового предложить потребителям?Какова роль цифровых технологий в современном бизнес-пространстве? Для того, чтобы выделиться на переполненном рынке, надо хорошо понимать потребителя, занимать активную позицию, обеспечивать лучшие на рынке предложения для клиентов. Поэтому реализация клиентоцентричного подхода становится важным условием существования современной компании. Эти и другие подходы мы и изучим в рамках нашего курса. Поговорим о базовых конкурентных преимуществах, разберем кейсы успешных компаний, а также рассмотрим важные факторы для выживания в современном мире – гибкость компании и способность к трансформации. Хотите стать успешным профессионалом, быть востребованным и научиться создавать трендовые продукты? Приглашаем вас изучить наш курс и повысить свой конкурентный потенциал на рынке. Наш курс направлен на формирование у обучающихся системных комплексных знаний, навыков и компетенций позволяющих эффективно организовать и управлять малым и средним бизнесом с учетом развития конкуренции. Курс сочетает классические методы и подходы деятельности компании в условиях, характерных для высококонкурентных рынков, а также новые возможности и практики, обусловленные развитием цифровых технологий. Хотите выделиться на переполненном рынке? Узнайте, как!

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Know what's good

, what to watch for

, and possible dealbreakers

Designed for those looking to hone their competitive edge in business

Taught by experienced instructors with expertise in competition

Suitable for both students and professionals with any level of experience

Focuses on developing necessary skills and knowledge to succeed in modern business landscape

Emphasizes customer-centric approach as a key to business success

Leverages both classical and innovative methods to help learners excel in competitive markets

Career center

Learners who complete Как выделиться на переполненном рынке will develop knowledge and skills that may be useful to these careers:

Human Resources Manager

Human Resources Managers are responsible for overseeing the human resources function of a business. This course would be particularly helpful for Human Resources Managers by providing them with the skills and knowledge necessary to understand human resources management practices, develop HR strategies, and use digital technologies to manage HR processes.

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Management Consultant

Management Consultants are responsible for providing advice and guidance to businesses on how to improve their management practices. This course would be particularly helpful for Management Consultants by providing them with the skills and knowledge necessary to understand organizational behavior, develop management solutions, and use digital technologies to support clients.

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Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns to promote products and services. This course would be particularly helpful for Marketing Managers by providing them with the skills and knowledge necessary to understand consumer behavior, develop effective marketing strategies, and use digital technologies to reach target audiences.

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Project Manager

Project Managers are responsible for planning, executing, and controlling projects to achieve specific objectives. This course would be particularly helpful for Project Managers by providing them with the skills and knowledge necessary to understand project management methodologies, manage project teams, and use digital technologies to track progress and ensure success.

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Sales Manager

Sales Managers are responsible for leading and motivating sales teams to achieve sales targets. This course would be particularly helpful for Sales Managers by providing them with the skills and knowledge necessary to understand customer needs, develop effective sales strategies, and use digital technologies to close deals.

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Data Analyst

Data Analysts are responsible for collecting, analyzing, and interpreting data to identify trends and patterns. This course would be particularly helpful for Data Analysts by providing them with the skills and knowledge necessary to understand data analysis techniques, use digital technologies to gather and process data, and communicate findings to decision-makers.

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Financial Analyst

Financial Analysts are responsible for analyzing financial data to make recommendations on investments and other financial decisions. This course would be particularly helpful for Financial Analysts by providing them with the skills and knowledge necessary to understand financial markets, analyze financial statements, and use digital technologies to gather and interpret data.

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Product Manager

Product Managers are responsible for overseeing the planning, development, and launch of new products and services. This course would be particularly helpful for Product Managers by providing them with the skills and knowledge necessary to identify and understand customer needs, develop competitive products, and launch them successfully. The course would also help Product Managers to understand the role of digital technologies in product development and marketing.

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Operations Manager

Operations Managers are responsible for overseeing the day-to-day operations of a business. This course would be particularly helpful for Operations Managers by providing them with the skills and knowledge necessary to understand business processes, improve efficiency, and use digital technologies to automate tasks.

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Information Technology Manager

Information Technology Managers are responsible for overseeing the information technology function of a business. This course would be particularly helpful for Information Technology Managers by providing them with the skills and knowledge necessary to understand information technology systems, develop IT strategies, and use digital technologies to support business operations.

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Entrepreneur

Entrepreneurs are responsible for starting and running their own businesses. This course would be particularly helpful for Entrepreneurs by providing them with the skills and knowledge necessary to understand market opportunities, develop business plans, and use digital technologies to launch and grow their businesses.

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Business Development Manager

Business Development Managers are responsible for identifying and developing new business opportunities. This course would be particularly helpful for Business Development Managers by providing them with the skills and knowledge necessary to understand market trends, identify potential customers, and develop winning business proposals.

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Customer Success Manager

Customer Success Managers are responsible for ensuring that customers are successful with a company's products and services. This course would be particularly helpful for Customer Success Managers by providing them with the skills and knowledge necessary to understand customer needs, build relationships, and resolve issues.

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Business Consultant

Business Consultants are responsible for providing advice and guidance to businesses on how to improve their performance. This course would be particularly helpful for Business Consultants by providing them with the skills and knowledge necessary to understand business challenges, develop solutions, and use digital technologies to support clients.

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Strategy Consultant

Strategy Consultants are responsible for helping businesses to develop and implement strategies to achieve their objectives. This course would be particularly helpful for Strategy Consultants by providing them with the skills and knowledge necessary to understand business strategy, conduct industry analysis, and use digital technologies to support clients.

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